David said, \u201cBefore using OptinMonster, our site was like a leaking ship. We had been very successful in driving traffic via SEO and were getting over 450K visitors a month<\/strong>. However, if those visitors didn\u2019t take action when they landed on our site, they were gone forever.\u201d<\/p>\n Even with so much traffic, FitSmallBusiness was only getting about 10 subscribers a day.<\/strong><\/p>\n Their primary goal was to plug this hole. They knew if they could capture the email addresses of those readers, they could invite them to visit the site again and again.<\/p>\n A secondary goal was to ensure that readers on their highest revenue pages were given every opportunity to complete a call to action before leaving the page. In many cases, this call-to-action was not actually a subscription form, but rather a button to click an affiliate link which you can also do using OptinMonster.<\/p>\n When FitSmallBusiness began using OptinMonster, they were using MailChimp as their email marketing<\/a> platform.<\/p>\n MailChimp is a popular choice for businesses when they’re first starting out. That’s why OptinMonster has a native built-in integration that connects your OptinMonster forms to MailChimp<\/a>.<\/p>\n FitSmallBusiness eventually switched to Active Campaign for its more robust retargeting features. Since we also offer native integration with Active Campaign<\/a>, this wasn\u2019t a problem at all.<\/p>\n OptinMonster integrates with all the leading email marketing services<\/a>, and you can easily switch between them from our campaign builder.<\/p>\n Prior to OptinMonster, FitSmallBusiness collected about 10 emails a day<\/strong>. All of those subscribers joined from a simple email capture form on the website\u2019s sidebar.<\/p>\n With no additional increase in traffic, they\u2019re now getting close to 200 emails a day<\/strong> using OptinMonster popups.<\/p>\n That\u2019s a 1900% increase!<\/em><\/p>\n Let\u2019s learn how they did it!<\/p>\n To get these tremendous results, David created a lightbox optin\u00a0with our pre-designed template called Simple. It\u00a0was triggered using our exit-intent technology<\/a> which tracks user’s mouse behavior and shows them the optin at the precise moment they are about to leave.<\/p>\n They chose to use OptinMonster\u2019s most simply designed templates, ensuring that the design of the optin did not get in the way of the offer presented.<\/p>\n David also wanted the offers presented to his readers to be as targeted to their needs as possible. When viewing an article about Google Analytics, the offer is related to Google Analytics. When viewing an article about Search Engine Optimization, the offer is related to SEO.<\/p>\n OptinMonster’s Display Rules make it easy to target your offers to the content on your site. Targeting an entire category of articles is as simple as adding the slug of the category to the display rules.<\/p>\nUsing Targeted Offers to Increase Conversions<\/h3>\n
![\"FitSmallBusiness](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/10\/fitsmallbusiness_google.png\")
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