{"id":103736,"date":"2018-08-09T16:03:33","date_gmt":"2018-08-09T20:03:33","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=103736"},"modified":"2025-04-14T11:15:36","modified_gmt":"2025-04-14T15:15:36","slug":"glossary-of-terms","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/glossary-of-terms\/","title":{"rendered":"Glossary of Terms"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><a href=\"#a\">A<\/a> \u00b7 <a href=\"#b\">B<\/a> \u00b7 <a href=\"#c\">C<\/a> \u00b7 <a href=\"#d\">D<\/a> \u00b7 <a href=\"#e\">E<\/a> \u00b7 <a href=\"#f\">F<\/a> \u00b7 <a href=\"#g\">G<\/a> \u00b7 <a href=\"#h\">H<\/a> \u00b7 <a href=\"#i\">I<\/a> \u00b7 <a href=\"#j\">J<\/a> \u00b7 <a href=\"#k\">K<\/a> \u00b7 <a href=\"#l\">L<\/a> \u00b7 <a href=\"#m\">M<\/a> \u00b7 <a href=\"#n\">N<\/a> \u00b7 <a href=\"#o\">O<\/a> \u00b7 <a href=\"#p\">P<\/a> \u00b7 <a href=\"#q\">Q<\/a> \u00b7 <a href=\"#r\">R<\/a> \u00b7 <a href=\"#s\">S<\/a> \u00b7 <a href=\"#t\">T<\/a> \u00b7 <a href=\"#u\">U<\/a> \u00b7 <a href=\"#v\">V<\/a> \u00b7 <a href=\"#w\">W<\/a> \u00b7 <a href=\"#x\">X<\/a> \u00b7 <a href=\"#y\">Y<\/a> \u00b7 <a href=\"#z\">Z<\/a><\/p>\n\n\n\n<div class=\"alert-box alert-yellow\">\n<p class=\"alert-box-title\">TIP:<\/p>\n\n\n\n<p>Use <strong>Control + F<\/strong>&nbsp;on Windows or&nbsp;<strong>Command + F<\/strong> on Mac to quickly search this page for specific keywords.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"a\">A<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"abtest\"><b>A\/B Test<\/b><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#splittest\">split test<\/a>&#8216;<\/em><\/p>\n\n\n\n<p>An A\/B Test compares two versions of a <a href=\"#campaign\">campaign<\/a> to see which one performs better. You compare two campaigns by showing the two variants (let\u2019s call them A and B) to similar <a href=\"#visitor\">visitors<\/a> at the same time. The campaign that yields a better <a href=\"#conversionrate\">conversion rate<\/a>, wins the test.<\/p>\n\n\n\n<p>See also: <a href=\"#multivariatetest\">Multivariate Test<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"accountwideembedcode\"><strong>Account Wide Embed Code<\/strong><\/h5>\n\n\n\n<p>The account wide embed code is a single piece of code you add to your <a href=\"#site\">site<\/a> to allow any <a href=\"#campaign\">campaigns<\/a> you create to appear.<\/p>\n\n\n\n<p>Using the account wide <a href=\"#embedcode\">embed code<\/a> allows you to quickly manage which optins can appear on your site directly from the OptinMonster Dashboard, unlike the <a href=\"#campaignspecificembedcode\">campaign specific embed code<\/a> which requires you to add the unique embed code for each campaign before it can appear on your site.<\/p>\n\n\n\n<p>All changes to a campaign (including the creation of <em>new<\/em> campaigns) are reflected without needing to change the embed code.<\/p>\n\n\n\n<p>See also: <a title=\"How to Add OptinMonster to Any Website\" href=\"https:\/\/optinmonster.com\/docs\/how-to-add-optinmonster-to-any-website\/\" target=\"_blank\" rel=\"noopener\">How to Add OptinMonster to Any Website<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"actions\"><strong>Actions<\/strong><\/h5>\n\n\n\n<p>This is a section of the <a href=\"#displayrules\">Display Rules<\/a> tab. In the Actions section, you can configure what happens when the <a href=\"#conditions\">conditions<\/a> pass, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show a <a href=\"#view\">specific view<\/a><\/li>\n\n\n\n<li>Show a <a href=\"#monstereffects\">MonsterEffect<\/a><\/li>\n\n\n\n<li>Play a sound effect<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"analytics\"><strong>Analytics<\/strong><\/h5>\n\n\n\n<p>Analytics is the combined data or statistics for <a href=\"#campaign\">campaigns<\/a> which show the number of <a href=\"#impression\">impressions<\/a>, <a href=\"#conversion\">conversions<\/a>, and the <a href=\"#conversionrate\">conversion rate<\/a>.<\/p>\n\n\n\n<p>All analytics data in OptinMonster requires you connect your campaigns to <a href=\"#googleanalytics\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b\">B<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"block\"><strong>Block<\/strong><\/h5>\n\n\n\n<p>Blocks are the items you can add to your <a href=\"#campaign\">campaign<\/a> to configure its design. These include <a href=\"#column\">column<\/a> blocks and <a href=\"#element\">elements<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"builder\"><strong>Builder<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;optin builder&#8217;<\/em><\/p>\n\n\n\n<p>The builder is the main interface for designing and configuring <a href=\"#campaign\">campaigns<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"c\">C<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaign\"><strong>Campaign<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<\/em><a href=\"#optinform\"><em>optin form<\/em><\/a><em>&#8216;, &#8216;optin&#8217;<\/em><\/p>\n\n\n\n<p>A campaign, also referred to as an <a href=\"#optinform\">optin form<\/a> or optin, allows website <a href=\"#visitor\">visitors<\/a> to subscribe to your email list and receive marketing material.<\/p>\n\n\n\n<p>A campaign can also be used creatively for other purposes like <a href=\"#urlredirect\">redirecting a site visitor to a different page\/URL<\/a>, providing a coupon code, collecting data in a survey, displaying a message without collecting any data, and more.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaignid\"><strong>Campaign ID<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;optin ID&#8217;<\/em><\/p>\n\n\n\n<p>The campaign ID is a unique numeric identifier automatically assigned to <a href=\"#campaign\">campaigns<\/a> when they are created. The campaign ID is used to identify campaigns.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaignscheduling\"><strong>Campaign Scheduling<\/strong><\/h5>\n\n\n\n<p>Campaign Scheduling is a <a href=\"#displayrules\">display rule<\/a> that allows you to show or hide a <a href=\"#campaign\">campaign<\/a> based on date and time.<\/p>\n\n\n\n<p>Campaigns can be configured to display over a date or time range, specific days of the week, or during a particular month. When setting a time you can also choose whether to use the visitor&#8217;s local time, or a specific time zone.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to use OptinMonster&#8217;s Display Rules<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaignslug\"><strong>Campaign Slug<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;optin slug&#8217;, &#8216;slug&#8217;<\/em><\/p>\n\n\n\n<p>The campaign slug, like the <a href=\"#campaignid\">campaign ID<\/a>, is a unique identifier assigned to each individual campaign.<\/p>\n\n\n\n<p>A common use of the campaign slug is when creating <a href=\"#monsterlink\">MonsterLinks<\/a> to manually trigger a popup <a href=\"#campaign\">campaign<\/a> to appear.<\/p>\n\n\n\n<p>The campaign slug can be found in the <a href=\"#dashboard\">Dashboard<\/a>, and in the MonsterLink section of the <a href=\"#displayrules\">Display Rules<\/a> when editing the <a href=\"#campaign\">campaign<\/a>.<\/p>\n\n\n\n<p>For <a href=\"#user\">users<\/a> of the <a href=\"#wordpressconnectorplugin\">OptinMonster plugin for WordPress<\/a>, the campaign slug is also shown in the Optins view of the plugin.<\/p>\n\n\n\n<p>See also: &nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-monsterlinks-to-load-your-popup-with-click-of-a-button\/\" target=\"_blank\" rel=\"noopener\">How to Use MonsterLinks\u2122 to Load Your Popup with the Click of a Button<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaignspecificembedcode\"><strong>Campaign Specific Embed Code<\/strong><\/h5>\n\n\n\n<p>The Campaign Specific Embed Code is one type of OptinMonster <a href=\"#embedcode\">embed code<\/a> that allows you to incorporate a single <a href=\"#campaign\">campaign<\/a> into a web page or website.<\/p>\n\n\n\n<p>As with all embed codes, updates and changes you make to the campaign are automatically reflected on your site without needing to update this code.<\/p>\n\n\n\n<p>See also: <a title=\"How to Add OptinMonster to Any Website\" href=\"https:\/\/optinmonster.com\/docs\/how-to-add-optinmonster-to-any-website\/\" target=\"_blank\" rel=\"noopener\">How to Add OptinMonster to Any Website<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"campaigntype\"><strong>Campaign Type<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;optin type,&#8217;<\/em><\/p>\n\n\n\n<p>A campaign type is a style of <a href=\"#campaign\">campaign<\/a> which shares common styles, features and functionality. Campaign types available in OptinMonster include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#popup\">Popup<\/a><\/li>\n\n\n\n<li><a href=\"#floatingbar\">Floating Bar<\/a><\/li>\n\n\n\n<li><a href=\"#slidein\">Slide-In<\/a><\/li>\n\n\n\n<li><a href=\"#inline\">Inline<\/a><\/li>\n\n\n\n<li><a href=\"#fullscreen\">Fullscreen<\/a><\/li>\n<\/ul>\n\n\n\n<p>It is not possible to change a campaign&#8217;s type after it has been created.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"canvas\"><strong>Canvas<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;Canvas Technology&#8217;<\/em><\/p>\n\n\n\n<p>Canvas is OptinMonster&#8217;s &#8220;blank canvas&#8221; template, which allows for complete customization using the <a href=\"#builder\">Builder<\/a>.<\/p>\n\n\n\n<p>Canvas still allows you to use typical configuration options like <a href=\"#displayrules\">Page-Level Targeting<\/a>, <a href=\"#abtest\">A\/B Testing<\/a>, <a href=\"#exitintent\">Exit-Intent<\/a> and more.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-custom-designs-in-optinmonster-with-canvas\/\" target=\"_blank\" rel=\"noopener\">How to Create Custom Designs in OptinMonster with Canvas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-facebook-like-box-popup-with-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Create a Facebook Like Box Popup with OptinMonster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversions-with-the-canvas-addon\/\" target=\"_blank\" rel=\"noopener\">How to Track Conversions when Using OptinMonster&#8217;s Canvas Technology<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-wordpress-shortcodes-with-canvas\/\" target=\"_blank\" rel=\"noopener\">How to Use WordPress Shortcodes with Canvas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-twitter-follow-optin-using-canvas\/\" target=\"_blank\" rel=\"noopener\">How to Create a Twitter Follow Optin Using Canvas<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"cartabandonment\"><strong>Cart Abandonment<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;form abandonment&#8217;<\/em><\/p>\n\n\n\n<p>Cart abandonment is when a <a href=\"#visitor\">site visitor<\/a> attempts to leave your website without completing a purchase, or without reading an entire post, etc.<\/p>\n\n\n\n<p>OptinMonster\u2019s <a href=\"#exitintent\">Exit-Intent<\/a> and <a href=\"#pageleveltargeting\">Page-Level Targeting<\/a> features can detect this behavior, and display a <a href=\"#campaign\">campaign<\/a> at the moment when a site visitor intends to leave the site.<\/p>\n\n\n\n<p>See also: &nbsp;<a href=\"#exitintent\">Exit-Intent<\/a>, <a href=\"#pageleveltargeting\">Page-Level Targeting<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"childcampaign\"><strong>Child Campaign<\/strong><\/h5>\n\n\n\n<p>A child campaign is any optin in a <a href=\"#splittest\">split test<\/a> that is not the <a href=\"#parentcampaign\">parent campaign<\/a>.<\/p>\n\n\n\n<p>When a split test is first created, the original <a href=\"#campaign\">campaign<\/a> becomes the <a href=\"#parentcampaign\">Parent Campaign<\/a>, and the new, duplicated campaign is referred to as the child campaign.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-split-test-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Create a Split Test in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"column\"><strong>Column<\/strong><\/h5>\n\n\n\n<p>A column is a <a href=\"#block\">block<\/a> that allows you to space <a href=\"#element\">elements<\/a> in a certain pattern. For example, you can use column blocks to make one element span the entire width of the <a href=\"#campaign\">campaign<\/a>, while other elements only take up half the width of the campaign.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"conditions\"><strong>Conditions<\/strong><\/h5>\n\n\n\n<p>The conditions section is where you cofigure your <a href=\"#rulecondition\">rule conditions<\/a>. If all conditions within a <a href=\"#ruleset\">ruleset<\/a> pass, the actions in the <a href=\"#actions\">Actions<\/a> section will trigger.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"contentlocking\"><strong>Content Blocking<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;content locking&#8217;<\/em><\/p>\n\n\n\n<p>Content Blocking is an option that can be enabled for <a href=\"#inline\">Inline<\/a> <a href=\"#campaign\">campaigns<\/a> to block or obscure content on the page until the <a href=\"#visitor\">visitor<\/a> has subscribed.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/optinmonsters-content-blocking-feature\/\" target=\"_blank\" rel=\"noopener\">How to Use OptinMonster&#8217;s Content Blocking Feature<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"contentupgrade\"><strong>Content Upgrade<\/strong><\/h5>\n\n\n\n<p>A content upgrade is a <a href=\"#leadmagnet\">lead magnet<\/a> created specifically for a particular blog post or page.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/30-content-upgrade-ideas-to-grow-your-email-list\/\" target=\"_blank\" rel=\"noopener\">Content Upgrade Ideas to Grow Your Email List<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"conversion\"><strong>Conversion<\/strong><\/h5>\n\n\n\n<p>A conversion is an event that occurs when a web <a href=\"#visitor\">visitor<\/a> performs a desired action, such as submitting their email address through a <a href=\"#campaign\">campaign<\/a>, or clicking on a button to be redirected to a specific URL, etc.<\/p>\n\n\n\n<p>All conversions in OptinMonster are tracked using <a href=\"#googleanalytics\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"conversionrate\"><strong>Conversion Rate<\/strong><\/h5>\n\n\n\n<p>The conversion rate is the ratio of <a href=\"#conversion\">conversions<\/a> (number of people who <a href=\"#optin\">opted-in<\/a>, etc.) compared to the number <a href=\"#impression\">impressions<\/a> (number of people who were presented with a <a href=\"#campaign\">campaign<\/a>).<\/p>\n\n\n\n<p>The conversion rate for a campaign is calculated by dividing conversions and impressions, then multiplying by 100.<\/p>\n\n\n\n<p><code>(conversions\/impressions) * 100<\/code><\/p>\n\n\n\n<p>Conversion rate is the single most important metric for measuring your campaign\u2019s performance.<\/p>\n\n\n\n<p>All analytic data in OptinMonster, including the conversion rate, are tracked using <a href=\"#googleanalytics\">Google Analytics<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"cookie\"><strong>Cookie<\/strong><\/h5>\n\n\n\n<p>A cookie is a piece of information stored in the browser that can be read and used for various functions and actions. For example, any website you log into will use cookies to determine if you&#8217;re logged in or need to log in.<\/p>\n\n\n\n<p>OptinMonster creates and reads cookies to determine whether the visitor has <a href=\"#interaction\">interacted<\/a> with a <a href=\"#campaign\">campaign<\/a>, successfully submitted a campaign, if they are a new visitor, and if they are a returning visitor.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How Campaign Cookies and the Global Cookie Work in OptinMonster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/target-new-or-returning-visitors\/\" target=\"_blank\" rel=\"noopener\">How to Target New or Returning Visitors<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"css\"><strong>CSS<\/strong><\/h5>\n\n\n\n<p>CSS is short for Cascading Style Sheet, and is a computer language typically to control text style, colors, alignment, and overall appearance of <a href=\"#html\">HTML<\/a> content, including OptinMonster <a href=\"#campaign\">campaigns<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-optinmonsters-custom-css-tool\/\" target=\"_blank\" rel=\"noopener\">How to Use OptinMonster&#8217;s Custom CSS Tool<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"customhtml\"><strong>Custom HTML<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;custom HTML integration&#8217;<\/em><\/p>\n\n\n\n<p>Custom HTML is an <a href=\"#integration\">integration<\/a> option you can use for individual <a href=\"#campaign\">campaigns<\/a> to add your own <a href=\"#html\">HTML<\/a> form or content.<\/p>\n\n\n\n<p>The Custom HTML integration option can be used if you need to collect additional form fields than are available with our <a href=\"#nativeintegration\">native integrations<\/a>, add hidden fields, or if you would like to display other content in place of a form altogether.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-connect-optinmonster-with-any-custom-html-form\/\" target=\"_blank\" rel=\"noopener\">How to Connect OptinMonster with any Custom HTML Form<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"d\">D<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"dashboard\"><strong>Dashboard<\/strong><\/h5>\n\n\n\n<p>Dashboard is the overview screen that appears immediately after you login to your OptinMonster account. All of your optins are listed in this screen, sorted by <a href=\"#site\">site<\/a> or date.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"displayrules\"><strong>Display Rules<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;page-level targeting,&#8217; &#8216;rules engine&#8217;<\/em><\/p>\n\n\n\n<p>The term &#8216;Display Rules&#8217; refers to a collection of <a href=\"#rule\">rules<\/a> you can configure to control when, where, and to whom <a href=\"#campaign\">campaigns<\/a> are shown.<\/p>\n\n\n\n<p>Display Rules available in OptinMonster include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#timedelay\">Time Delay<\/a><\/li>\n\n\n\n<li><a href=\"#scrolltrigger\">Scroll Trigger<\/a><\/li>\n\n\n\n<li><a href=\"#exitintent\">Exit-Intent<\/a><\/li>\n\n\n\n<li><a href=\"#monsterlink\">MonsterLink<\/a><\/li>\n\n\n\n<li><a href=\"#campaignscheduling\">Date \/ Time<\/a><\/li>\n\n\n\n<li><a href=\"#urlpath\">URL Path<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-show-optinmonster-on-second-page-view\/\" target=\"_blank\" rel=\"noopener\">Number of Pages Viewed<\/a><\/li>\n\n\n\n<li><a href=\"#monsterchain\">Campaign Interaction<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/target-new-or-returning-visitors\/\" target=\"_blank\" rel=\"noopener\">New \/ Returning Visitor<\/a><\/li>\n\n\n\n<li><a href=\"#geolocation\">Geo-Location<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-optinmonsters-referral-detection-for-advanced-lead-targeting\/\" target=\"_blank\" rel=\"noopener\">Referrer Detection<\/a><\/li>\n\n\n\n<li><a href=\"#urlparameter\">URL Parameter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-campaign-to-target-adblock-users\/\" target=\"_blank\" rel=\"noopener\">Adblock<\/a><\/li>\n\n\n\n<li><a href=\"#cookie\">Cookie<\/a><\/li>\n\n\n\n<li><a href=\"#urlanchortag\">URL Anchor Tag<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-the-inactivitysensor-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Use the InactivitySensor\u2122 in OptinMonster\">Inactivity Sensor<\/a><\/li>\n<\/ul>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"doubleoptin\"><strong>Double Opt-in<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;confirmed subscription&#8217;<\/em><\/p>\n\n\n\n<p>Double opt-in describes the action of a new <a href=\"#lead\">lead<\/a> confirming their subscription before being added to your email list.<\/p>\n\n\n\n<p>After first submitting their email address to subscribe, your <a href=\"#emailserviceprovider\">Email Service Provider<\/a> will automatically send the <a href=\"#visitor\">visitor<\/a> an email requesting that they confirm their subscription. The email contains a link that, when selected, confirms their subscription and results in them being added to your list.<\/p>\n\n\n\n<p>If the link in the confirmation email is not responded to, the unconfirmed subscriber is not added to your list.<\/p>\n\n\n\n<p>Some Email Service Providers require double opt-in while others may provide you with options to enable or disable it.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/whats-the-difference-between-single-and-double-opt-in\/\" target=\"_blank\" rel=\"noopener\">What&#8217;s the Difference Between Single and Double Opt-in?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"e\">E<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"element\"><strong>Element<\/strong><\/h5>\n\n\n\n<p>An element is a <a href=\"#block\">block<\/a> that allows you add a specific element type to your <a href=\"#campaign\">campaign<\/a>, like an image, text, button, or custom HTML block. The element can then be configured and styled individually.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"elementaction\"><strong>Element Action<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;button action&#8217;, &#8216;form action&#8217;, &#8216;success action&#8217;<\/em><\/p>\n\n\n\n<p>The element action allows you to configure what happens when an <a href=\"#element\">element<\/a> is triggered (e.g. button is clicked or form is submitted).<\/p>\n\n\n\n<p>Element actions are tied to specific elements. Therefore if you have multiple actionable elements, like multiple buttons, they will each have their own action.<\/p>\n\n\n\n<p>Actions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show a <a href=\"#view\">view<\/a><\/li>\n\n\n\n<li>Close <a href=\"#campaign\">campaign<\/a><\/li>\n\n\n\n<li>Close campaign and refresh the page<\/li>\n\n\n\n<li>Redirect to a URL<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"emailserviceprovider\"><strong>Email Service Provider<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;esp&#8217;<\/em><\/p>\n\n\n\n<p>An Email Service Provider (ESP) is a third-party service that offers email marketing services, <a href=\"#subscriber\">subscriber<\/a> lists, and other features related to email communication.<\/p>\n\n\n\n<p>OptinMonster integrates natively with many popular ESP\u2019s like <a href=\"https:\/\/optinmonster.com\/docs\/connect-optinmonster-mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> and <a href=\"https:\/\/optinmonster.com\/docs\/connect-optinmonster-aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>, making it easy to collect subscribers and leads.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/categories\/docs\/integrations\/\" target=\"_blank\" rel=\"noopener\">Integration Guides for OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"exitintent\"><strong>Exit-Intent<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<\/em><a href=\"#onsiteretargeting\"><em>on-site retargeting<\/em><\/a><em>&#8216;<\/em><\/p>\n\n\n\n<p>Exit-Intent is a <a href=\"#displayrules\">Display Rule<\/a>&nbsp;which can be enabled for <a href=\"#campaign\">campaigns<\/a> to appear when the <a href=\"#visitor\">visitor<\/a> intends to exit the page.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-activate-exit-intent-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Activate Exit-Intent\u00ae in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"embedcode\"><strong>Embed Code<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;optin embed,&#8217; &#8216;campaign embed&#8217;<\/em><\/p>\n\n\n\n<p>The OptinMonster Embed Code is a piece of code you add to your site to display OptinMonster <a href=\"#campaign\">campaign(s)<\/a>.<\/p>\n\n\n\n<p>Any changes to the campaign(s) are immediately reflected on your site without needing to change the embed code.<\/p>\n\n\n\n<p>There are two types of embed code:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#accountwideembedcode\">Account Wide Embed Code<\/a><\/li>\n\n\n\n<li><a href=\"#campaignspecificembedcode\">Campaign Specific Embed Code<\/a><\/li>\n<\/ul>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-optinmonster-to-any-website\/\" target=\"_blank\" rel=\"noopener\">How to Add OptinMonster to Any Website<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"f\">F<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"floatingbar\"><strong>Floating Bar<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;footer bar&#8217;, &#8216;header bar&#8217;<\/em><\/p>\n\n\n\n<p>Floating Bar is a <a href=\"#campaigntype\">campaign type<\/a> that displays a narrow \u2018bar\u2019 across the top or bottom of a page, layered above all other content.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-floating-bar-optin\/\" target=\"_blank\" rel=\"noopener\">How to Create a Floating Bar Optin<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"fullscreen\"><strong>Fullscreen<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;fullscreen takeover,&#8217; &#8216;fullpage takeover,&#8217; &#8216;welcome mat,&#8217; &#8216;fullscreen welcome gate\u2019<\/em><\/p>\n\n\n\n<p>Fullscreen is a <a href=\"#campaigntype\">campaign type<\/a> that displays over the entire browser window, layered in front of all the other content.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-full-screen-welcome-gate-optin\/\" target=\"_blank\" rel=\"noopener\">How to Create a Fullscreen Welcome Gate Optin<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"g\">G<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"geolocation\"><strong>Geo-Location<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;geo-target,&#8217; &#8216;geo-targeting\u2019<\/em><\/p>\n\n\n\n<p>Geo-Location is&nbsp;a <a href=\"#rule\">rule<\/a> that can be configured to show a <a href=\"#campaign\">campaign<\/a> based on the location of the <a href=\"#visitor\">visitor<\/a>.<\/p>\n\n\n\n<p>See also:&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-to-geo-target-your-optins\/\" target=\"_blank\" rel=\"noopener\">How to Use OptinMonster&#8217;s Geo-Location Addon for Advanced Lead Targeting<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"globalcookies\"><strong>Global Cookies<\/strong><\/h5>\n\n\n\n<p>Global Cookies are <a href=\"#cookie\">cookies<\/a> OptinMonster uses to determine how often any <a href=\"#campaign\">campaign<\/a> can appear on your <a href=\"#site\">site<\/a> after the <a href=\"#visitor\">visitor<\/a> has interacted with or subscribed through another campaign.<\/p>\n\n\n\n<p>There are two Global Cookies that can be configured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Global Interaction Cookie<\/li>\n\n\n\n<li>Global Success Cookie<\/li>\n<\/ul>\n\n\n\n<p><em>Global Interaction Cookie<\/em> controls how often any other campaigns can appear on the site after one campaign has been <a href=\"#interaction\">interacted<\/a> with.<\/p>\n\n\n\n<p><em>Global Success Cookie<\/em> controls how often any other campaigns can appear on the site after one campaign has been successfully subscribed through.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How Optin Cookies and the Global Cookie Work in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"googleanalytics\"><strong>Google Analytics<\/strong><\/h5>\n\n\n\n<p>Google Analytics is a third-party service that provides detailed and powerful analytics data for your website. OptinMonster connects with your Google Analytics account to provide data such as <a href=\"#impression\">impressions<\/a>, <a href=\"#conversion\">conversions<\/a>, and <a href=\"#conversionrate\">converstion rate<\/a> for your <a href=\"#campaign\">campaigns<\/a>.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-view-optinmonster-reports-on-google-analytics\/\" target=\"_blank\" rel=\"noopener\">How to View OptinMonster Reports in Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/optinmonster-event-goals-google-analytics\/\" target=\"_blank\" rel=\"noopener\">How to Create OptinMonster Event Goals in Google Analytics<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h\">H<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"html\"><strong>HTML<\/strong><\/h5>\n\n\n\n<p>HTML is an acronym for HyperText Markup Language, the standard programming language for building web pages and web applications.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i\">I<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"impression\"><strong>Impression<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;pageview&#8217;<\/em><\/p>\n\n\n\n<p>An impression occurs when a <a href=\"#campaign\">campaign<\/a> becomes visible to the <a href=\"#visitor\">visitor<\/a>.<\/p>\n\n\n\n<p>All impressions in OptinMonster are tracked using our native analytics. Optionally, campaigns can be integrated with <a href=\"#googleanalytics\">Google Analytics<\/a> to view impressions as events.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"inline\">Inline<\/h5>\n\n\n\n<p><em>alias: &#8216;after post&#8217;, &#8216;sidebar&#8217;<\/em><\/p>\n\n\n\n<p>Inline is a <a href=\"#campaigntype\">campaign type<\/a> that shows in line with the page content. This campaign type is meant to be placed within large content blocks.<\/p>\n\n\n\n<p>You can use the <a href=\"#contentlocking\">Content Locking<\/a> feature exclusively with this campaign type.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-an-after-post-or-in-line-optin\/\" target=\"_blank\" rel=\"noopener\">How to Create an Inline Campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-manually-add-an-after-post-or-inline-optin\/\" target=\"_blank\" rel=\"noopener\">How to Manually Add an Inline Campaign<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"integration\"><strong>Integration<\/strong><\/h5>\n\n\n\n<p>An integration connects OptinMonster to a third-party service. For example, OptinMonster&#8217;s <a href=\"#emailserviceprovider\">Email Service Provider<\/a> integrations make it easy to connect to services like MailChimp, AWeber, etc. to send <a href=\"#lead\">lead<\/a> data.<\/p>\n\n\n\n<p><a href=\"#googleanalytics\">Google Analytics<\/a> is also an integration, making it easy for you to connect OptinMonster with your Google Analytics account to track optin <a href=\"#impression\">impressions<\/a>, <a href=\"#conversion\">conversions<\/a>, and <a href=\"#conversionrate\">converstion rate<\/a>.<\/p>\n\n\n\n<p>You can connect multiple <a href=\"#nativeintegration\">native<\/a> Email Service Providers to a single <a href=\"#campaign\">campaign<\/a> to send leads to multiple accounts or <a href=\"#list\">lists<\/a>.<\/p>\n\n\n\n<p>You can connect multiple Google Analytics accounts to one OptinMonster account, however only a single Google Analytics account can be linked to any one individual campaign at a time.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/categories\/docs\/integrations\/\" target=\"_blank\" rel=\"noopener\">How to Connect OptinMonster to your Email Service Provider<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/send-data-to-multiple-providers\/\" target=\"_blank\" rel=\"noopener\">How to Send Data to Multiple Providers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\">How OptinMonster Uses Google Analytics to Measure Conversion Analytics<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"interaction\"><strong>Interaction<\/strong><\/h5>\n\n\n\n<p>An interaction occurs when a <a href=\"#visitor\">visitor<\/a> closes a <a href=\"#campaign\">campaign<\/a>, by clicking the \u201cclose\u201d button, or clicking outside the boundaries of certain campaigns (<a href=\"#popup\">Popup<\/a> and <a href=\"#fullscreen\">Fullscreen<\/a>).<\/p>\n\n\n\n<p>See also: &nbsp;<a href=\"#interactioncookie\">Interaction Cookie<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"interactioncookie\"><strong>Interaction Cookie<\/strong><\/h5>\n\n\n\n<p>The Interaction Cookie controls how often a <a href=\"#campaign\">campaign<\/a> can appear again after it has been <a href=\"#interaction\">interacted<\/a> with.<\/p>\n\n\n\n<p>See also: &nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How Optin Cookies and the Global Cookie Work in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ipaddress\"><strong>IP Address<\/strong><\/h5>\n\n\n\n<p>IP Address stands for Internet Protocol Address. An IP Address is four numbers separated by periods. Each number can be zero to 255. For example, 1.160.10.240 could be an IP address.<\/p>\n\n\n\n<p>Each computer is assigned an IP Address that represents the physical location of that computer on the internet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"j\">J<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"javascript\"><strong>JavaScript<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;JS&#8217;<\/em><\/p>\n\n\n\n<p>JavaScript is a programming language often used to make web pages interactive.<\/p>\n\n\n\n<p>OptinMonster uses JavaScript to control where, when, and how a <a href=\"#campaign\">campaign<\/a> appears based on the <a href=\"#campaigntype\">campaign type<\/a> and <a href=\"#displayrules\">Display Rules<\/a> configured.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"javascripteventsapi\"><strong>JavaScript Events API<\/strong><\/h5>\n\n\n\n<p>OptinMonster\u2019s JavaScript Events API is a list of <a href=\"#javascript\">JavaScript<\/a> events that relate to the display and use of a <a href=\"#campaign\">campaign<\/a> on a page.<\/p>\n\n\n\n<p>The JavaScript Events API can be used to add, modify, or remove functionality based on specific events that occur relative to a campaign by <a href=\"#user\">users<\/a> who are comfortable writing JavaScript.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/optinmonster-javascript-events-api\/\" target=\"_blank\" rel=\"noopener\">OptinMonster Javascript Events API Documentation<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"l\">L<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"lead\"><strong>Lead<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#subscriber\">subscriber<\/a>&#8216;<\/em><\/p>\n\n\n\n<p>A lead, or subscriber, is a <a href=\"#visitor\">visitor<\/a> who has submitted their contact information via a <a href=\"#campaign\">campaign<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"leadmagnet\"><strong>Lead Magnet<\/strong><\/h5>\n\n\n\n<p>A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.<\/p>\n\n\n\n<p>Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\" target=\"_blank\" rel=\"noopener\">Highly Effective Lead Magnet Ideas to Grow Your Email List<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"lineheight\"><strong>Line Height<\/strong><\/h5>\n\n\n\n<p>Line height specifies how tall each line of text will be. For example, if some text has a font size of 16px and a line height of 20px, then the text will have 2px of space on the top and bottom.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"list\"><strong>List<\/strong><\/h5>\n\n\n\n<p>List refers to a collective group of <a href=\"#subscriber\">subscribers<\/a> or <a href=\"#lead\">leads<\/a> within your <a href=\"#emailserviceprovider\">Email Service Provider<\/a> account.<\/p>\n\n\n\n<p>Often a list is used to organize subscribers by a common interest or source.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"m\">M<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"margin\"><strong>Margin<\/strong><\/h5>\n\n\n\n<p>The margin property dictates the amount of space around <a href=\"#element\">elements<\/a>. Margins create space between elements and is rendered outside the border property.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"mobile\"><strong>Mobile<\/strong><\/h5>\n\n\n\n<p>Mobile refers to any mobile device used to access your website, like phones and tablets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"monsterchain\"><strong>MonsterChain<\/strong><\/h5>\n\n\n\n<p>MonsterChain is a term used to describe the configuration of one or more <a href=\"#campaign\">campaigns<\/a>&#8216; <a href=\"#displayrules\">Display Rules<\/a> to appear based on their previous interaction with another campaign.<\/p>\n\n\n\n<p>You can configure MonsterChains to show a campaign if the visitor has completed any of these actions with another specific campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>opted in to<\/li>\n\n\n\n<li>not opted in to<\/li>\n\n\n\n<li>closed<\/li>\n\n\n\n<li>not closed<\/li>\n<\/ul>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"monstereffects\"><strong>MonsterEffects<\/strong><\/h5>\n\n\n\n<p>MonsterEffects is a feature that allows you to choose a specific loading animation or effect for <a href=\"#popup\">Popup<\/a> <a href=\"#campaign\">campaigns<\/a>.<\/p>\n\n\n\n<p>Using MonsterEffects can help draw attention to your campaign&#8217;s offer.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-monstereffects-animations-to-your-lightbox-popup\/\" target=\"_blank\" rel=\"noopener\">How to Add MonsterEffects\u2122 Animations to Your Lightbox Popup<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"monsterlink\"><strong>MonsterLink<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;manual trigger&#8217;<\/em><\/p>\n\n\n\n<p>A MonsterLink is a link you add to your website that, when selected, will trigger the appearance of a popup <a href=\"#campaign\">campaign<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-monsterlinks-to-load-your-popup-with-click-of-a-button\/\" target=\"_blank\" rel=\"noopener\">How to Use MonsterLinks\u2122 to Load Your Popup with the Click of a Button<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"multivariatetest\"><strong>Multivariate Test<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#abtest\">a\/b test<\/a>&#8216;, &#8216;<a href=\"#splittest\">split test<\/a>&#8216;<\/em><\/p>\n\n\n\n<p>A multivariate test allows a <a href=\"#user\">user<\/a> to experiment with changes to a <a href=\"#campaign\">campaign<\/a> to see if an improvement in <a href=\"#conversion\">conversion rate<\/a> is observed.<\/p>\n\n\n\n<p>Although often referred to as an a\/b test or split test, unlike either of those a multivariate test compares more than two variations.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-split-test-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Create a Split Test in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"n\">N<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"nativeintegration\"><strong>Native Integration<\/strong><\/h5>\n\n\n\n<p>Native integrations allow you to connect OptinMonster to your <a href=\"#emailserviceprovider\">Email Service Provider<\/a> account and send new <a href=\"#lead\">leads<\/a> directly to a specific List, Group, or Segment, without requiring custom code.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/categories\/docs\/integrations\/\" target=\"_blank\" rel=\"noopener\">How to Connect OptinMonster to Your Email Service Provider<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"o\">O<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"onsiteretargeting\"><strong>On-Site Retargeting<\/strong><\/h5>\n\n\n\n<p>On-Site Retargeting is a method to customize which <a href=\"#campaign\">campaigns<\/a> are shown to a <a href=\"#visitor\">visitor<\/a> by reacting in real-time to visitor behavior that can be tracked by a <a href=\"#cookie\">cookie<\/a>, a <a href=\"#urlparameter\">URL parameter<\/a>, etc.<\/p>\n\n\n\n<p>The use of <a href=\"#exitintent\">Exit-Intent<\/a> is one method of on-site retargeting.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"optin\"><strong>Opt-in<\/strong><\/h5>\n\n\n\n<p>The act of someone granting permission to be added to an email list.<\/p>\n\n\n\n<p>See also: <a href=\"#doubleoptin\">Double Opt-in<\/a> and <a href=\"#singleoptin\">Single Opt-in<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"optinform\"><strong>Optin Form<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#campaign\">campaign<\/a>,&#8217; &#8216;optin&#8217;<\/em><\/p>\n\n\n\n<p>An optin form allows <a href=\"#visitor\">visitors<\/a> to subscribe to your email list and receive marketing material.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"optinmonsterapi\"><strong>OptinMonster API<\/strong><\/h5>\n\n\n\n<p>The OptinMonster API handles the embedding of your <a href=\"#campaignspecificembedcode\">campaign-specific embed<\/a> codes.<\/p>\n\n\n\n<p>The OptinMonster API also provides advanced page targeting unique to WordPress (such as targeting categories, tags, etc.)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"p\">P<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"padding\"><strong>Padding<\/strong><\/h5>\n\n\n\n<p>The padding property dictates the amount of space inside an <a href=\"#element\">element<\/a>. Padding will create space between the element&#8217;s content and its border.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"pageleveltargeting\"><strong>Page-Level Targeting<\/strong><\/h5>\n\n\n\n<p>Page-Level Targeting is a term that refers to segmenting your <a href=\"#campaign\">campaigns<\/a> to effectively communicate to and convert <a href=\"#visitor\">visitors<\/a>.<\/p>\n\n\n\n<p>This can be done by using page-specific wording, matching your campaign&#8217;s design to the page design, customizing optins by blog category, and more.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/understanding-page-level-targeting-and-how-it-improves-conversion-rates\/\" target=\"_blank\" rel=\"noopener\">Understanding Page-Level Targeting and How It Improves Conversion Rates<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"pageslide\"><strong>Page Slide<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;welcome mat&#8217;<\/em><\/p>\n\n\n\n<p>Page Slide is an option when creating <a href=\"#fullscreen\">Fullscreen<\/a> <a href=\"#campaign\">campaigns<\/a> which transforms the campaign from a popup into an inline display.<\/p>\n\n\n\n<p>Once enabled, Page Slide causes the Fullscreen campaign to load at the top of the page, filling the height and width of the browser. To exit the campaign the <a href=\"#visitor\">visitor<\/a> scrolls down the page past the bottom of the campaign.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-welcome-mat-fullscreen-optin-form\/\" target=\"_blank\" rel=\"noopener\">How to Create a Fullscreen Welcome Mat Optin Form<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"parentcampaign\"><strong>Parent Campaign<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;primary campaign&#8217;<\/em><\/p>\n\n\n\n<p>The parent campaign is the primary <a href=\"#campaign\">campaign<\/a> in a <a href=\"#splittest\">split test<\/a>.<\/p>\n\n\n\n<p>See also: &nbsp;<a href=\"#abtest\">A\/B Test<\/a>, <a href=\"#splittest\">Split Test<\/a>, <a href=\"#childcampaign\">Child Campaign<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"popup\"><strong>Popup<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;lightbox&#8217;<\/em><\/p>\n\n\n\n<p>Popup is a <a href=\"#campaigntype\">campaign type<\/a> that shows on a page overlayed in front of all the other content, typically styled with a semi-opaque background surrounding the main content area.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-lightbox-popup-optin\/\" target=\"_blank\" rel=\"noopener\">How to Create a Lightbox Popup Optin<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"privacystatement\"><strong>Privacy Statement<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;privacy policy&#8217;<\/em><\/p>\n\n\n\n<p>Privacy Statement is a declaration shared with a <a href=\"#visitor\">visitor<\/a> or <a href=\"#subscriber\">subscriber<\/a> to an email list, outlining how the privacy of the site visitor\u2019s personal data will be shared and\/or protected.<\/p>\n\n\n\n<p>A Privacy Statement can easily be added within the <a href=\"#builder\">Optin Builder<\/a> as brief text or as a link to a page containing a detailed Privacy Statement.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-a-privacy-policy\/\" target=\"_blank\" rel=\"noopener\">How to Add a Privacy Policy<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"r\">R<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"referrer\"><strong>Referrer<\/strong><\/h5>\n\n\n\n<p>A referrer is any external URL a <a href=\"#visitor\">visitor<\/a> selects a link on to reach your <a href=\"#site\">site<\/a>.<\/p>\n\n\n\n<p>No referrer is indicated when a visitor reaches your site by selecting a link in an email.<\/p>\n\n\n\n<p>Referrer is also a <a href=\"#rule\">rule<\/a> you can configure in the <a href=\"#builder\">optin builder<\/a> to <a href=\"#pageleveltargeting\">page-target<\/a> your <a href=\"#campaign\">campaigns<\/a>.<\/p>\n\n\n\n<p>For example, you can configure a campaign to appear only if the visitor reaches your site from <code>facebook.com<\/code>, etc.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-optinmonsters-referral-detection-for-advanced-lead-targeting\/\" target=\"_blank\" rel=\"noopener\">How to Use OptinMonster&#8217;s Referral Detection for Advanced Lead Targeting<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"row\"><strong>Row<\/strong><\/h5>\n\n\n\n<p>A row holds a <a href=\"#column\">column block<\/a>. It is automatically added when you add a column block and can be styled individually.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"rule\"><strong>Rule<\/strong><\/h5>\n\n\n\n<p>A condition which controls how, when, or where a <a href=\"#campaign\">campaign<\/a> will load.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ruleset\"><strong>Ruleset<\/strong><\/h5>\n\n\n\n<p>A collection of <a href=\"#rule\">rules<\/a> or conditions that determine how, when, and where a <a href=\"#campaign\">campaign<\/a> can appear. All rules within a single ruleset must be true before the <a href=\"#campaign\">campaign<\/a> will load on the page.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"rulecondition\"><strong>Rule Condition<\/strong><\/h5>\n\n\n\n<p>A rule condition is the primary component of a <a href=\"#displayrules\">Display Rule<\/a>: an &#8220;If\u2026 Then&#8221; statement that is evaluated to determine which conditions need to be met before a <a href=\"#campaign\">campaign<\/a> is displayed to the <a href=\"#visitor\">site visitor<\/a>.<\/p>\n\n\n\n<p>For example, in creating a <a href=\"#timedelay\">Time Delay<\/a> rule configured to display the campaign after a visitor has been on the page for more than 5 seconds, the Rule Condition would be &#8220;time on page is at least 5 seconds.&#8221;<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ruleoperator\"><strong>Rule Operator<\/strong><\/h5>\n\n\n\n<p>A rule operator is an option selected when configuring a <a href=\"#rule\">rule<\/a>, such as &#8220;equal to&#8221; or &#8220;more than&#8221; or &#8220;less than.&#8221;<\/p>\n\n\n\n<p>For example, in a rule configured to display a <a href=\"#campaign\">campaign<\/a> when a <a href=\"#visitor\">visitor<\/a> has viewed MORE THAN 2 pages, &#8220;More Than&#8221; is the Rule Operator.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"ruleunit\"><strong>Rule Unit<\/strong><\/h5>\n\n\n\n<p>A rule unit is a measurement component of certain <a href=\"#rule\">rules<\/a>.<\/p>\n\n\n\n<p>For example, when configuring the <a href=\"#scrolltrigger\">scroll trigger<\/a> rule, you can choose pixels or percent as the rule unit.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"rulevalue\"><strong>Rule Value<\/strong><\/h5>\n\n\n\n<p>A rule value is a numerical value specified for a <a href=\"#ruleoperator\">rule operator<\/a>.<\/p>\n\n\n\n<p>For example, when configuring a <a href=\"#rule\">rule<\/a> to show a <a href=\"#campaign\">campaign<\/a> after a <a href=\"#visitor\">visitor<\/a> has viewed at least 3 Pages, &#8220;3&#8221; is the Rule Value.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"s\">S<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"scrolltrigger\"><strong>Scroll Trigger<\/strong><\/h5>\n\n\n\n<p>A scroll trigger is a <a href=\"#rule\">rule<\/a> configured to display a <a href=\"#campaign\">campaign<\/a> when a <a href=\"#visitor\">visitor<\/a> scrolls a certain amount of page.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"sessioncookie\"><strong>Session Cookie<\/strong><\/h5>\n\n\n\n<p>Session Cookies are a type of <a href=\"#cookie\">cookie<\/a> OptinMonster uses to determine if a <a href=\"#visitor\">visitor<\/a> is new or returning.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/target-new-or-returning-visitors\/\" target=\"_blank\" rel=\"noopener\">How to Target New or Returning Visitors<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"shortcode\"><strong>Shortcode<\/strong><\/h5>\n\n\n\n<p>A shortcode is a WordPress-specific piece of code that allows you to embed files, create objects, and more without having to know <a href=\"#css\">CSS<\/a>, <a href=\"#html\">HTML<\/a>, <a href=\"#javascript\">JavaScript<\/a> or other coding languages.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/best-wordpress-plugins-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener\">WordPress plugins<\/a> and themes often use shortcodes to allow you to easily add specific objects or features, like buttons, images, forms and more.<\/p>\n\n\n\n<p>Shortcodes can also be used with OptinMonster when using the <a href=\"#wordpressconnectorplugin\">OptinMonster plugin<\/a> on a WordPress site.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-wordpress-shortcodes-with-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use WordPress Shortcodes with OptinMonster<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-install-the-optinmonster-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener\">How to Install the OptinMonster WordPress Plugin<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"singleoptin\"><strong>Single Opt-in<\/strong><\/h5>\n\n\n\n<p>Single opt-in occurs when a <a href=\"#lead\">subscriber<\/a> is directly added to an email list after they\u2019ve submitted their information through a <a href=\"#campaign\">campaign<\/a>.<\/p>\n\n\n\n<p>Unlike <a href=\"#doubleoptin\">double opt-in<\/a>, no confirmation email is sent when using single opt-in.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/whats-the-difference-between-single-and-double-opt-in\/\" target=\"_blank\" rel=\"noopener\">What&#8217;s the Difference between Single and Double Opt-in?<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"site\"><strong>Site<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;website,&#8217; &#8216;domain&#8217;<\/em><\/p>\n\n\n\n<p>A site refers to the specific domain address added to your OptinMonster account that <a href=\"#campaign\">campaigns<\/a> can be displayed on.<\/p>\n\n\n\n<p>An individual site can be either a top-level domain, e.g. <code>optinmonster.com<\/code> or <code>www.optinmonster.com<\/code>, or it can be a sub-domain, e.g., <code>app.optinmonster.com<\/code>, etc.<\/p>\n\n\n\n<p>Sites can be assigned to one or multiple campaigns, and a single campaign can be assigned to load on multiple sites.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-edit-or-delete-a-website-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Add, Edit, or Delete a Website in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"slidein\"><strong>Slide-In<\/strong><\/h5>\n\n\n\n<p>Slide-In <a href=\"#campaigntype\">campaign type<\/a> that slides up from the bottom-right or bottom-left corner of the page, layered in front of all the other content.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-slide-in-scroll-box-optin-form\/\" target=\"_blank\" rel=\"noopener\">How to Create a Slide-In Optin<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"smartsubscriberrecognition\"><strong>Smart Subscriber Recognition<\/strong><\/h5>\n\n\n\n<p>Smart Subscriber Recognition technology allows you to avoid showing multiple <a href=\"#campaign\">campaigns<\/a> to existing <a href=\"#subscriber\">subscribers<\/a>, or to show certain campaigns to existing subscribers only.<\/p>\n\n\n\n<p>See also: <a href=\"#monsterchain\">MonsterChain<\/a>, <a href=\"#onsiteretargeting\">On-Site Retargeting<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"splittest\"><strong>Split Test<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#abtest\">a\/b test<\/a>&#8216;<\/em><\/p>\n\n\n\n<p>A split test allows a <a href=\"#user\">user<\/a> to experiment with changes to a <a href=\"#campaign\">campaign<\/a> to see if an improvement in <a href=\"#conversionrate\">conversion rate<\/a> is observed. Split Tests are selected at random from a <a href=\"#parentcampaign\">parent campaign<\/a> and all related split tests.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-split-test-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Create a Split Test in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"subscriber\"><strong>Subscriber<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;<a href=\"#lead\">lead<\/a>&#8216;<\/em><\/p>\n\n\n\n<p>A subscriber is someone who has <a href=\"#optin\">opted in<\/a> to your <a href=\"#list\">list<\/a> in order to receive emails from you.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"successcookie\"><strong>Success Cookie<\/strong><\/h5>\n\n\n\n<p>A Success Cookie is set when a <a href=\"#visitor\">visitor<\/a> subscribes to a <a href=\"#campaign\">campaign<\/a>. &nbsp;OptinMonster uses the Success Cookie to control how often the campaign should appear again once the visitor has been successfully <a href=\"#conversion\">converted<\/a>.<\/p>\n\n\n\n<p>Success Cookies can be configured for individual campaigns, or <a href=\"#globalcookies\">globally<\/a> for an entire <a href=\"#site\">site<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How Optin Cookies and the Global Cookie Work in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"successmessage\"><strong>Success Message<\/strong><\/h5>\n\n\n\n<p>The message that is displayed to a <a href=\"#visitor\">visitor<\/a> after they successfully <a href=\"#optin\">optin<\/a> to a <a href=\"#campaign\">campaign<\/a>.<\/p>\n\n\n\n<p>The success message is configured via the <a href=\"#builder\">optin builder&#8217;s<\/a> <strong>Success<\/strong> panel, and is only available when using a <a href=\"#nativeintegration\">native integration<\/a>.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-style-the-success-message-overlay\/\" target=\"_blank\" rel=\"noopener\">How to Style the Success Message Overlay<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"successview\"><strong>Success View<\/strong><\/h5>\n\n\n\n<p>The success view is one of the three default views in a campaign. It typically displays the <a href=\"#successmessage\" title=\"\">success message<\/a> preview shown within the <a href=\"#builder\" title=\"\">optin  builder<\/a>, confirming that an action\u2014like a form submission or subscription\u2014was completed successfully.<\/p>\n\n\n\n<p>While it\u2019s a default view, it can be <strong>renamed, customized, or styled<\/strong> to better fit your campaign\u2019s messaging and design needs.<\/p>\n\n\n\n<p>The success view is available when using any <a href=\"#nativeintegration\">native integration<\/a>.<\/p>\n\n\n\n<p>See also:&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-to-style-the-success-message-overlay\/\" target=\"_blank\" rel=\"noopener\">How to Style the Success Message Overlay<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"summary\"><strong>Summary<\/strong><\/h5>\n\n\n\n<p>The Summary section displays all the configured <a href=\"#conditions\">conditions<\/a> and <a href=\"#actions\">actions<\/a> in an easy-to-read format. This screen allows you to review your <a href=\"#displayrules\">display rule<\/a> configuration and make sure it is configured correctly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"t\">T<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"templatenamespace\"><strong>Template Namespace<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;namespace,&#8217; &#8216;css namespace&#8217;<\/em><\/p>\n\n\n\n<p>The Template Namespace is a word assigned to each <a href=\"#campaign\">campaign<\/a> which can be customized, and is used to prefix all IDs and Classes in the campaign&#8217;s <a href=\"#html\">HTML<\/a> output.<\/p>\n\n\n\n<p>Template Namespaces are typically made use of when adding custom <a href=\"#css\">CSS<\/a> to a campaign.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-optinmonsters-custom-css-tool\/\" target=\"_blank\" rel=\"noopener\">How to Use OptinMonster&#8217;s Custom CSS Tool<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"timedelay\"><strong>Time Delay<\/strong><\/h5>\n\n\n\n<p>Time Delay is a <a href=\"#rule\">rule<\/a> which allows you to control when your <a href=\"#campaign\">campaign<\/a> appears based on the time elapsed.<\/p>\n\n\n\n<p>You can use a Time Delay rule by itself to display a campaign after a <a href=\"#visitor\">visitor<\/a> has spent a certain number of seconds on a page or the entire <a href=\"#site\">site<\/a>.<\/p>\n\n\n\n<p>When used in conjunction with other rules, like <a href=\"#exitintent\">Exit-Intent<\/a>, you can also set the minimum or maximum amount of time that is allowed to elapse and still satisfy the <a href=\"#rule\">rule<\/a>, creating a specific window of time in which the campaign will appear.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"traffic\"><strong>Traffic<\/strong><\/h5>\n\n\n\n<p>A term to describe the volume of people visiting a page or website.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"u\">U<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"urlanchortag\"><strong>URL Anchor Tag<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;anchor link&#8217;, &#8216;anchor tag&#8217;<\/em><\/p>\n\n\n\n<p>The URL anchor tag refers to the portion of a url that starts with a hash mark (#). URL anchor tags are typically the result of an anchor link having been selected somewhere on the page, which adds the anchor tag to the end of the URL. Anchor links are used to create links within the same page, to different sections, also sometimes referred to as &#8216;jump links&#8217;.<\/p>\n\n\n\n<p>For example, <code>#more<\/code> is the URL anchor tag if you were viewing the page <code>https:\/\/optinmonster.com\/#more<\/code> on our site.<\/p>\n\n\n\n<p>In OptinMonster, you can <a href=\"#pageleveltargeting\">page-level target<\/a> your <a href=\"#campaign\">campaigns<\/a> based on the URL anchor tag, to show or hide campaigns on <a href=\"#site\">site<\/a> the <a href=\"#visitor\">visitor<\/a> is viewing.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"urlparameter\"><strong>URL Parameter<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;query string&#8217;<\/em><\/p>\n\n\n\n<p>URL Parameters are parameters whose values are set dynamically in a page&#8217;s URL, and can be accessed by its template and its data sources.<\/p>\n\n\n\n<p>For example, <code>?s=how+to+improve+conversions<\/code> is the full URL parameter if you were viewing the page <code>https:\/\/optinmonster.com\/?s=how+to+improve+conversions<\/code> on our site.<\/p>\n\n\n\n<p>URL parameters will often include both a <code>key<\/code> and <code>value<\/code>.<\/p>\n\n\n\n<p>In the example above, <code>s<\/code> is the <code>key<\/code> and <code>how+to+improve+conversions<\/code> is the <code>value<\/code>.<\/p>\n\n\n\n<p>Multiple URL parameters can be combined in a single URL, separated by the ampersand (&amp;) sign. For example, this URL contains two URL parameters separated by the ampersand sign: <code>https:\/\/optinmonster.com\/?utm_campaign=seo&amp;s=how+to+improve+conversions<\/code><\/p>\n\n\n\n<p>In OptinMonster, you can <a href=\"#pageleveltargeting\">page-level target<\/a> your <a href=\"#campaign\">campaigns<\/a> based on the URL parameter(s), to show or hide campaigns based on the key and\/or value pairs that are present in the URL of the <a href=\"#site\">site<\/a> the <a href=\"#visitor\">visitor<\/a> is viewing.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"urlpath\"><strong>URL Path<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;url slug&#8217;<\/em><\/p>\n\n\n\n<p>The URL path is the unique end portion part of the URL for a specific function or piece of content. For instance, for a page or for a post.<\/p>\n\n\n\n<p>For example, <code>docs<\/code> is the URL path if you were viewing the page <code>https:\/\/optinmonster.com\/docs<\/code> on our site.<\/p>\n\n\n\n<p>In OptinMonster, you can <a href=\"#pageleveltargeting\">page-level target<\/a> your <a href=\"#campaign\">campaigns<\/a> based on the URL path, to show or hide campaigns based on the page, post or section of the <a href=\"#site\">site<\/a> the <a href=\"#visitor\">visitor<\/a> is viewing.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Use Display Rules in OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"urlredirect\"><strong>URL Redirect<\/strong><\/h5>\n\n\n\n<p>URL redirect is a success action option which allows you to automatically redirect a <a href=\"#visitor\">visitor<\/a> to a specific URL after they subscribe.<\/p>\n\n\n\n<p>The URL redirect option in OptinMonster can only be configured when using a <a href=\"#nativeintegration\">native integration<\/a>.<\/p>\n\n\n\n<p>If you are using a <a href=\"#customhtml\">Custom HTML integration<\/a> or <a href=\"#canvas\">Canvas<\/a> the custom form&#8217;s processing script will manage where the visitor is redirected when the form is submitted. Your <a href=\"#emailserviceprovider\">Email Service Provider<\/a> may provide an option to customize this in your ESP account.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"user\"><strong>User<\/strong><\/h5>\n\n\n\n<p>At OptinMonster, the term &#8216;user&#8217; generally refers to a set of login credentials and data related to an OptinMonster account.<\/p>\n\n\n\n<p>User may also refer to a <a href=\"#visitor\">site visitor<\/a> browsing a website in certain documentation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"v\">V<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"view\"><strong>View<\/strong><\/h5>\n\n\n\n<p>A view is the screen on the <a href=\"#campaign\">campaign<\/a> the user is seeing. There are three <strong>default views<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yes\/No<\/li>\n\n\n\n<li>Optin<\/li>\n\n\n\n<li>Success<\/li>\n<\/ul>\n\n\n\n<p>In addition to the default views, you can now add as many <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-multiple-views-to-your-campaigns\/\" title=\"\">custom views<\/a> as you want, allowing for more flexible and personalized campaign flows.<\/p>\n\n\n\n<p>You can configure your campaign to display one, two, or multiple views depending on how you want to guide the user through the experience.<\/p>\n\n\n\n<p>For example, a campaign might start with the Yes\/No view, move to a custom view for additional messaging, then show the Optin view, and finally display the Success view after the user subscribes.<\/p>\n\n\n\n<p>Alternatively, you can have the campaign go straight to one view and then close without the user seeing any other view.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"visitor\"><strong>Visitor<\/strong><\/h5>\n\n\n\n<p>A visitor is a person viewing or interacting with a website or page. Typically this visitor is a person you are trying to convert into a subscriber or customer, with the help of OptinMonster.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"w\">W<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"wordpressconnectorplugin\"><strong>WordPress Connector Plugin<\/strong><\/h5>\n\n\n\n<p>OptinMonster\u2019s <a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\" target=\"_blank\" rel=\"external nofollow noopener\">WordPress Connector Plugin<\/a> is used to automate the process of adding the <a href=\"#campaignspecificembedcode\">campaign specific embed code<\/a> for your <a href=\"#campaign\">campaigns<\/a> into your <a href=\"#site\">site<\/a>.<\/p>\n\n\n\n<p>The plugin also includes a Widget for placing <a href=\"#inline\">Inline<\/a> <a href=\"#campaigntype\">type<\/a> campaigns, and advanced page-targeting rules unique to WordPress, such as categories and tags.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-install-the-optinmonster-wordpress-plugin\/\" target=\"_blank\" rel=\"noopener\">How to Install the OptinMonster WordPress Plugin<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"y\">Y<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"yesnooptin\"><strong>Yes\/No Optin<\/strong><\/h5>\n\n\n\n<p><em>alias: &#8216;two-step optin&#8217;<\/em><\/p>\n\n\n\n<p>Yes\/No Optin is one of the three default views in a campaign. A Yes\/No Optin displays two buttons, two links, or a combination of both asking the <a href=\"#visitor\">visitor<\/a> to confirm their interest in the <a href=\"#campaign\">campaign<\/a> offer.<\/p>\n\n\n\n<p>Typically, selecting the Yes button will reveal an <a href=\"#optinform\">optin form<\/a> for the visitor to submit, or <a href=\"#urlredirect\">redirect to a specific URL<\/a>. The No button will typically close the campaign or redirect to a specific URL.<\/p>\n\n\n\n<p>While it\u2019s a default view, it can be <strong>renamed, customized, or styled<\/strong> to better fit your campaign\u2019s messaging and design needs.<\/p>\n\n\n\n<p>See also: <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-yes-no-optin-with-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Create A Yes \/ No Optin with OptinMonster<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"z\">Z<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"zapier\"><strong>Zapier<\/strong><\/h5>\n\n\n\n<p>Zapier is a third-party service which allows you to easily connect, share data between, and trigger actions based on specific events in popular applications.<\/p>\n\n\n\n<p>For example, you could use Zapier to add new <a href=\"#subscriber\">subscribers<\/a> to a Google Sheets spreadsheet automatically.<\/p>\n\n\n\n<p>You can connect OptinMonster to Zapier using our Webhook <a href=\"#integration\">integration<\/a>.<\/p>\n\n\n\n<p>See also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/connect-optinmonster-with-zapier\/\" target=\"_blank\" rel=\"noopener\">How to Connect OptinMonster with Zapier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/add-subscribers-to-a-google-spreadsheet-with-zapier\/\" target=\"_blank\" rel=\"noopener\">How to Add Subscribers to a Google Spreadsheet with Zapier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-subscribers-to-google-contacts-with-zapier\/\" target=\"_blank\" rel=\"noopener\">How to Add Subscribers to Google Contacts with Zapier<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-send-subscribers-an-email-from-gmail-with-zapier-and-optinmonster\/\" target=\"_blank\" rel=\"noopener\">How to Send Subscribers an Email from Gmail with Zapier and OptinMonster<\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A \u00b7 B \u00b7 C \u00b7 D \u00b7 E \u00b7 F \u00b7 G \u00b7 H \u00b7 I \u00b7 J \u00b7 K \u00b7 L \u00b7 M \u00b7 N \u00b7 O \u00b7 P \u00b7 Q \u00b7 R \u00b7 S \u00b7 T \u00b7 U \u00b7 V \u00b7 W \u00b7 X \u00b7 Y \u00b7 Z A A\/B Test alias:&nbsp;&hellip;<\/p>\n","protected":false},"author":7345,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[8],"documentation\/tags":[],"class_list":["post-103736","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-getting-started"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/103736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/7345"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=103736"}],"version-history":[{"count":39,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/103736\/revisions"}],"predecessor-version":[{"id":203086,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/103736\/revisions\/203086"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=103736"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=103736"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=103736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}