Kindlepreneur started off as a no-name website with zero traffic. It has quickly gained over 60,000 unique visitors per month in as little as a year.<\/p>\n
Dave Chesson, the owner of Kindlepreneur, says that even with all of that traffic, he was only getting .7% conversion rates on his optins using the\u00a0generic optin software, SumoMe.<\/p>\n
In his words, \u201c.7% was pathetic<\/strong>.\u201d<\/p>\n He decided to switch to OptinMonster to see if he could improve.<\/p>\n When Dave began using OptinMonster, he started with one of our pre-designed lightbox popups<\/a>, set to display after the reader\u2019s second page visit.<\/p>\n This one single change increased conversions from .7% using SumoMe (now called BDOW!) to 3.71% using OptinMonster<\/strong>!<\/p>\n Dave credits the OptinMonster conversion optimization blog<\/a> for teaching him what to do next. On our blog, he learned about the power of content upgrades<\/a> and our exit-intent technology<\/a>.<\/p>\n A content upgrade is a technique where you offer your readers a chance to get post-specific bonus content by signing up to your email list. This additional premium content offered for completing an action is also known as content bribe, or a lead magnet<\/a>. A content upgrade is a type of lead magnet that is created specifically for a particular blog post.<\/p>\n Enticing content upgrades can be:<\/p>\n Dave took immediate action to add content upgrades to Kindlepreneur by doing just two things:<\/p>\n Almost immediately after doing this, his overall conversion rate increased again, to 4.4%<\/strong>!<\/p>\n Let\u2019s take a look at some of the specific optins which contributed to this increase.<\/p>\n The Kindlepreneur article How to setup an Amazon Author Central Page<\/a> is very detailed. It contains over\u00a03500 words and lots of screenshots to help guide Kindle authors through the sometimes complicated process of creating their Amazon Author Central page.<\/p>\n But Dave understood that readers prefer short and simple. To help his readers, he summarized the article with a simple checklist of the steps used to set up a page.<\/p>\n He offered the checklist as a content upgrade using a MonsterLink<\/a>. MonsterLinks manually trigger the appearance of an optin with the click of a link, button or image.<\/p>\n This optin converted at a whopping 72.8%.<\/strong><\/p>\n We also use checklists here at OptinMonster. Check out this 63-Point Checklist for Creating the Ultimate Optin Form<\/a> as an example.<\/p>\nHow Kindlepreneur Uses OptinMonster<\/h3>\n
![\"Kindlepreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/03\/KindlePreneur_Lightbox.png\")
<\/p>\nWhat Is a Content Upgrade?<\/h3>\n
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How Kindlepreneur Used Content Upgrades to Convert 72% of Readers<\/h3>\n
![\"Kindlepreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/03\/KindlePreneur_MonsterLink_AuthorPageChecklist.gif\")
<\/p>\nRecovering Almost 10% of Abandoning Visitors Using Content Upgrades<\/h3>\n
![\"KindlePreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/03\/KindlePreneur_BookPromo_MonsterLink_FullScreen-1024x503.png\")
<\/p>\n![\"Kindlepreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/03\/KindlePreneur_MonsterLink_AuthorPage.gif\")
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