{"id":107410,"date":"2017-05-29T08:00:07","date_gmt":"2017-05-29T12:00:07","guid":{"rendered":"https:\/\/optinmonster.com\/?p=107410"},"modified":"2023-06-15T05:40:24","modified_gmt":"2023-06-15T09:40:24","slug":"case-study-how-cloudways-increased-trials-120-using-holiday-marketing","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-how-cloudways-increased-trials-120-using-holiday-marketing\/","title":{"rendered":"[Case Study] How Cloudways Increased Free Trials 120% Using Holiday Marketing"},"content":{"rendered":"<p>Do you struggle to come up with optin ideas that are relevant to your audience? Do you sometimes wish someone would just tell you what optins to create? The answer could be as simple as creating offers around current holidays.<\/p>\n<p>In this case study, you\u2019ll learn how Cloudways increased their overall list 229% using holiday marketing, which led to a 120% increase in free trials.<\/p>\n<h2>Meet Cloudways<\/h2>\n<p><a href=\"https:\/\/www.cloudways.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Cloudways<\/a> is a known name within the managed cloud hosting industry. With infrastructure services from some of the top-most cloud providers, like Amazon Web Services, Google Cloud Platform, DigitalOcean, Vultr, and Kyup, the managed hosting platform is home to some of the most sought-after features in the industry.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107420\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways-1024x464.png\" alt=\"Cloudways uses OptinMonster to increase conversions with holiday themed optins\" width=\"801\" height=\"363\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways-1024x464.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways-300x136.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways-768x348.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways.png 1363w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>Cloudways chose to use the OptinMonster with the following goals in mind:<\/p>\n<ul>\n<li>Improve conversion rate of Cloudways\u2019 Free Trial<\/li>\n<li>Increase subscribers to their blog newsletter<\/li>\n<li>Optimize audience segmentation based on four user personas:<br \/>\nStartups, Ecommerce, Developers, Agencies<\/li>\n<\/ul>\n<h2>How Cloudways Uses OptinMonster<\/h2>\n<p>Cloudways decided to focus first on increasing subscribers to their blog newsletter and free trials. They did this by targeting readers who were about to leave the site without having made a purchase with an <a href=\"https:\/\/optinmonster.com\/features\/exit-intent\/\">exit-intent optin<\/a>.<\/p>\n<p>Exit-intent optins trigger when the user&#8217;s mouse motions towards the browser as if to leave your website. This type of optin is best used to remind users of the value which brought them to your website in the first place.<\/p>\n<p>Exit-intent optins are often our first recommendation for businesses trying to convert abandoning visitors.\u00a0You can see examples of our customers&#8217; best exit-intent optins in our <a href=\"https:\/\/optinmonster.com\/exit-intent-popup-examples\/\">Exit Intent Gallery<\/a>.<\/p>\n<p>The <a href=\"https:\/\/optinmonster.com\/features\/lightbox-popups\/\">lightbox optin<\/a> below was set to display on exit, when the user motioned to leave the website, but only if the user had also scrolled 50% of the page. The addition of the scrolling percentage indicates the reader was fairly interested in the page\u2019s content, even if they were about to leave without purchasing.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107411\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Blog1.png\" alt=\"Cloudways Uses OptinMonster\" width=\"800\" height=\"516\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Blog1.png 712w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Blog1-300x193.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>At first, the conversion rate of the optin used was only <strong>0.21%<\/strong>.<\/p>\n<p>Admittedly, Cloudways was a bit disappointed in this low conversion rate. However, they didn\u2019t stop there.<\/p>\n<p>As they explored the other features OptinMonster offers, they began to see their conversions increase.<\/p>\n<p>Specifically, they began using a two-step process to present a <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-yes-no-optin-with-optinmonster\/\">Yes\/No optin<\/a>\u00a0to users.<\/p>\n<p>Yes\/No optins like the one below are effective because they force the reader to confront the consequences of choosing not to take the offer presented.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107412\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-General-Optin-Feb-2017-Overview.png\" alt=\"Cloudways begins using Yes\/No Optins\" width=\"800\" height=\"496\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-General-Optin-Feb-2017-Overview.png 776w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-General-Optin-Feb-2017-Overview-300x186.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-General-Optin-Feb-2017-Overview-768x476.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The conversions began to increase to <strong>3.80%<\/strong> in a few weeks time &#8211; <strong>a 1700% increase.<\/strong><\/p>\n<p>That\u2019s nearly 4% of users who were leaving the site without making a purchase, but instead registered for a free trial.<\/p>\n<p>After these promising results, they decided to also use exit-intent optins for special holiday marketing campaigns\u00a0throughout the year.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107413\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_July4th.png\" alt=\"Cloudways used OptinMonster optins for July 4th offer\" width=\"800\" height=\"479\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_July4th.png 711w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_July4th-300x180.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Independence Day optin above <strong>converted 2.09%<\/strong> of exiting visitors.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107414\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_CW-Halloween-2016.png\" alt=\"Cloudways used OptinMonster optins for a Halloween offer\" width=\"800\" height=\"481\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_CW-Halloween-2016.png 713w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_CW-Halloween-2016-300x181.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Halloween optin above <strong>converted 3.77%<\/strong> of exiting visitors.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107415\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Xmas-2016.png\" alt=\"Cloudways used OptinMonster optins for this Christmas Offer\" width=\"800\" height=\"481\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Xmas-2016.png 712w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Xmas-2016-300x180.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Christmas optin above <strong>converted 2.88%<\/strong> of abandoning users.<\/p>\n<p>Not every optin was targeted to a well-defined holiday marketing event. Some, like the ones below, were seasonal or celebrated company-specific events.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107416\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_SurpriseGiveaway.png\" alt=\"Cloudways used seasonal marketing in their OptinMonster optins\" width=\"800\" height=\"534\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_SurpriseGiveaway.png 712w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_SurpriseGiveaway-300x200.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A Yes click in the optin above led to the contest entry page, while the No button closed the optin. This optin <strong>converted at 10.77%.<\/strong><\/p>\n<p>This optin celebrating the founding of Cloudways <strong>converted 2.18%<\/strong> of abandoning visitors.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-107417\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Birthday-2016.png\" alt=\"Cloudways offered 1 month free in this seasonal optin\" width=\"800\" height=\"485\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Birthday-2016.png 721w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/05\/Cloudways_Cloudways-Birthday-2016-300x182.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>These are just a few of the holiday marketing optins used by Cloudways to increase subscribers on their list and subsequently, free trials.<\/p>\n<p>These campaigns resulted in a <strong>120% increase of free trials<\/strong> of Cloudways\u2019 managed cloud hosting platform. That is a huge boost to their pipeline!<\/p>\n<h2>Why Holiday\u00a0Marketing Optins Work<\/h2>\n<p>Holiday marketing\u00a0optins are effective because they create a sense of urgency. The reader expects the offer will be withdrawn when the holiday is over, so they act quickly to grab the deal before it\u2019s gone.<\/p>\n<p>Notice that each of these holiday marketing\u00a0optins included graphics, copy and an offer specific to the holiday. These elements also serve to reinforce the idea that this offer is only valid for a short time.<\/p>\n<p>When asked what the Cloudways team thought of OptinMonster, they had this to say:<\/p>\n<blockquote><p>\u201cFor a marketer not equipped with technical knowledge, <strong>it is quite easy to get acquainted with OptinMonster<\/strong>. Moreover, it\u2019s easy to integrate with mailing services like MailChimp and Customer.io, enabling a marketer to set multiple segments and list without the hassle of troubling the developers.<\/p>\n<p>&#8220;Additionally, the data that comes from the optins is useful in optimizing the conversion rate of our landing pages, as well. <strong>OptinMonster makes it easier for marketers to analyze their customer base<\/strong> with respect to different personas and segmentation variables.\u201d<\/p><\/blockquote>\n<p><strong>Are you ready to convert abandoning visitors into sales? <a href=\"https:\/\/optinmonster.com\/pricing\/\">Get started<\/a> using OptinMonster today.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you struggle to come up with optin ideas that are relevant to your audience? Do you sometimes wish someone would just tell you what optins to create? The answer could be as simple as creating offers around current holidays. In this case study, you\u2019ll learn how Cloudways increased their overall list 229% using holiday&nbsp;&hellip;<\/p>\n","protected":false},"author":152,"featured_media":108159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[215],"tags":[118,3873],"class_list":["post-107410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-exit-intent","tag-holiday-marketing"],"case_study_meta":[{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Growth in Email List","value":"229%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat1.svg","name":"Increase in Free Trial Signups","value":"120%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat2.svg","name":"Improvement in Conversion","value":"1700%"}],"acf":{"st_csstdy_data":[{"st_csstdy_data_value":"229%","st_csstdy_data_name":"Growth in Email List","st_csstdy_data_image":"stat0.svg"},{"st_csstdy_data_value":"120%","st_csstdy_data_name":"Increase in Free Trial Signups","st_csstdy_data_image":"stat1.svg"},{"st_csstdy_data_value":"1700%","st_csstdy_data_name":"Improvement in Conversion","st_csstdy_data_image":"stat2.svg"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/107410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=107410"}],"version-history":[{"count":28,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/107410\/revisions"}],"predecessor-version":[{"id":107419,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/107410\/revisions\/107419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/108159"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=107410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=107410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=107410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}