Their Starter Package includes a digital manual with tutorials, task lists, and videos that guide you through safety standards, supplier sourcing, product sample orders and customs procedures.<\/p>\n
![\"ChinaImportal](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/06\/ChinaImportal-Uses-OptinMonster-To-Increase-Conversion-e1497886080934-1024x842.png\")
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How ChinaImportal Uses OptinMonster<\/h3>\n
Initially, ChinaImportal\u2019s goal was simply to increase their MailChimp mailing list. They did that easily, growing their list by 200% using optins like this:<\/p>\n
![\"ChinaImportal](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/07\/ChinaImportal-used-case-studies-to-increase-their-email-list.png\")
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This optin triggers using our Exit-Intent<\/a> technology: it appears after the visitor has been on the page for 30 seconds and then attempts to exit the page.<\/p>\n It converts nearly 11% of abandoning visitors by offering proof in the form of a case study. Case studies<\/a> are a great way to convince potential customers of the value of your service or product.<\/p>\n After increasing their list size dramatically, ChinaImportal created new goals for their use of OptinMonster.<\/p>\n They wanted to…<\/p>\n While many customers use OptinMonster only to build their email list, OptinMonster can easily be used to offer any unique call to action using our Yes\/No<\/a> optin feature, like redirecting readers to a webinar registration page.<\/p>\n Both the Yes and No buttons can be used, or the No button can be turned off.<\/p>\n ChinaImportal turned off the No button in the sidebar optin below to present the reader with just one choice:<\/p>\n This sidebar optin<\/a> converts .18%<\/strong> of readers. While .18% might seem like a poor conversion compared to their other optins, this optin passively adds hundreds<\/strong> of readers to their webinar funnel every month.<\/p>\n Sidebar optins naturally convert fewer readers than other optin types like lightboxes or slide-ins because they don\u2019t interrupt the reader\u2019s attention.<\/p>\n One of ChinaImportal\u2019s other goals was to prominently display available discounts. They did this using coupon codes presented in lightbox optins, along with buttons directing the reader back to the product page.<\/p>\n Many eCommerce platforms provide an option to add a coupon to a product or cart using a unique URL. If yours does, you could eliminate the need to copy\/paste the coupon and instead apply it automatically using that URL as the Yes action. This will increase your conversions even further. You can see an example of this in the WooCommerce URL Coupons<\/a> addon, or Shopify’s Autofill Discount from URL<\/a> addon.<\/p>\n ChinaImportal.com said,<\/p>\n We love your designs and the fact that we can easily collect statistics<\/strong> from each optin. The stats are not only important for split testing, but also for experimenting with new ideas. Say we try a top bar for a specific goal and it doesn\u2019t drive any traffic. Then we can test the same in the sidebar or with a slide in.<\/p><\/blockquote>\n Being able to easily assess how your campaigns are doing is simple in OptinMonster. Our conversion statistics<\/a> are powered by Google Analytics. They show the number of pageviews an optin receives, and how many times that optin converts.<\/p>\n You can view even more detailed conversion reports<\/a> in Google Analytics directly. Understanding how to measure conversions in Google Analytics<\/a> and OptinMonster is key to creating effective split tests.<\/p>\n\n
![\"A](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/06\/A-single-call-to-action-using-the-OptinMonster-yes-no-feature.png\")
<\/p>\n![\"Increase](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/06\/Increase-traffic-to-a-sales-page-using-OptinMonster-yes-no-optins.png\")
<\/p>\nHow ChinaImportal Uses Split Tests<\/h3>\n
![\"OptinMonster](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/06\/optinmonster-yes-no-mobile-optin.jpg\")
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