![\"IMSource](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/08\/imsource.png\")
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Greg\u2019s main goal was to build a list from the large amount of organic traffic the site receives. More importantly, he wanted to build highly targeted lists based on the specific interests of his readers.<\/p>\n
Prior to using OptinMonster, Greg was not using any popups or software to help collect subscribers. He knew that if he started with targeted offers, he\u2019d gain a more committed subscriber.<\/p>\n
Greg manages his email lists using ConvertKit<\/a> because of its incredibly intuitive interface. OptinMonster and ConvertKit integrate easily together, allowing you to choose the list, form, and tag you\u2019d like the subscriber added to for each optin you create.<\/p>\n ConvertKit\u2019s tags allow you to organize and group your subscribers based on actions, interest or more. They\u2019re a great way to keep your list organized.<\/p>\n We asked Greg if he had any advice for those getting started with OptinMonster. He said, \u201cThe key to increasing optin conversions is to make use of the page level targeting feature<\/strong>. Be sure your offer is extremely relevant to the content the visitor is viewing.\u201d<\/p>\n OptinMonster\u2019s behavioral automation<\/a> makes this easy, allowing you to display unique offers based on visitor’s location and interaction on your website.<\/p>\n The exit-intent lightbox<\/a> below displays only on the URL http:\/\/imsource.org\/wordpress<\/strong> when the reader attemps to exit the page. It converts around 4.35%<\/strong>.<\/p>\n Page targeting is just one of the many behavioral automations possible using OptinMonster\u2019s display rules. Here are a few of the others:<\/p>\n Not sure how to use behavioral automation like this to increase conversions on your site? Learn how page-level targeting can help you generate more leads<\/a>.<\/p>\n Customizing optins based on the user\u2019s location can help grow your list, too. Our Geolocation<\/a> feature makes it easy to target an optin based on the user\u2019s location.<\/p>\n The lightbox optin below is shown only to users from the US, Canada, UK, Australia and New Zealand who are reading articles about affiliate marketing. It converts around 2.9%<\/strong> of readers.<\/p>\n Another optin with the exact same copy and design is shown to users visiting from all other countries, and converts 6.6%<\/strong> of readers.<\/p>\n While the two optins appear to be exactly the same, it\u2019s what happens after the subscriber is added to ConvertKit that is different.<\/p>\n Greg assigns the two optins different tags in the ConvertKit settings within OptinMonster. By segmenting his email list<\/a> like this, Greg can better customize his email campaigns to the unique needs of his readers.<\/p>\n For example, using Google Analytics, Greg was able to determine that readers from the targeted countries in the first optin purchase more expensive products, so he takes time to ensure he sends them emails offering his most profitable products.<\/p>\n Rather than returning the subscriber to a generic \u201cThank you\u201d page, Greg often uses our Success Message redirect option to immediately send the new subscriber to a landing page offering a free webinar or product.<\/p>\n A link to the same page can (and should) be sent in the welcome email<\/a>, but offering the content immediately also will increase the chances the reader will actually consume it.<\/p>\nHow IMSource Uses Behavioral Automation<\/h3>\n
![\"Exit-intent](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/07\/IMSOURCE_Lightbox_ExitIntent_WordPress.png\")
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Segmenting Your List With Geolocation<\/h3>\n
![\"Geolocation](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/07\/IMSOURCE_OptinMonster_Geolocation.png\")
<\/p>\n![\"Geolocation](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/07\/IMSOURCE_Lightbox_ExitIntent_Affiliate-Marketing.png\")
<\/p>\nUsing the Success Action to Boost Conversions<\/h3>\n