{"id":112481,"date":"2023-05-09T12:48:11","date_gmt":"2023-05-09T16:48:11","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=90204"},"modified":"2025-08-26T06:08:58","modified_gmt":"2025-08-26T10:08:58","slug":"how-to-view-optinmonster-reports-on-google-analytics","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-view-optinmonster-reports-on-google-analytics\/","title":{"rendered":"How to View OptinMonster Reports in Google Analytics"},"content":{"rendered":"\n<p>OptinMonster makes it easy to integrate with Google Analytics. If you&#8217;ve integrated your OptinMonster campaign with Google Analytics, you can view detailed impression and conversion reports.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to view OptinMonster campaign events in Google Analytics.<\/p>\n\n\n\n<p><em><strong>Before you start<\/strong>, this guide assumes you&#8217;ve already <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">connected your campaign with Google Analytics<\/a>.<\/em><\/p>\n\n\n\n<p><em><strong>It will take 48 hours<\/strong> <strong>for Google Analytics to process the initial data we send them<\/strong><\/em>. After that time, it takes up to 24 hours for Google Analytics to process campaign event data. If you need to check campaign data sooner we recommend using Google Analytics&#8217; Realtime feature as shown in this guide.<\/p>\n\n\n\n<p><em><strong>In-house analytics data from OptinMonster<\/strong><\/em> can be viewed at any time <a href=\"https:\/\/optinmonster.com\/docs\/how-to-view-campaign-analytics-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">following this guide<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to View OptinMonster Reports in Google Analytics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EzxJK3XzfFc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Required: Custom Dimensions<\/h2>\n\n\n\n<p>Before you can run reports from your Google Analytics account, it is necessary to first create custom dimensions in Google Analytics for your GA4 Property.<\/p>\n\n\n\n<p>To create custom dimensions for your OptinMonster campaigns in Google Analytics, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign into your Google Analytics account.<\/li>\n\n\n\n<li>While viewing the Google Analytics property you wish to modify, click the gear icon in the lower left-hand corner. Then select the <strong>Data display &gt; Custom definitions<\/strong> option.<br><img decoding=\"async\" width=\"800\" height=\"673\" srcset=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904-1024x861.png 1024w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904-300x252.png 300w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904-768x646.png 768w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904-1536x1292.png 1536w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904.png 1726w\" src=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-080904-1024x861.png\" alt=\"Navigate to Custom Dimensions in Google Analytics\"><\/li>\n\n\n\n<li>In the <em>Custom definitions<\/em> screen, select the <strong>Create custom dimension<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"475\" srcset=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017-1024x608.png 1024w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017-300x178.png 300w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017-768x456.png 768w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017-1536x911.png 1536w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017.png 1726w\" src=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081017-1024x608.png\" alt=\"Create a new Custom Dimension\"><\/li>\n\n\n\n<li>You\u2019ll create <strong>three<\/strong> new Custom Dimensions: <strong>OM Campaign Name<\/strong>, <strong>OM Campaign ID<\/strong>, and <strong>OM Campaign Interaction<\/strong>. For each, set the <strong>Scope <\/strong>to Event, and enter the associated <strong>Event parameter&nbsp;<\/strong>as <code>om_campaign_name<\/code>, <code>om_campaign_id<\/code>, and <code>om_campaign_interaction<\/code>, respectively.<br><img decoding=\"async\" width=\"800\" height=\"297\" srcset=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220-1024x380.png 1024w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220-300x111.png 300w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220-768x285.png 768w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220-1536x570.png 1536w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220.png 1724w\" src=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081220-1024x380.png\" alt=\"Create a custom definition for campaign name\"><br><img decoding=\"async\" width=\"800\" height=\"294\" srcset=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313-1024x376.png 1024w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313-300x110.png 300w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313-768x282.png 768w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313-1536x564.png 1536w, https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313.png 1726w\" src=\"https:\/\/cdn.optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2024-03-05-at-081313-1024x376.png\" alt=\"Create a custom definition for campaign ID\"><br><img decoding=\"async\" width=\"800\" height=\"416\" class=\"wp-image-199840\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-104651.png\" alt=\"Custom dimensions for the OM Campaign Interaction event parameter.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-104651.png 1100w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-104651-300x156.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-104651-1024x532.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-104651-768x399.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<p class=\"is-style-arrow-link\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/2709829\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Learn more about using Custom Dimensions in Google Analytics<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Realtime Reports<\/h2>\n\n\n\n<p>Using Google Analytics&#8217; Realtime report, you can view campaign events that have taken place in the last 30 minutes following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Be sure you are logged into your Google Analytics account.<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1638635\" target=\"_blank\" rel=\"nofollow noopener\">Open the Realtime report<\/a> for the Google Analytics Property you&#8217;ve connected to your OptinMonster campaign.<\/li>\n\n\n\n<li><strong>Optional<\/strong>: In a new tab\/window, test your OptinMonster campaign following one of the options <a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-test-mode\/\" target=\"_blank\" rel=\"noopener\" title=\"\">in this guide<\/a>.<\/li>\n\n\n\n<li>Viewing the default report you can find the optinmonster_impression, optinmonster_conversion, and optinmonster_interaction data within the <strong>Event Count<\/strong> card.<br><img decoding=\"async\" width=\"800\" height=\"429\" class=\"alignnone size-full wp-image-178936\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-default-realtime-report-data.jpg\" alt=\"Default Realtime report for OptinMonster Events in Google Analytics.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-default-realtime-report-data.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-default-realtime-report-data-300x161.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-default-realtime-report-data-768x412.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Impressions and Conversions<\/h3>\n\n\n\n<p>To view specific impressions and campaigns in your Realtime report, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select&nbsp;<strong>optinmonster_impression<\/strong> or&nbsp;<strong>optinmonster_conversion<\/strong> from the Event Count card.\n<ul class=\"wp-block-list\">\n<li><strong>optinmonster_impression<\/strong>: event tracked each time a campaign is displayed to a visitor.<\/li>\n\n\n\n<li><strong>optinmonster_conversion<\/strong>: event tracked each time an element with <a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">conversion tracking enabled<\/a> is activated by a visitor.<br><img decoding=\"async\" width=\"620\" height=\"638\" class=\"alignnone size-full wp-image-179073\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/event-count-card.jpg\" alt=\"Select an OptinMonster event from the Event Count card in Google Analytics Realtime\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/event-count-card.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/event-count-card-292x300.jpg 292w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Next, select&nbsp;<strong>om_campaign_id<\/strong> or <strong>om_campaign_name<\/strong> depending on how you&#8217;d like to identify your specific campaign in the Realtime report.<strong><br><img decoding=\"async\" width=\"618\" height=\"636\" class=\"alignnone size-full wp-image-179074\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/optinmonster-impression.jpg\" alt=\"Choose how you'd like to identify your OptinMonster campaign.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/optinmonster-impression.jpg 618w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/optinmonster-impression-292x300.jpg 292w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/strong><\/li>\n\n\n\n<li>In this example, we selected&nbsp;<strong>om_campaign_name <\/strong>and a list of campaigns is displayed. Here you can track the realtime reporting of event data for your specific campaign to test that it is working as you intend.<br><img decoding=\"async\" width=\"620\" height=\"644\" class=\"alignnone size-full wp-image-179075\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/om-campaign-name.jpg\" alt=\"List of campaigns in Google Analytics Realtime.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/om-campaign-name.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/om-campaign-name-289x300.jpg 289w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign Interactions<\/h3>\n\n\n\n<p>To view specific interactions within your campaigns, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select <strong>optinmonster_interaction<\/strong> from the Event count card.<br><img decoding=\"async\" width=\"800\" height=\"615\" class=\"wp-image-199845\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111524.png\" alt=\"View the optinmonster_interaction events in Google Analytics.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111524.png 1046w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111524-300x231.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111524-1024x787.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111524-768x590.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Next, you can further filter the data in the Event count card by selecting <strong>om_campaign_name<\/strong>, <strong>om_campaign_id<\/strong>, or <strong>om_campaign_interaction<\/strong>.\n<ul class=\"wp-block-list\">\n<li><strong>om_campaign_name<\/strong>: will show a list of campaign names and the event count for their campaign interactions.<\/li>\n\n\n\n<li><strong>om_campaign_id<\/strong>: will show a list of campaign IDs and the event count for their campaign interactions.<\/li>\n\n\n\n<li><strong>om_campaign_interaction<\/strong>: will show a list of GA Block IDs and the event count for their element interactions.<br><img decoding=\"async\" width=\"800\" height=\"453\" class=\"wp-image-199849\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111939.png\" alt=\"GA Block IDs can be found through the Event count card in Google Analytics.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111939.png 1032w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111939-300x170.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111939-1024x579.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/Markup-2025-01-03-at-111939-768x435.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Event Reports<\/h2>\n\n\n\n<div class=\"alert-box alert-yellow\">\n<p class=\"alert-box-title\"><strong>Important:<\/strong><\/p>\n\n\n\n<p>It takes 48 hours for Google Analytics to process the initial data we send them, so Event Reports will not reflect your OptinMonster campaign data until then. If you need to access data earlier than 48 hours please <a href=\"https:\/\/optinmonster.com\/docs\/how-to-view-optinmonster-reports-on-google-analytics\/#Realtime_Reports\" target=\"_blank\" rel=\"noopener\" title=\"use GA's Realtime reports\">use GA&#8217;s Realtime reports<\/a>.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<p>In GA4 we can access OptinMonster Event Data by navigating to the <strong>Reports<\/strong> &gt; <strong>Engagement<\/strong> &gt; <strong>Events<\/strong> view. In the Events table, you&#8217;ll find the <code>optinmonster_impression<\/code>, <code>optinmonster_conversion<\/code>, and <code>optinmonster_interaction<\/code> events listed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716-1024x636.png?wsr\" alt=\"\" class=\"wp-image-200118\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716-1024x636.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716-300x186.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716-768x477.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716-1536x954.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-093716.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Selecting a specific OptinMonster event will allow you to further filter the associated data:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-1024x491.png?wsr\" alt=\"\" class=\"wp-image-200121\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-1024x491.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-300x144.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-768x368.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-1536x736.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/Markup-2025-01-06-at-095138-2048x981.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>From this same screen, or returning to the previous screen, you can run more advanced reports by building a Comparison and selecting an individual OptinMonster campaign.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To do this, first select the <strong>Edit comparisons<\/strong> icon.<br><img decoding=\"async\" width=\"800\" height=\"325\" class=\"alignnone size-full wp-image-178941\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-edit-comparisons.jpg\" alt=\"Edit comparisons in Google Analytics.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-edit-comparisons.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-edit-comparisons-300x122.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-edit-comparisons-768x312.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>In the right panel, select an existing Comparison or add a new one to start.<br><img decoding=\"async\" width=\"800\" height=\"316\" class=\"alignnone size-full wp-image-178940\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-comparisons.jpg\" alt=\"Select a comparison to edit or add.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-comparisons.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-comparisons-300x119.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/ga-comparisons-768x303.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>From the first dropdown field select <strong>Campaign Name<\/strong> from the Custom Events section.<br><img decoding=\"async\" width=\"800\" height=\"841\" class=\"alignnone size-full wp-image-178939\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-event.jpg\" alt=\"Select an OptinMonster Event Name.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-event.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-event-285x300.jpg 285w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-event-768x807.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Next, select the specific OptinMonster campaign you are testing from the&nbsp;<strong>Dimension values <\/strong>dropdown.<br><img decoding=\"async\" width=\"800\" height=\"886\" class=\"alignnone size-full wp-image-178938\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-dimension.jpg\" alt=\"Select the individual OptinMonster campaign.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-dimension.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-dimension-271x300.jpg 271w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-select-dimension-768x851.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li><strong>Optional<\/strong>: Add any other conditions to your Comparison you would like to use when filtering campaign event data in your Realtime report.<br>For example, view data specific to an individual Page by selecting&nbsp;<strong>Page path and screen class<\/strong> then select the individual page(s) you want to use in the Comparison:<br><img decoding=\"async\" width=\"476\" height=\"828\" class=\"alignnone size-full wp-image-178954\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/page-filter.jpg\" alt=\"Filter by page in Google Analytics.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/page-filter.jpg 476w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/page-filter-172x300.jpg 172w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/li>\n\n\n\n<li>Select the <strong>Apply <\/strong>button to finish building your Comparison.<br><img decoding=\"async\" width=\"547\" height=\"1024\" class=\"alignnone size-large wp-image-178937\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-apply-547x1024.jpg\" alt=\"Apply Comparison settings.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-apply-547x1024.jpg 547w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-apply-160x300.jpg 160w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-apply-768x1437.jpg 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/comparison-apply.jpg 800w\" sizes=\"(max-width: 547px) 100vw, 547px\" \/><\/li>\n\n\n\n<li>Your Event report will now show data only for the OptinMonster campaign you&#8217;ve indicated in the Comparison.<\/li>\n<\/ol>\n\n\n\n<p class=\"is-style-arrow-link\"><a href=\"https:\/\/www.monsterinsights.com\/how-to-create-google-analytics-4-custom-reports-step-by-step\/\" target=\"_blank\" rel=\"noopener\">Learn more about creating custom reports in GA4<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Why do I see different impression counts in OptinMonster and GA4?<\/h5>\n\n\n\n<p>That&#8217;s a great question, and it&#8217;s very common to see different impression\/conversion numbers in your OptinMonster dashboard compared to what you see in Google Analytics 4 (GA4). This is completely normal, and it doesn&#8217;t mean anything is broken!<\/p>\n\n\n\n<p>The difference comes down to how each system tracks and records a campaign view.<\/p>\n\n\n\n<p>Think of an OptinMonster Impression as the most direct and accurate count. Every single time we display one of your campaigns to a visitor, our own system immediately and reliably counts it.<\/p>\n\n\n\n<p>A GA4 Impression, on the other hand, is only recorded when OptinMonster successfully tells Google Analytics that a campaign was shown, and the Google Analytics tracking script on your site successfully hears and records it.<\/p>\n\n\n\n<p>Here\u2019s a breakdown of the core differences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracking Method:\n<ul class=\"wp-block-list\">\n<li><strong>OptinMonster:<\/strong> We track impressions directly through our own system and send the data straight to our servers. It&#8217;s a closed loop.<\/li>\n\n\n\n<li><strong>GA4:<\/strong> It relies on its own separate tracking system being loaded and running correctly in your visitor&#8217;s web browser.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Data Reliability:\n<ul class=\"wp-block-list\">\n<li><strong>OptinMonster:<\/strong> Our native tracking works independently. It isn&#8217;t affected by most other scripts or browser extensions on the page.<\/li>\n\n\n\n<li><strong>GA4:<\/strong> Its ability to count an impression depends entirely on its tracking code being properly loaded and initialized on your site, without being blocked.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Counting Logic:\n<ul class=\"wp-block-list\">\n<li><strong>OptinMonster:<\/strong> We count every single time a campaign is displayed. No exceptions, no estimates.<\/li>\n\n\n\n<li><strong>GA4:<\/strong> On sites with a lot of traffic, GA4 may use a process called sampling, where it counts a percentage of impressions and then estimates the total number.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Processing Requirements:\n<ul class=\"wp-block-list\">\n<li><strong>OptinMonster:<\/strong> Our count happens instantly when the campaign is displayed.<\/li>\n\n\n\n<li><strong>GA4:<\/strong> For the count to happen, the GA4 script must not be blocked by the visitor&#8217;s ad blocker or other privacy browser extensions, which is very common.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Why are my GA4 impression\/conversion numbers consistently lower than in OptinMonster?<\/h5>\n\n\n\n<p>As we covered in the previous question, OptinMonster and GA4 are not the same thing. It is very common to see lower numbers in GA4. This doesn&#8217;t mean anything is broken! It&#8217;s usually due to one of these common scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many visitors use ad blockers which often stop Google Analytics from running. In this case, OptinMonster still counts the impression, but Google Analytics never receives the message.<\/li>\n\n\n\n<li>If a visitor&#8217;s internet is slow or there&#8217;s another script on your page that causes an error, the Google Analytics tracking code might not load properly. Again, we&#8217;ll count the impression, but GA4 won&#8217;t.<\/li>\n\n\n\n<li>Some visitors have browser settings that block all Google Analytics tracking for privacy reasons.<\/li>\n\n\n\n<li>On websites with very high traffic, Google Analytics might use <a href=\"https:\/\/support.google.com\/analytics\/answer\/13331292?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">sampling<\/a>. This means it doesn&#8217;t record every single event but instead estimates the total based on a smaller sample. OptinMonster, on the other hand, always counts every impression.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Which impression\/conversion metric should I trust for reporting?<\/h5>\n\n\n\n<p>You should trust&nbsp;OptinMonster\u2019s native analytics&nbsp;for the most accurate count of how many times your campaigns were actually displayed or converted. Think of our numbers as the true display count. GA4 data is still very valuable for seeing how those campaign interactions fit in with all the other behaviors on your site, like page views and goal completions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How does OptinMonster track impressions in GA4?<\/h5>\n\n\n\n<p>When a campaign is displayed to a visitor, OptinMonster sends a custom event to GA4 called&nbsp;<code>optinmonster_impression<\/code>. This event also includes the campaign&#8217;s name and ID, which is why we had you set up those custom dimensions earlier! This allows you to filter and view data for specific campaigns right inside of Google Analytics.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Why might I see impression spikes in OptinMonster but not in GA4?<\/h5>\n\n\n\n<p>This usually comes down to timing and traffic volume. OptinMonster counts every single impression in real-time. During a big traffic spike, GA4 might use sampling (where it only counts a percentage of impressions and estimates the rest) or experience processing delays. So, you&#8217;ll always see the most immediate and complete data inside your OptinMonster dashboard.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Can I send events to Google Analytics when using a Custom HTML form in my campaign?<\/h5>\n\n\n\n<p>Yes, to do this you will need to modify your form\u2019s code to track conversions when the form is submitted.<\/p>\n\n\n\n<p class=\"is-style-arrow-link\"><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversions-when-using-a-custom-html-form\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Learn how to track conversions with your custom HTML form<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What data does OptinMonster send to Google Analytics?<\/h5>\n\n\n\n<p>OptinMonster sends the following data to GA4 Properties:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom Event: <code>optinmonster_impression<\/code><\/li>\n\n\n\n<li>Custom Event: <code>optinmonster_conversion<\/code><\/li>\n\n\n\n<li>Custom Event: <code>optinmonster_interaction<\/code><\/li>\n<\/ul>\n\n\n\n<p>For each Custom Event, we pass the following data as custom event parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Name (<code>om_campaign_name<\/code>)<\/li>\n\n\n\n<li>Campaign ID (<code>om_campaign_id<\/code>)<\/li>\n\n\n\n<li>Campaign Interaction (<code>om_campaign_interaction<\/code>)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s possible that Google Analytics may also track other data with this that we don\u2019t control. However, the above details are all that OptinMonster sends to Google Analytics.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>OptinMonster makes it easy to integrate with Google Analytics. If you&#8217;ve integrated your OptinMonster campaign with Google Analytics, you can view detailed impression and conversion reports. In this article, you&#8217;ll learn how to view OptinMonster campaign events in Google Analytics. Before you start, this guide assumes you&#8217;ve already connected your campaign with Google Analytics. It&nbsp;&hellip;<\/p>\n","protected":false},"author":4657,"comment_status":"closed","ping_status":"closed","template":"","documentation\/categories":[31818],"documentation\/tags":[31452,31424,31425,31411,31401],"class_list":["post-112481","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-performance"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/4657"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=112481"}],"version-history":[{"count":28,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112481\/revisions"}],"predecessor-version":[{"id":205585,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112481\/revisions\/205585"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=112481"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=112481"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=112481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}