{"id":112486,"date":"2023-07-10T11:38:04","date_gmt":"2023-07-10T15:38:04","guid":{"rendered":"https:\/\/optinmonster.com?p=109787&#038;post_type=optinmonster_docs&#038;preview_id=109787"},"modified":"2025-08-08T14:09:43","modified_gmt":"2025-08-08T18:09:43","slug":"how-to-use-monsterchains-to-display-your-campaigns-based-on-visitor-interaction","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-use-monsterchains-to-display-your-campaigns-based-on-visitor-interaction\/","title":{"rendered":"How to Use MonsterChains to Display Your Campaigns Based on Visitor Interaction"},"content":{"rendered":"\n<p>MonsterChains allow you to create a funnel of campaigns for responsive, targeted marketing. You can show or hide a campaign based on how the visitor interacted with other campaigns on your site.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to create dynamic MonsterChain campaigns.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column alert alert-info is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Before you start<\/em><\/strong>, this feature requires a <a href=\"https:\/\/optinmonster.com\/pricing\" target=\"_blank\" rel=\"noopener\" title=\"Pro and higher subscription\">Growth subscription<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><em><strong>MonsterChains is a term used to describe a set of rules<\/strong><\/em> available in our <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Display Rules<\/a>.<\/p>\n\n\n\n<p><em><strong>MonsterChains requires that your <a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Global Cookies<\/a> be set to zero (0).<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"create\">Configure MonsterChains<\/h2>\n\n\n\n<p>When you <a href=\"https:\/\/optinmonster.com\/docs\/creating-your-first-optin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create a campaign<\/a> in OptinMonster you\u2019ll want to customize when and where it appears to visitors.<\/p>\n\n\n\n<p>To hide or show the campaign based on the interaction with another campaign, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the <strong>Display Rules<\/strong> view in the campaign builder.<br><img decoding=\"async\" width=\"800\" height=\"560\" class=\"alignnone size-full wp-image-180093\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/display-rules-view.jpg\" alt=\"Navigate to the Display Rules in the OptinMonster campaign builder.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/display-rules-view.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/display-rules-view-300x210.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/display-rules-view-768x538.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Next, when adding or editing a rule select <strong>OnSite Retargeting<\/strong> from the left-hand list.<br><img decoding=\"async\" width=\"800\" height=\"564\" class=\"alignnone size-full wp-image-180440\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-options.jpg\" alt=\"MonsterChains options in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-options.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-options-300x212.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-options-768x541.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br>The following options are part of MonsterChains:<\/li>\n\n\n\n<li>Once you&#8217;ve selected the specific option you would like to use you&#8217;ll be provided with configuration options specific to that rule.\n<ul class=\"wp-block-list\">\n<li>Has seen<\/li>\n\n\n\n<li>Has not seen<\/li>\n\n\n\n<li>Has converted<\/li>\n\n\n\n<li>Has not converted<\/li>\n\n\n\n<li>Has closed<\/li>\n\n\n\n<li>Has not closed<\/li>\n\n\n\n<li>Has viewed campaign type<\/li>\n\n\n\n<li>Has not viewed campaign type<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<div class=\"alert-box alert-yellow\">\n<p class=\"alert-box-title\">Important:<\/p>\n\n\n\n<p>Do not use MonsterChains to show\/hide the same campaign you are editing based on how the visitor has interacted with it. For that, you should use <a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cookie settings<\/a>.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>(Optional) Configure the MonsterChains cookie by navigating to the Actions tab for the Ruleset you are editing and adjusting the&nbsp;<strong>Remember a visitor who has seen this campaign\u2026&nbsp;<\/strong>value. <img decoding=\"async\" width=\"800\" height=\"567\" class=\"wp-image-180441\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-cookie.jpg\" alt=\"Editing the MonsterChains cookie in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-cookie.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-cookie-300x213.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/monsterchains-cookie-768x544.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished, <strong>Save <\/strong>the campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Examples<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"counter-offer\">Follow Up With a Counter Offer<\/h5>\n\n\n\n<p>You can already use OptinMonster to offer&nbsp;your visitors a coupon code or a&nbsp;<a title=\"69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated)\" href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead magnet<\/a> to entice them to subscribe. But for those who don&#8217;t subscribe, MonsterChains allow you to offer an improved, more enticing lead magnet or better coupon code to <em>only<\/em> those who turned down the first offer.<\/p>\n\n\n\n<p>For example, you can create&nbsp;a campaign A that shows to all visitors after 10 seconds that offers a 10% coupon if they subscribe to your email list.<\/p>\n\n\n\n<p>Then, you can create a campaign B that offers a&nbsp;<em>20%<\/em> coupon if they subscribe to your email list, but it only shows when the visitor<strong> has not converted <\/strong>campaign A.<\/p>\n\n\n\n<p>Now, you can turn more visitors into subscribers&nbsp;while keeping your discounts manageable.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"leave-without-subscribing\">Target Visitors Who Leave Without Subscribing<\/h5>\n\n\n\n<p>Creating&nbsp;<a title=\"How to Activate Exit-Intent\u00ae in OptinMonster\" href=\"https:\/\/optinmonster.com\/docs\/how-to-activate-exit-intent-in-optinmonster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Exit-Intent campaigns<\/a>&nbsp;is a great way to increase conversions by&nbsp;waiting to show your campaign until the visitor is about to leave the site rather than interrupting their browsing experience.<\/p>\n\n\n\n<p>However, if a visitor has already subscribed through another campaign on your site, such as an <a title=\"How to Create an After Post or Inline Optin\" href=\"https:\/\/optinmonster.com\/docs\/how-to-create-an-after-post-or-in-line-optin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inline Campaign<\/a>&nbsp;then you don&#8217;t need to ask them to subscribe again when they go&nbsp;to leave. Preventing them from leaving when they have already subscribed can negatively affect their viewing experience.<\/p>\n\n\n\n<p>You can set your Exit-Intent campaign to only show when&nbsp;the visitor<strong> has not converted<\/strong> any of your other active campaigns.<\/p>\n\n\n\n<p>Now, your Exit-Intent campaign is only targeting those who leave without subscribing by other means.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">What is the MonsterChains cookie setting for?<\/h5>\n\n\n\n<p>OptinMonster uses <a href=\"https:\/\/optinmonster.com\/docs\/how-optin-cookies-and-the-global-cookie-work-in-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cookies<\/a> to determine how long to remember if a visitor has seen, closed, or converted through a campaign when using our MonsterChains targeting rules.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Cookie Examples<\/h5>\n\n\n\n<p>In this example, you have two campaigns (Campaign A and Campaign B).<\/p>\n\n\n\n<p>Campaign B is configured to show only if the visitor <strong><em>has not seen<\/em><\/strong> Campaign A. You could expect the following behavior with each cookie setting option:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>after x days<\/em><\/strong><em> (default setting)<\/em>: allows you to specify&nbsp;<strong>how many days<\/strong>&nbsp;after Campaign A was shown to remember, and <em>not show<\/em> Campaign B.<br>If the visitor has seen Campaign A within the last number of days specified, Campaign B will not be shown.<br>The default is 30 days, can be edited to use any whole number value.<\/li>\n\n\n\n<li><strong><em>on their next visit to the site<\/em><\/strong>: remembers Campaign A was shown as long as the visitor&#8217;s session on your site remains active, and Campaign B will not be shown during that same session.<br>If the visitor leaves your site and 20 minutes are allowed to pass; when the visitor returns they will have started a new session and Campaign B could be shown to them.<\/li>\n\n\n\n<li><em><strong>anytime the display rules are met<\/strong>:&nbsp;<\/em>no cookie will be set, it will not be remembered that Campaign A was shown so Campaign B can always appear.<\/li>\n\n\n\n<li><em><strong>never, or until browser cookies are cleared<\/strong>:&nbsp;<\/em>once Campaign A has been shown a cookie is set with no expiration date (lifetime), and Campaign B will not ever be shown unless the browser cookies are cleared by the visitor.<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">Troubleshooting<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"condition-difference\">What&#8217;s the difference between &#8220;has closed&#8221; and &#8220;has not converted&#8221; rules?<\/h5>\n\n\n\n<p>The difference between both the rules is cookie targeting. The&nbsp;visitor<strong> has closed<\/strong>&nbsp;rule looks for the interaction cookie which is set when a campaign is closed by the visitor.<\/p>\n\n\n\n<p>On the other hand, the visitor<strong> has not converted<\/strong>&nbsp;rule checks for both interaction cookie and no cookie at all.<\/p>\n\n\n\n<p>So, if you want a campaign to appear only if the visitor has closed another campaign, you should use the&nbsp;visitor<strong> has closed<\/strong>&nbsp;rule and if you want a campaign to appear if the visitor has not seen another campaign OR has closed the other campaign, you should use the&nbsp;visitor<strong> has not converted<\/strong>&nbsp;rule.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">I&#8217;ve configured a &#8220;has not seen&#8221; \/ &#8220;has seen&#8221; Display Rule but the campaign still isn&#8217;t showing to first-time visitors to my site.<\/h5>\n\n\n\n<p>This rule will always fail for first-time visitors to your site because the required localStorage \/ cookie data has not been set until they reach your site.<\/p>\n\n\n\n<p>We recommend using the Display Rules to manage how often your campaign does or does not show for visitors, and use the &#8220;visitor was shown&#8221; or &#8220;visitor was not shown&#8221; rules to show additional campaigns a day or a few after another campaign is seen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MonsterChains allow you to create a funnel of campaigns for responsive, targeted marketing. You can show or hide a campaign based on how the visitor interacted with other campaigns on your site. In this article, you&#8217;ll learn how to create dynamic MonsterChain campaigns. MonsterChains is a term used to describe a set of rules available&nbsp;&hellip;<\/p>\n","protected":false},"author":4657,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[28201],"documentation\/tags":[31399,31498,31415,31856,31459,31411],"class_list":["post-112486","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-display-rules"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/4657"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=112486"}],"version-history":[{"count":19,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112486\/revisions"}],"predecessor-version":[{"id":206405,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/112486\/revisions\/206405"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=112486"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=112486"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=112486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}