{"id":112550,"date":"2025-01-28T12:30:00","date_gmt":"2025-01-28T17:30:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=111230"},"modified":"2025-01-28T19:12:29","modified_gmt":"2025-01-29T00:12:29","slug":"how-to-schedule-your-marketing-campaigns-with-optinmonster","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/how-to-schedule-your-marketing-campaigns-with-optinmonster\/","title":{"rendered":"How to Schedule Your Onsite Marketing Campaigns With OptinMonster"},"content":{"rendered":"\n<p>Timing is everything in marketing. Whether you\u2019re promoting a holiday sale, launching a flash deal, or trying to capture peak traffic hours, showing your campaigns at the right moment can make or break your results.<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/optinmonster.com\/features\/campaign-scheduling\/\" title=\"\">OptinMonster\u2019s Campaign Scheduling<\/a> feature shines. With OptinMonster, you can create high-converting popups, floating bars, and other onsite marketing campaigns in minutes. The Campaign Scheduling feature lets you automate your campaigns, so they go live exactly when you need them to. The best part? You don\u2019t have to sit there monitoring it. Just set it up, and you\u2019re good to go.<\/p>\n\n\n\n<p>In this guide, I\u2019ll show you how to schedule campaigns in OptinMonster to drive more leads, conversions, and sales. You\u2019ll learn about the benefits of scheduling, see real-world examples, and get a step-by-step walkthrough to set up your own perfectly timed campaigns.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#why-schedule-marketing-campaigns\" title=\"\">Why Schedule Marketing Campaigns?<\/a><\/li>\n\n\n\n<li><a href=\"#what-you-need\" title=\"\">What You Need to Start Scheduling Campaigns<\/a><\/li>\n\n\n\n<li><a href=\"#guide\" title=\"\">Step-by-Step Guide: How to Schedule OptinMonster Campaigns<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Schedule a Campaign Based on Date and Time\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NlwdZkE34Xo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-schedule-marketing-campaigns\">Why Schedule Marketing Campaigns?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits of OptinMonster&#8217;s Campaign Scheduling<\/h3>\n\n\n\n<p>Scheduling your campaigns isn\u2019t just about convenience. It\u2019s about delivering the right message at the perfect time, which makes your marketing more relevant and effective. Here\u2019s why that matters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capture Peak Moments<\/strong>: Seasonal sales like Black Friday or holiday promotions often drive the highest traffic and conversions. Scheduling ensures you\u2019re ready to capitalize.<\/li>\n\n\n\n<li><strong>Save Time<\/strong>: No more manually launching or ending campaigns. Once scheduled, your campaigns will run automatically.<\/li>\n\n\n\n<li><strong>Improve Relevance<\/strong>: Consumers are more likely to engage with time-sensitive offers tailored to their needs.<\/li>\n\n\n\n<li><strong>Avoid Campaign Fatigue<\/strong>: By controlling how often campaigns appear, you prevent visitors from feeling overwhelmed by repeated promotions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">When to Use Campaign Scheduling<\/h3>\n\n\n\n<p>Campaign Scheduling is perfect for various scenarios. Here are some examples to inspire your marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seasonal Sales<\/strong>: Running a winter clearance or holiday discount? Schedule campaigns to launch at the start of the season and automatically end when it\u2019s over.<\/li>\n\n\n\n<li><strong>Time-Sensitive Offers<\/strong>: Offering a 24-hour flash sale or early-bird pricing? Use scheduling to ensure your campaign only runs during the promotion window.<\/li>\n\n\n\n<li><strong>Recurring Events<\/strong>: Hosting a weekly webinar or \u201cFree Shipping Friday\u201d? Schedule these campaigns to run every week on specific days and times.<\/li>\n\n\n\n<li><strong>Local Events Across Time Zones<\/strong>: If your audience spans multiple regions, you can schedule campaigns to appear at the right time in their local timezone.<\/li>\n\n\n\n<li><strong>Peak Traffic Hours<\/strong>: If your site gets the most visitors during lunch breaks or evenings, schedule campaigns to appear when they\u2019re most likely to engage.<\/li>\n\n\n\n<li><strong>Business Hours Promotions<\/strong>: Run campaigns that offer live chat support or click-to-call options during your open hours only.<\/li>\n<\/ul>\n\n\n\n<p>For example, you could schedule this flash sale popup to go live the the exact time period that your sale is active:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/optinmonster-flash-sale-popup-template-1024x484.jpg\" alt=\"A website popup template offering a flash sale with 50% off the entire order. The popup features a vibrant green background with a bold, stylized 'FLASH SALE' banner. It shows a countdown timer with the label &quot;LIMITED TIME OFFER.&quot;. Below the timer, there is a field to enter your email and a button to 'GET YOUR 50% OFF COUPON.'\" class=\"wp-image-187933\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/optinmonster-flash-sale-popup-template-1024x484.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/optinmonster-flash-sale-popup-template-300x142.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/optinmonster-flash-sale-popup-template-768x363.jpg 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/optinmonster-flash-sale-popup-template.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This popup is just one of OptinMonster&#8217;s 700+ pre-made templates, which you can easily customize to fit your needs. Then you can schedule it to display exactly when you need it to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need\">What You Need to Start Scheduling Campaigns<\/h2>\n\n\n\n<p>Before scheduling campaigns in OptinMonster, make sure you have everything you need to hit the ground running.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OptinMonster <a href=\"https:\/\/optinmonster.com\/pricing\/\" title=\"\">Pro Plan or Higher<\/a><\/h3>\n\n\n\n<p>To access OptinMonsteer&#8217;s Campaign Scheduling feature, you\u2019ll need a Pro plan or higher. This feature comes with advanced options, like recurring scheduling and targeting based on visitor time zones. If you\u2019re not already on the Pro plan, upgrading unlocks these tools, along with others like <a href=\"https:\/\/optinmonster.com\/features\/exit-intent\/\" title=\"\">Exit-Intent\u00ae Technology<\/a> and <a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" title=\"\">Countdown Timers<\/a>. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-secondary-500-background-color has-background wp-element-button\" href=\"https:\/\/optinmonster.com\/pricing\/\">Sign Up for OptinMonster &#8211; Pro Plan or Higher<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Clear Campaign Goals<\/h3>\n\n\n\n<p>Your campaign\u2019s goal will guide how you set it up. Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are you trying to boost sales with a time-sensitive discount?<\/li>\n\n\n\n<li>Do you want to drive attendance for a recurring event like a webinar?<\/li>\n\n\n\n<li>Are you aiming to engage visitors during specific hours, such as peak traffic times?<\/li>\n<\/ul>\n\n\n\n<p>Knowing the purpose of your campaign will make the setup process much smoother.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Campaign Idea<\/h3>\n\n\n\n<p>Consider what type of campaign will work best for your goal. OptinMonster offers multiple campaign types, such as popups, slide-ins, floating bars, and more. For example, a popup with a Countdown Timer can create urgency for flash sales, while a floating bar is perfect for subtle, ongoing promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"-guide\">Step-By-Step Guide: How to Schedule Campaigns With OptinMonster<\/h2>\n\n\n\n<p>Now that you\u2019re ready, let\u2019s walk through the process of scheduling campaigns in OptinMonster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Create Your Campaign<\/h3>\n\n\n\n<p>To get started, log in to your OptinMonster dashboard and create a new campaign:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose a Campaign Type<\/strong>: Decide what type of campaign fits your goal. For example, popups are great for high-impact offers, while inline forms work well for capturing leads within blog posts.<\/li>\n\n\n\n<li><strong>Select a Template<\/strong>: OptinMonster offers 700+ customizable templates. Pick one that aligns with your brand and campaign theme. For instance, use the <a href=\"https:\/\/optinmonster.com\/templates\/popup-new-years-offer-gold-bubbles\/\">New Year&#8217;s Offer (Gold Bubbles)<\/a> template to promote a sale that starts January 1.<\/li>\n\n\n\n<li><strong>Name Your Campaign<\/strong>: Give your campaign a name that helps you track it later. An example might be \u201cBlack Friday Sale 2025.\u201d<\/li>\n\n\n\n<li><strong>Start Building<\/strong>: Click <strong>Start Building<\/strong> to open the campaign editor.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Customize Your Campaign<\/h3>\n\n\n\n<p>With OptinMonster&#8217;s simple drag-and-drop builder, you can easily edit every aspect of your chosen template. You can drag in any element you want to add:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/10\/optinmonster-drag-and-drop-builder.gif\" alt=\"OptinMonster's drag-and-drop builder\" class=\"wp-image-196870\"\/><\/figure>\n\n\n\n<p>And simply click on any block to edit it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"700\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/optinmonster-edit-text.jpg?wsr\" alt=\"\" class=\"wp-image-191546\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/optinmonster-edit-text.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/optinmonster-edit-text-300x142.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/optinmonster-edit-text-1024x484.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/optinmonster-edit-text-768x363.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>Here are a few of the most important ways to customize your template:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Headline and Body Text<\/strong>: Craft a compelling headline and clear body text. For example, \u201cFlash Sale: 30% Off Today Only!\u201d grabs attention and communicates urgency.<\/li>\n\n\n\n<li><strong>Call to Action (CTA)<\/strong>: Customize your button text with action-focused language like \u201cClaim Your Discount\u201d or \u201cSign Up Now.\u201d<\/li>\n\n\n\n<li><strong>Images and Branding<\/strong>: Replace the default images with visuals that match your campaign. If you\u2019re running a holiday sale, include festive graphics or product photos.<\/li>\n\n\n\n<li><strong>Countdown Timer<\/strong>: Add a Countdown Timer to create urgency. This feature works especially well for flash sales or expiring discounts.<\/li>\n<\/ol>\n\n\n\n<p>Once you have your campaign looking exactly how you want it, click <strong>Save<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Set Display Rules<\/h3>\n\n\n\n<p>The next step is to configure the <strong>Display Rules<\/strong>. This is where you\u2019ll schedule when and how your campaign appears to visitors.<\/p>\n\n\n\n<p>1. <strong>Navigate to Display Rules<\/strong>:<br>In the campaign editor, click the <strong>Display Rules<\/strong> tab.<\/p>\n\n\n\n<p>2. <strong>Choose Scheduling Rules<\/strong>:<br>When you click to edit or add a rule, you&#8217;ll see a list of options. Click <strong>When (Trigger)<\/strong> and scroll down to see the following scheduling options:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"866\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/optinmonster-campaign-scheduling-display-rules.jpg?wsr\" alt=\"In OptinMonster's Display Rules, &quot;When (Triggers) is selected. Scheduling options shown are Date, Time, Date &amp; Time, Day of the Week, and Month of the Year.\" class=\"wp-image-200845\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/optinmonster-campaign-scheduling-display-rules.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/optinmonster-campaign-scheduling-display-rules-300x176.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/optinmonster-campaign-scheduling-display-rules-1024x599.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/optinmonster-campaign-scheduling-display-rules-768x449.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>When you click the <strong>+ icon<\/strong> beside your desired scheduling rule, you&#8217;ll use the dropdown menus to precisely set when your campaign will display.<\/p>\n\n\n\n<p>3. <strong>Combine Scheduling with Other Display Rules<\/strong>:<br>To make your campaigns even more targeted, combine scheduling with other rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page-Level Targeting<\/strong>: Show the campaign on specific pages, like a product page or blog post.<\/li>\n\n\n\n<li><strong>Geo-Location Targeting<\/strong>: Display region-specific offers, such as a summer sale for customers in warmer climates.<\/li>\n\n\n\n<li><strong>Exit-Intent\u00ae Technology<\/strong>: Pair scheduling with exit-intent to grab the attention of users about to leave your site.<\/li>\n<\/ul>\n\n\n\n<p>4. <strong>Save Your Changes<\/strong>:<br>After configuring the rules, click <strong>Save<\/strong>. This ensures your settings are applied to the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Publish Your Campaign<\/h3>\n\n\n\n<p>Once your campaign is scheduled and ready to go, the final step is publishing it live on your website. For in-depth instructions, here is our complete <a href=\"https:\/\/optinmonster.com\/docs\/how-to-publish-a-campaign\/\" title=\"\">documentation on publishing a campaign<\/a>. But here are the basic steps:<\/p>\n\n\n\n<p>1. <strong>Set Campaign Status to Live<\/strong>:<br>In the campaign editor, go to the <strong>Publish<\/strong> tab and change the status to <strong>Live<\/strong>. This activates the campaign for the dates and times you scheduled.<\/p>\n\n\n\n<p>2. <strong>Embed Your Campaign<\/strong>:<br>There are multiple ways to display your campaign on your site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WordPress Plugin<\/strong>: If your site runs on WordPress, install the OptinMonster plugin for quick integration.<\/li>\n\n\n\n<li><strong>Site-Wide Embed Code<\/strong>: Copy the embed code from OptinMonster and paste it into your site\u2019s HTML. This works for any platform.<\/li>\n\n\n\n<li><strong>Shareable MonsterLink<\/strong>s\u2122: For email or social media promotions, use a MonsterLink\u2122 to direct users to your campaign.<\/li>\n<\/ul>\n\n\n\n<p>3. <strong>Test Your Campaign<\/strong>:<br>Before your campaign starts, preview it to make sure it looks and functions correctly. Check that the display rules trigger as expected and that your links, images, and CTAs work properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Take Control of Your Campaign Timing<\/h2>\n\n\n\n<p>Scheduling your marketing campaigns can make a huge difference in how well they perform. Display your offers at the perfect moment, and you\u2019ll capture your audience\u2019s attention, drive more engagement, and ultimately boost your conversions. <\/p>\n\n\n\n<p>Whether you\u2019re running a seasonal sale, promoting recurring events, or targeting peak traffic hours, OptinMonster\u2019s Campaign Scheduling feature makes it simple and effortless.<\/p>\n\n\n\n<p>Ready to unlock the full potential of your marketing? <strong><a href=\"https:\/\/optinmonster.com\/pricing\/\" title=\"\">Get started with OptinMonster today<\/a><\/strong> and see how easy it is to schedule, target, and optimize campaigns for maximum impact.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-secondary-500-background-color has-background wp-element-button\" href=\"https:\/\/optinmonster.com\/pricing\/\">Sign Up for OptinMonster &#8211; Pro Plan or Higher<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Related Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/website-popups\/\" title=\"\">Popups Explained: Capture More Leads and Drive Sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/types-of-popups-for-your-site\/\" title=\"\">11 Types of Popups to Grow Your Business (With Examples)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/\" title=\"\">40 Exit-Intent Popup Strategies to Boost Conversions<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Timing is everything in marketing. Whether you\u2019re promoting a holiday sale, launching a flash deal, or trying to capture peak traffic hours, showing your campaigns at the right moment can make or break your results. That\u2019s where OptinMonster\u2019s Campaign Scheduling feature shines. With OptinMonster, you can create high-converting popups, floating bars, and other onsite marketing&nbsp;&hellip;<\/p>\n","protected":false},"author":27825,"featured_media":200854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"2025-01-28T19:10:53","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[95],"tags":[102,28,66,188],"class_list":["post-112550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-conversions","tag-email-marketing-2","tag-marketing","tag-sales"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/112550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/27825"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=112550"}],"version-history":[{"count":9,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/112550\/revisions"}],"predecessor-version":[{"id":200860,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/112550\/revisions\/200860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/200854"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=112550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=112550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=112550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}