![\"Whole](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/wholewhale.jpg\")
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Their initial goal was to grow their email list so they could reach more nonprofit professionals, and increase the number of learning engagements.<\/p>\n
Adding Subscribers Using Page Level Targeting<\/h3>\n
Whole Whale strategically places lightbox popups<\/a> throughout the site with offers specific to the content the reader is viewing. They always trigger the optin with our exit-intent technology<\/a> which displays a popup when the reader moves their mouse towards the browser, signaling their intent to leave.<\/p>\n They take advantage of our page-level targeting<\/a> to match their messaging to specific user\u2019s behaviors. For example, someone visiting their Jobs page likely has a different goal than someone visiting their events page. And someone referred to the site from LinkedIn may have a different motivation than someone referred by Pinterest. The key to high conversions is to understand your visitors and tailor your offer just to them.<\/p>\n Here are just a few examples of how you can target readers based on their behaviors:<\/p>\n The exit-intent optin below shows only to visitors who were referred via Facebook or Twitter. For the non-profit already active on those networks, this lead magnet would be useful.<\/p>\n The optin above converts 3.05%<\/strong> of readers.<\/p>\n The team at Whole Whale recommends using double-optin process<\/a> for email marketing<\/a> offers.<\/p>\n You might be curious about how the double optin differs from a single optin. A person who has subscribed to your list has given you permission to email them. The double opt-in is a two step version of that process. In step one, a potential subscriber fills out your optin. In step two, they’ll click a confirmation link in a follow-up email to confirm they really want to join your list.<\/p>\n It might seem counter intuitive to add yet another step to the subscription process. The opposite is true. While you may end up with a slightly smaller list, the list itself will be better quality. It also ensures fewer unsubscribes and bounced emails.<\/p>\n Whole Whale also recommends split-testing your optins. Split testing<\/a> allows you to test one version of an optin against another to see which one performs better.<\/p>\n Below are two examples of a split test on the Whole Whale website. This optin converts 5.26%<\/strong> of readers:<\/p>\n The variation below, with a slightly different headline, converts nearly 8.47%<\/strong> of readers. That\u2019s a huge\u00a062% increase<\/strong> over the original optin.<\/p>\n Split testing provides valuable data about what messaging works, which can later be used in emails, on your website, and in social media posts.<\/p>\n The targeted lightbox optins helped to add subscribers to the Whole Whale email list, but the one thing they did next changed the game for them.<\/p>\n Whole Whale identified the most visited pages on their website. Then they added inline optins<\/a> to the content of those pages with Content Locking<\/a> activated.<\/p>\n Content Locking allows you to make portions of your content accessible to subscribers only. If a reader is already a subscriber, they will see the full blog post. If they\u2019re not, they\u2019ll see a blurred version of the protected content until they subscribe.<\/p>\n Here\u2019s an example of what content locking looks like in action on the Whole Whale website. Whole Whale offers readers a list of 65 non-profit conferences<\/a>, protected by a Content Locking optin. Readers must subscribe in order to reveal the list of conferences.<\/p>\n This optin converts at 21.42%<\/strong>.<\/p>\n By offering a clear and tangible incentive for signing up for their email list, they are able to turn their most visited pages into email capture pages<\/a>.<\/p>\n\n
![\"Exit](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/wholewhale-exit-intent.jpg\")
<\/p>\nImproving List Quality Using Double Optins<\/h3>\n
Increasing Conversions 62% Using Split-Testing<\/h3>\n
![\"Split](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/wholewhale-split-test-1.jpg\")
<\/p>\n![\"The](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/wholewhale-split-test-2.jpg\")
<\/p>\nExploding the List 100% Using Content Locking<\/h3>\n
![\"\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/content-locking-lg.png\")
<\/p>\n![\"Content](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/content-block-obfuscated.png\")
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