Meet LifterLMS<\/h3>\n
LifterLMS <\/a>helps education entrepreneurs create, sell, and protect engaging online courses from any WordPress site. Chris Badgett from LifterLMS joined us to share how they\u2019re using OptinMonster to convert free users into paying subscribers.<\/p>\n Though many customers use OptinMonster to add subscribers to an email list<\/a>, that\u2019s only one of the many ways it can be used.<\/p>\n LifterLMS\u2019 goals were not to add to their list, but were directly related to their freemium software conversions and sales. They wanted to:<\/p>\n Let\u2019s take a look at how they accomplished each of these using OptinMonster.<\/p>\n On their pricing page, LifterLMS wanted to both increase conversions, and capture abandoning visitors. To do this, they added two optins: a floating bar optin<\/a> and an exit-intent optin<\/a>.<\/p>\n The floating bar optin offers a coupon code good for 10% off the purchase. This optin also includes a dynamic countdown timer<\/a> to increase the urgency of the offer.<\/p>\n The dynamic timer is customized for each visitor. Instead of selecting an end date, you choose the length of the timer in days, hours, minutes, and seconds.<\/p>\n The dynamic timer will begin the countdown as soon as the visitor hits the page. That means that each visitor will see a different countdown. When a Dynamic Timer reaches its deadline, the timer will start over automatically.<\/p>\n This optin converts at around .5% of readers to the pricing page. In the five months since this optin has been live, it has been responsible for adding $23,700<\/strong> in LifterLMS sales.<\/p>\n That\u2019s quite a lift!<\/p>\n LifterLMS went on to tackle one of the biggest challenges for any business online: recovering website visitors<\/a> not ready to take an action.<\/p>\n These visitors are obviously interested in what you offer, or they would not have visited your site in the first place. But if they\u2019re not ready to make a purchase, what can you do besides let them leave?<\/p>\n Turns out, there\u2019s a lot<\/strong> you can do.<\/p>\n After hearing OptinMonster CEO Syed Balkhi on the Perpetual Traffic podcast<\/a> share six powerful growth hacks, Chris decided to try one of the techniques on the LifterLMS website.<\/p>\n It\u2019s so simple you might not even believe it could work.<\/strong><\/p>\n First, he added an exit-intent lightbox on every page of the site. Our exit-intent technology can trigger an optin to display when a visitor\u2019s mouse motions towards the browser bar. That\u2019s a sure sign they\u2019re about to leave the site.<\/p>\n Then, he added a form to the optin asking abandoning visitors if they had any questions.<\/p>\n If someone is about to leave the site, it\u2019s possible they\u2019re leaving because they didn\u2019t find the information they were looking for on your site. So, why not ask if they have any questions you can answer?<\/p>\n Before using OptinMonster, every visitor intending to leave the site simply left. There was nothing to stop them or prompt them to stay.<\/p>\n Now, over 90 visitors a month<\/strong> reach out to ask a question about LifterLMS. 90 visitors who were going to leave without a trace are now known and engaged.<\/p>\n This optin is a great way to better understand the reasons why your prospects aren\u2019t purchasing. It can help improve your pre-sales marketing materials, or the documentation you provide on your site.<\/p>\n This wasn\u2019t the first time Chris used a strategy our team shared to increase conversions, either.\u00a0He said,<\/p>\n \u201cI also appreciate how the OptinMonster team shares what’s working. For example, we actually copied Angie’s post about how ActiveCampaign was using a floating bar for lead gen<\/a> and implemented strategies we observed in a talk Syed gave at a WordPress event.\u201d<\/p><\/blockquote>\n LifterLMS offers a free version of their software, as well as a more full-featured, premium plugin. The free version is offered at WordPress.org and at LifterLMS.com.<\/p>\n At WordPress.org, visitors can download the plugin without sharing their email address, which wasn’t ideal for their freemium conversion rate.<\/p>\n That wasn\u2019t something Chris could change, but he could control the process at LifterLMS.com.<\/p>\n Many visitors to LifterLMS chose to download the free version of the product as a trial before upgrading to the premium version. Chris added a lightbox optin requiring the visitor to share their name and email address before receiving a link to the free software. That optin is triggered by clicking a call-to-action button on the site, a feature we call MonsterLinks<\/a>.<\/p>\n Before adding this optin, every single free plugin user was totally anonymous. Since launching this optin, they have identified almost 7,500<\/strong> free plugin users. LifterLMS can now market to that list in attempts to convert them to paying subscribers.<\/p>\n With OptinMonster, LifterLMS was able to quickly and easily achieve their goals of increasing conversions and converting abandoning visitors into leads.<\/p>\n LifterLMS was able to use OptinMonster’s exit-intent technology to capture leads and boost conversions, and it has had a huge impact in increasing the company\u2019s bottom line revenue.<\/p>\n When asked what he thought about OptinMonster, Chris said,<\/p>\n \u201cOptinMonster is an important money making part of our marketing team at LifterLMS. The ROI, ease of use, and product support are phenomenal.\u201d<\/p><\/blockquote>\n![\"LifterLMS,](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/lifterlms.jpg\")
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Increasing Freemium Conversion Rate<\/h3>\n
![\"LifterLMS](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/pricing-page-countdown.jpg\")
<\/p>\nCapturing Abandoning Visitors<\/h3>\n
![\"LifterLMS](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/exit-intent-popup.jpg\")
<\/p>\nHow LifterLMS Unlocked 7000+ Anonymous Leads<\/h3>\n
![\"LifterLMS](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/lifterlms-free-download.jpg\")
<\/p>\nResults<\/h3>\n
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Summary<\/h3>\n