{"id":113919,"date":"2017-11-07T08:00:39","date_gmt":"2017-11-07T13:00:39","guid":{"rendered":"https:\/\/optinmonster.com\/?p=113919"},"modified":"2020-02-08T08:17:25","modified_gmt":"2020-02-08T13:17:25","slug":"how-gated-content-increased-conversions-3806-percent","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/how-gated-content-increased-conversions-3806-percent\/","title":{"rendered":"How Photowebo Increased Conversions 3806% Using Gated Content"},"content":{"rendered":"

Have you experimented with lightbox optins in the past and found they just didn\u2019t work for you? Did you give up trying to build your list because you felt frustrated with underperforming popups? In this case study, we\u2019ll share how Photowebo increased conversions 3806%<\/strong> by switching from popups to gated content.<\/p>\n

Meet Photowebo<\/h3>\n

Photowebo<\/a> empowers photographers to build a stronger online presence through their websites, social media and online commerce. Aaron Hockley from Photowebo shared exactly with how he uses OptinMonster to grow his email list of professional and hobbyist photographers.
\n\"Photowebo<\/p>\n

Establishing an email list is often overlooked when launching a new website, but it\u2019s critical to bringing readers back to your site over and over again.<\/p>\n

Aaron\u2019s goal in using OptinMonster is to increase the number of subscribers on his list. He plans on eventually offering his own products on the site and wants to be able to market those products to readers already familiar with Photowebo.<\/p>\n

Having a targeted, engaged email list will allow him to do that when he\u2019s ready.<\/p>\n

Before using OptinMonster, Aaron collected subscribers using a basic optin form in his sidebar, and another after the content of several articles. He admits list growth was slow. Some days, he would have no new subscribers at all. On his best days, maybe 12 or 15 subscribers.<\/p>\n

Aaron knew OptinMonster offered more creative optins with better targeting options than he had been using, so he decided to give it a try.<\/p>\n

How Photowebo Uses OptinMonster<\/h3>\n

Aaron started by adding an exit-intent optin<\/a> targeted to appear on any page of the website. Exit-intent optins appear when the reader attempts to leave the site. Exit-intent optins are a great way to make one last offer to convert abandoning visitors<\/a> before they leave for good.<\/p>\n

\"Photowebo<\/p>\n

This optin converts about 1% of visitors. Even that is an improvement over his previous optins, but Aaron knew he could do better.<\/p>\n

Using Gated Content To Add Subscribers<\/h3>\n

Next, Aaron added inline optins<\/a> to turn his most popular blog articles into gated content.<\/p>\n

OptinMonster\u2019s Content Locking<\/a> feature will blur or remove content below a set point on the page, so visitors have to opt-in to see the whole article. This is a no-hassle way to grow your email subscriber list with content you\u2019ve already published.<\/p>\n

The content locking optin below hides 101 Email Subject Lines for Photographers<\/a> from readers until they subscribe. Once they enter their email address, the huge list of subject lines is displayed immediately on the same page.<\/p>\n

This optin converts 15.38%<\/strong> of readers.<\/p>\n

After seeing how well this optin performed, Aaron decided to try the same technique on other articles.<\/p>\n

In this article explaining the basics of email marketing for photographers<\/a>, Aaron again turned it into gated content, protecting his best tips until the reader shares their email address.<\/p>\n

\"Photowebo<\/p>\n

This optin converts 17.65%<\/strong> of readers.<\/p>\n

Gated content is a great strategy to use your popular blog posts as tantalizing content upgrades<\/a>. Simply add the inline optin<\/a> immediately prior to the most important paragraphs of your existing content, and watch your conversions increase.<\/p>\n

Aaron also used an inline optin to let readers sign up for SEO Sundays<\/a>, a five-week drip campaign about SEO.<\/p>\n

\"Photowebo<\/p>\n

This optin converts a whopping 50%<\/strong> of readers. Using inline optins to match your offers to the specific content your reader is viewing is a very smart way to build a targeted email list.<\/p>\n

Results<\/h3>\n

Photowebo used content specific inline optins<\/a> and exit-intent optins to build a targeted email list when launching their new website.<\/p>\n