{"id":115348,"date":"2017-12-27T08:00:02","date_gmt":"2017-12-27T13:00:02","guid":{"rendered":"https:\/\/optinmonster.com\/?p=115348"},"modified":"2019-11-05T14:09:31","modified_gmt":"2019-11-05T19:09:31","slug":"repetition-in-marketing-lilach-bullock-case-study","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/repetition-in-marketing-lilach-bullock-case-study\/","title":{"rendered":"How Lilach Bullock Converts 57% of Visitors By Using Messaging Repetition in Marketing"},"content":{"rendered":"

Are you worried about annoying your readers with multiple popups and optins on your website? Have you added only one lightbox to your site out of fear readers will be frustrated if you add more? If so, you’re likely not seeing the results you could be. In this case study, we’ll learn how Lilach Bullock overcame these fears and used strategic repetition in marketing to increase conversions 58%.<\/p>\n

Meet Lilach Bullock<\/h3>\n

Lilach Bullock<\/a> is\u00a0an entrepreneur and business owner who helps\u00a0clear a path through the confusion businesses face marketing online and shows them how to be successful.<\/p>\n

Lilach’s goal using OptinMonster was to grow her email list without spending hours creating popups and optins. For each of the most popular articles on her site, she created related lead magnets. A lead magnet<\/a> is a valuable piece of content shared in exchange for an email address. These lead magnets help further educate her readers, moving them closer to having all the information they need to make a decision about working with Lilach.<\/p>\n

How Lilach Bullock Uses Repetition in Marketing<\/h3>\n

Many business owners get overwhelmed trying to design an optin that looks amazing, but don’t also give the same level of attention to the offer presented in it. Even simply designed optins can convert well if the offer is both targeted, and presented in a relevant manner.<\/p>\n

Lilach uses our pre-designed templates<\/a>, only changing the colors and fonts to match her branding. Instead of creating a new design every time she wants to launch an offer, she simply duplicates an existing optin. All she has to do then is change the copy and images used in the duplicated optin. This ensures the designs are consistent between offers.<\/p>\n

Let’s take a look at some of Lilach’s best performing optins and what makes them convert so well.<\/p>\n

Lilach starts by greeting visitors with a fullscreen welcome mat<\/a>, which helps you get visitors\u2019 attention the minute they land on your site with an optin that appears over the entire content of your website. Welcome Mats are proven to increase conversions by as much as 80%.<\/p>\n

\"repetition<\/p>\n

The optin above converts 5.09%<\/strong> of new visitors.<\/p>\n

A similar campaign is shown when the visitor attempts to exit the website, only with a different offer.<\/p>\n

\"An<\/p>\n

It converts 8.09%<\/strong> of abandoning visitors using our patented Exit-Intent Technology<\/a>. Exit-intent optins monitor user behavior, sensing the precise moment they are about to leave. These behaviorally targeted campaigns give you a chance to capture your reader’s attention with one last valuable offer before they abandon your site for good.<\/p>\n

Lilach is not the first OptinMonster customer to see gains by using lead magnets. Check out how Razor Social increased conversions 520%<\/a> with the same technique.<\/p>\n

Having taken care of visitors who are new to the site, and those who are about to leave, Lilach turned her attention to those who are actively reading blog posts and pages.<\/p>\n

To do this, Lilach created content-specific lead magnets for several of her most popular articles. On an article about how to create a press release, Lilach offers a press release template<\/a> as a free download.<\/p>\n

Using an inline optin<\/a>, Lilach makes sure her readers see the offer for the template right in the middle of the content they’re reading. Inline optins can be placed anywhere within the content of a page or post, or after an article entirely.<\/p>\n

\"Repetition<\/p>\n

It’s what Lilach did next, though, that made a huge difference in conversions for this offer.<\/p>\n

Instead of only placing one inline optin in the press release article, Lilach placed four identical optins on the page<\/strong>.<\/p>\n

She duplicated the original optin and gave the new optin the same name, only with a number appended to the name, like Editorial Calendar 2, Editorial Calendar 3, etc…<\/p>\n

Then, she placed each of those optins throughout the content, making her offer multiple times as the reader scrolled down the page. Doing this allowed her to track which of the four placements converted best.<\/p>\n

Overall, the offer converted 28.32%<\/strong> of visitors. It’s interesting to see how many of those converted through each of the four placements:<\/p>\n