The internet, however, is filled with resources claiming to up your content marketing game, but I bet you wouldn’t want to start with those pseudo-content marketers.<\/p>\n\n\n\n
At OptinMonster, we take pride in mastering the art of content marketing. We have combined all our years of experience, pain points, and learnings from industry thought leaders to create this content marketing guide for you.<\/p>\n\n\n\n
So, without further ado, let’s begin our beginner’s guide to content marketing.<\/p>\n\n\n\n
Beginner\u2019s Guide to Content Marketing<\/h2>\n\n\n\n\n- What Is Content Marketing?<\/a><\/li>\n\n\n\n
- Content Marketing Statistics – Does It Really Work?<\/a><\/li>\n\n\n\n
- How To Create a Content Marketing Strategy<\/a><\/li>\n\n\n\n
- Content Promotion Techniques<\/a><\/li>\n\n\n\n
- Content Marketing Tactics<\/a><\/li>\n\n\n\n
- The Best Types of Content to Wow Your Audience<\/a><\/li>\n\n\n\n
- How to Measure Content Marketing ROI<\/a><\/li>\n\n\n\n
- Content Marketing Tools<\/a><\/li>\n\n\n\n
- Visual Content Creation Tools<\/a><\/li>\n\n\n\n
- Content Promotion Tools<\/a><\/li>\n\n\n\n
- Content Marketing Examples<\/a><\/li>\n\n\n\n
- Content Marketing Mistakes<\/a><\/li>\n\n\n\n
- FAQs About Content Marketing<\/a><\/li>\n<\/ul>\n\n\n\n
Let’s start with a content marketing definition, so we’re all clear about what we’re talking about.<\/p>\n\n\n\n
What Is Content Marketing?<\/h2>\n\n\n\n
Content marketing is a strategic digital marketing approach focused on consistently creating and distributing relevant and valuable content to attract and retain a clearly defined audience\u2014and, ultimately, to drive profitable customer action.<\/p>\n\n\n\n
The key idea behind content marketing is to provide information or entertainment that is high-quality content to your target audience rather than directly promoting a brand, product, or service. This approach aims to build trust and credibility<\/a> with the audience, increasing brand awareness, customer engagement<\/a>, and sales.<\/p>\n\n\n\nNext, let’s look at some content marketing statistics that show why this marketing method is so popular.<\/p>\n\n\n\n
Content Marketing Statistics – Does It Really Work?<\/h2>\n\n\n\n
Why do so many people use content when trying to build an audience? One major reason is that content reaches people where they are: online.<\/p>\n\n\n\n
Around the world, the digital population is about 5.35 billion people, according to Statista<\/a>. That means more than half of the world is connected, which is a pretty big market.
![\"Statistic:](\"https:\/\/www.statista.com\/graphic\/1\/617136\/digital-population-worldwide.jpg\")
<\/a><\/p>\n\n\n\nAnd in the US, 26% of adults are almost always online<\/a>.<\/p>\n\n\n\nThe best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. After all, that’s where they’re looking for information.<\/p>\n\n\n\n
That’s why content is such a popular marketing tool. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers<\/a> and 86% of B2C marketers <\/a>consider content marketing a core strategy.<\/p>\n\n\n\nAnd content marketing works. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool<\/a>. And nobody wants to miss out on getting more leads, right?<\/p>\n\n\n\nReady to get your share? Let’s start with defining your content marketing strategy.<\/p>\n\n\n
Related Content<\/b> Content Marketing Statistics: Everything You Need To Know<\/a> <\/p>\n\n\n\nHow To Create a Content Marketing Strategy<\/h2>\n\n\n\n
Creating content without a plan is like driving without GPS: you may get there in the end, but you’ll definitely take a few wrong turns on the way. In fact, you could end up wandering around aimlessly, getting frustrated, and wasting time and money.<\/p>\n\n\n\n
The stats show that content strategy is one of the areas marketers struggle with most:<\/p>\n\n\n\n
\n- 63% of businesses haven’t got a documented content strategy<\/li>\n\n\n\n
- 64% of marketers need help on building a better content strategy<\/li>\n\n\n\n
- 60% of marketers find it difficult to produce content consistently<\/li>\n<\/ul>\n\n\n\n
![\"zazzle](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/zazzle-stats.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
So here are some tips on creating the perfect content strategy.<\/p>\n\n\n\n
1. Set Out Your Mission, Goals, And KPIs<\/h3>\n\n\n\n
One of the first steps is to work out your content marketing mission. It’s a brief statement of who your audience is, how you’ll reach them, and what they’ll gain from your content. A good example is this content marketing mission statement from CIO.com:<\/p>\n\n\n\n![\"content](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/content-marketing-strategy-mission-cio.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Here’s a formula you can use to create your own content marketing mission:<\/p>\n\n\n\n
\nWe provide [target audience] with [type of content] to help them [business goals].<\/strong><\/p>\n<\/blockquote>\n\n\n\nBusiness goals are an important part of the process. They set out what your business will gain from content marketing. Typical content marketing goals include improving sales, getting more leads, and increasing traffic. Learn more about content marketing goals<\/a> here.<\/p>\n\n\n\nThis formula can also work for B2C marketing because your target audience always has goals. For example, a B2C health brand could create informational articles (that’s the type of content) for women over 50 (target audience) to help them survive menopause (goal).<\/p>\n\n\n\n
And, of course, you need to say how you’ll measure success. These are your key performance indicators (KPIs). These can include revenue targets, numbers of subscribers, increased visitor numbers, and more<\/a>.<\/p>\n\n\n\n2. Know Your Audience<\/h3>\n\n\n\n
An essential step in any content strategy is knowing who you’re marketing to. This will help you target your content appropriately. This is important because marketing works best when it’s relevant. If you create content for everyone, you’re not creating it for anyone.<\/p>\n\n\n\n
A starting point is getting demographic data via Google Analytics<\/a>, as well as analytics from social media and email. This will tell you the age, gender, education, and income of your target audience.<\/p>\n\n\n\nYou can also collect feedback from customers<\/a> to help you understand their priorities, decide where to reach them and flesh out buyer personas<\/a>. Buyer personas will bring these two sets of information together so you know what content to create, how it will help your audience, and what will make them care about it.<\/p>\n\n\n\nTo easily collect customer feedback on your site, you can create a survey with WPForms<\/a>.<\/p>\n\n\n\n![\"wpforms](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/wpforms-new-homepage.png\")
<\/a><\/figure>\n\n\n\n<\/p>\n\n\n\n
WPForms<\/a> is the best drag and drop form builder for WordPress<\/a> and it comes with pre-made templates to get you started quickly.<\/p>\n\n\n\nPlus, WPForms will automatically display the data you collect in beautiful, interactive survey reports so you can visually see the results.<\/p>\n\n\n\n
Learn more about understanding your audience<\/a> for content marketing here.<\/p>\n\n\n\n3. Plan Your Process<\/h3>\n\n\n\n
It’s essential to plan a process for content creation. In particular, you should know:<\/p>\n\n\n\n
\n- Who’s in charge of creating content?<\/li>\n\n\n\n
- Who’s in charge of maintaining and updating content?<\/li>\n\n\n\n
- What resources do you need for content creation?<\/li>\n\n\n\n
- What is your publishing schedule?<\/li>\n\n\n\n
- Who has the final content approval?<\/li>\n\n\n\n
- What is your content production workflow?<\/li>\n<\/ul>\n\n\n\n
Learn more about content marketing resource allocation<\/a> here. Also, see our FAQs for guidance on integrating your content into a content calendar<\/a>.<\/p>\n\n\n\n4. Start a Blog<\/h3>\n\n\n\n
Your blog is at the centerpiece of any content marketing strategy. It provides a hub for all your other content marketing efforts. In fact, it’s an essential marketing tool. So, if you don’t already have a blog, start one.<\/p>\n\n\n\n
To get the most from blogging, you’ll need some blog post ideas. Some ideas that work well include:<\/p>\n\n\n\n
\n- How-to guides<\/li>\n\n\n\n
- Tutorials<\/li>\n\n\n\n
- Industry news and insights<\/li>\n\n\n\n
- Checklists<\/li>\n\n\n\n
- Case studies, which we’ll look at in more detail later<\/li>\n\n\n\n
- Interviews<\/li>\n\n\n\n
- Expert advice<\/li>\n<\/ul>\n\n\n\n
Get some more blog post ideas in 73 types of blog posts that are proven to work<\/a>.<\/p>\n\n\n\nWant to dig down into the nitty-gritty of blog post idea generation? Then consider posts that are:<\/p>\n\n\n\n
\n- Useful<\/li>\n\n\n\n
- Educational<\/li>\n\n\n\n
- Fun<\/li>\n\n\n\n
- Controversial<\/li>\n<\/ul>\n\n\n\n
You can also publish roundups, personal stories, and lifestyle posts. Get more inspiration from our huge list of blog post ideas<\/a>.<\/p>\n\n\n\n5. Audit Your Existing Content<\/h3>\n\n\n\n
If you’ve got content already, it’s important to work out if it’s meeting your goals and delivering on those KPIs. That’s why it makes sense to audit your content. That’s a three-step process:<\/p>\n\n\n\n
\n- Log what you have<\/li>\n\n\n\n
- Assess whether it’s working<\/li>\n\n\n\n
- Find content gaps<\/li>\n<\/ol>\n\n\n\n
A good tool for logging your content is Screaming Frog<\/a>. It’s a search engine optimization (SEO) tool but is also a great way to quickly grab all the URLs from your site. You can also easily find duplicate pages and identify missing titles and descriptions. Learn more about using Screaming Frog in our SEO guide<\/a>.<\/p>\n\n\n\nAnother useful tool is SEMRush<\/a>. It includes a content audit tool that assesses the content length, inbound links, and social shares.<\/p>\n\n\n\nOnce you have the data from both of these tools, it’s easy to see what’s working, what needs to be improved, and what needs to be replaced. You can also quickly identify content gaps, places where creating a new piece of content could help achieve your goals.<\/p>\n\n\n\n
Learn more about auditing your content<\/a> in our content strategy guide.<\/p>\n\n\n\n6. Do Keyword Research and Create Content<\/h3>\n\n\n\n
One crucial part of creating content is doing keyword research. That’s because you want people to find your content online so they visit your site. Keywords are the terms people use to search for content. And they’re also the terms Google uses to identify what your content is about.<\/p>\n\n\n\n
There are three basic types of keywords to include in your content:<\/p>\n\n\n\n
\n- Short keywords that identify a broad concept or group of items, like “socks”<\/li>\n\n\n\n
- Medium keywords, which can be 2 or 3 words that narrow down a concept, like “women’s socks”<\/li>\n\n\n\n
- Long-tail keywords, which are longer, more specific phrases, like “women’s cotton hiking socks”<\/li>\n<\/ul>\n\n\n\n
![\"content](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/long-tail-keyword.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Keywords in content also have to help searchers and Google match your content to what they’re looking for. This is called search intent, and there are four types:<\/p>\n\n\n\n
\n- Navigational<\/strong>, where people search for a specific site<\/li>\n\n\n\n
- Informational<\/strong>, where they’re trying to get the answer to a question<\/li>\n\n\n\n
- Investigational<\/strong>, where they are narrowing down pre-purchase options<\/li>\n\n\n\n
- Transactional<\/strong>, where searchers are ready to buy<\/li>\n<\/ul>\n\n\n\n
Researching keywords for content marketing involves:<\/p>\n\n\n\n
\n- Brainstorming good ideas<\/li>\n\n\n\n
- Checking Google Analytics<\/a> and Google Search Console<\/a> to see what keywords already bring searchers to your site<\/li>\n\n\n\n
- Using keyword research tools to find the right keywords to include in your content. One of our favorite tools is SEMrush<\/a>, which we mentioned earlier. You can find more keyword research tools<\/a> here.<\/li>\n<\/ul>\n\n\n\n
Once you’ve found the keywords you need, you’ll need to include them in your content. Some key places to use keywords are:<\/p>\n\n\n\n
\n- The title of your page and your content<\/li>\n\n\n\n
- The SEO title of your content or page, which may be different<\/li>\n\n\n\n
- The meta description for your content<\/li>\n\n\n\n
- Throughout the body of the content<\/li>\n\n\n\n
- In links to that piece of content and social updates about that content<\/li>\n<\/ul>\n\n\n\n
You can use a plugin like All in One SEO<\/a> to easily add keywords to these areas.<\/p>\n\n\n\nHow Long Should Your Content Be?<\/h4>\n\n\n\n
It’s worth knowing that content is one of the top SEO ranking factors<\/a>, so it’s essential to get it right. Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions.<\/p>\n\n\n\n![\"content](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/20-serp-iq-content-length.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
It also gets more backlinks and shares, adding social signals to boost rankings even further.<\/p>\n\n\n\n
When you write longer content, the same rules apply. Optimize by sprinkling keyword phrases in where appropriate. But be sure to avoid the black hat SEO practice of keyword stuffing.<\/a><\/p>\n\n\n\n7. Decide on Your Lead Magnet<\/h3>\n\n\n\n
Content is an ideal lead-generation tool. One way to get more leads with content is to create a lead magnet. An ideal lead magnet:<\/p>\n\n\n\n
\n- Solves a real problem for your customers<\/li>\n\n\n\n
- Gives a solution that’s quick and easy to implement<\/li>\n\n\n\n
- Is valuable, but easy to digest<\/li>\n\n\n\n
- Shows your expertise<\/li>\n<\/ul>\n\n\n\n
Some of the best lead magnets include ebooks, case studies, and webinars. We’ll look at those later in the guide. Other effective lead magnets include:<\/p>\n\n\n\n
\n- Checklists and lists of resources<\/li>\n\n\n\n
- Reports<\/li>\n\n\n\n
- Free trials<\/li>\n\n\n\n
- Quizzes<\/li>\n\n\n\n
- Mini-courses<\/li>\n<\/ul>\n\n\n\n
Here are some more lead magnet ideas<\/a>.<\/p>\n\n\n\nFor best results, deliver your lead magnet immediately. You can easily do that with OptinMonster’s success themes<\/a>.<\/p>\n\n\n\n![\"whitelist-3\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/whitelist-3.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Learn more about content marketing for lead generation<\/a> here.<\/p>\n\n\n\n8. Promote Your Content<\/h3>\n\n\n\n
Another important aspect of content strategy is promoting the content you create to meet your marketing goals. There are several ways to do this. They include:<\/p>\n\n\n\n
\n- Social media marketing<\/li>\n\n\n\n
- Email marketing<\/li>\n\n\n\n
- Link building<\/li>\n<\/ul>\n\n\n\n
We’ll look at each of these in more detail in the next section.<\/p>\n\n\n\n
Content Promotion Techniques<\/h2>\n\n\n\n
Here are some of the ways you can promote the content you create.<\/p>\n\n\n\n
Social Media Marketing<\/h3>\n\n\n\n
As we said earlier, social networks can help improve content visibility. That’s why you can’t ignore it as a core element of content marketing. And if you happen to be targeting search traffic from Bing, it’s useful to know that social media is a ranking factor for that search engine.<\/p>\n\n\n\n
Some of the techniques you use for great content creation can also make it more shareable. For example, it’s just as important to write a great headline and use an eye-catching image on social as on your blog.<\/p>\n\n\n\n
And remember those keywords we talked about earlier? You can use them selectively as hashtags<\/a> on social networks. They’ll help people find your content more easily.<\/p>\n\n\n\n![\"hashtags](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/10-Do-hashtags-help-with-SEO-facebook-graph.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Learn more in our guide to social media and SEO<\/a>.<\/p>\n\n\n\nHere’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer<\/a>, mentioned in our guide to getting leads from Twitter<\/a>.<\/p>\n\n\n\nJust type your message into the onscreen box, and you’ll get a score for each platform. That’ll let you tweak messages so you get the best results from each.<\/p>\n\n\n\n![\"social](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/social-optimizer-initial-report.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
And you can use Missinglettr<\/a>, which we discussed in our Facebook marketing guide<\/a>, to automate posting content to your social profiles throughout the year.<\/p>\n\n\n\nEmail Marketing<\/h3>\n\n\n\n
Email marketing<\/a> is one of the most effective ways to market with content. Most people still read emails<\/a>, so it’s a great way to keep in touch with subscribers and customers to build a relationship with them. Plus, email marketing is proven to earn around $40 for every dollar you spend.<\/p>\n\n\n\n![\"email](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/1-Email-Marketing-ROI.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
That’s why it’s a content marketing must.<\/p>\n\n\n\n
As we say in our article on email newsletter design<\/a>, the best email marketing copy:<\/p>\n\n\n\n\n- Is short<\/li>\n\n\n\n
- Is scannable<\/li>\n\n\n\n
- Has a compelling headline<\/li>\n\n\n\n
- Avoids being overly promotional<\/li>\n<\/ul>\n\n\n\n
A good tip for getting started is to get inspiration from what already works. You can get a head start on reaching your audience with email content marketing ideas<\/a> from Buzzsumo, Quora, and Reddit.<\/p>\n\n\n\nYou can use OptinMonster<\/a> to grow your email list by delivering a lead magnet, gating content, and making compelling offers. For example, Trading Strategy Guides used content locking to add 11,000 new subscribers<\/a>.<\/p>\n\n\n\n![\"A](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/OptinMonster_TradingStrategies_ContentLocker.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
We’ll look at some of these content marketing tactics later in this guide.<\/p>\n\n\n\n
Link Building and Content Marketing<\/h3>\n\n\n\n
One great thing you can do with content is to build links. Links are an important SEO ranking factor<\/a>. A good way to get started is to establish who is already linking to you by using a tool like the SEMrush site audit tool we mentioned earlier.<\/p>\n\n\n\nWhen creating content, it’s important to build internal links. These help search engines and visitors navigate your site and find more content. That’s good for SEO.<\/p>\n\n\n\n
Make a habit of linking to your best resources within new content. It’s also a good idea to go back to existing content from time to time and add links to more recently published content.<\/p>\n\n\n\n
To make internal linking easier, you can use All in One SEO’s Link Assistant<\/a>. This feature will crawl all of your site’s pages and generate a report that recommends relevant pages you can link to and anchor text you can use.<\/p>\n\n\n\nYou should also show your site is trustworthy by linking to authoritative external sources in your own content.<\/p>\n\n\n\n
And it’s essential to get a good range of inbound links. Some ways to do that include:<\/p>\n\n\n\n
\n- Getting reviews for your business, products, or services<\/li>\n\n\n\n
- Asking people who have mentioned you to link to your site<\/li>\n\n\n\n
- Using broken link-building<\/a><\/li>\n\n\n\n
- Guest blogging, which we’ll talk about in more detail later in this guide<\/li>\n\n\n\n
- Taking part in expert roundups and interviews<\/li>\n<\/ul>\n\n\n\n
Learn more link-building techniques<\/a> here.<\/p>\n\n\n\nContent Marketing Tactics<\/h2>\n\n\n\n
There are several content marketing tactics proven to help businesses market more effectively to their audience. In this section, we’re going to look at some of them, including:<\/p>\n\n\n\n
\n- Guest blogging<\/li>\n\n\n\n
- Gated content<\/li>\n\n\n\n
- Content repurposing<\/li>\n\n\n\n
- Content curation<\/li>\n\n\n\n
- FOMO<\/li>\n\n\n\n
- Urgency<\/li>\n\n\n\n
- Geomarketing<\/li>\n<\/ul>\n\n\n\n
1. Guest Blogging<\/h3>\n\n\n\n
Guest blogging is a key way to improve SEO and get more from content marketing. In fact, says the Content Marketing Institute<\/a>, it’s a key part of the content marketing funnel.<\/p>\n\n\n\n![\"the-inbound-content-funnel-final\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/the-inbound-content-funnel-final.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Guest blogging can help you:<\/p>\n\n\n\n
\n- Raise awareness<\/a> of your brand<\/li>\n\n\n\n
- Attract inbound links<\/li>\n\n\n\n
- Build trust<\/li>\n\n\n\n
- Get new visitors and subscribers<\/li>\n<\/ul>\n\n\n\n
To make a success of guest blogging, you’ll need to:<\/p>\n\n\n\n
\n- Identify the right sites<\/a> to contribute to<\/li>\n\n\n\n
- Pitch and write a great topic<\/a><\/li>\n\n\n\n
- Use the bio <\/a>effectively<\/li>\n\n\n\n
- Respond to comments and shares<\/li>\n\n\n\n
- Promote content<\/a> and measure results<\/a><\/li>\n<\/ul>\n\n\n\n
Learn more in our guest blogging guide<\/a>.<\/p>\n\n\n\n2. Gated Content<\/h3>\n\n\n\n
Do you know what’s even better than putting your blog content out there for free? Hiding some of it away to entice visitors to subscribe.<\/p>\n\n\n\n
That’s what gated content<\/a> is all about, and it’s a content marketing tactic that’s proven to work.<\/p>\n\n\n\nApart from blog posts, you can also gate:<\/p>\n\n\n\n
\n- News articles<\/li>\n\n\n\n
- White papers and research<\/li>\n\n\n\n
- Webinar and video replays<\/li>\n\n\n\n
- Checklists and cheat sheets<\/li>\n\n\n\n
- Downloadable resources and tools<\/li>\n\n\n\n
- Any lead magnet<\/li>\n<\/ul>\n\n\n\n
Content gating can be a quick way to help you understand who your audience is and what matters to them. It can also help you build a relationship with them, and create more targeted marketing.<\/p>\n\n\n\n
Of course, there are some disadvantages, too. For example, gated content can annoy visitors, and reduce the number of people you can connect to. But for many businesses with a large audience, the pros outweigh the cons.<\/p>\n\n\n\n
To gate content effectively, you need:<\/p>\n\n\n\n
\n- The content<\/li>\n\n\n\n
- A landing page<\/a><\/li>\n\n\n\n
- An effective call to action<\/a> (CTA)<\/li>\n<\/ul>\n\n\n\n
You can use OptinMonster to gate content quickly and effectively with our content locking feature. This doubled email signups<\/a> for Whole Whale and got a 3806% increase in conversions<\/a> for Photowebo.<\/p>\n\n\n\n![\"photowebo\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/photowebo_exitintent.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Learn how to gate content with OptinMonster<\/a> here.<\/p>\n\n\n\n3. Content Upgrades<\/h3>\n\n\n\n
You can create additional content related to a particular blog post and use it as a content upgrade to get people interested in subscribing.<\/p>\n\n\n\n
Kindlepreneur used this technique to boost customer retention by 72%<\/a>. To do the same, get OptinMonster<\/a>, then check out our list of content upgrade ideas<\/a>. And learn more about attracting blog subscribers<\/a> here.<\/p>\n\n\n\n![\"kindlepreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/kindlepreneur-fullscreen-optin-e1493120189603.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
4. Content Repurposing<\/h3>\n\n\n\n
One technique many marketers use is content repurposing. That’s about taking existing content and reusing it in another format.<\/p>\n\n\n\n
This can help solve the issue of creating new content (we’ll look at another way to do that in a minute). It can also help you extend the reach of your content, to let you generate more leads and make more sales.<\/p>\n\n\n\n
Techniques you can use for content repurposing include:<\/p>\n\n\n\n
\n- Content syndication, where your posts appear as related content on other people’s posts, using tools like Outbrain<\/a>, Zemanta<\/a>, and Taboola<\/a><\/li>\n\n\n\n
- Republishing your posts on sites like Medium<\/a><\/li>\n\n\n\n
- Sharing content on sites like Reddit<\/a><\/li>\n\n\n\n
- Creating social media posts with content snippets<\/li>\n\n\n\n
- Making something new, like a presentation, infographic, video, or podcast<\/li>\n\n\n\n
- Updating an old piece of content<\/li>\n<\/ul>\n\n\n\n
Here are some more ways to repurpose your blog content<\/a>.<\/p>\n\n\n\n5. Content Curation Tools<\/h3>\n\n\n\n
Another way to solve your content marketing woes is to use content curation. With content curation, you can benefit from great content without having to create it. That saves you time, effort, and money.<\/p>\n\n\n\n
With content curation tools, you can:<\/p>\n\n\n\n
\n- Create and share personal content digests<\/li>\n\n\n\n
- Keep up with the latest on various topics<\/li>\n\n\n\n
- Automate social media content sharing<\/li>\n<\/ul>\n\n\n\n
Best of all, some of the greatest content curation tools are free, including:<\/p>\n\n\n\n
\n- Flipboard<\/a>: lets you create your own digital magazine<\/li>\n\n\n\n
- Listly<\/a>: a list creation and sharing tool<\/li>\n\n\n\n
- Pinterest<\/a>: lets you curate content via pins and boards<\/li>\n<\/ul>\n\n\n\n
![\"content](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/content-curation-tools-pinterest.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Check out more content curation tools<\/a> here.<\/p>\n\n\n\n6. FOMO<\/h3>\n\n\n\n
Using FOMO<\/a> is one of the best ways to make visitors anxious to download your lead magnet, and buy your stuff. We’re psychologically primed to respond to it. In marketing, FOMO is about triggering this feeling to make your audience more responsive.<\/p>\n\n\n\nWhile FOMO affects 69% of millennials<\/a>, it also affects almost half of social media users<\/a>.<\/p>\n\n\n\n![\"why](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/why-fomo-marketing-works.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
So it’s pretty powerful.<\/p>\n\n\n\n
Some ways to use FOMO in your content include:<\/p>\n\n\n\n
\n- Letting readers know there’s the potential to miss an opportunity in your messaging<\/li>\n\n\n\n
- Using expiring content<\/li>\n\n\n\n
- Offering a content upgrade, as described earlier<\/li>\n\n\n\n
- Rewarding visitors for making an early decision to subscribe or buy<\/li>\n<\/ul>\n\n\n\n
You can also use OptinMonster’s exit-intent technology<\/a> to offer a one-time discount on a particular page. Ryan Robinson used this feature to boost subscribers by 500%<\/a>.<\/p>\n\n\n\n![\"growth](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/growth-hacking-tools-exit-intent-ryan-robinson.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
One final strategy to trigger FOMO in your website visitors is by using TrustPulse<\/a>, the best social proof software<\/a> on the market.<\/p>\n\n\n\n![\"trustpulse](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/trustpulse-new-homepage.png\")
<\/a><\/figure>\n\n\n\nWith TrustPulse<\/a>, you can display real-time activity notifications on your site. For example, you can show a notification like this every time someone signs up for your email list:<\/p>\n\n\n\n![\"Shopify](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Shopify-email-marketing-trustpulse-notification-min.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
When other website visitors see this message, they’ll get hit with a healthy dose of FOMO, which will encourage them to take action.<\/p>\n\n\n\n
Learn more about using FOMO in marketing<\/a>.<\/p>\n\n\n\n7. Urgency<\/h3>\n\n\n\n
Urgency is another useful marketing tactic that plays in human psychology. Urgent situations make us want to act. Urgency is also related to FOMO, described earlier.<\/p>\n\n\n\n
Urgency only works if you’re marketing something useful, valuable, or important. Otherwise, people won’t want it.<\/p>\n\n\n\n
Tips for using urgency in marketing include:<\/p>\n\n\n\n
\n- Don’t overuse it, or it loses impact<\/li>\n\n\n\n
- As well as FOMO, you can use language to evoke time, speed, scarcity, and a sale<\/li>\n\n\n\n
- Use active and urgent language in your CTA, like “book now”<\/li>\n\n\n\n
- Repeat urgent language in the email subject lines and preheader text<\/li>\n<\/ul>\n\n\n\n
Some of the techniques cited for FOMO above also work for evoking urgency.<\/p>\n\n\n\n
You can easily show that something’s urgent by using OptinMonster’s countdown timer<\/a> functionality. This will give visitors a visible reminder that an offer is due to expire.<\/p>\n\n\n\n![\"kennedy](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/kennedy-blue-floating-bar-example-1.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Learn more about boosting conversion rate with urgency<\/a>.<\/p>\n\n\n\n8. Geomarketing<\/h3>\n\n\n\n
We said earlier that it’s important to make content relevant to your customers. Geomarketing is a great way to do that. Geomarketing lets you deliver content and messages tailored to your audience’s location.<\/p>\n\n\n\n
It can also help you:<\/p>\n\n\n\n
\n- Improve your content’s position in local search results<\/li>\n\n\n\n
- Be more visible to mobile device users (and social media users, many of whom use mobile devices)<\/li>\n\n\n\n
- Create hyper-targeted content<\/li>\n<\/ul>\n\n\n\n
Another important part of geotargeted content marketing is local SEO content optimization. This includes using schema markup<\/a> and the creation of local landing pages<\/a>.<\/p>\n\n\n\nYou can use OptinMonster’s geolocation feature<\/a> to target campaigns by location. IMSource got a 6500% increase in conversions<\/a> by doing this.<\/p>\n\n\n\n![\"IMSOURCE_Lightbox_ExitIntent_Affiliate-Marketing\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/IMSOURCE_Lightbox_ExitIntent_Affiliate-Marketing.jpg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Let’s start with a content marketing definition, so we’re all clear about what we’re talking about.<\/p>\n\n\n\n
What Is Content Marketing?<\/h2>\n\n\n\n
Content marketing is a strategic digital marketing approach focused on consistently creating and distributing relevant and valuable content to attract and retain a clearly defined audience\u2014and, ultimately, to drive profitable customer action.<\/p>\n\n\n\n
The key idea behind content marketing is to provide information or entertainment that is high-quality content to your target audience rather than directly promoting a brand, product, or service. This approach aims to build trust and credibility<\/a> with the audience, increasing brand awareness, customer engagement<\/a>, and sales.<\/p>\n\n\n\n Next, let’s look at some content marketing statistics that show why this marketing method is so popular.<\/p>\n\n\n\n Why do so many people use content when trying to build an audience? One major reason is that content reaches people where they are: online.<\/p>\n\n\n\n Around the world, the digital population is about 5.35 billion people, according to Statista<\/a>. That means more than half of the world is connected, which is a pretty big market. And in the US, 26% of adults are almost always online<\/a>.<\/p>\n\n\n\n The best way to reach people who are always online is with content that comes straight to the mobile devices and social networks they are using. After all, that’s where they’re looking for information.<\/p>\n\n\n\n That’s why content is such a popular marketing tool. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers<\/a> and 86% of B2C marketers <\/a>consider content marketing a core strategy.<\/p>\n\n\n\n And content marketing works. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool<\/a>. And nobody wants to miss out on getting more leads, right?<\/p>\n\n\n\n Ready to get your share? Let’s start with defining your content marketing strategy.<\/p>\n\n\n Related Content<\/b> Content Marketing Statistics: Everything You Need To Know<\/a> <\/p>\n\n\n\n Creating content without a plan is like driving without GPS: you may get there in the end, but you’ll definitely take a few wrong turns on the way. In fact, you could end up wandering around aimlessly, getting frustrated, and wasting time and money.<\/p>\n\n\n\n The stats show that content strategy is one of the areas marketers struggle with most:<\/p>\n\n\n\n <\/p>\n\n\n\n So here are some tips on creating the perfect content strategy.<\/p>\n\n\n\n One of the first steps is to work out your content marketing mission. It’s a brief statement of who your audience is, how you’ll reach them, and what they’ll gain from your content. A good example is this content marketing mission statement from CIO.com:<\/p>\n\n\n\n <\/p>\n\n\n\n Here’s a formula you can use to create your own content marketing mission:<\/p>\n\n\n\n We provide [target audience] with [type of content] to help them [business goals].<\/strong><\/p>\n<\/blockquote>\n\n\n\n Business goals are an important part of the process. They set out what your business will gain from content marketing. Typical content marketing goals include improving sales, getting more leads, and increasing traffic. Learn more about content marketing goals<\/a> here.<\/p>\n\n\n\n This formula can also work for B2C marketing because your target audience always has goals. For example, a B2C health brand could create informational articles (that’s the type of content) for women over 50 (target audience) to help them survive menopause (goal).<\/p>\n\n\n\n And, of course, you need to say how you’ll measure success. These are your key performance indicators (KPIs). These can include revenue targets, numbers of subscribers, increased visitor numbers, and more<\/a>.<\/p>\n\n\n\n An essential step in any content strategy is knowing who you’re marketing to. This will help you target your content appropriately. This is important because marketing works best when it’s relevant. If you create content for everyone, you’re not creating it for anyone.<\/p>\n\n\n\n A starting point is getting demographic data via Google Analytics<\/a>, as well as analytics from social media and email. This will tell you the age, gender, education, and income of your target audience.<\/p>\n\n\n\n You can also collect feedback from customers<\/a> to help you understand their priorities, decide where to reach them and flesh out buyer personas<\/a>. Buyer personas will bring these two sets of information together so you know what content to create, how it will help your audience, and what will make them care about it.<\/p>\n\n\n\n To easily collect customer feedback on your site, you can create a survey with WPForms<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n WPForms<\/a> is the best drag and drop form builder for WordPress<\/a> and it comes with pre-made templates to get you started quickly.<\/p>\n\n\n\n Plus, WPForms will automatically display the data you collect in beautiful, interactive survey reports so you can visually see the results.<\/p>\n\n\n\n Learn more about understanding your audience<\/a> for content marketing here.<\/p>\n\n\n\n It’s essential to plan a process for content creation. In particular, you should know:<\/p>\n\n\n\n Learn more about content marketing resource allocation<\/a> here. Also, see our FAQs for guidance on integrating your content into a content calendar<\/a>.<\/p>\n\n\n\n Your blog is at the centerpiece of any content marketing strategy. It provides a hub for all your other content marketing efforts. In fact, it’s an essential marketing tool. So, if you don’t already have a blog, start one.<\/p>\n\n\n\n To get the most from blogging, you’ll need some blog post ideas. Some ideas that work well include:<\/p>\n\n\n\n Get some more blog post ideas in 73 types of blog posts that are proven to work<\/a>.<\/p>\n\n\n\n Want to dig down into the nitty-gritty of blog post idea generation? Then consider posts that are:<\/p>\n\n\n\n You can also publish roundups, personal stories, and lifestyle posts. Get more inspiration from our huge list of blog post ideas<\/a>.<\/p>\n\n\n\n If you’ve got content already, it’s important to work out if it’s meeting your goals and delivering on those KPIs. That’s why it makes sense to audit your content. That’s a three-step process:<\/p>\n\n\n\n A good tool for logging your content is Screaming Frog<\/a>. It’s a search engine optimization (SEO) tool but is also a great way to quickly grab all the URLs from your site. You can also easily find duplicate pages and identify missing titles and descriptions. Learn more about using Screaming Frog in our SEO guide<\/a>.<\/p>\n\n\n\n Another useful tool is SEMRush<\/a>. It includes a content audit tool that assesses the content length, inbound links, and social shares.<\/p>\n\n\n\n Once you have the data from both of these tools, it’s easy to see what’s working, what needs to be improved, and what needs to be replaced. You can also quickly identify content gaps, places where creating a new piece of content could help achieve your goals.<\/p>\n\n\n\n Learn more about auditing your content<\/a> in our content strategy guide.<\/p>\n\n\n\n One crucial part of creating content is doing keyword research. That’s because you want people to find your content online so they visit your site. Keywords are the terms people use to search for content. And they’re also the terms Google uses to identify what your content is about.<\/p>\n\n\n\n There are three basic types of keywords to include in your content:<\/p>\n\n\n\n <\/p>\n\n\n\n Keywords in content also have to help searchers and Google match your content to what they’re looking for. This is called search intent, and there are four types:<\/p>\n\n\n\n Researching keywords for content marketing involves:<\/p>\n\n\n\n Once you’ve found the keywords you need, you’ll need to include them in your content. Some key places to use keywords are:<\/p>\n\n\n\n You can use a plugin like All in One SEO<\/a> to easily add keywords to these areas.<\/p>\n\n\n\n It’s worth knowing that content is one of the top SEO ranking factors<\/a>, so it’s essential to get it right. Although Google doesn’t cite content length as an SEO ranking factor, the research shows that longer, more in-depth content gets more top ten search positions.<\/p>\n\n\n\n <\/p>\n\n\n\n It also gets more backlinks and shares, adding social signals to boost rankings even further.<\/p>\n\n\n\n When you write longer content, the same rules apply. Optimize by sprinkling keyword phrases in where appropriate. But be sure to avoid the black hat SEO practice of keyword stuffing.<\/a><\/p>\n\n\n\n Content is an ideal lead-generation tool. One way to get more leads with content is to create a lead magnet. An ideal lead magnet:<\/p>\n\n\n\n Some of the best lead magnets include ebooks, case studies, and webinars. We’ll look at those later in the guide. Other effective lead magnets include:<\/p>\n\n\n\n Here are some more lead magnet ideas<\/a>.<\/p>\n\n\n\n For best results, deliver your lead magnet immediately. You can easily do that with OptinMonster’s success themes<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n Learn more about content marketing for lead generation<\/a> here.<\/p>\n\n\n\n Another important aspect of content strategy is promoting the content you create to meet your marketing goals. There are several ways to do this. They include:<\/p>\n\n\n\n We’ll look at each of these in more detail in the next section.<\/p>\n\n\n\n Here are some of the ways you can promote the content you create.<\/p>\n\n\n\n As we said earlier, social networks can help improve content visibility. That’s why you can’t ignore it as a core element of content marketing. And if you happen to be targeting search traffic from Bing, it’s useful to know that social media is a ranking factor for that search engine.<\/p>\n\n\n\n Some of the techniques you use for great content creation can also make it more shareable. For example, it’s just as important to write a great headline and use an eye-catching image on social as on your blog.<\/p>\n\n\n\n And remember those keywords we talked about earlier? You can use them selectively as hashtags<\/a> on social networks. They’ll help people find your content more easily.<\/p>\n\n\n\n <\/p>\n\n\n\n Learn more in our guide to social media and SEO<\/a>.<\/p>\n\n\n\n Here’s a tool we like for optimizing social media messages: CoSchedule’s Social Message Optimizer<\/a>, mentioned in our guide to getting leads from Twitter<\/a>.<\/p>\n\n\n\n Just type your message into the onscreen box, and you’ll get a score for each platform. That’ll let you tweak messages so you get the best results from each.<\/p>\n\n\n\n <\/p>\n\n\n\n And you can use Missinglettr<\/a>, which we discussed in our Facebook marketing guide<\/a>, to automate posting content to your social profiles throughout the year.<\/p>\n\n\n\n Email marketing<\/a> is one of the most effective ways to market with content. Most people still read emails<\/a>, so it’s a great way to keep in touch with subscribers and customers to build a relationship with them. Plus, email marketing is proven to earn around $40 for every dollar you spend.<\/p>\n\n\n\n <\/p>\n\n\n\n That’s why it’s a content marketing must.<\/p>\n\n\n\n As we say in our article on email newsletter design<\/a>, the best email marketing copy:<\/p>\n\n\n\n A good tip for getting started is to get inspiration from what already works. You can get a head start on reaching your audience with email content marketing ideas<\/a> from Buzzsumo, Quora, and Reddit.<\/p>\n\n\n\n You can use OptinMonster<\/a> to grow your email list by delivering a lead magnet, gating content, and making compelling offers. For example, Trading Strategy Guides used content locking to add 11,000 new subscribers<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n We’ll look at some of these content marketing tactics later in this guide.<\/p>\n\n\n\n One great thing you can do with content is to build links. Links are an important SEO ranking factor<\/a>. A good way to get started is to establish who is already linking to you by using a tool like the SEMrush site audit tool we mentioned earlier.<\/p>\n\n\n\n When creating content, it’s important to build internal links. These help search engines and visitors navigate your site and find more content. That’s good for SEO.<\/p>\n\n\n\n Make a habit of linking to your best resources within new content. It’s also a good idea to go back to existing content from time to time and add links to more recently published content.<\/p>\n\n\n\n To make internal linking easier, you can use All in One SEO’s Link Assistant<\/a>. This feature will crawl all of your site’s pages and generate a report that recommends relevant pages you can link to and anchor text you can use.<\/p>\n\n\n\n You should also show your site is trustworthy by linking to authoritative external sources in your own content.<\/p>\n\n\n\n And it’s essential to get a good range of inbound links. Some ways to do that include:<\/p>\n\n\n\n Learn more link-building techniques<\/a> here.<\/p>\n\n\n\n There are several content marketing tactics proven to help businesses market more effectively to their audience. In this section, we’re going to look at some of them, including:<\/p>\n\n\n\n Guest blogging is a key way to improve SEO and get more from content marketing. In fact, says the Content Marketing Institute<\/a>, it’s a key part of the content marketing funnel.<\/p>\n\n\n\n <\/p>\n\n\n\n Guest blogging can help you:<\/p>\n\n\n\n To make a success of guest blogging, you’ll need to:<\/p>\n\n\n\n Learn more in our guest blogging guide<\/a>.<\/p>\n\n\n\n Do you know what’s even better than putting your blog content out there for free? Hiding some of it away to entice visitors to subscribe.<\/p>\n\n\n\n That’s what gated content<\/a> is all about, and it’s a content marketing tactic that’s proven to work.<\/p>\n\n\n\n Apart from blog posts, you can also gate:<\/p>\n\n\n\n Content gating can be a quick way to help you understand who your audience is and what matters to them. It can also help you build a relationship with them, and create more targeted marketing.<\/p>\n\n\n\n Of course, there are some disadvantages, too. For example, gated content can annoy visitors, and reduce the number of people you can connect to. But for many businesses with a large audience, the pros outweigh the cons.<\/p>\n\n\n\n To gate content effectively, you need:<\/p>\n\n\n\n You can use OptinMonster to gate content quickly and effectively with our content locking feature. This doubled email signups<\/a> for Whole Whale and got a 3806% increase in conversions<\/a> for Photowebo.<\/p>\n\n\n\n <\/p>\n\n\n\n Learn how to gate content with OptinMonster<\/a> here.<\/p>\n\n\n\n You can create additional content related to a particular blog post and use it as a content upgrade to get people interested in subscribing.<\/p>\n\n\n\n Kindlepreneur used this technique to boost customer retention by 72%<\/a>. To do the same, get OptinMonster<\/a>, then check out our list of content upgrade ideas<\/a>. And learn more about attracting blog subscribers<\/a> here.<\/p>\n\n\n\n <\/p>\n\n\n\n One technique many marketers use is content repurposing. That’s about taking existing content and reusing it in another format.<\/p>\n\n\n\n This can help solve the issue of creating new content (we’ll look at another way to do that in a minute). It can also help you extend the reach of your content, to let you generate more leads and make more sales.<\/p>\n\n\n\n Techniques you can use for content repurposing include:<\/p>\n\n\n\n Here are some more ways to repurpose your blog content<\/a>.<\/p>\n\n\n\n Another way to solve your content marketing woes is to use content curation. With content curation, you can benefit from great content without having to create it. That saves you time, effort, and money.<\/p>\n\n\n\n With content curation tools, you can:<\/p>\n\n\n\n Best of all, some of the greatest content curation tools are free, including:<\/p>\n\n\n\n <\/p>\n\n\n\n Check out more content curation tools<\/a> here.<\/p>\n\n\n\n Using FOMO<\/a> is one of the best ways to make visitors anxious to download your lead magnet, and buy your stuff. We’re psychologically primed to respond to it. In marketing, FOMO is about triggering this feeling to make your audience more responsive.<\/p>\n\n\n\n While FOMO affects 69% of millennials<\/a>, it also affects almost half of social media users<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n So it’s pretty powerful.<\/p>\n\n\n\n Some ways to use FOMO in your content include:<\/p>\n\n\n\n You can also use OptinMonster’s exit-intent technology<\/a> to offer a one-time discount on a particular page. Ryan Robinson used this feature to boost subscribers by 500%<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n One final strategy to trigger FOMO in your website visitors is by using TrustPulse<\/a>, the best social proof software<\/a> on the market.<\/p>\n\n\n\n With TrustPulse<\/a>, you can display real-time activity notifications on your site. For example, you can show a notification like this every time someone signs up for your email list:<\/p>\n\n\n\n <\/p>\n\n\n\n When other website visitors see this message, they’ll get hit with a healthy dose of FOMO, which will encourage them to take action.<\/p>\n\n\n\n Learn more about using FOMO in marketing<\/a>.<\/p>\n\n\n\n Urgency is another useful marketing tactic that plays in human psychology. Urgent situations make us want to act. Urgency is also related to FOMO, described earlier.<\/p>\n\n\n\n Urgency only works if you’re marketing something useful, valuable, or important. Otherwise, people won’t want it.<\/p>\n\n\n\n Tips for using urgency in marketing include:<\/p>\n\n\n\n Some of the techniques cited for FOMO above also work for evoking urgency.<\/p>\n\n\n\n You can easily show that something’s urgent by using OptinMonster’s countdown timer<\/a> functionality. This will give visitors a visible reminder that an offer is due to expire.<\/p>\n\n\n\n <\/p>\n\n\n\n Learn more about boosting conversion rate with urgency<\/a>.<\/p>\n\n\n\n We said earlier that it’s important to make content relevant to your customers. Geomarketing is a great way to do that. Geomarketing lets you deliver content and messages tailored to your audience’s location.<\/p>\n\n\n\n It can also help you:<\/p>\n\n\n\n Another important part of geotargeted content marketing is local SEO content optimization. This includes using schema markup<\/a> and the creation of local landing pages<\/a>.<\/p>\n\n\n\n You can use OptinMonster’s geolocation feature<\/a> to target campaigns by location. IMSource got a 6500% increase in conversions<\/a> by doing this.<\/p>\n\n\n\n <\/p>\n\n\n\nContent Marketing Statistics – Does It Really Work?<\/h2>\n\n\n\n
<\/a><\/p>\n\n\n\nHow To Create a Content Marketing Strategy<\/h2>\n\n\n\n
\n
<\/figure>\n\n\n\n1. Set Out Your Mission, Goals, And KPIs<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
2. Know Your Audience<\/h3>\n\n\n\n
<\/a><\/figure>\n\n\n\n3. Plan Your Process<\/h3>\n\n\n\n
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4. Start a Blog<\/h3>\n\n\n\n
\n
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5. Audit Your Existing Content<\/h3>\n\n\n\n
\n
6. Do Keyword Research and Create Content<\/h3>\n\n\n\n
\n
<\/figure>\n\n\n\n\n
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\n
How Long Should Your Content Be?<\/h4>\n\n\n\n
<\/figure>\n\n\n\n7. Decide on Your Lead Magnet<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n8. Promote Your Content<\/h3>\n\n\n\n
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Content Promotion Techniques<\/h2>\n\n\n\n
Social Media Marketing<\/h3>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\nEmail Marketing<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\nLink Building and Content Marketing<\/h3>\n\n\n\n
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Content Marketing Tactics<\/h2>\n\n\n\n
\n
1. Guest Blogging<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
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2. Gated Content<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n3. Content Upgrades<\/h3>\n\n\n\n
<\/figure>\n\n\n\n4. Content Repurposing<\/h3>\n\n\n\n
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5. Content Curation Tools<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n6. FOMO<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/figure>\n\n\n\n7. Urgency<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n8. Geomarketing<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n