{"id":119515,"date":"2025-06-23T09:00:00","date_gmt":"2025-06-23T13:00:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=119515"},"modified":"2025-06-24T05:50:50","modified_gmt":"2025-06-24T09:50:50","slug":"ecommerce-optimization-guide","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/ecommerce-optimization-guide\/","title":{"rendered":"The Ultimate eCommerce Optimization Guide: 15 Steps to Instantly Boost Revenue"},"content":{"rendered":"\n<p>Is your online store converting as well as it should? <\/p>\n\n\n\n<p>The average eCommerce conversion rate in 2025 hovers around <strong>2.3% to 3.1%<\/strong>, depending on your niche, device, and checkout experience. But top-performing stores? They consistently convert <strong>above 5%<\/strong>.<\/p>\n\n\n\n<p>The truth is, small tweaks can create massive wins if you focus on the right things. That&#8217;s why we&#8217;ve put together this eCommerce optimization playbook.<\/p>\n\n\n\n<p>This article will take you step-by-step through the most important conversation rate optimization (CRO) strategies for your eCommerce store. When you apply these tips, you&#8217;ll get more customers, make more sales, and recover lost revenue from abandoning visitors.<\/p>\n\n\n\n<p>Let\u2019s walk through the most impactful ways to turn browsers into buyers faster and more reliably than ever.<\/p>\n\n\n<p class=\"om-callout\"><b>Related Content <\/b><a title=\" 40+ eCommerce Stats You Need to Know for a Successful Online Store\" href=\"https:\/\/optinmonster.com\/ecommerce-statistics\/\">40+ eCommerce Stats You Need to Know for a Successful Online Store<\/a><\/p>\n\n\n\n<p>Here&#8217;s a table of contents to help you jump straight to the area you want to optimize first.<\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#eco2\">1. Improve Product Pages<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco3\">2. Optimize Your Pricing<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco4\">3. Use Personalization<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco5\">4. Optimize for Mobile<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco6\">5. Use an Upsell<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco7\">6. Create Urgency With Flash Sales<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco8\">7. Overcome Other Specific Objections<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco9\">8. Reduce Cart Abandonment<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco10\">9. Build an Email List<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco11\">10. Split Test Your Email Optins and Campaigns<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco12\">11. Automate Your Email Marketing<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco13\">12. Get Feedback<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-13-optimize-on-site-search-and-navigation\">13. Optimize On-Site Search and Navigation<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-14-leverage-user-generated-content-ugc-for-trust-and-conversions\">14. Leverage User-Generated Content (UGC) for Trust and Conversions<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#eco14\">15. Troubleshoot Common Errors<\/a><\/li><\/ul><\/div>\n\n\n<p>Ready? Let&#8217;s get started \u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco2\">1. Improve Product Pages<\/h3>\n\n\n\n<p>Your first step should be to make sure your product pages are convincing visitors to buy. Here are some tips on achieving that.<\/p>\n\n\n\n<p>One of the most basic and effective eCommerce website optimization tactics is making your store easy to navigate for shoppers so they can find new products wherever they are. <\/p>\n\n\n\n<p><a href=\"http:\/\/baymard.com\/blog\/ecommerce-breadcrumbs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Baymard Institute<\/a> recommends <strong>using breadcrumbs<\/strong> based both on product hierarchy (where they fit within a range) and history (where people have visited on the site). Here&#8217;s an example of breadcrumbs from Amazon:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"490\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-optimization-use-breadcrumbs.jpg\" alt=\"\" class=\"wp-image-119747\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-optimization-use-breadcrumbs.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-optimization-use-breadcrumbs-300x237.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You can also help your product pages do better with <strong>catchy, <a href=\"https:\/\/optinmonster.com\/ultimate-seo-guide\/\">SEO-friendly<\/a> titles<\/strong> for your products. That&#8217;ll help the pages rank in search engines, so you can get more organic traffic. Good titles also help shoppers to more easily find what they need.<\/p>\n\n\n\n<p><strong>Product images<\/strong> are key to letting shoppers see what they&#8217;re getting. Include images that show different angles or aspects of your products. You can also show the product used in different ways and contexts.<\/p>\n\n\n\n<p>For example, Modcloth shows customer photos as well as model photos for its products.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"662\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/product-photos-ecommerce-optimization.jpg\" alt=\"optimizing ecommerce product pages with model and customer photos\" class=\"wp-image-119748\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/product-photos-ecommerce-optimization.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/product-photos-ecommerce-optimization-281x300.jpg 281w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Similarly, <strong>use video<\/strong> to let shoppers see what products look like and how they really work. Zappos does this with shoes, and it&#8217;s pretty effective.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"438\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Zappos-Product-Video.png\" alt=\"Zappos Product Video\" class=\"wp-image-119503\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Zappos-Product-Video.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Zappos-Product-Video-300x212.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Product descriptions<\/strong> help shoppers see what their life would look like with your product. At least, the best ones do. Stay away from standard product descriptions from manufacturers and craft your own.<\/p>\n\n\n\n<p>Other ways to use eCommerce optimization on your product pages include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using product details to flesh out specifications<\/li>\n\n\n\n<li>Using ratings, reviews, views, and likes to provide <a href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\">social proof<\/a> of your product&#8217;s appeal<\/li>\n\n\n\n<li>Getting the pricing right\u2014we&#8217;ll talk about that in the next section<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more in our guide to creating <a href=\"https:\/\/optinmonster.com\/18-ingredients-of-high-converting-product-pages\/\">high-converting product pages<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco3\">2. Optimize Your Pricing<\/h3>\n\n\n\n<p>It&#8217;s vital to get your pricing right. If your prices are higher than the perceived value of your product, no one will want to buy.<\/p>\n\n\n\n<p>There are all kinds of tweaks you can make that help you earn more. Here are a few that can have BIG impacts.<\/p>\n\n\n\n<p><strong>Compare Two Products<\/strong><\/p>\n\n\n\n<p>For example, did you know that putting two products side-by-side can increase eCommerce sales for the lower-priced product?&nbsp; &nbsp;<a href=\"http:\/\/blogs.wsj.com\/accelerators\/2013\/04\/10\/paul-lee-the-williams-sonoma-bread-maker-a-case-study\/\" target=\"_blank\" rel=\"nofollow noopener\">In this older case study about Williams-Sonoma<\/a>, the retailer was having trouble selling a breadmaker, until they put it side-by-side with a premium version. All of a sudden, the lower-priced item got very popular, and sales almost doubled.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"518\" height=\"281\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/breadmakers.png\" alt=\"breadmakers\" class=\"wp-image-119493\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/breadmakers.png 518w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/breadmakers-300x163.png 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n\n\n<p><strong>Have a Clear CTA<\/strong><\/p>\n\n\n\n<p>If you want people to buy, you need to make it easy for them. That&#8217;s why it&#8217;s important to have a clear <a href=\"https:\/\/optinmonster.com\/how-to-create-the-perfect-call-to-action\/\">call to action<\/a> (CTA) that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uses action words<\/li>\n\n\n\n<li>Lets shoppers know what to do next, like \u201cbuy now\u201d, \u201cadd to cart\u201d or \u201cget this item\u201d<\/li>\n<\/ul>\n\n\n\n<p>If your CTA is on a button, make sure <a href=\"https:\/\/optinmonster.com\/which-color-button-converts-best\/\">the color stands out<\/a> so it&#8217;s highly visible.<\/p>\n\n\n\n<p><strong>Reduce Analysis Paralysis<\/strong><\/p>\n\n\n\n<p>Sometimes visitors can be overwhelmed by the number of options. Fortunately, eCommerce optimization can help with that.<\/p>\n\n\n\n<p>On a pricing page, it&#8217;s best to keep the copy short and highlight the preferred option to reduce choice paralysis. Here&#8217;s an example from the <a href=\"https:\/\/wpforms.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPForms pricing page<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"370\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/12\/WPForms-Pricing-resized.jpg\" alt=\"WPForms Yearly Pricing Packages: Basic, Plus, Pro, Elite.\" class=\"wp-image-178011\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/12\/WPForms-Pricing-resized.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/12\/WPForms-Pricing-resized-300x179.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You can also get visitors to commit to a small action first, like viewing a demo.<\/p>\n\n\n\n<p>This strategy relies on the Zeigarnik effect, which says that people who start an action are more likely to complete it. It&#8217;s why OptinMonster&#8217;s <a href=\"https:\/\/optinmonster.com\/features\/yes-no-forms\/\">Yes\/No Forms<\/a> work so well. In fact, AtHoc used them to get a <a href=\"https:\/\/optinmonster.com\/case-study-how-athoc-increased-sales-qualified-leads-141-using-optinmonster\/\">141% boost in sales-qualified leads.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"459\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/athoc_optinmonster_lightbox.jpg\" alt=\"athoc_optinmonster_lightbox\" class=\"wp-image-116262\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/athoc_optinmonster_lightbox.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/athoc_optinmonster_lightbox-300x222.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Try Charm Pricing<\/strong><\/p>\n\n\n\n<p>Another eCommerce optimization to get more sales is to use charm pricing. Charm pricing is when you you make your price a few cents less than a round dollar number. Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Charging $4.99 instead of $5.00<\/li>\n\n\n\n<li>Charging $19.90 instead of $20.00<\/li>\n\n\n\n<li>Charging $1,487 instead of $1,500<\/li>\n<\/ul>\n\n\n\n<p>Consumers tend to focus on the left numbers in a price, making these prices seem less expensive. This tactic is proven to <a href=\"https:\/\/optinmonster.com\/18-ways-increasing-conversions-throughout-your-sales-funnel\/\">increase conversions.<\/a><\/p>\n\n\n\n<p>In <a href=\"https:\/\/konigle.com\/blog\/does-charm-pricing-work\" target=\"_blank\" rel=\"nofollow noopener\">Koningle&#8217;s study of 1.5 million online stores<\/a>, they found that <strong>eCommerce businesses using charm pricing had 4% higher revenue<\/strong> than those that don&#8217;t.<\/p>\n\n\n\n<p>4% may not sound that big, but it&#8217;s a huge increase for a tactic that requires very little work.<\/p>\n\n\n\n<p>Want to know if charm pricing is right for your eCommerce store? The best thing to do is <a href=\"https:\/\/optinmonster.com\/conversion-optimization-101-split-testing-vs-multivariate-testing\/\">split test<\/a> different versions of product and pricing pages to see which type of pricing works best for your customers.<\/p>\n\n\n\n<p><strong>Use Live Chat<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/how-to-increase-trial-signups\/#tip9\">Live chat<\/a>, mentioned when we talked about product pages, also works well for pricing. That&#8217;s because online shoppers like the chance to talk through their questions with a real person.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"419\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/missingletter-live-chat.jpg\" alt=\"\" class=\"wp-image-119750\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/missingletter-live-chat.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/missingletter-live-chat-300x203.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Live chat lets potential customers get answers quickly, so they can go ahead and make the decision to buy.<\/p>\n\n\n\n<p>In fact, marketing expert Neil Patel helped one client use <a href=\"https:\/\/neilpatel.com\/blog\/live-chat\/\" target=\"_blank\" rel=\"nofollow noopener\"><strong>live chat to boost conversions by 45%!<\/strong><\/a><\/p>\n\n\n\n<p>Check out our roundup of <a href=\"https:\/\/optinmonster.com\/best-live-chat-plugins\/\">live chat solutions<\/a> to get started with this strategy.<\/p>\n\n\n\n<p>Other ways to optimize your pricing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlighting product benefits<\/li>\n\n\n\n<li>Building trust with trust seals and secure payment logos<\/li>\n\n\n\n<li>Offering <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\">free trials<\/a><\/li>\n<\/ul>\n\n\n\n<p>See our guide for more help with <a href=\"https:\/\/optinmonster.com\/pricing-page-best-practices\/\">pricing page best practices<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco4\">3. Use Personalization<\/h3>\n\n\n\n<p>In the past few years, personalization has been a hot topic for eCommerce.<\/p>\n\n\n\n<p>Personalization means showing relevant, personalized offers and content to your target audience. You can do this based on the data and metrics you already have. Just use your web and social analytics that show who your users are, what they like, and where they&#8217;ve been on your site.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/business.adobe.com\/resources\/personalization-at-scale-report.html\" target=\"_blank\" rel=\"nofollow noopener\">Adobe&#8217;s Personalization at Scale report<\/a>, 80% of the organizations they surveyed cited personalization as critical to their business&#8217;s growth.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/adobe-stats-on-ecommerce-optimization-through-personalization.png\" alt=\"Graphic by Adobe that shows: 75% of experience keaders are expanding existing personalization at scale efforts.8 in 10 mature organizations surveyed in our research study achieve overperformance in customer success metrics. 80% of surveyed organizations rate personalization as critical to business growth \" class=\"wp-image-183690\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/adobe-stats-on-ecommerce-optimization-through-personalization.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/adobe-stats-on-ecommerce-optimization-through-personalization-300x169.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are a few tips to help you improve your personalization<\/p>\n\n\n\n<p><strong>Be Relevant<\/strong><\/p>\n\n\n\n<p>First of all, the best personalization is smart and targeted. Visitors hate seeing irrelevant content. OptinMonster can help you <a href=\"https:\/\/optinmonster.com\/features\/#cc-tc\">segment and target<\/a> marketing campaigns on your site so they&#8217;re always relevant.<\/p>\n\n\n\n<p><strong>Highlight Related Products<\/strong><\/p>\n\n\n\n<p>If you&#8217;re looking for a shortcut, try highlighting related or recommended products.&nbsp; <a href=\"https:\/\/www.smartinsights.com\/ecommerce\/web-personalisation\/types-ecommerce-personalisation\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Smart Insights<\/a>&#8216;s 2015 research showed that 68% of eCommerce revenue comes from recommending products with the language \u201cvisitors who viewed this product also viewed\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"604\" height=\"554\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-personalization-types-smartinsights.png\" alt=\"ecommerce personalization examples smartinsights\" class=\"wp-image-119496\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-personalization-types-smartinsights.png 604w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ecommerce-personalization-types-smartinsights-300x275.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<p>Of course, customer preferences have likely changed since 2015, so experiment with which wording is best for your eCommerce optimization.<\/p>\n\n\n\n<p><strong>Adjust Site Navigation<\/strong><\/p>\n\n\n\n<p>You can also get smart about personalization by <a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/#ecom2\">adjusting site navigation<\/a> based on visitors&#8217; interests. When we looked at women&#8217;s products on ASOS, the next time we logged in, the site took us straight to the right page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"326\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/ecommerce-personalization-examples-asos.jpg\" alt=\"ecommerce personalization examples - asos\" class=\"wp-image-115492\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/ecommerce-personalization-examples-asos.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/ecommerce-personalization-examples-asos-300x158.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Personalize Marketing Emails Based on Behavior<\/strong><\/p>\n\n\n\n<p>You can personalize eCommerce marketing even when people leave your site. That&#8217;s a smart trick Amazon uses. If you look at a product, the next couple of emails you get from them will tell you about related products and deals. One tool to help with this is <a href=\"https:\/\/www.barilliance.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Barilliance<\/a>, which lets you trigger emails based on how a user interacts with your site.<\/p>\n\n\n\n<p><strong>Show Discounts By Category<\/strong><\/p>\n\n\n\n<p>Another eCommerce optimization option is to tailor your offers to the section of your site a visitor is browsing. OptinMonster&#8217;s <a href=\"https:\/\/optinmonster.com\/features\/smart-tags\/\">Smart Tags<\/a>&nbsp;can help with that.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"373\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/dtr-travel-optin1.jpg\" alt=\"ecommerce optimizations - dtr\" class=\"wp-image-119495\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/dtr-travel-optin1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/dtr-travel-optin1-300x180.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Inc Stores <a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/#ecom7\">grew their list by 300%<\/a> with the same feature, creating a version of their flooring campaign to target home gym users.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/retargeting-campaigns-incstores.jpg\" alt=\"retargeting campaigns incstores\" class=\"wp-image-115551\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/retargeting-campaigns-incstores.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/retargeting-campaigns-incstores-300x167.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are some more ways to use eCommerce personalization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalize onsite search results<\/li>\n\n\n\n<li>Adapt homepage banners to user behavior<\/li>\n\n\n\n<li>Use visitors&#8217; location to personalize offers<\/li>\n<\/ul>\n\n\n\n<p>OptinMonster&#8217;s <a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/#ecom6\">geo-location feature<\/a> can help with that last point. This was one of the features that helped Sportique <a href=\"https:\/\/optinmonster.com\/active-lifestyle-brand-marketing-case-study\/\">boost conversions by 200%<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"340\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Sportique-Lightbox-Campaign1.jpg\" alt=\"sportique lightbox campaign\" class=\"wp-image-119500\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Sportique-Lightbox-Campaign1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/Sportique-Lightbox-Campaign1-300x165.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Get more <a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/\">examples of eCommerce personalization.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco5\">4. Optimize for Mobile<\/h3>\n\n\n\n<p>One eCommerce optimization you can&#8217;t afford to skip is mobile. That&#8217;s because <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">more people use mobile devices than desktops<\/a>, as you can see in this data from December 2022 through November 2023.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/statcounter-mobile-vs-desktop.png\" alt=\"Graph showing that mobile usage is greater than desktop and tablet\" class=\"wp-image-183691\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/statcounter-mobile-vs-desktop.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/statcounter-mobile-vs-desktop-300x169.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>That means it&#8217;s need to improve your mobile conversion rate. Here are some tips on mobile eCommerce optimization.<\/p>\n\n\n\n<p><strong>Speed Up Your Site<\/strong><\/p>\n\n\n\n<p>Mobile users have limited patience. If your site takes more than 3 seconds to load, many visitors will simply leave your site.<\/p>\n\n\n\n<p>That&#8217;s why you have to monitor your render start time (RST). That&#8217;s how long it takes for the first content to show up on your site.<\/p>\n\n\n\n<p>Sites with great RST <a href=\"https:\/\/marketingland.com\/new-evidence-highlights-conversion-lift-mobile-optimization-218910\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">boost engagement by 50%<\/a> over sites that load slowly, giving you more chances to get and increase conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"125\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/duda-rst-mobile-conversions.jpg\" alt=\"duda rst mobile conversions\" class=\"wp-image-116088\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/duda-rst-mobile-conversions.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/duda-rst-mobile-conversions-300x60.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>To speed up your site&#8217;s load times:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a <a href=\"https:\/\/optinmonster.com\/best-responsive-ecommerce-themes\/\">responsive theme<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/testmysite.withgoogle.com\/intl\/en-gb\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Check your page speed<\/a> with Google&#8217;s checker<\/li>\n\n\n\n<li>Use a <a href=\"http:\/\/www.wpbeginner.com\/wordpress-performance-speed\/#cachingplugin\" target=\"_blank\" rel=\"noopener noreferrer\">caching plugin<\/a> to serve content quicker<\/li>\n<\/ul>\n\n\n\n<p>WordPress site owners can also follow these <a href=\"http:\/\/www.wpbeginner.com\/wordpress-performance-speed\/\" target=\"_blank\" rel=\"noopener noreferrer\">tips on improving website speed<\/a> from WPBeginner.<\/p>\n\n\n\n<p><strong>Use Videos<\/strong><\/p>\n\n\n\n<p>According to our <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">video marketing stats<\/a> roundup, 90% of consumers watch videos on mobile devices. Even more important, <strong>84% of consumers have made a purchase after watching a video<\/strong>.<\/p>\n\n\n\n<p>That&#8217;s why it makes sense to use video marketing to boost mobile conversions. Explainer and product videos are a good start. You can also grab mobile visitors&#8217; attention with a <a href=\"https:\/\/optinmonster.com\/how-to-create-a-video-popup-to-boost-engagement\/\">video popup<\/a>. This is easy to create with OptinMonster. Check out the video below to see how to do it.<\/p>\n\n\n\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/skL5hqcbWmw?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n\n\n\n<p><strong>Optimize For Mobile Search<\/strong><\/p>\n\n\n\n<p>Mobile SEO is an important part of winning conversions. With <a href=\"https:\/\/webmasters.googleblog.com\/2017\/12\/getting-your-site-ready-for-mobile.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google&#8217;s mobile-first index<\/a> a reality, you can&#8217;t ignore this if you want mobile users to find your content. To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize page titles and descriptions for mobile search<\/li>\n\n\n\n<li>Find the search terms mobile visitors use and <a href=\"https:\/\/optinmonster.com\/ultimate-seo-guide\/#seo4\">integrate them into your content<\/a><\/li>\n\n\n\n<li>Look after mobile <a href=\"https:\/\/optinmonster.com\/ecommerce-user-experience-best-practices\/\">user experience<\/a>, which affects search ranking<\/li>\n\n\n\n<li>Optimize for voice search, which is used by <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/The-Future-of-Voice-From-Smartphones-to-Smart-Speakers-to-Smart-Homes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">50% of all mobile users<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"375\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/comscore-voice-search.jpg\" alt=\"\" class=\"wp-image-119751\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/comscore-voice-search.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/comscore-voice-search-300x181.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Learn more about <a href=\"https:\/\/optinmonster.com\/mobile-seo\/\">mobile SEO<\/a> in our guide.<\/p>\n\n\n\n<p><strong>Use Mobile Marketing Campaigns<\/strong><\/p>\n\n\n\n<p>To win more conversions from mobile users, it&#8217;s essential for your marketing strategy to include campaigns that target them specifically. OptinMonster can help you create high-converting campaigns that comply with the latest <a href=\"https:\/\/optinmonster.com\/the-new-google-mobile-friendly-rules-for-popups\/\">mobile marketing best practices<\/a>.<\/p>\n\n\n\n<p>In addition to having a wide range of mobile themes, OptinMonster gives you a mobile version of our advanced exit-intent\u00ae technology. It&#8217;s called the <a href=\"https:\/\/optinmonster.com\/features\/inactivity-sensor-exit-intent-for-mobile\/\">InactivitySensor\u2122<\/a>, and it lets you show campaigns to mobile users whose attention has wandered. Here&#8217;s how you can <a href=\"https:\/\/optinmonster.com\/engage-mobile-visitors-with-popup-after-inactivity\/\">target inactive users with a popup<\/a>.<\/p>\n\n\n\n<p>You can also easily <a href=\"https:\/\/optinmonster.com\/how-to-create-mobile-optins-that-win-more-business\/\">create mobile optins<\/a>, like this campaign that <a href=\"https:\/\/optinmonster.com\/how-white-river-increased-mobile-conversions-150-percent\/\">boosted conversions by 150%<\/a> for White River.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"400\" height=\"680\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/increase-mobile-conversions-white-river.jpg\" alt=\"increase-mobile-conversions white river\" class=\"wp-image-116098\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/increase-mobile-conversions-white-river.jpg 400w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/01\/increase-mobile-conversions-white-river-176x300.jpg 176w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>Read our guide for more tips on <a href=\"https:\/\/optinmonster.com\/how-to-increase-your-mobile-conversion-rate\/\">increasing your conversion rate from mobile users<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco6\">5. Use an Upsell<\/h3>\n\n\n\n<p>Upselling is a proven tactic for increasing eCommerce revenue. You can encourage people to buy a more expensive version of a product they&#8217;re already interested in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the product page<\/li>\n\n\n\n<li>During checkout<\/li>\n\n\n\n<li>After checkout<\/li>\n<\/ul>\n\n\n\n<p>You can also upsell to your current customers. It&#8217;s way <a href=\"https:\/\/www.groovehq.com\/support\/upsells\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">easier to sell to existing customers<\/a> than new ones. Plus, targeted recommendations bring in about <a href=\"https:\/\/blog.boldcommerce.com\/how-to-use-cross-sells-and-upsells-to-increase-revenue-on-shopify\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">30% of eCommerce revenue<\/a>. And there&#8217;s a <a href=\"http:\/\/blog.gearlaunch.com\/how-to-upsell-customers-and-increase-customer-lifetime-value\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">rise in customer lifetime value<\/a>. That means over time, you earn more.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"237\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/probability-of-selling-groove-1.jpg\" alt=\"probability-of-selling-groove\" class=\"wp-image-119499\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/probability-of-selling-groove-1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/probability-of-selling-groove-1-300x115.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>To use upselling effectively:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you show why the upsell is valuable<\/li>\n\n\n\n<li>Get the pricing right \u2013 Kissmetrics recommends <a href=\"https:\/\/blog.kissmetrics.com\/the-art-of-ecommerce-upselling\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">60% cheaper<\/a> than what&#8217;s in the cart<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\">social proof<\/a> to make it more appealing<\/li>\n<\/ul>\n\n\n\n<p>OptinMonster customer Whole Whale used upselling to <a href=\"https:\/\/optinmonster.com\/how-this-marketing-agency-doubled-their-list-using-content-locking\/\">double conversions<\/a>. Some other ways to upsell include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display your upsell on the cart page or high converting webpages with <a href=\"https:\/\/optinmonster.com\/features\/page-level-targeting\/\">page-level targeting<\/a><\/li>\n\n\n\n<li>Use <a href=\"https:\/\/optinmonster.com\/features\/smart-tags\/\">Smart Tags<\/a>&nbsp;to personalize offers based on what&#8217;s in the cart, as in the example shown earlier<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/optinmonster.com\/features\/easy-ab-split-testing\/\">A\/B testing<\/a> to see which offer works best<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"319\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/wholewhale-cross-sell-popup.jpg\" alt=\"wholewhale cross sell popup\" class=\"wp-image-115703\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/wholewhale-cross-sell-popup.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/wholewhale-cross-sell-popup-300x154.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s a guide to boosting eCommerce revenue with an <a href=\"https:\/\/optinmonster.com\/how-to-boost-revenue-with-an-in-cart-upsell-popup\/\">in-cart upsell<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco7\">6. Create Urgency With Flash Sales<\/h3>\n\n\n\n<p>SALE \u2013 for some people, those are the best four letters in the alphabet. And they can pay off big for eCommerce retailers. In 2017, holiday sales alone totaled <a href=\"https:\/\/marketingland.com\/cyber-monday-online-sales-record-6-59-billion-2-billion-mobile-229181\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">$50 billion<\/a>.<\/p>\n\n\n\n<p>How can you get your share? By using urgency. People are <a href=\"http:\/\/www.psychotherapybrownbag.com\/psychotherapy_brown_bag_a\/2009\/05\/not-all-emotions-are-created-equal-the-difference-between-positive-and-negative-urgency.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">wired to act<\/a> when a situation&#8217;s urgent. Basically, we all want to grab something good before it&#8217;s too late. And the right marketing can trigger that reaction.<\/p>\n\n\n\n<p>One good option for eCommerce retailers is a <a href=\"https:\/\/optinmonster.com\/flash-sale-guide\/\">flash sale<\/a>. To make this work, you&#8217;ll need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use urgency-based language to do with time, speed or scarcity<\/li>\n\n\n\n<li>Trigger the fear of missing out (<a href=\"https:\/\/optinmonster.com\/fomo-marketing-examples-to-boost-sales\/\">FOMO<\/a>)<\/li>\n\n\n\n<li>Include an active, urgent, CTA, like \u201cGet Your Discount Today!\u201d<\/li>\n<\/ul>\n\n\n\n<p>You can also make your sale more urgent by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showing the competition for an offer, as Amazon does below<\/li>\n\n\n\n<li>Displaying stock levels<\/li>\n\n\n\n<li>Offering a doorbuster, which is a sale within a sale<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"328\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/21-amazon-urgency-with-deal-claimed-percent-1.jpg\" alt=\"21 amazon urgency with deal claimed percent\" class=\"wp-image-115116\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/21-amazon-urgency-with-deal-claimed-percent-1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/21-amazon-urgency-with-deal-claimed-percent-1-300x159.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>One easy way to highlight a sale is to use OptinMonster&#8217;s countdown timer theme. You can also offer countdowns via our Black Friday, Spooktacular, and Holiday themes. For example, Christmas Lite Show <a href=\"https:\/\/optinmonster.com\/email-marketing-and-commerce-case-study\/\">converted 16.49% of abandoning visitors<\/a> with an expiring coupon offer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"451\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ChristmasLiteShow_OptinMonster_exitlightbox1.jpg\" alt=\"ecommerce optimization christmas light show\" class=\"wp-image-119494\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ChristmasLiteShow_OptinMonster_exitlightbox1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/ChristmasLiteShow_OptinMonster_exitlightbox1-300x218.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>And Kennedy Blue used the countdown timer to <a href=\"https:\/\/optinmonster.com\/overcoming-sales-objections-with-popups\/\">boost sales by 50%<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"702\" height=\"656\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/kennedy-blue-floating-bar-example-1.jpg\" alt=\"kennedy blue floating hello bar\" class=\"wp-image-117943\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/kennedy-blue-floating-bar-example-1.jpg 702w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/03\/kennedy-blue-floating-bar-example-1-300x280.jpg 300w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s how you can boost your sales with a <a href=\"https:\/\/optinmonster.com\/how-to-create-a-countdown-popup-to-skyrocket-your-holiday-sales\/\">countdown popup<\/a>. And here are some more ways to <a href=\"https:\/\/optinmonster.com\/how-to-use-urgency-to-hack-your-conversion-rate\/\">increase conversions with urgency<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco8\">7. Overcome Other Specific Objections<\/h3>\n\n\n\n<p>Occasionally, it can take a while for your customers to decide to buy. Sometimes that&#8217;s because of a long sales cycle. At other times it might be because of three common objections to buying:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price<\/li>\n\n\n\n<li>Product fit<\/li>\n\n\n\n<li>Competition<\/li>\n<\/ul>\n\n\n\n<p>Price can be a sticking point for many buyers. However, you can overcome that objection with flash sales, as described earlier, or discount offers.<\/p>\n\n\n\n<p>Product fit is all about buyers determining if the product is right for them. One way to do that is to make that process easier. For example, Kennedy Blue lets customers offer free color swatches so they can choose their colors before selecting wedding and bridesmaid dresses.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"263\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/growth-tools-kennedy-blue-optinmonster-slidein.jpg\" alt=\"growth tools kennedy blue optinmonster slidein\" class=\"wp-image-117627\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/growth-tools-kennedy-blue-optinmonster-slidein.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/growth-tools-kennedy-blue-optinmonster-slidein-300x127.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>And of course, sometimes prospective customers think your competitors have an advantage over you. You can solve this by collecting customer feedback.<\/p>\n\n\n\n<p>This can help you to <a href=\"https:\/\/optinmonster.com\/how-to-create-a-wordpress-survey-popup\/\">learn why they are leaving your site<\/a>, and optimize the process for the future. Here&#8217;s how we do that at OptinMonster, with an exit-intent popup:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"568\" height=\"332\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/optinmonster-collecting-customer-feedback-1.jpg\" alt=\"optinmonster collecting customer feedback\" class=\"wp-image-112960\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/optinmonster-collecting-customer-feedback-1.jpg 568w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/10\/optinmonster-collecting-customer-feedback-1-300x175.jpg 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/figure>\n\n\n\n<p>We&#8217;ll talk more about customer feedback later in this guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco9\">8. Reduce Cart Abandonment<\/h3>\n\n\n\n<p>One of the biggest issues for eCommerce retailers is shopping cart abandonment. Baymard Institute says the <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">average cart abandonment rate is 69%<\/a>. Even if you accept this as normal, every business wants to earn more, right? That&#8217;s why this is such a crucial eCommerce optimization to implement.<\/p>\n\n\n\n<p>Here are some proven techniques for <a href=\"https:\/\/optinmonster.com\/11-advanced-tips-to-reduce-shopping-cart-abandonment\/\">reducing cart abandonment<\/a>.<\/p>\n\n\n\n<p><strong>Use Exit-Intent\u00ae<\/strong><\/p>\n\n\n\n<p>OptinMonster&#8217;s advanced <a href=\"https:\/\/optinmonster.com\/features\/exit-intent\/\">exit-intent\u00ae technology<\/a> detects when visitors are about to leave the page and pops up an offer to get their attention. It&#8217;s proven to reduce abandonment, helping Wild Water Adventures to <a href=\"https:\/\/optinmonster.com\/wild-water-adventures-case-study\/\">recover sales worth $61,000<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"424\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/wildwater_tripplanning.jpg\" alt=\"wildwater_tripplanning\" class=\"wp-image-119210\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/wildwater_tripplanning.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/wildwater_tripplanning-300x205.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are some more <a href=\"https:\/\/optinmonster.com\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/\">ways to use exit-intent popups<\/a> on your site.<\/p>\n\n\n\n<p><strong>Cut Out Surprises<\/strong><\/p>\n\n\n\n<p>Shoppers hate getting surprises when they&#8217;re ready to check out, especially when it comes to cost. In fact, <strong>60% of people abandon carts<\/strong> because of shipping and other costly surprises.<\/p>\n\n\n\n<p>If you can afford it, offer free shipping. It&#8217;s one of the <a href=\"https:\/\/marketingland.com\/e-commerce-report-9-10-consumers-say-free-shipping-no-1-incentive-shop-online-180280\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">top incentives for shopping online<\/a>. And if you do, let people know multiple times, like this example from Walmart.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"343\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-free-shipping.jpg\" alt=\"checkout page best practices - free shipping\" class=\"wp-image-119211\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-free-shipping.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-free-shipping-300x166.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>And a customer-friendly return policy is helpful, too.<\/p>\n\n\n\n<p><strong>Include Multiple Payment Options<\/strong><\/p>\n\n\n\n<p>There&#8217;s nothing worse than getting ready to buy and finding that the retailer doesn&#8217;t accept your credit card, or your electronic or mobile payment solution. In contrast, the right payment options can <a href=\"https:\/\/www.bigcommerce.com\/blog\/apple-pay-tips-mobile-payments\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">triple conversions<\/a>.<\/p>\n\n\n\n<p>Wondering which ones to choose? The most <a href=\"https:\/\/www.statista.com\/statistics\/508988\/preferred-payment-methods-of-online-shoppers-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">popular options<\/a> are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Credit cards<\/li>\n\n\n\n<li>Debit cards<\/li>\n\n\n\n<li>Paypal<\/li>\n\n\n\n<li>Cash<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/best-mobile-payment-solutions\/\">Mobile payment solutions<\/a> are getting more popular, too.<\/p>\n\n\n\n<p><strong>Keep a Visible Cart<\/strong><\/p>\n\n\n\n<p>One way to keep potential purchases top of mind is to use a persistent cart, that shoppers can see from every page of your site. It&#8217;s a reminder that there are items they want to buy. A simple way to do this is to have a cart icon, like this one from Amazon:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"355\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/03\/Amazon-Cart-Icon.png\" alt=\"Amazon Cart Icon\" class=\"wp-image-94107\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/03\/Amazon-Cart-Icon.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/03\/Amazon-Cart-Icon-300x172.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Offer Guest Checkouts<\/strong><\/p>\n\n\n\n<p>Having to create an account can be <strong>a major turnoff for 37% of shoppers<\/strong>. Our advice? Save the sale by offering a <a href=\"https:\/\/optinmonster.com\/ecommerce-checkout-page-optimization\/#check9\">guest checkout<\/a> process. Let people buy, and then offer them the chance to save their information. They&#8217;ll be much more receptive after a successful purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"471\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-guest-checkout-2.jpg\" alt=\"checkout page best practices - walmart guest checkout\" class=\"wp-image-119258\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-guest-checkout-2.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/walmart-guest-checkout-2-300x228.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Send Abandonment Emails<\/strong><\/p>\n\n\n\n<p>If you want to get people to complete a purchase, remind them there&#8217;s something in the cart. If you have their email address, <a href=\"https:\/\/optinmonster.com\/ecommerce-checkout-page-optimization\/#check4\">abandonment emails<\/a> can recover the sale.<\/p>\n\n\n\n<p>Ideally, you&#8217;ll send the first one within a couple of hours after abandonment. Send a second email a day later, and a third a day after that.<\/p>\n\n\n\n<p>Your abandoned cart email series could look something like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask if recipients experienced issues with the checkout process<\/li>\n\n\n\n<li>Show the items left in the cart<\/li>\n\n\n\n<li>Offer a coupon as an incentive to complete the purchase<\/li>\n<\/ul>\n\n\n\n<p>Here are some <a href=\"https:\/\/optinmonster.com\/abandoned-cart-email-examples\/\">abandoned cart email examples<\/a> to inspire you.<\/p>\n\n\n\n<p><strong>Use a Coupon<\/strong><\/p>\n\n\n\n<p>Coupons are a <a href=\"https:\/\/www.emarketer.com\/Article\/Coupons-Major-Purchase-Influencer\/1014687\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">big factor in making a purchase<\/a>, so it makes sense to offer one when you&#8217;re looking to reduce abandonment.<\/p>\n\n\n\n<p>Offer your coupon at the right time and people will want to buy. As well as an in-cart upsell, mentioned earlier, you can target your coupon to people shopping on high-value pages, and to those who have already reached the checkout page.<\/p>\n\n\n\n<p>Scott Wyden used discount coupons to <a href=\"https:\/\/optinmonster.com\/how-scott-wyden-imagery-reduced-woocommerce-cart-abandonment\/\">recover 21% of abandoned carts<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"375\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/Scott-Wyden-Exit-Intent-Campaign.jpg\" alt=\"Scott Wyden Exit-Intent Campaign\" class=\"wp-image-116567\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/Scott-Wyden-Exit-Intent-Campaign.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/Scott-Wyden-Exit-Intent-Campaign-300x181.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are some more ways to <a href=\"https:\/\/optinmonster.com\/ecommerce-checkout-page-optimization\/\">optimize your checkout page<\/a> to reduce cart abandonment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco10\">9. Build an Email List<\/h3>\n\n\n\n<p>One of the best ways to build a relationship with your customers is through <a href=\"https:\/\/optinmonster.com\/beginners-guide-to-email-marketing\/\">email marketing<\/a>. Email marketing is proven to have great ROI, which means more sales for you.<\/p>\n\n\n\n<p>Here are some ways to use email marketing effectively to promote your online store.<\/p>\n\n\n\n<p><strong>Nail the Subject Line<\/strong><\/p>\n\n\n\n<p>The first thing email recipients see is the email subject line and the preview text. If they like them, they&#8217;ll be motivated to open your emails. That&#8217;s why it pays to optimize them both.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"315\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/11\/ecommerce-email-marketing-subject-lines.jpg\" alt=\"subject lines are an important aspect of ecommerce email marketing strategy\" class=\"wp-image-114182\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/11\/ecommerce-email-marketing-subject-lines.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/11\/ecommerce-email-marketing-subject-lines-300x152.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Start by creating an <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\">enticing email subject line<\/a> that tells recipients what your email is about. Follow that up by teasing the contents in the preview text. That can help convince recipients to open your email.<\/p>\n\n\n\n<p><strong>Personalize Your Emails<\/strong><\/p>\n\n\n\n<p>Everyone knows that personalization makes people more engaged with your emails and your marketing.<\/p>\n\n\n\n<p>But it&#8217;s not just about using email recipients&#8217; first name. Make recipients happy by tailoring emails to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their gender (like showing male clothing to male recipients)<\/li>\n\n\n\n<li>The emails they&#8217;ve engaged with before (if they&#8217;ve clicked a link in a previous email, your next one can showcase a related item)<\/li>\n\n\n\n<li>What they&#8217;ve bought on your site (highlighting complementary products)<\/li>\n<\/ul>\n\n\n\n<p>Here are some more examples of <a href=\"https:\/\/optinmonster.com\/ecommerce-personalization-examples\/\">eCommerce personalization<\/a>.<\/p>\n\n\n\n<p>You can also use OptinMonster&#8217;s <a href=\"https:\/\/optinmonster.com\/features\/onsite-retargeting\/\">onsite retargeting<\/a> to show special offers to subscribers who visit your site after clicking an email link.<br>PodcastInsights <a title=\"How Podcast Insights Grew Conversions 1099% with Onsite Retargeting\" href=\"https:\/\/optinmonster.com\/how-podcast-insights-grew-conversions-1099-with-onsite-retargeting\/\">grew subscribers by 1099%<\/a> with onsite retargeting.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"398\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/PodcastInsights_exit-popup-BF.jpg\" alt=\"PodcastInsights_exit popup BF\" class=\"wp-image-115550\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/PodcastInsights_exit-popup-BF.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/PodcastInsights_exit-popup-BF-300x193.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Go Seasonal<\/strong><\/p>\n\n\n\n<p>The holidays are an important time for eCommerce retailers. They&#8217;re responsible for <a href=\"https:\/\/nrf.com\/resources\/holiday-headquarters\/holiday-faqs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">20% of annual sales.<\/a> That&#8217;s why it makes sense to use major holidays and other special occasions to give your emails some extra interest.<\/p>\n\n\n\n<p>The period between October and January includes a lot of holidays, but it isn&#8217;t the only time of year you can do holiday sales. You can also brand emails for observances like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valentine&#8217;s Day<\/li>\n\n\n\n<li>Memorial Day<\/li>\n\n\n\n<li>Back to school<\/li>\n\n\n\n<li>The first day of fall<\/li>\n\n\n\n<li>The winter solstice<\/li>\n<\/ul>\n\n\n\n<p>OptinMonster makes it easy for you to match holiday emails to onsite marketing campaigns with several holiday themes. In fact, Christmas Light Show used one of our holiday themes to <a href=\"https:\/\/optinmonster.com\/email-marketing-and-commerce-case-study\/\">convert 30% of visitors<\/a> with an <a href=\"https:\/\/optinmonster.com\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/\">exit-intent lightbox popup<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/om-holiday-themes-sneak-peek-1-1.jpg\" alt=\"sneak peak of new themes you can use for holiday marketing campaigns\" class=\"wp-image-112865\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/om-holiday-themes-sneak-peek-1-1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/om-holiday-themes-sneak-peek-1-1-300x145.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are some more tips on <a href=\"https:\/\/optinmonster.com\/holiday-email-marketing-tips-examples\/\">holiday email marketing<\/a>.<\/p>\n\n\n\n<p><strong>Use Transactional Emails<\/strong><\/p>\n\n\n\n<p>If you&#8217;re not marketing to customers via transactional emails, you&#8217;re missing an opportunity. Most people open order confirmation and shipping emails, so use that space to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand the emails for a seamless customer experience<\/li>\n\n\n\n<li>Recommend related products<\/li>\n\n\n\n<li>Make a discount offer recipients won&#8217;t want to refuse<\/li>\n<\/ul>\n\n\n\n<p>For more help with <a href=\"https:\/\/optinmonster.com\/ecommerce-email-marketing-tips\/\">eCommerce email marketing<\/a>, check out our tips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco11\">10. Split Test Your Email Optins and Campaigns<\/h3>\n\n\n\n<p>We briefly mentioned split testing above, but it&#8217;s worth coming back to. That&#8217;s because it&#8217;s such a powerful strategy for improving eCommerce marketing. Eczema Company <a href=\"https:\/\/optinmonster.com\/ecommerce-email-marketing-strategy-case-study-eczemacompany\/\">improved conversions by 158%<\/a> simply by split testing its campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"493\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/eczema-lead-magnet.jpg\" alt=\"\" class=\"wp-image-119463\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/eczema-lead-magnet.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/eczema-lead-magnet-300x239.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>A lightbox campaign that integrated the Yes\/No forms we mentioned earlier outperformed other variations.<\/p>\n\n\n\n<p>If you want to get started with split testing, check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our guide to <a href=\"https:\/\/optinmonster.com\/how-to-create-a-split-test-and-why-you-should\/\">creating split tests<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/ab-testing-best-practices\/\">A\/B testing best practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/dumb-ab-testing-mistakes-that-are-wasting-your-time\/\">Split testing mistakes<\/a> to avoid<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco12\">11. Automate Your Email Marketing<\/h3>\n\n\n\n<p>Using automation in email marketing is a proven way to drive more sales and get more repeat customers without having to spend a lot of money on paid promotions.<\/p>\n\n\n\n<p>We mentioned a shopping cart abandonment email sequence earlier. But beyond abandonment, you can try other <a href=\"https:\/\/optinmonster.com\/31-best-email-marketing-automation-tools\/\">email automation<\/a> sequences. For example, you can <a href=\"https:\/\/optinmonster.com\/how-to-create-a-popup-coupon-that-boosts-sales\/\">create a popup to offer abandoning visitors a coupon<\/a>, freebie or another <a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\">lead magnet<\/a>. Then you can send a series of emails to let them get to know you and build trust.<\/p>\n\n\n\n<p><strong>Welcome Non-Buyers<\/strong><\/p>\n\n\n\n<p>Welcome emails are also important, as they get <strong><a href=\"https:\/\/www.klaviyo.com\/blog\/welcome-email-examples#:~:text=There%20are%20good%20reasons%20for%20this.%20Email%20marketing%20yields%20a%20122%25%20ROI%20on%20average.%20Within%20that%2C%20welcome%20email%20automations%20earn%204x%20the%20click%20rate%20and%2023x%20the%20conversion%20rate%20of%20regular%20marketing%20emails.\">4x the click rate and 23x the conversions<\/a><\/strong> as regular marketing emails.<\/p>\n\n\n\n<p>Here is an example of one of OptinMonster&#8217;s welcome emails. This one is sent to new subscribers to our email newsletter.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/optinmonster-welcome-promo-email-example.png\" alt=\"Welcome email from OptinMonster. It starts &quot;Subscribing to our newseltter was a very SMART decision. Let me tell you how your business is going to change in the next couple of days and weeks.&quot;\" class=\"wp-image-182243\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/optinmonster-welcome-promo-email-example.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/optinmonster-welcome-promo-email-example-300x169.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>A good welcome email series for non-buyers could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An introduction, along with delivering the incentive you offered for signing up<\/li>\n\n\n\n<li>More detail about your brand, with an invitation to ask questions<\/li>\n\n\n\n<li>Showing off some of your bestsellers and related customer reviews<\/li>\n\n\n\n<li>Sharing a piece of great content that subtly educates buyers about your products and services<\/li>\n\n\n\n<li>Social proof such as testimonials<\/li>\n<\/ul>\n\n\n\n<p>Check out some more <a href=\"https:\/\/optinmonster.com\/welcome-email-examples-that-build-trust-with-subscribers\/\">welcome email examples<\/a> here.<\/p>\n\n\n\n<p><strong>Reward Your VIPs<\/strong><\/p>\n\n\n\n<p>Most of your sales will come from a small percentage of customers who buy repeatedly. So it&#8217;s worth nurturing these customers a little.<\/p>\n\n\n\n<p>You can easily identify and segment these customers in your <a href=\"http:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing software<\/a>, then send a series of emails that show you recognize their loyalty to your brand.<\/p>\n\n\n\n<p>In other words, let them know they&#8217;re important to you by offering a free gift or coupon that&#8217;s exclusive to them.<\/p>\n\n\n\n<p><strong>Win Back Disengaged Customers<\/strong><\/p>\n\n\n\n<p>At the other end of the scale, don&#8217;t ignore the customers who seem to be ignoring you. Instead, make an effort to win them back with a re-engagement campaign.<\/p>\n\n\n\n<p>To do this, you can send a series of emails including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Noting that they&#8217;ve been quiet and asking why<\/li>\n\n\n\n<li>Highlighting anything that&#8217;s new since last they visited your store<\/li>\n\n\n\n<li>A coupon or offer that makes them want to come back<\/li>\n\n\n\n<li>Offering the chance to unsubscribe if they&#8217;re really not interested \u2013 this helps <a href=\"https:\/\/optinmonster.com\/email-scrubbing-how-to-clean-email-list\/\">keep your email list clean<\/a><\/li>\n<\/ul>\n\n\n\n<p>Learn more about <a href=\"https:\/\/optinmonster.com\/ecommerce-email-marketing-automation\/\">email marketing automation<\/a> in our <a href=\"https:\/\/optinmonster.com\/ecommerce-marketing-automation-best-practices\/\">eCommerce automation guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco13\">12. Get Feedback<\/h3>\n\n\n\n<p>Want to eliminate the guesswork in eCommerce marketing? Get customer feedback. It&#8217;s the only way to know if your customers are happy, and how you can provide a better service for them.<\/p>\n\n\n\n<p>Kennedy Blue uses an OptinMonster popup to convert 7% of abandoning visitors, just by inviting them to complete a survey.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"345\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/kennedyblue_optinmonster_exitsurvey1.jpg\" alt=\"kennedyblue exit survey\" class=\"wp-image-119504\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/kennedyblue_optinmonster_exitsurvey1.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/04\/kennedyblue_optinmonster_exitsurvey1-300x167.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>That&#8217;s a lot of sales to save. In fact, Kennedy Blue saw sales increase by 50%!<\/p>\n\n\n\n<p>You can easily use OptinMonster to collect feedback from your customers. For example, you could ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did you find the items you wanted today?<\/li>\n\n\n\n<li>How can we create a better experience for your next visit?<\/li>\n\n\n\n<li>Would you like to hear about new deals?<\/li>\n<\/ul>\n\n\n\n<p>These questions give you the chance to connect with potential customers.<\/p>\n\n\n\n<p>Read our tutorial on using OptinMonster and <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPForms<\/a> to <a href=\"https:\/\/optinmonster.com\/how-to-create-a-wordpress-survey-popup\/\">create a survey popup<\/a>.<\/p>\n\n\n\n<p>You can also collect customer feedback by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Putting a button on your website<\/li>\n\n\n\n<li>Offering a coupon or other incentive<\/li>\n\n\n\n<li>Using live chat<\/li>\n<\/ul>\n\n\n\n<p>Learn the <a href=\"https:\/\/optinmonster.com\/best-ways-to-collect-customer-feedback\/\">best ways to collect customer feedback<\/a> in our guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-optimize-on-site-search-and-navigation\">13. Optimize On-Site Search and Navigation<\/h3>\n\n\n\n<p>Shoppers won\u2019t buy what they can\u2019t find. That\u2019s why optimizing your site navigation and internal search experience is one of the highest-leverage ways to boost conversions.<\/p>\n\n\n\n<p>Start by thinking like your visitor. Can they get to your bestsellers or product categories in two clicks or less? Do your menus make sense to a first-time user?<\/p>\n\n\n\n<p>Here are some ways to improve navigation and usability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use mega menus<\/strong> to group product categories clearly, especially if you have a large catalog<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-menu-1024x306.png\" alt=\"\" class=\"wp-image-204350\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-menu-1024x306.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-menu-300x90.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-menu-768x229.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-menu.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Add predictive search<\/strong> with autocomplete and product image previews<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"628\" height=\"401\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-predictive-search.png\" alt=\"\" class=\"wp-image-204351\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-predictive-search.png 628w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-predictive-search-300x192.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Include filters and sorting<\/strong> options on collection pages to reduce decision friction<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"760\" height=\"700\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-filter-and-sorting.png\" alt=\"\" class=\"wp-image-204352\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-filter-and-sorting.png 760w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-filter-and-sorting-300x276.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-leverage-user-generated-content-ugc-for-trust-and-conversions\">14. Leverage User-Generated Content (UGC) for Trust and Conversions<\/h3>\n\n\n\n<p>Today\u2019s shoppers trust each other more than they trust brands and that\u2019s exactly why user-generated content (UGC) belongs on your product pages.<\/p>\n\n\n\n<p>Adding real customer photos, reviews, testimonials, or even social media content builds instant credibility. It helps people see your product in real life, from real users.<\/p>\n\n\n\n<p>Here\u2019s how to put UGC to work on your store:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Display star ratings and review counts<\/strong> on both category and product pages<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"138\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-reviews-and-stars-1024x138.png\" alt=\"\" class=\"wp-image-204353\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-reviews-and-stars-1024x138.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-reviews-and-stars-300x41.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-reviews-and-stars-768x104.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-optimization-reviews-and-stars.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feature photo or video reviews<\/strong> near your primary product gallery<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-customization-Feature-photo-or-video-reviews-1024x498.png\" alt=\"\" class=\"wp-image-204368\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-customization-Feature-photo-or-video-reviews-1024x498.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-customization-Feature-photo-or-video-reviews-300x146.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-customization-Feature-photo-or-video-reviews-768x374.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/06\/ecommerce-customization-Feature-photo-or-video-reviews.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use customer quotes as callouts<\/strong> in your layout or product descriptions<\/li>\n<\/ul>\n\n\n\n<p>You can even encourage more UGC by offering a small reward for a photo review or running a \u201cshare your style\u201d campaign on Instagram.<\/p>\n\n\n\n<p>UGC doesn\u2019t just boost conversions, it <strong>reduces returns<\/strong> too, since buyers know what to expect.<\/p>\n\n\n\n<p>If you\u2019re already collecting feedback with OptinMonster campaigns or post-purchase flows, make sure you\u2019re putting that content to use where it matters most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eco14\">15. Troubleshoot Common Errors<\/h3>\n\n\n\n<p>We&#8217;re almost at the end of our eCommerce optimization guide. Before we go, let&#8217;s look at a few common errors that affect the user experience on eCommerce <a title=\"Website Builder Comparison\" href=\"https:\/\/optinmonster.com\/best-website-builders-for-small-business-compared-pros-and-cons\/\">websites<\/a>, and can reduce conversions.<\/p>\n\n\n\n<p><strong>People Are Bouncing<\/strong><\/p>\n\n\n\n<p>Your <a href=\"https:\/\/optinmonster.com\/4-ways-to-reduce-your-bounce-rate-with-optinmonster\/\">bounce rate<\/a> is the percentage of website visitors who leave your site after visiting just one page.<\/p>\n\n\n\n<p>Getting visitors to stick around longer will help you increase sales.<\/p>\n\n\n\n<p>A high bounce rate could be due to site speed, <a href=\"https:\/\/www.nngroup.com\/articles\/usability-101-introduction-to-usability\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">usability errors<\/a>, or just a lack of engaging content.<\/p>\n\n\n\n<p>You can find your bounce rate easily in your Google Analytics dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"284\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2015\/09\/bouncerate.png\" alt=\"Higher bounce rate shown in Google Analytics dashboard\" class=\"wp-image-89680\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2015\/09\/bouncerate.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2015\/09\/bouncerate-300x137.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>To keep your visitors on your site longer, see our guide on <a href=\"https:\/\/optinmonster.com\/12-tips-to-reduce-bounce-rate-and-boost-your-conversions\/\">ways to reduce bounce rate and boost conversions<\/a>.<\/p>\n\n\n\n<p><strong>SEO Is Poor<\/strong><\/p>\n\n\n\n<p>We mentioned SEO earlier, and this is crucial to improve eCommerce conversions. Optimizing your pages helps people find your products online when they search for related terms. That means more visitors and more potential sales.<\/p>\n\n\n\n<p>But you only get the conversions if your site delivers what&#8217;s promised. That&#8217;s where our earlier tips about optimizing product pages and pricing come in.<\/p>\n\n\n\n<p>Use our <a href=\"https:\/\/optinmonster.com\/ultimate-seo-guide\/\">ultimate guide to SEO<\/a> to really nail this eCommerce optimization step.<\/p>\n\n\n\n<p><strong>External Factors Are Tanking Your Sales<\/strong><\/p>\n\n\n\n<p>Sometimes a drop in conversions isn&#8217;t about you; it&#8217;s about what&#8217;s happening beyond your online store.<\/p>\n\n\n\n<p>For example, maybe your target customers are distracted by something new your competitors are offering. If you&#8217;re aware, you can adjust your marketing campaigns to try to win back those customers.<\/p>\n\n\n\n<p>To do that, you&#8217;ll need to pay attention by setting up alerts to see what your competitors are doing. <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Alerts<\/a> can help with this. You should also monitor social media activity with a tool like <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mention<\/a>.<\/p>\n\n\n\n<p>Learn more about improving <a href=\"https:\/\/optinmonster.com\/reasons-your-ecommerce-site-has-a-low-conversion-rate\/\">eCommerce conversion rates<\/a> in our guide.<\/p>\n\n\n\n<p>That&#8217;s it! Now you know how to handle eCommerce optimization, step by step, to really boost sales and revenue.<\/p>\n\n\n\n<p>Want more tips to grow your online business? Take a look at these resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/ecommerce-best-practices\/\">eCommerce Best Practices: Set Up Your Business for Success<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/ecommerce-case-studies-to-inspire-your-success\/\">11 eCommerce Case Studies to Inspire Your Success<\/a><\/li>\n\n\n\n<li>&nbsp;<a href=\"https:\/\/optinmonster.com\/growth-hacking\/\">The Ultimate Guide to Growth Hacking for Exponential Success in 2023<\/a><\/li>\n<\/ul>\n\n\n\n<p>And remember: Utilizing OptinMonster to capture leads is the simplest and most effective method for eCommerce website optimization.<\/p>\n\n\n\n<p>With our software, you can create high-converting popups and signup forms in just minutes. Our Exit-Intent Technology and other targeting and triggering tools are proven to convert your website visitors into subscribers and customers.<\/p>\n\n\n\n<center><a class=\"button button-green text-center\" style=\"background-color: #659a17 !important;\" title=\"Get Started With OptinMonster Today!\" href=\"https:\/\/optinmonster.com\/pricing\/\">Get Started With OptinMonster Today!<\/a><\/center>\n","protected":false},"excerpt":{"rendered":"<p>Is your online store converting as well as it should? The average eCommerce conversion rate in 2025 hovers around 2.3% to 3.1%, depending on your niche, device, and checkout experience. But top-performing stores? They consistently convert above 5%. The truth is, small tweaks can create massive wins if you focus on the right things. That&#8217;s&nbsp;&hellip;<\/p>\n","protected":false},"author":24602,"featured_media":204369,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"2025-06-24T05:50:50","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[9056],"tags":[314,316,315,7091,8827],"class_list":["post-119515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-ecommerce","tag-ecommerce-conversion-rate","tag-ecommerce-conversions","tag-ecommerce-email-marketing","tag-ecommerce-personalization"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/119515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/24602"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=119515"}],"version-history":[{"count":25,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/119515\/revisions"}],"predecessor-version":[{"id":204373,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/119515\/revisions\/204373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/204369"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=119515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=119515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=119515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}