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- Woodside, a gated, 3,000-acre community,<\/li>\n
- The Village at Woodside, a neotraditional, mixed-use community with residential and commercial real estate options, parks, medical facilities, a fitness center and more,<\/li>\n
- and a similar new development that is slated to be released later this year.<\/li>\n<\/ul>\n
The developer of Woodside Communities also owns a private club, a construction company, a design company, a restaurant in The Village at Woodside, a fitness center, and many other business entities that are vital to Woodside\u2019s appeal.<\/p>\n
![\"Woodside](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/woodside-1024x464.png\")
<\/p>\nBecause these individual businesses require marketing consistent to the community as a whole, Woodside Communities originally relied on a marketing agency to execute their marketing strategies. During that time, Lindsey Kelley functioned as an in-house Group Marketing Coordinator to drive communication and production.<\/p>\n
Lindsey said,<\/p>\n
We discovered over the course of our agency relationship that, while the agency was talented and responsive, their team was unable to give our businesses the attention we needed while still managing other clients. We ended that relationship on excellent terms; we had simply finally reached a point of critical mass where it was time to bring all those responsibilities in-house to perform at maximum efficiency.<\/p><\/blockquote>\n
In January of 2018, Lindsey moved into the role of Digital Marketing Manager and brought all of their marketing in-house. She said, “In that critical moment, it became necessary to not only prove that as a company we were equipped to scale our marketing efforts, but to prove that as an individual, I was the right person to do it.”<\/p>\n
Cue OptinMonster.<\/strong><\/p>\n
How Woodside Communities Uses OptinMonster<\/h3>\n
Like many businesses, Woodside focuses its efforts on digital marketing. They pay very close attention to traffic and conversions through their website. While Lindsey focuses a lot of time on making small gains with SEO and ads, she continues to rely on the one marketing tool that has outlasted all the social media channels: e-mail marketing.<\/p>\n
Lindsey knew her traffic was already well qualified. Her goal was to capture contact information from as many of those qualified visitors as possible.<\/p>\n
She first heard about OptinMonster at Social Media Examiner\u2019s<\/a> Social Media Marketing World conference in March.\u00a0She said, “I ran back to my hotel room that evening knowing that this could be the tool to help us get there quickly. I was absolutely correct about that.”<\/p>\n
Woodside launched its first OptinMonster campaign on one of their highest traffic pages on March 14, 2018. You can view the lightbox optin<\/a> on this page dedicated to planning a visit to Woodside<\/a>. The optin appears 5 seconds after the visitor lands on the page.<\/p>\n
![\"Woodside](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/woodside_lightbox_planyourvisit.png\")
<\/p>\nThey immediately began seeing dramatic results. This optin converts 3.57%<\/strong> of visitors.<\/p>\n
In the two weeks prior to launching OptinMonster, they received 25 leads total.<\/p>\n
In the two weeks immediately after<\/em> launching OptinMonster, they received 64 leads<\/strong>, 35 of which came directly from an OptinMonster optin.<\/p>\n
Within two weeks, they had surpassed their monthly lead generation projections by almost 62%.<\/p>\n
The next month, the results using OptinMonster were staggering.<\/p>\n
In April 2018, Woodside Communities collected 116 leads<\/strong> using OptinMonster and another 126 leads from non-OptinMonster forms, for a total of 242 leads. That’s an amazing 476% increase<\/strong> compared to April 2017 when they collected only 46 leads total.<\/p>\n
We can welcome visitors coming to our site from specific digital campaigns, or use it to engage existing leads visiting our site after clicking through our monthly e-newsletters, and it is working!<\/p>\n