As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. Let\u2019s look at that in the next section.<\/p>\n
Who Are Your Leads?<\/h2>\n
Figuring out who your leads are is a 2-step process. First, you need to find out who you want to attract and define the customer avatars or your\u00a0buyer personas<\/a>.<\/p>\n Customer avatars include demographic information of your leads, such as:<\/p>\n The more accurately you describe your buyer persona, the more likely that you\u2019ll create high-quality campaigns that resonate with your target audience.<\/p>\n The second part of lead generation for eCommerce is to figure out where your ideal customers hang out online. This will help you finetune your marketing campaigns and maximize your return on investment (ROI).<\/p>\n You can use a tool like\u00a0Google Analytics<\/a> to understand your existing web traffic, how well your visitors are converting, and where they are coming from.<\/p>\n For instance, social media networks are an important source of referral traffic for many eCommerce brands.<\/p>\n Once you know which specific social media platform is working best for your brand, you can dive deeper into your social analytics to learn more about your potential leads.<\/p>\n When you know where your customers are coming from, you can focus your marketing efforts on that specific channel to generate new leads that convert.<\/p>\n Ready to learn about the best eCommerce lead generation ideas? Use this table of contents to jump to the eCommerce lead generation tip you\u2019d like to use first.<\/p>\n Setting up an email list is a great way to improve your eCommerce lead generation. That\u2019s because\u00a0email marketing<\/a>\u00a0is one of the most effective ways to communicate with and nurture leads.<\/p>\n The latest\u00a0email marketing stats<\/a> show that people still read email and enjoy getting emails from the businesses they connect with. Emailing prospects a few times a week can be a great way to keep leads coming in.<\/p>\n You can leverage emails to enrich your sales funnel by promoting\u00a0discount coupons<\/a>,\u00a0limited-time offers<\/a>, or\u00a0flash sales<\/a>\u00a0on your eCommerce business.<\/p>\n To run an email campaign successfully, you\u2019ll need a reliable\u00a0email marketing automation tool<\/a>.<\/p>\n If you\u2019re looking for a good email service provider (ESP) to manage your email marketing, check out\u00a0Constant Contact<\/a>.<\/p>\n The platform is great for beginners and savvy marketers alike. Unlike some other ESPs, Constant Contact scales with your growing needs and lets you manage big lists.<\/p>\n Once you set up an email list, you\u2019ll need to grow your subscriber base to maximize your revenue potential. For this, you\u2019ll need to set up an optin campaign that lets your site visitors sign up for your emails.<\/p>\n An ESP is useful to collect leads, automate marketing emails, and track conversions. But it\u2019s not always the best tool to attract more subscribers to your email list.<\/p>\n Sure, Constant Contact has plenty of sign-up forms that you can use on your site. But they aren\u2019t as exhaustive or customizable as optin forms that you can create with OptinMonster.<\/p>\n With\u00a0OptinMonster<\/a>, you can:<\/p>\n Here\u2019s an example of a simple optin campaign created with OptinMonster:<\/p>\n Want to learn more about getting more email subscribers? Read our guide on\u00a0Proven Ways to Grow Your Email List<\/a>.<\/p>\n A lead magnet is a valuable freebie that you give your customers in exchange for their email addresses. A lead magnet can be a guide, checklist, or ebook<\/a>\u00a0about a topic that interests your potential buyers.<\/p>\n The best lead magnets are simple and easy to understand. They solve a problem for the readers and make people want to know more about your brand or buy from you.<\/p>\n Generating leads for your eCommerce site is easy if you have the perfect lead magnets. And\u00a0Beacon<\/a>\u00a0is one of the best lead magnet tools that can help you do exactly that. Beacon is a user-friendly tool that offers 3 products to help you acquire more customers:<\/p>\n Not sure about what lead magnet ideas to offer? Check out our guide on\u00a063 Lead Magnet Examples That Won Thousands of Subscribers<\/a>.<\/p>\n If you want to learn how to create the perfect lead magnet for your business, read our\u00a0step-by-step tutorial on how to create a lead magnet (with examples)<\/a>.<\/p>\n Shopping cart abandonment<\/a>\u00a0is a big problem for most eCommerce brands. Here are a few statistics that highlight this challenge:<\/p>\n One of the best ways to stop people from leaving your site and to convert leads to customers is by using an exit intent popup. With OptinMonster, triggering an\u00a0Exit-Intent\u00ae<\/a>\u00a0campaign is really simple.<\/p>\n You just have to create a campaign of your liking, choose Exit-Intent\u00ae in the display rules, and choose which device you want it to appear on.<\/p>\n If you want detailed instructions on how to make the most of OptinMonster\u2019s Exit-Intent\u00ae Technology, watch this short video:<\/p>\n\n
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1. Set Up An Email List<\/h3>\n
![\"Constant](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/growth-hacking_constant-contact-min.png\")
<\/p>\n2. Design an Optin For Your Email List<\/h3>\n
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![\"ecommerce](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/ecom-lead_optin-campaign-min.png\")
<\/p>\n3. Create Lead Magnets<\/h3>\n
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4. Use Exit-Intent\u00ae Popups<\/h3>\n
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