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His marketing partners, Brandetize<\/a> manage all aspects of his online business and have done so since 2001. Ryan Moore from Brandetize talked with us about how they use OptinMonster at BrianTracy.com.<\/p>\n Ryan says that before using OptinMonster, they were collecting around 2,000 subscribers a month from the blog at BrianTracy.com. Their main goal was to get better at converting their existing traffic.<\/p>\n In particular, they wanted to capture visitors who were about to leave the site without subscribing. Over 67% of visitors to a site leave without taking an action. Ryan knew they had to at least try to retain some of those visitors.<\/p>\n To start, they added a lightbox optin<\/a> to the homepage that appears only when the visitor\u2019s mouse motions towards the browser bar. That motion signals their intent to exit the site, whether by reaching for back button, or to type another URL in the browser bar. Our signature exit-intent technology<\/a> triggers the optin below at the exact moment the visitor attempts to leave:<\/p>\n This optin retains and converts 6.8% of visitors<\/strong>. It adds thousands of new visitors to the BrianTracy.com email list who would have left without a trace otherwise.<\/p>\n Ryan was off to a great start on the BrianTracy.com site, and dove in to creating even more opportunities for visitors to subscribe.<\/p>\n The blog at BrianTracy.com is divided into multiple categories like personal success<\/a>, business<\/a>, and book writing<\/a>. Ryan decided to create unique lead magnets for each of those categories. A lead magnet<\/a> is a valuable piece of information like a checklist, ebook, or coupon, offered in exchange for an email address.<\/p>\n When a lead magnet is specific to the content the reader is viewing at the time, it is called a content upgrade.\u00a0Content upgrades are a great tool for segmenting your visitors by interest. Later, you can create customized, automated emails<\/a> based on those interests.<\/p>\n Segmenting visitors is worth your time, too. Personalized emails deliver 6X higher transaction rates. Segmented email campaigns<\/a> also get higher open rates, more clicks, and lower unsubscribe rates than non-segmented campaigns.<\/p>\n Let\u2019s take a look at one specific category of content to see how Ryan uses OptinMonster to segment leads at BrianTracy.com.<\/p>\n The optin below is targeted to display to visitors reading any article in the book writing category. It appears only when the visitors attempts to exit the site. When the visitor clicks the Register Today button, they are redirected to the webinar registration page.<\/p>\n This optin convert 6.88% of visitors.<\/strong><\/p>\n That\u2019s a great result, but Ryan wanted to try for more. He created a split-test<\/a>, comparing the results from the optin above to the one below.<\/p>\n The same copy is used in each optin, but the order is different. Also, the background image is different.<\/p>\n This optin nearly doubled the conversions<\/strong> of the variation, converting 11.8% of abandoning visitors<\/strong>.<\/p>\n Split testing is super easy using OptinMonster\u2019s A\/B testing.<\/p>\nHow Brian Tracy Increased Conversions 150% Using Content Upgrades<\/h3>\n
![\"BrianTracy.com](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/briantracy_lightbox_12stepgoals.png\")
<\/p>\nSegmenting Leads Using Content Upgrades<\/h3>\n
![\"This](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/BT-HTWAB-Webinar-Writing-Category-v1.png\")
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