Ben Heath from Lead Guru talked with us about the one simple change they made that exploded conversions.<\/p>\n
![\"Lead](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/09\/screenshot-www.leadguru.co_.uk-2018.09.04-21-24-42.png\")
<\/p>\n
How Lead Guru Uses OptinMonster<\/h3>\n
Lead Guru\u2019s goal for using OptinMonster was to increase the opt-in rate for a marketing case study video they\u2019re using as a lead magnet.<\/p>\n
A lead magnet<\/a> is a valuable piece of information offered in exchange for a prospect\u2019s email address.<\/p>\n That lead magnet helps fill their email list with warm leads. More importantly, it exposes more prospects to the unique methodology they use to drive results for clients.<\/p>\n Before using OptinMonster, the landing page for the case study video included a static optin form directly on the landing page.<\/p>\n It converted around 55% of visitors.<\/p>\n Using OptinMonster, they replaced the form with a MonsterLink<\/a>. A MonsterLink triggers a lightbox optin<\/a> with the click of a button, text or image within the content. You can see an example of the MonsterLink below:<\/p>\n MonsterLinks convert well because of a psychology principle called the Zeigarnik Effect. It proposes that humans don\u2019t like to leave things undone; that we try our best to finish what we start.<\/p>\n When a visitor starts the action of subscribing by clicking the MonsterLink, they naturally want to finish what they started by then completing the subscription form.<\/p>\n The Zeigarnik Effect seems to be working for Lead Guru.<\/p>\n This MonsterLink converts 81.8% of visitors<\/strong> who click the button.<\/p>\n That\u2019s a dramatic 26% difference in conversions.<\/p>\n Lead Guru sent conversions of an already successful campaign through the roof when they switched from using a static form to a MonsterLink:<\/p>\n Using a lightbox popup instead of a static optin form increased conversion rates and reduced Lead Guru\u2019s cost per email subscriber.<\/p>\n OptinMonster is very intuitive and easy to set up. Using it to capture emails has increased our landing page conversion rates by almost 26% which is fantastic. We\u2019re also using their exit intent pop up which is doing a great job of converting organic traffic into leads. If you could pick up 26% more conversions today without changing your sales processes, without creating new lead magnets, and without adding additional traffic, would you do it? In this case study, we\u2019ll share how Lead Guru did it using OptinMonster. Meet Lead Guru Lead Guru is a digital marketing agency that helps businesses increase …<\/p>\n","protected":false},"author":152,"featured_media":124211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[215],"tags":[6226,14650,90,14651,91,12625,5745],"class_list":["post-124208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-agency","tag-leadguru","tag-lightbox","tag-monsterlink","tag-popup","tag-two-step","tag-two-step-optins"],"case_study_meta":[{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Conversion Increase","value":"26%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat2.svg","name":"Conversions From MonsterLink","value":"81.8%"}],"acf":{"st_csstdy_data":[{"st_csstdy_data_value":"26%","st_csstdy_data_name":"Conversion Increase","st_csstdy_data_image":"stat0.svg"},{"st_csstdy_data_value":"81.8%","st_csstdy_data_name":"Conversions From MonsterLink","st_csstdy_data_image":"stat2.svg"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/124208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=124208"}],"version-history":[{"count":2,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/124208\/revisions"}],"predecessor-version":[{"id":177776,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/124208\/revisions\/177776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/124211"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=124208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=124208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=124208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Lead](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/09\/leadguru_monsterlink.gif\")
<\/p>\nResults<\/h3>\n
\n
Summary<\/h3>\n
\nBen Heath, Lead Guru<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"