{"id":127651,"date":"2019-01-11T09:00:25","date_gmt":"2019-01-11T14:00:25","guid":{"rendered":"https:\/\/optinmonster.com\/?p=127651"},"modified":"2019-12-31T10:53:12","modified_gmt":"2019-12-31T15:53:12","slug":"case-study-inbound-marketing-increased-conversions-189-lead-magnets","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-inbound-marketing-increased-conversions-189-lead-magnets\/","title":{"rendered":"How Inbound Marketing Increased Conversions 189% Using Lead Magnets"},"content":{"rendered":"

Do you do business within a defined geographic area and want to focus your lead generation<\/a> efforts to visitors from that area? In this case study, you’ll see how Inbound Marketing used OptinMonster to increase local leads by 189%.<\/p>\n

Meet Inbound Marketing<\/h3>\n

Inbound Marketing Agency<\/a> helps businesses in Perth, Australia grow their website traffic, leads, and sales using\u00a0search engine optimization, pay per click advertising, email marketing<\/a>, and social media.<\/p>\n

\"Inbound<\/p>\n

Adam Rowles from\u00a0Inbound Marketing talked with us about how they’re using OptinMonster to generate leads for their agency.<\/p>\n

Before OptinMonster, Adam was using several different WordPress plugins<\/a> to capture leads. Each had their own features and limitations. With each new plugin they tried, the risks for conflicts between plugins went up.<\/p>\n

Adam said,<\/p>\n

We were using tools ad-hoc.\u00a0<\/span>However, this was time-consuming and didn’t achieve the results we wanted.\u00a0<\/span>From an agency perspective, we wanted a centralized platform to manage everything.<\/span><\/p><\/blockquote>\n

This was the main reason Adam chose OptinMonster: to streamline the process of creating and launching lead generation campaigns.<\/p>\n

How Inbound Marketing Uses OptinMonster<\/h3>\n

Once he switched to OptinMonster, Adam set his mind to capture more qualified leads using Inbound Marketing’s existing lead magnets.<\/p>\n

A lead magnet<\/a> is a valuable piece of content offered in exchange for a visitor’s email address.<\/p>\n

One of\u00a0Inbound Marketing’s most successful campaigns uses a fullscreen welcome mat<\/a> to tease visitors with a free strategy report. A fullscreen welcome mat pops up over the entire website, hiding the content behind it from view. Fullscreen campaigns are great for focusing the visitor’s attention on a single call-to-action.<\/p>\n

\"Inbound<\/p>\n

This campaign shows up for any visitor who has been on the site for at least 10 seconds.<\/p>\n

Inbound Marketing converted\u00a05.75% of visitors<\/strong> with this campaign.<\/p>\n

Inbound Marketing isn’t the only OptinMonster customer who has seen success using lead magnets. RocketBots\u00a0converted 7.33%<\/strong> of visitors with a lead magnet!<\/a><\/div>\n

Drawing on the success of the first campaign, Adam added another. The lightbox campaign<\/a> below offered Inbound Marketing’s best lead generation tools<\/a>, tips, tricks, and ideas in exchange for an email address.<\/p>\n

\"Inbound<\/p>\n

The campaign appears only when the visitor attempts to leave the site, triggered with our exit-intent<\/a> technology.<\/p>\n

Exit-intent campaigns trigger when the visitor’s mouse motions towards the browser bar. That’s a clear sign they’re about to leave the site. Since nearly 70% of visitors to a website will leave without taking any action, you lose nothing by trying to get their attention one more time before they leave.<\/p>\n

The exit-intent campaign above recovered 3.59% of abandoning visitors.<\/strong><\/p>\n

Inbound Marketing also took advantage of OptinMonster’s geolocation<\/a> feature to ensure anyone who subscribed to their list met one of their key requirements for being a qualified lead: they must be located in Australia. Visitors located outside of Australia won’t see any OptinMonster campaigns.<\/p>\n

\"Inbound<\/p>\n

Results:<\/h3>\n