{"id":129259,"date":"2019-01-24T09:03:38","date_gmt":"2019-01-24T14:03:38","guid":{"rendered":"https:\/\/optinmonster.com\/?p=129259"},"modified":"2019-01-30T12:19:41","modified_gmt":"2019-01-30T17:19:41","slug":"case-study-singularity-university-967-new-leads-one-optin","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-singularity-university-967-new-leads-one-optin\/","title":{"rendered":"How Singularity University Generated 967 New Leads From One Optin"},"content":{"rendered":"

Are you looking for ways to increase registrations for your course<\/strong>, offline classes, or online school? In this case study, we share how Singularity University generated 967 new leads for their university using a single optin, and so much more. This case study is packed full<\/strong><\/em> with examples and experiments you can use to see similar results today.<\/p>\n

Meet Singularity University<\/h3>\n

Singularity University<\/a> helps transform leaders, organizations, and entire industries to help them thrive and ultimately create positive change.<\/p>\n

\"Singularity<\/p>\n

Singularity uses OptinMonster in a variety of ways, from their highest-traffic articles to niche landing pages and event registration. OptinMonster helps them maximize their content\u2019s lead capture capabilities.<\/p>\n

How Singularity Increases Event Registrations<\/h3>\n

When Singularity was preparing to launch their flagship event, Singularity University Global Summit<\/a>, they knew they needed a way to engage their community members who would not be able to attend in person.<\/p>\n

A live stream was the perfect solution! But, how could they remind folks to actually tune in?<\/p>\n

This fullscreen welcome mat<\/a> notified users when the livestream was going to happen and was incredibly successful! Singularity captured over 2,000 new email signups in less than nine days with this optin.<\/p>\n

\"Singularity<\/p>\n

The fullscreen welcome mat campaign converted 77% of visitors<\/strong>.<\/p>\n

As part of their promotion strategy for the MENA Global Impact Challenge, they ran a highly geo-location targeted optin<\/a> to 22 countries in the Middle East and North Africa. The goal of this highly targeted campaign was to get users located in a specific area to submit their application.<\/p>\n

\"Singularity<\/p>\n

This campaign converted 25% of visitors<\/strong> – one out of every four visitors! ?<\/p>\n

Libratone also used geo-location targeting to make sure their campaigns matched the language of their visitors’ location – and grew their email list 400%<\/strong><\/a>\u00a0as a result!<\/div>\n

How Singularity Increased Newsletter Subscriptions<\/h3>\n

Next, Singularity set up this campaign on their four highest-traffic pages on their news media site,\u00a0Singularity Hub<\/a>.<\/p>\n

\"Singularity<\/p>\n

The campaign only appeared to visitors about to exit the site. It was triggered using our exit-intent technology<\/a>. Exit-intent campaigns are triggered when a visitor\u2019s mouse motions towards the browser bar, a sure sign they\u2019re about to leave.<\/p>\n

Over a period of nine months, this exit-intent optin captured 967 new email addresses<\/strong> on just these four pages!<\/p>\n

Want to see it live in action? Check out one of these articles:<\/p>\n