These types of optins are all about psychology and emotion, just like the games they mimic. Here’s why gamified campaigns are so successful:<\/p>\n
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- Users Are in Charge<\/strong>: Interactive campaigns put the user in control, so they’re more motivated to engage and convert.<\/li>\n
- They’re Motivated by a Sense of Achievement<\/strong>: Users play games to feel the sense of accomplishment that comes from winning.<\/li>\n
- It’s Fun and Exciting<\/strong>! From a user’s point of view, spinning a wheel with the possibility of winning something is irresistible!<\/li>\n<\/ul>\n
Now you know why we’re so excited about our newest feature, the Coupon Wheel:<\/p>\n
![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/02\/blue-wheel-template.png\")
<\/p>\nOur spin-to-win discount wheel is what happens when you cross the fun of a game show with the lead generating magic of an optin form. The wheel itself can be covered in custom prizes to be won: discounts, content upgrades, lead magnets, free shipping, or whatever else makes sense for your brand.<\/p>\n
Fully Customizable Campaigns<\/h3>\n
The Coupon Wheel is a new element you can add to any Fullscreen campaign using OptinMonster’s easy drag-and-drop builder.<\/p>\n
We’ve also released 3 beautiful ready-to-use templates, professionally designed and totally customizable.<\/p>\n
![\"all](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/02\/wheel-template-color-change-2.png\")
<\/p>\nThe custom choices don’t stop at colors, though.<\/p>\n
You can\u00a0Edit Wheel Selections<\/strong> to edit each piece of the wheel, right down to how easy or hard it is to win it!<\/p>\n
![\"edit](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/02\/edit-wheel-selections-3.png\")
<\/p>\n5 Ways to Boost Business With Gamified Campaigns<\/h3>\n
Here are 5 ways you can use our Wheel template to increase leads, conversions, and sales:<\/p>\n
1. Host a Site-Wide Sale Event<\/strong><\/p>\n
Set the display rules on your gamified campaign to appear after shoppers have visited 2 or more pages. This gives interested shoppers the chance to spin for a discount.<\/p>\n
2. Capture Abandoning Shoppers<\/strong><\/p>\n
Add exit-intent to your gamified campaign to show the optin when shoppers attempt to abandon the shopping cart page. Giving abandoning shoppers the chance to spin for a discount can make all the difference between losing and making the sale.<\/p>\n
3. Offer a Lead Magnet<\/strong><\/p>\n
Looking for a fun way to offer your latest lead magnet or content upgrade? Turning it into a game automatically makes it go from “Oh, I want that” to “I need that right now!”<\/p>\n
4. Host a Giveaway<\/strong><\/p>\n
Use your gamified optin to give users a way to win entries into your latest giveaway.<\/p>\n
5. Promote Free Trials and Demos<\/strong><\/p>\n
If you’re struggling to get users to sign up for free trials or demos of your product or service, try having them work for it to see greater success. ? It goes back to the psychology of it and the sense of achievement that goes along with winning a free trial or demo.<\/p>\n
- They’re Motivated by a Sense of Achievement<\/strong>: Users play games to feel the sense of accomplishment that comes from winning.<\/li>\n