{"id":130097,"date":"2019-03-04T13:22:12","date_gmt":"2019-03-04T18:22:12","guid":{"rendered":"https:\/\/optinmonster.com\/?p=130097"},"modified":"2020-08-14T09:11:37","modified_gmt":"2020-08-14T13:11:37","slug":"drip-email-campaigns","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/drip-email-campaigns\/","title":{"rendered":"Drip Email Campaigns: A How To For Successful Lead Engagement"},"content":{"rendered":"

Did you know that 79% of\u00a0marketing qualified leads<\/strong> never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives?<\/p>\n

It comes down to a lack of engagement. Engaged leads convert.<\/p>\n

But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns.<\/p>\n

In fact, companies that use drip email campaigns to engage leads generate 80% more sales. Plus, it costs them about 33% less to do it.<\/p>\n

In this post, we’ll show you how to set up a drip email campaign for successful lead engagement. Let’s get started.<\/p>\n

What Is a Drip Email Campaign?<\/h3>\n

A drip email campaign is an automated set of pre-written emails that go out based on a specific timeline or user behaviors. Drip email campaigns are also known as autoresponders, automated email campaigns, email automation<\/a>, and lifecycle emails.<\/p>\n

When Should You Use a Drip Email Campaign?<\/h3>\n

You can use a drip email campaign any time you want to keep users engaged with your brand through a pre-written, timed or triggered series of emails. Here are the most common use cases:<\/p>\n

Welcome Emails<\/strong><\/p>\n

Welcome emails (or better yet, a welcome email series) give you an excellent chance to bring a new customer or subscriber into the fold.<\/p>\n

UGMonk takes the opportunity to share their brand story with new subscribers via video:<\/p>\n

\"ugmonk<\/p>\n

You could use a welcome email to share your best content, or use a welcome email series to move the new subscriber through the sales funnel toward making a purchase as we’ll see in the next use case.<\/p>\n

Nurturing Leads<\/strong><\/p>\n

Lead nurturing through drip email campaigns is basically automated hand-holding. And, yes, if you think that this use case can be just about anything, you’re right.<\/p>\n

Nurturing leads\u00a0can look like anything from product education, free trials, tutorials, case studies, or anything that your leads would find useful.<\/p>\n

For instance, Square sent customized emails to their leads showing the customized emails they could send to their customers.<\/p>\n

\"square<\/p>\n

Customer Onboarding<\/strong><\/p>\n

You definitely don’t want to disappear and leave a new customer alone to figure it out on their own once they make a purchase, right? But, you probably don’t have time to personally walk each new customer through the onboarding process, either.<\/p>\n

Fortunately, drip email campaigns are great for customer onboarding. Take a look at this customer onboarding email from Smartsheet:<\/p>\n

\"smartsheet<\/p>\n

New Smartsheet users get a ton of information in this email that helps them learn how to use their new product.<\/p>\n

Email Courses<\/strong><\/p>\n

Email courses\u00a0are another perfect use case for drip email campaigns. Think about it: if you’re running an email course, are you really going to manually write and send the emails for the course every time they need to go out?<\/p>\n

No. No, you’re not.<\/p>\n

Cart Abandonment<\/strong><\/p>\n

If you have an eCommerce site, you need to set up an abandoned cart email automation<\/a>. About 75% of shoppers abandon carts<\/a>, but having a cart abandonment strategy can help you win back some of those sales!<\/p>\n

\"guess<\/p>\n

Other Types of Lead Engagement<\/strong><\/p>\n

There are other types of lead engagement that deserve their own email automation too:<\/p>\n