{"id":134965,"date":"2019-10-08T09:00:08","date_gmt":"2019-10-08T13:00:08","guid":{"rendered":"https:\/\/optinmonster.com\/?p=134965"},"modified":"2020-04-23T08:43:14","modified_gmt":"2020-04-23T12:43:14","slug":"case-study-how-bonjour-lisbonne-doubled-their-email-subscribers-with-exit-intent","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-how-bonjour-lisbonne-doubled-their-email-subscribers-with-exit-intent\/","title":{"rendered":"How Bonjour Lisbonne Doubled Their Email Subscribers with Exit Intent"},"content":{"rendered":"

Email newsletters play a crucial role in the sales funnels for many online businesses, but how do you get your visitors to subscribe in the first place? See how the winning combination of a lead magnet and OptinMonster\u2019s Exit-Intent technology\u00ae worked for Bonjour Lisbonne.<\/p>\n

Meet Bonjour Lisbonne<\/h3>\n

Thibaut Pakiry created the tourism site bonjourlisbonne.fr<\/a> as a resource for French travelers to Lisbon, Portugal. Thibaut himself moved to Lisbon in 2012, and while he loved the city, there was little information available on the best places to go. In just a few months, his site became an authority on what to do and where to go in Lisbon and soon grew into included guided tours, and coordinated restaurant deals for his customers.<\/p>\n

Thibaut told us all about how he used OptinMonster to grow his travel site into a bustling business with more than 20,000 visitors!<\/p>\n

\"bonjour<\/p>\n

How Bonjour Lisbonne Uses OptinMonster<\/h3>\n

Originally, Thibaut was netting about 50 new subscribers per day on Bonjour Lisbonne using a sidebar optin from Leadpages. He didn\u2019t have a specific daily goal for subscribers, but he knew that to grow his business, he would need to make growing his email list<\/a> his top priority. This is because Thibaut\u2019s list is his main sales funnel<\/a>, where subscribers receive updates and offers and are reminded to book their tours!<\/p>\n

Lucky for Thibaut, OptinMonster has native integration with AWeber<\/a>, so making the switch to OptinMonster was simple. He was able to seamlessly send all new subscribers to the list he was already using.<\/p>\n

Thibaut\u2019s first move on Bonjour Lisbonne was adding an exit-intent popup<\/a>. Just as the visitor would move to leave the site, he offered a lead magnet<\/a>\u2014his personally curated guide \u201cVisiter Lisbonne\u201d (Visit Lisbon)\u2014in exchange for an email address to send it to.<\/p>\n

\"Bonjour<\/p>\n

The main campaign text translates to: \u201cDon\u2019t leave empty-handed!!! Tell me which email address you want to receive the best PDF guide on Lisbon\u201d<\/em><\/p>\n

Once signed up, subscribers receive a 13-page guide and a limited-time deal on booking their trip.<\/p>\n

After using this campaign for a while, Thibaut recreated it with a few extra bells and whistles. In this case, literally! Thibaut used MonsterEffects<\/a> to draw attention to his popup with a \u201cwobble\u201d animation and a sound effect.<\/p>\n

Then, he created a Yes\/No view<\/a> that would be the initial view shown, asking if the abandoning visitor is planning to visit Lisbon soon. Only two options are available: \u201cYes\u201d or \u201cNo, I don\u2019t want to visit Lisbon.\u201d<\/p>\n

\"\"<\/p>\n

Thibaut\u2019s question works for two reasons: first, it appeals to the visitor\u2019s curiosity. Why is he asking? What happens if I click yes?<\/p>\n

Second, when a visitor clicks \u201cYes,\u201d they are shown the Optin view, which Thibaut already knew would convert because of his previous campaign. But, because of the Zeigarnik Effect<\/a>, the visitor that clicked \u201cYes\u201d is more likely to follow through with signing up, because they were the one to initiate the action.<\/p>\n

Case Study<\/b> See how Hubstaff<\/a> used the Zeigarnik Effect in their campaigns. <\/p>\n

Results<\/h3>\n

Just by adding his original OptinMonster popup to his site, Thibaut greatly increased his daily optin rate. Success!<\/p>\n

But, when he added the Yes\/No view and MonsterEffects, his conversion rate went from 2.65% to 10.6%<\/strong>!<\/p>\n

By using OptinMonster\u2019s Exit-Intent technology\u00ae<\/a>, Thibaut:<\/p>\n