But how can you quickly and easily build an animated spin-to-win wheel, especially if you don\u2019t know how to code?<\/p>\n
Today, I\u2019ll show you how to add a spin-to-win wheel popup on your website.<\/p>\n
Before that, let\u2019s understand what\u2019s a spin-the-wheel campaign and why it\u2019s a valuable tool for online businesses.<\/p>\n
What Is a Spin-to-Win Wheel Popup?<\/h2>\n
A spin wheel popup is a type of\u00a0optin campaign<\/a>\u00a0that offers site visitors a fun way to interact with your website.<\/p>\n The campaign offers people an opportunity to play and win games, such as a\u00a0discount coupon code<\/a>, free shipping, or\u00a0buy-one-get-one offers<\/a>\u00a0when they spin the wheel on their screen. Visitors might have to share their email addresses either to spin the wheel or claim the payouts.<\/p>\n You\u2019ve probably seen an online spin-to-win campaign before. It looks like this:<\/p>\n The spin game wheel is usually divided into different slices, each of which carries a different prize that users can win. Offering some kind of gameplay in your optin campaigns to engage with your target audience is\u00a0known as \u2018gamification<\/a>.\u2019<\/p>\n Adding gamification to your marketing strategy<\/a>\u00a0is an excellent way to engage with customers and\u00a0grow your email subscribers<\/a>.<\/p>\n Research shows that businesses that adopt gamification strategies, on average,\u00a0see a 25.3% rise in sales conversions<\/a>.<\/p>\n Here\u2019s a look at how brands across the globe are using gamification in their marketing campaigns to grow their businesses:<\/p>\n Related Content<\/b> Looking specifically for spin-to-win examples? See how\u00a0PortraitFlip<\/a>\u00a0used a discount wheel in its giveaway campaign to\u00a0convert over 3% of its mobile traffic into leads<\/a>.<\/p>\n You can have similar success with a spin wheel promotion that grabs your audience\u2019s attention, rewards them, and collects their personal info.<\/p>\n But how to add a spin-to-win wheel popup on your website from scratch?<\/p>\n You can choose from the\u00a0best spin-to-win tools<\/a>\u00a0to add this type of campaign to your site.<\/p>\n For today\u2019s tutorial, we\u2019ll go with OptinMonster:<\/p>\n OptinMonster<\/a>\u00a0is the world\u2019s #1 lead generation software on the market. It\u2019s also one of the best spin-to-win tools you can use on your online website.<\/p>\n OptinMonster offers ready-to-launch gamified spin-a-win wheel popup campaign templates that you can customize and publish on your site in a matter of minutes.<\/p>\n Here\u2019s the spin-to-win popup I created in OptinMonster for this tutorial:<\/p>\n It took me less than 5 minutes to create and publish this popup. There are many other advantages of creating a spin-a-wheel campaign with OptinMonster:<\/p>\n Ready to see how? Let\u2019s dive into the tutorial.<\/p>\n First, you need to\u00a0log in to your OptinMonster account<\/a>.<\/p>\n Once you\u2019re in, click on the\u00a0Create New Campaign<\/strong>\u00a0button in the upper right-hand corner:<\/p>\n Now you\u2019ll need to select your campaign type. For this tutorial, we\u2019ll go with the\u00a0Gamified<\/strong>\u00a0campaign type:<\/p>\n This will give you plenty of ready-to-use, spin-to-win popup templates to choose from:<\/p>\n You can choose any template you like and customize it to match your brand\u2019s style. I\u2019ll choose the\u00a0Spin for a Discount<\/strong>\u00a0template:<\/p>\n Next, give your campaign a name, assign it to your website, and click\u00a0Start Building<\/strong>:<\/p>\n With this, you\u2019re ready to customize your gamified popup.<\/p>\n Here\u2019s how the template looks like in the OptinMonster editor right now:<\/p>\n Making changes to your spin-the-wheel popup is really simple.<\/p>\n I\u2019ll begin by changing the text. Click on the text you want to change and edit it directly in the OptinMonster editor:<\/p>\n Make sure your copy persuades the site visitors to interact with the campaign. For tips on writing copy that converts, read our guide on\u00a0how to write a sales page<\/a>.<\/p>\n Next, you\u2019ll want to customize the rewards that appear on the spin game. To do that, click on the wheel image in your editor:<\/p>\n Here, you\u2019ll see a menu appear on the left-hand panel. You can edit the section and wheel colors:<\/p>\n To change the rewards within the sections, click on the\u00a0Customize Wheel Sections<\/strong>\u00a0button:<\/p>\n You\u2019ll see a new window that allows you to change how you want the wheel campaign to work:<\/p>\n You can edit the following things about your spin wheel campaign:<\/p>\n With these options, you can create custom prizes for your visitors to win:<\/p>\n If you do it well, you can use these rewards to generate leads and earn money through discount offers.<\/p>\n Next, I\u2019ll set up a few display rules. It\u2019ll help you control when and where the popup appears.<\/p>\n At the top of your editor menu, click\u00a0Display Rules<\/strong>:<\/p>\n This is the screen you\u2019ll see:<\/p>\n OptinMonster has tons of display rules that you can use to show your campaign to the right people at the right time in their customer journey.<\/p>\n These display rules break down into 2 categories:<\/p>\n Targets are rules that will show a popup based on users\u2019 characteristics. This includes things like where the user is located, what device they use, or how they\u2019ve interacted with your site in the past.<\/p>\n Triggers are rules that use your site traffic\u2019s behavior to determine if a popup should appear. That can be events such as:<\/p>\n For today, I\u2019ll show you how to configure an Exit-Intent\u00ae trigger. This means that our spin-to-win wheel game will appear to users if they try to leave your site.<\/p>\n This is an incredibly effective trigger for engaging abandoning visitors. As an example,\u00a0Crossrope<\/a>\u00a0used the Exit-Intent\u00ae popup to\u00a0grow its email list by 900%<\/a>.<\/p>\n Back to your OptinMonster dashboard, click on the\u00a0time on page<\/strong>\u00a0condition. This will pull up your display rule options:<\/p>\n Click on\u00a0When<\/strong>\u00a0and select\u00a0Exit Intent<\/strong>\u00ae<\/strong>\u00a0from the options:<\/p>\n Next, you can choose which device you want your exit-intent popup to appear on. You can choose between:<\/p>\n Then you can also choose the Exit-Intent\u00ae sensitivity level as low, medium, or high:<\/p>\n The sensitivity level you choose will have a direct impact on how your campaign appears on mobile devices.<\/p>\n Low and Medium sensitivities create a scroll up trigger, whereas High sensitivity creates a back button trigger.<\/p>\n To learn more about how exit-intent popups work on mobile, read\u00a0how to create mobile Exit-Intent\u00ae popups that convert<\/a>.<\/p>\n Next, I\u2019ll customize where the spin wheel popup appears. To do this, I\u2019ll leave the\u00a0current URL path<\/strong>\u00a0option as it is. But I\u2019ll click on\u00a0is any page<\/strong>\u00a0condition and change it to\u00a0contains<\/strong>:<\/p>\n Here, you\u2019ll need to enter the URL slug of the pages where you want the spin wheel campaign to appear.<\/p>\n For instance, let\u2019s say you have an eCommerce store that sells skincare, makeup, and supplements products.<\/p>\n You might have a website structure where each of your product pages includes the URL path, such as:<\/p>\n www.mysite.com\/skincare<\/p>\n www.mysite.com\/makeup<\/p>\n www.mysite.com\/supplements<\/p>\n So if you\u2019re creating a spin-the-wheel campaign specifically for makeup products, you\u2019ll have to enter the 2nd URL slug. To apply this condition, add the term \u2018\/makeup\u2019 in the field next to contains:<\/p>\n This level of customization ensures that you\u2019re showing your gamified popup to the right segment of your audience at the right time of their customer journey.<\/p>\n Once you\u2019ve set the best display rules for your site\u2019s campaign and goals, it\u2019s time to integrate the popup with your email service provider.<\/p>\n One of the most common reasons for creating a spin wheel popup is to grow your email list. That way, you can monetize your site or products through\u00a0email marketing best practices<\/a>.<\/p>\n To connect your campaign with your email service provider (ESP), click on the\u00a0Integrations<\/strong>\u00a0tab at the top of the menu:<\/p>\n OptinMonster integrates natively with over 30 of the most popular ESPs on the market. This integration functionality allows you to automate your lead generation so you can add new leads from your marketing campaigns to your ESP.<\/p>\n Type the name of your email service provider or scroll through the page to find it manually.<\/p>\n I\u2019ll choose\u00a0Constant Contact<\/a> since that\u2019s the ESP I use for my website:<\/p>\n From there on, the exact steps to connect OptinMonster with your ESP depend on which\u00a0email marketing automation software<\/a>\u00a0you\u2019re using. For the most part, it involves copy-pasting your email account\u2019s API key.<\/p>\n For more specific instructions, read our detailed guide on\u00a0how to connect your email service provider with OptinMonster<\/a>.<\/p>\n Pro-tip:<\/strong>\u00a0Don\u2019t see your ESP listed? You can\u00a0get started with Monster Leads<\/a>.<\/p>\n Monster Leads<\/a>\u00a0is OptinMonster\u2019s internal lead storage tool. It lets you store your lead data, export it, and send individual emails from your existing email client.<\/p>\n Once you\u2019ve integrated your spin wheel campaign with your ESP, you\u2019re ready to embed your campaign and launch!<\/p>\n Click on the\u00a0Save<\/strong> button at the top-right of your screen to make sure you don\u2019t lose the changes you\u2019ve made so far:<\/p>\n Now go to the\u00a0Publish<\/strong> tab:<\/p>\n Under the\u00a0Publish Status<\/strong>\u00a0section, click on\u00a0Publish<\/strong>:<\/p>\n To check how the campaign appears on your site, you can enter one of your connected websites under the\u00a0Live Site Inspector<\/strong>\u00a0to check how the popup appears. Or, you can preview the popup by clicking the\u00a0Preview<\/strong>\u00a0button in the\u00a0Websites<\/strong> section:<\/p>\n Here\u2019s how the spin wheel campaign looks after I published it on my website:<\/p>\n Users will be able to play the spin game or win a prize only after they enter their email addresses.<\/p>\n Games have the power to turn a boring website experience into an exciting one. Adding gamification to your website\u2019s experience can help you convert casual visitors into leads and potential buyers.<\/p>\n If you want to learn more about the benefits of gamification in marketing, here are a few resources:<\/p>\n Ready to see if gamification can help you boost engagement and increase sales? Follow the steps outlined above to create your first spin the wheel popup campaign.<\/p>\n Are you looking for a fun way to boost your website engagement? Want to learn how to add a spin-to-win wheel promotion to your eCommerce store to gamify user experience (UX)? Spin-to-win popups are an excellent way to engage your site visitors and convert them into leads. Spin-to-win promotions help you add a fun quotient …<\/p>\n","protected":false},"author":28222,"featured_media":186870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[95],"tags":[22237,18546,31448,18545,18479,20376,17838,31281],"class_list":["post-137018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","tag-coupon-wheel-campaign","tag-coupon-wheel-plugin","tag-discount-wheel","tag-discount-wheel-popup","tag-gamification","tag-online-giveaway","tag-spin-to-win","tag-spin-to-win-wheel"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/28222"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=137018"}],"version-history":[{"count":17,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137018\/revisions"}],"predecessor-version":[{"id":186872,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137018\/revisions\/186872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/186870"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=137018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=137018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=137018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_example-min.png\")
<\/p>\n\n
![\"spin-to-win](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_optinmonster-homepage-1.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_published-min.png\")
<\/p>\n\n
\n
Step 1: Select Your Campaign Type and Template<\/h3>\n
![\"how](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_create-campaign-3.png\")
<\/p>\n![\"add](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_gamified-1-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_gamified-2-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_spin-for-a-discount-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_name-campaign-2.png\")
<\/p>\nStep 2: Customize Your spin-to-win Wheel Campaign<\/h3>\n
![\"step](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_template-min.png\")
<\/p>\n![\"how](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_edit-text-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_edit-campaign-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_edit-wheel-1-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_edit-wheel-2-min.png\")
<\/p>\n![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_edit-wheel-3-min.png\")
<\/p>\n\n
![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/edit-wheel.gif\")
<\/p>\nStep 3: Set Your Display Rules<\/h3>\n
![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_display-rules-1-2.png\")
<\/p>\n![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-1-min.png\")
<\/p>\n\n
\n
![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-2-min.png\")
<\/p>\n![\"spin-to-win\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-3-min.png\")
<\/p>\n\n
![\"best](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-7.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-6-min-1.png\")
<\/p>\nStep 4: Integrate With Your Email Service Provider<\/h3>\n
![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_integrations-2.png\")
<\/p>\n![\"spin-to-win](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_integration-1-min.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_constant-contact.png\")
<\/p>\nStep 5: Save and Publish Your Campaign<\/h3>\n
![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_save-2.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_publish-1-2.png\")
<\/p>\n![\"spin](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/template-image_publish-2-2.png\")
<\/p>\n![\"create](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/css_test-min.png\")
<\/p>\n<\/p>\nGamify Your Website\u2019s UX with Spin-to-Win Popups<\/h2>\n
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