{"id":137504,"date":"2026-01-05T20:30:00","date_gmt":"2026-01-06T01:30:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=137504"},"modified":"2026-01-06T07:06:06","modified_gmt":"2026-01-06T12:06:06","slug":"digital-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/digital-marketing-best-practices\/","title":{"rendered":"8 Digital Marketing Best Practices for 2026 and Beyond"},"content":{"rendered":"\n<p>Do you want to learn digital marketing best practices?<\/p>\n\n\n\n<p>In an era where the internet is the primary platform for <a href=\"https:\/\/optinmonster.com\/awareness-stage-content-strategy-and-examples\/\">brand awareness<\/a>, <a href=\"https:\/\/optinmonster.com\/types-of-content-formats\/\">engagement<\/a>, and <a href=\"https:\/\/optinmonster.com\/11-ways-to-increase-conversion-rates-on-your-thank-you-pages\/\">conversion<\/a>, understanding and implementing digital marketing best practices is not just beneficial\u2014it&#8217;s essential.<\/p>\n\n\n\n<p>In this article, I will share the most effective digital marketing best practices that can drive businesses to new heights.<\/p>\n\n\n\n<p>Before we get into it, let&#8217;s briefly cover the basics of digital marketing. Want to skip to the digital marketing strategies? <a href=\"#dmbp\">Click here<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Digital Marketing?<\/h2>\n\n\n\n<p><strong>Digital marketing<\/strong>&nbsp;is promoting products, services, or brands using the internet and online digital technologies, channels, and platforms to connect with potential customers.<\/p>\n\n\n\n<p>Also known as online marketing, digital marketing can be any marketing campaign involving digital communication.<\/p>\n\n\n\n<p>There are many types of digital marketing strategies, among which the following are the most widely used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/optinmonster.com\/ultimate-seo-guide\/\">SEO (Search Engine Optimization)<\/a>:<\/strong>\u00a0Improving website visibility in search engine results.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/content-marketing-guide\/\">Content Marketing<\/a>:<\/strong>\u00a0Creating valuable content to attract and engage audiences.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/23-tools-that-will-take-your-social-media-marketing-to-the-next-level\/\">Social Media Marketing<\/a>:<\/strong>\u00a0Using platforms like Facebook and Instagram for promotion.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/ppc-best-practices\/\">PPC (Pay-Per-Click) Advertising<\/a>:<\/strong>\u00a0A model where advertisers pay for each ad click.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/beginners-guide-to-email-marketing\/\">Email Marketing<\/a>:<\/strong>\u00a0Sending targeted messages to promote products or services.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/get-started-with-affiliate-marketing\/\">Affiliate Marketing<\/a>:<\/strong>\u00a0Rewarding affiliates for generating traffic or sales.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/optinmonster.com\/influencer-marketing-beginner-guide\/\">Influencer Marketing<\/a>:<\/strong>\u00a0Partnering with influencers to reach larger audiences.<\/li>\n<\/ul>\n\n\n\n<p>Digital marketing is essential for businesses to reach broader audiences more efficiently compared to traditional methods, allowing for real-time tracking and optimization of marketing efforts.<\/p>\n\n\n\n<p>Now, let&#8217;s dive into our list of digital marketing best practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dmbp\">Digital Marketing Best Practices<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Chatbots\">Chatbots &amp; Conversational Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#Voice\">Voice Search<\/a><\/li>\n\n\n\n<li><a href=\"#Personalization\">Personalization<\/a><\/li>\n\n\n\n<li><a href=\"#Video\">Video Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#Micro\">Micro-Moments<\/a><\/li>\n\n\n\n<li><a href=\"#Social\">Social Commerce &amp; Shoppable Posts<\/a><\/li>\n\n\n\n<li><a href=\"#Omnichannel\">Omnichannel Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#Privacy\">Privacy Marketing<\/a><\/li>\n<\/ol>\n\n\n\n<p>Here are marketing tactics you can use with the different types of marketing strategies we listed earlier. We&#8217;ve also included digital marketing examples so you can see these best practices in action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Chatbots\">1. Chatbots &amp; Conversational Marketing<\/h3>\n\n\n\n<p>Conversational marketing uses automated technology, usually including artificial intelligence. It includes everything from email marketing to customer feedback and helps online shoppers and brands connect with each other through chat and voice.<\/p>\n\n\n\n<p>With the growth of messaging apps, chatbots have enormous reach.<\/p>\n\n\n\n<p>Chatbots are a great way to get started with conversational marketing. They can keep you up and running 24\/7, are cost-effective, and give you a direct line to your audience.<\/p>\n\n\n\n<p>In addition, chatbots can help you get more information about your customers and potential customers. This makes it easier to create targeted marketing campaigns that include high-converting personalization techniques that go beyond just including your lead\u2019s name.<\/p>\n\n\n\n<p>It\u2019s estimated that chatbots will power <a href=\"https:\/\/www.financedigest.com\/ai-will-power-95-of-customer-interactions-by-2025.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">95% of customer service by 2025<\/a>.<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>OptinMonster integrates with ManyChat to make it super easy to <a href=\"https:\/\/optinmonster.com\/docs\/connect-optinmonster-manychat\">create your own chatbot<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how to do it.<\/p>\n\n\n<p class=\"om-callout\"><b>Note<\/b>You\u2019ll need a <a href=\"https:\/\/optinmonster.com\/pricing\/\">Growth subscription<\/a> to use the ManyChat integration.<\/p>\n\n\n\n<p>You may also want to check out the following resource: <a href=\"https:\/\/optinmonster.com\/how-to-add-a-manychat-chatbot-to-your-woocommerce-site\/\">How to Add a ManyChat Chatbot to WooCommerce<\/a>.<\/p>\n\n\n\n<p>Now let&#8217;s dive into the tutorial.<\/p>\n\n\n\n<p><strong>Step 1. Create or Edit an OptinMonster Campaign<\/strong><\/p>\n\n\n\n<p>From your Campaign Dashboard, click <strong>Create New Campaign<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"161\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/06\/create_campaign.png\" alt=\"create_campaign\" class=\"wp-image-121330\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/06\/create_campaign.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/06\/create_campaign-300x78.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Now select the campaign type you want to use. We\u2019re using a slide-in campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"231\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/08\/select_slide-in.png\" alt=\"select a slide-in campaign\" class=\"wp-image-123542\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/08\/select_slide-in.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/08\/select_slide-in-300x112.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Next, choose your campaign template. Everything in OptinMonster is fully customizable, but the templates give you a great place to start.<\/p>\n\n\n\n<p>We\u2019re going to use the <strong>Split<\/strong> template. To select the template, hover the mouse over the desired template and click on the blue Use Template button.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"229\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/select-split-template.png\" alt=\"select split template\" class=\"wp-image-139728\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/select-split-template.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/select-split-template-300x111.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Name your campaign, choose the website you want it to show up on, and click <strong>Start Building<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"434\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-start-building.png\" alt=\"start building\" class=\"wp-image-139741\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-start-building.png 434w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-start-building-260x300.png 260w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Now you get to edit your campaign.<\/p>\n\n\n\n<p>To edit anything, simply click on the element you want to edit in the live preview. The editing tools will come up on the left side of the campaign builder.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"414\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-edit-headline.png\" alt=\"edit headline\" class=\"wp-image-139734\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-edit-headline.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-edit-headline-300x200.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Go ahead and edit your campaign\u2019s design to look the way you want before moving on.<\/p>\n\n\n\n<p><strong>Step 2. Add the ChatBot Element to Your Campaign<\/strong><\/p>\n\n\n\n<p>To add the ChatBot element to your campaign click on <strong>+ Add Blocks<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"85\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-blocks.png\" alt=\"add blocks\" class=\"wp-image-139730\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-blocks.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-blocks-300x41.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We\u2019re going to drag and drop the ChatBot element over to the live preview of our campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"339\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-chatbot.png\" alt=\"add chatbot\" class=\"wp-image-139731\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-chatbot.png 339w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-add-chatbot-203x300.png 203w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>ManyChat will be your ChatBot Integration.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"415\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-choose-manychat-integration.png\" alt=\"choose manychat integration\" class=\"wp-image-139732\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-choose-manychat-integration.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-choose-manychat-integration-300x201.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 3. Create Your ManyChat Widget<\/strong><\/p>\n\n\n\n<p>Log in to your <a href=\"https:\/\/manychat.com\/login\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ManyChat account<\/a> and go to <strong>Growth Tools<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"254\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-growth-tools.png\" alt=\"manychat growth tools\" class=\"wp-image-139736\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-growth-tools.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-growth-tools-300x123.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You can either use an existing widget or create a <strong>New Growth Tool<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"298\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-new-growth-tool.png\" alt=\"manychat new growth tool\" class=\"wp-image-139738\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-new-growth-tool.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-new-growth-tool-300x144.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Create a new <strong>Embeddable Widget<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"297\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-embeddable-widget.png\" alt=\"manychat embeddable widget\" class=\"wp-image-139735\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-embeddable-widget.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-embeddable-widget-300x144.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Configure your widget design and settings. If you\u2019re using the <strong>Box widget<\/strong>, we recommend setting the <strong>Width<\/strong> to <strong>Fit Container<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"333\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-width-fit.png\" alt=\"manychat width fit\" class=\"wp-image-139743\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-width-fit.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-width-fit-300x161.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 4. Connect Your ManyChat Widget<\/strong><\/p>\n\n\n\n<p>Now you can connect your ManyChat widget. To do this, go to the <strong>Setup<\/strong> tab, click <strong>Install JavaScript Snippet<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"301\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-install-js.png\" alt=\"manychat install javascript\" class=\"wp-image-139737\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-install-js.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-install-js-300x146.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Add the domains you want to authorize. Then, in <strong>Install ManyChat Snippet<\/strong>, copy the <strong>number ID<\/strong> in the URL of the provided code snippet. This is your <strong>Facebook Page ID<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"299\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-copy-id.png\" alt=\"manychat copy facebook id\" class=\"wp-image-139733\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-copy-id.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-copy-id-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Paste the number into the <strong>Facebook Page ID<\/strong> field in your OptinMonster campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"295\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-page-id.png\" alt=\"paste page id\" class=\"wp-image-139739\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-page-id.png 295w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-page-id-177x300.png 177w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Back in the ManyChat widget settings, under <strong>Embed Your Widget<\/strong>, copy the <strong>data widget ID<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"301\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-widget-id.png\" alt=\"manychat widget id\" class=\"wp-image-139742\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-widget-id.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-widget-id-300x146.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Paste the ID into the <strong>Widget ID<\/strong> field in your OptinMonster campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"296\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-widget-id.png\" alt=\"paste widget id\" class=\"wp-image-139740\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-widget-id.png 296w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-paste-widget-id-178x300.png 178w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Finally, click <strong>Activate &amp; Check<\/strong> your ManyChat widget.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"298\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-activate.png\" alt=\"manychat activate\" class=\"wp-image-139729\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-activate.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/cb-activate-300x144.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That\u2019s it! Now you have an easy way to integrate this digital marketing best practice into your internet marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Voice\">2. Voice Search<\/h3>\n\n\n\n<p>Voice search using smartphones with voice assistants and smart speakers is going to continue to grow.<\/p>\n\n\n\n<p>And it\u2019s not just about finding info.<\/p>\n\n\n\n<p>Voice commerce sales hit about $1.8 billion in 2018, with estimates putting sales to grow by <a href=\"https:\/\/www.hypotenuse.ai\/blog\/voice-commerce#:~:text=Voice%20commerce%20sales%20are%20estimated,making%20purchases%20through%20voice%20commands.\" target=\"_blank\" rel=\"nofollow noopener\">54%&nbsp; in 2024<\/a>.<\/p>\n\n\n\n<p>While research is the most common use case for voice right now, <a href=\"https:\/\/see.narvar.com\/2018-04-09-GLO-EN-WebContent-eBook-Connecting-with-Shoppers-Consumer-Report_2018-Report-Connecting-with-Shoppers-EN---PDF-LP.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">22% of shoppers<\/a> say they use voice to make a purchase. With the number of voice users increasing each year, the number using voice to shop will likely continue to rise.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/how-shoppers-use-voice.png\" alt=\"how shoppers use voice\" class=\"wp-image-139744\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/how-shoppers-use-voice.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/how-shoppers-use-voice-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>Here are 3 ways to optimize your content for voice search.<\/p>\n\n\n\n<p><strong>1. Focus on Rich Answers<\/strong><\/p>\n\n\n\n<p><a title=\"SEMRush\" href=\"https:\/\/optinmonster.com\/refer\/semrush\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SEMrush<\/a> found that <a href=\"https:\/\/www.semrush.com\/blog\/voice-search-study\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">70% of all answers<\/a> coming from voice searches occupied a SERP (search engine results page) feature. Of those, 60% returned a featured snippet result.<\/p>\n\n\n\n<p>This means that you\u2019ll want to <a href=\"https:\/\/optinmonster.com\/optimize-content-for-featured-snippets\/\">optimize content for featured snippets<\/a> (also called position zero) and other rich answers.<\/p>\n\n\n\n<p>So, what is a rich answer? A rich answer hits one or more of these features:<\/p>\n\n\n\n<p><strong>Knowledge Graph<\/strong><\/p>\n\n\n\n<p>This is Google\u2019s knowledge base that is used to show popular facts about people, places, and things alongside traditional search results.<\/p>\n\n\n\n<p><strong>Knowledge Box\/Knowledge Panel<\/strong><\/p>\n\n\n\n<p>Knowledge boxes and knowledge panels appear to the right of search results in a small box (or inline with the regular search results) and contain information from the Knowledge Graph.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"466\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-knowledge-panel.png\" alt=\"optinmonster's knowledge panel\" class=\"wp-image-139745\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-knowledge-panel.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-knowledge-panel-300x225.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Featured Snippet<\/strong><\/p>\n\n\n\n<p>A featured snippet is a search result shown at the top of a search engine results page that contains a summary of the answer taken from the page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"418\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-featured-snippet.png\" alt=\"optinmonster featured snippet\" class=\"wp-image-139746\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-featured-snippet.png 418w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/optinmonster-featured-snippet-251x300.png 251w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>2. Restructure Your Content<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Backlinko<\/a> found that Google prefers short answers to voice searches with the average voice search result only being 29 words long. SEMrush\u2019s findings were only slightly different with Google Assistant returning 41 words on average, across devices.<\/p>\n\n\n\n<p>So, what does this mean for your content?<\/p>\n\n\n\n<p>For starters, you should include FAQs (Frequently Asked Questions) on both product pages and blogs.<\/p>\n\n\n\n<p>Not only do FAQs typically have shorter answers that work well for voice search results, but the format also makes it easy for Google to find and pull the content into a rich answer.<\/p>\n\n\n\n<p><strong>3. Use Conversational Language<\/strong><\/p>\n\n\n\n<p>We\u2019re talking about voice search, so it just makes sense that conversational language would be important, right?<\/p>\n\n\n\n<p>This means using natural language when writing for the internet and focusing on <a href=\"https:\/\/optinmonster.com\/keyword-research-101-how-to-choose-the-right-terms-for-google\/\">long-tail keywords<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Personalization\">3. Personalization<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"400\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/11\/facts-about-personalization-updated.png\" alt=\"facts about personalization\" class=\"wp-image-138533\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/11\/facts-about-personalization-updated.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/11\/facts-about-personalization-updated-300x194.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>More than 70% of consumers get frustrated when content has nothing to do with them. When their experience is personalized, though, nearly 50% of consumers will spend more.<\/p>\n\n\n\n<p>So, your bottom line improves <strong>and<\/strong> your visitor feels important. It\u2019s a win-win.<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>Companies that use personalization see significant increases in customer engagement, <strong>20% more sales opportunities<\/strong>, and <strong>18x more revenue<\/strong> according to studies by Jupiter Research and Annuitas Group.<\/p>\n\n\n\n<p>OptinMonster customer <a href=\"https:\/\/optinmonster.com\/case-study-expat-com-grows-30000-members-month\/\">Expat.com uses personalization<\/a> to grab the attention of their logged-in users by including their names in their campaigns:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"297\" height=\"507\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/expat_insurance_merged.png\" alt=\"Expat.com adds over 14,000 members a month using OptinMonster dynamic text replacement\" class=\"wp-image-119724\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/expat_insurance_merged.png 297w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/expat_insurance_merged-176x300.png 176w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This is really easy to do with <a href=\"https:\/\/optinmonster.com\/features\/smart-tags\/\">Smart Tags<\/a>. But that\u2019s not all you can do.<\/p>\n\n\n\n<p>You can also use multiple Smart Tags:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"486\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/11\/multiple-smart-tags.png\" alt=\"you can use multiple smart tags in a single campaign\" class=\"wp-image-127791\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/11\/multiple-smart-tags.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/11\/multiple-smart-tags-300x235.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>There are tons of Smart Tags available, including date\/time, geographical data, form data, on-site behavior, and even <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-smart-tags-in-optinmonster\/\">custom Smart Tags<\/a> (using query arguments, cookies, and JavaScript).<\/p>\n\n\n\n<p><a href=\"https:\/\/app.monstercampaigns.com\/c\/hxangscogofbdleidgzu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to see another example of Smart Tags in action<\/a>.<\/p>\n\n\n\n<p>Fun, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Video\">4. Video Marketing<\/h3>\n\n\n\n<p>Video marketing is any type of video you record and post with the intention of moving you towards your business goals. And it doesn\u2019t just happen on YouTube.<\/p>\n\n\n\n<p>Social media platforms like Facebook, Twitter, Instagram, Snapchat, and maybe even TikTok are also great places for video marketing content.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote tiktok-embed is-layout-flow wp-block-quote-is-layout-flow\">\n<section><a title=\"@washingtonpost\" href=\"https:\/\/www.tiktok.com\/@washingtonpost\" target=\"_blank\" rel=\"noopener noreferrer\">@washingtonpost<\/a><a title=\"backatwork\" href=\"https:\/\/www.tiktok.com\/tag\/backatwork\" target=\"_blank\" rel=\"noopener noreferrer\">#backatwork<\/a> today to make #fishcontent. You\u2019re welcome, karalynndunton.<a title=\"\u266c Fish jokes - washingtonpost\" href=\"https:\/\/www.tiktok.com\/music\/Fish-jokes-6778897280557714181\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Fish jokes &#8211; washingtonpost<\/a><\/section>\n<\/blockquote>\n\n\n\n<p><script src=\"https:\/\/www.tiktok.com\/embed.js\" async=\"\"><\/script><\/p>\n\n\n\n<p>Video is a fun and engaging way to market to your target audience. And it works. Based on 2024 numbers, 77% of people purchased a piece of software or an app after watching the brand\u2019s video.<\/p>\n\n\n\n<p>Another study found that video ads were the <a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-consumers-2020\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">number 1 way<\/a> consumers discovered a brand that they later bought from.<\/p>\n\n\n\n<p>Check out these <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">video marketing statistics<\/a> to learn more.<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>First, you need a <a href=\"https:\/\/optinmonster.com\/video-marketing-tips\/\">video content marketing strategy<\/a>. This includes steps like goal setting, finding out where your audience is, and what your competition is up to.<\/p>\n\n\n\n<p>Once you\u2019ve done some research and planning, you can decide what type of content you want to create.<\/p>\n\n\n\n<p>Most of your content will probably fall into one of these categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product\/service videos<\/li>\n\n\n\n<li>Brand videos<\/li>\n\n\n\n<li>Explainers &amp; How-to videos<\/li>\n<\/ul>\n\n\n\n<p>The most important thing to remember is that your videos need to be engaging and <a href=\"https:\/\/optinmonster.com\/visual-storytelling-marketing\/\">tell an interesting story<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Micro\">5. Micro-Moments<\/h3>\n\n\n\n<p>Micro-moments are intent-rich moments when a person heads to a device to act on a need to know, to go, to do, or to buy.<\/p>\n\n\n\n<p>Think With Google illustrates these micro-moments for us:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/micro-moments-think-with-google.png\" alt=\"micro moments think with google\" class=\"wp-image-139747\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/micro-moments-think-with-google.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/micro-moments-think-with-google-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Micro-moments are important because everyone wants to have their needs met. Consumers are drawn to brands that can meet their needs quickly.<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>First, you need to find out what are the \u201cto buy\u201d moments that drive visitors to your specific brand.<\/p>\n\n\n\n<p>If you haven\u2019t created <a href=\"https:\/\/optinmonster.com\/how-to-create-a-concrete-buyer-persona-with-templates-examples\/\">buyer personas<\/a>, you should definitely do that. It will help you identify these micro-moments for your audience.<\/p>\n\n\n\n<p>Then, follow Google\u2019s advice:<\/p>\n\n\n\n<p><strong>Be There<\/strong><\/p>\n\n\n\n<p>Anticipate the needs of your audience and be there to help when those needs arise.<\/p>\n\n\n\n<p><strong>Be Useful<\/strong><\/p>\n\n\n\n<p>Provide a digital experience (ie. content) that\u2019s relevant to visitors\u2019 needs in those moments and provide that content quickly.<\/p>\n\n\n\n<p><strong>Be Accountable<\/strong><\/p>\n\n\n\n<p>Make sure that the customer experience is seamless, no matter where your visitors and customers are trying to reach you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Social\">6. Social Commerce &amp; Shoppable Posts<\/h3>\n\n\n\n<p>No digital marketing best practices post would be complete without mention of social commerce.<\/p>\n\n\n\n<p>You already know that a strong <a href=\"https:\/\/optinmonster.com\/23-tools-that-will-take-your-social-media-marketing-to-the-next-level\/\">social media marketing strategy<\/a> is important for driving traffic to your site, building brand recognition, building community, and building brand loyalty.<\/p>\n\n\n\n<p>But did you know that social media is also becoming a popular place to make purchases?<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/03\/top-marketing-trends-for-2020\/#190fda3113d5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">72% of Instagram users<\/a> have purchased a product on the app. That\u2019s massive.<\/p>\n\n\n\n<p>Other platforms are being used, too. A survey of more than 4,000 Pinterest users found that <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/10\/03\/top-marketing-trends-for-2020\/#190fda3113d5\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">70% use Pinterest<\/a> to discover new and interesting products.<\/p>\n\n\n\n<p>So, while you\u2019re <a href=\"https:\/\/optinmonster.com\/9-ways-to-grow-your-email-list-with-social-media\/\">using social media to grow your email list<\/a>, don\u2019t forget to set up shoppable posts!<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>Each platform is different, so check out the documentation for your chosen platform to find out how to create shoppable posts.<\/p>\n\n\n\n<p>Your shoppable posts should include everything that your visitors will need to make a decision (and a purchase).<\/p>\n\n\n\n<p>This means including beautiful images that show off your product as well as product information. You can use these <a href=\"https:\/\/optinmonster.com\/18-ingredients-of-high-converting-product-pages\/\">product page tips<\/a> to create great product descriptions for your shoppable posts.<\/p>\n\n\n\n<p>Here\u2019s an example of a shoppable post on Instagram:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"281\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-shoppable-post.png\" alt=\"torrid shoppable post\" class=\"wp-image-139748\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-shoppable-post.png 281w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-shoppable-post-169x300.png 169w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Notice the <strong>View Products<\/strong> button in the lower-left corner?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"282\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products-button.png\" alt=\"torrid view products button\" class=\"wp-image-139750\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products-button.png 282w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products-button-169x300.png 169w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s what happens when you tap it:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"281\" height=\"500\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products.png\" alt=\"torrid view products\" class=\"wp-image-139749\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products.png 281w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/torrid-view-products-169x300.png 169w\" sizes=\"(max-width: 281px) 100vw, 281px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To set up Instagram shoppable posts you\u2019ll need an <a href=\"https:\/\/business.instagram.com\/getting-started\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram business account<\/a> with a connected <a href=\"https:\/\/www.facebook.com\/pages\/create\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook business page<\/a>.<\/p>\n\n\n\n<p>Then, you can connect your product catalog in one of 3 ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Your eCommerce platform<\/li>\n\n\n\n<li>The Catalog Manager<\/li>\n\n\n\n<li>A Shop section on your Facebook Page<\/li>\n<\/ol>\n\n\n\n<p>Get the <a href=\"https:\/\/www.facebook.com\/micro_site\/url\/?click_from_context_menu=true&amp;country=US&amp;destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Finstagram%2Fshopping%2Fguide&amp;event_type=click&amp;last_nav_impression_id=0Bl6XCrxSXI7BWBHT&amp;max_percent_page_viewed=85&amp;max_viewport_height_px=977&amp;max_viewport_width_px=1858&amp;orig_http_referrer=https%3A%2F%2Fhelp.instagram.com%2F&amp;orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp%2F582645198813984%3Fhelpref%3Dpage_content&amp;primary_cmsid=582645198813984&amp;primary_content_locale=en_US&amp;region=noam&amp;scrolled=true&amp;session_id=22HoS5KrNkUfjgDN4&amp;site=fb4b&amp;extra_data[view_type]=v3_initial_view&amp;extra_data[site_section]=help&amp;extra_data[placement]=%2Fbusiness%2Fhelp%2F582645198813984\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">step-by-step details<\/a> from Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Omnichannel\">7. Omnichannel Marketing<\/h3>\n\n\n\n<p>Omnichannel marketing sounds complicated, but it really just means marketing across multiple platforms. This helps you create a consistent voice and brand message.<\/p>\n\n\n\n<p>Using omnichannel marketing creates multiple touchpoints between you and your target audience. <a href=\"https:\/\/www.clickz.com\/onmichannel-marketing-automation-statistics-for-2019\/231381-2\/231381\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Research<\/a> has found that this produces:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher engagement:<\/strong> Using 3 or more channels in an automation workflow got an 18.96% engagement rate compared to a single-channel engagement rate of 5.4%.<\/li>\n\n\n\n<li><strong>Increased purchase frequency: Customers bought 250% more frequently when interacting with 3 or more channels.<\/strong><\/li>\n\n\n\n<li><strong>Increased <a href=\"https:\/\/optinmonster.com\/increase-your-average-order-value\/\">average order value<\/a>:<\/strong> Customers interacting with campaigns using 3 or more channels spent 13% more on average.<\/li>\n\n\n\n<li><strong>Higher customer retention rates:<\/strong> Those who engaged with 3 or more channels were 90% more likely to be repeat purchasers.<\/li>\n<\/ul>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>Omnichannel marketing starts with knowing your target audience. We\u2019ve already mentioned buyer personas and encourage you to take the time to think about your ideal user.<\/p>\n\n\n\n<p>Once you know your audience, you\u2019ll want to <a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\">segment<\/a> them. Segmentation helps you create targeted messaging so you can then align your content with the <a href=\"https:\/\/optinmonster.com\/roadmap-to-capturing-leads-throughout-the-customer-journey\/\">customer journey<\/a> of specific segments.<\/p>\n\n\n\n<p>Now you\u2019re ready to choose the platforms you\u2019re going to use to communicate with your audience. Remember, you want to use the platforms that your target audience is using.<\/p>\n\n\n\n<p>From there, you can use your content, tweaking it to work for each platform, to reach your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Privacy\">8. Privacy Marketing<\/h3>\n\n\n\n<p>With the rise of consumer privacy measures like <a href=\"https:\/\/optinmonster.com\/gdpr\/\">GDPR<\/a> and the <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">California Consumer Privacy Act<\/a>, marketers will need to be even more intentional with their targeting if they want to engage users.<\/p>\n\n\n\n<p><strong>How to Do It<\/strong><\/p>\n\n\n\n<p>You\u2019ll need to put more effort into earning the trust of your target audience. This means focusing on things we\u2019ve already covered in this article like knowing your audience, keeping your content relevant and personalized, and engaging on the right platforms.<\/p>\n\n\n\n<p>It\u2019s also important to use <a href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\">social proof<\/a> to show off your trustworthiness.<\/p>\n\n\n\n<p><a href=\"https:\/\/trustpulse.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">TrustPulse<\/a> is a great tool that makes it so easy to get started with social proof.<\/p>\n\n\n\n<p>With TrustPulse, you can show off <strong>real purchases, signups, and more<\/strong> as they happen on your site.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"340\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/04\/trustpulse-social-proof-notifications-min.jpg\" alt=\"\" class=\"wp-image-132986\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/04\/trustpulse-social-proof-notifications-min.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/04\/trustpulse-social-proof-notifications-min-300x165.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s how to <a href=\"https:\/\/optinmonster.com\/recent-sales-popup\/\">set up your TrustPulse notifications<\/a>.<\/p>\n\n\n\n<p>That\u2019s it!<\/p>\n\n\n\n<p>These digital marketing best practices will give your digital marketing a huge boost, but don\u2019t get overwhelmed by thinking you have to implement them all at once.<\/p>\n\n\n\n<p>You can use OptinMonster to create a chatbot, keep your marketing efforts targeted and personalized, and do some pretty cool things with video marketing (like <a href=\"https:\/\/optinmonster.com\/youtube-seo\/\">launch an optin automatically at the end of an embedded video<\/a> on your site).<\/p>\n\n\n\n<p>Looking for the easiest way to get started? <a href=\"https:\/\/optinmonster.com\/pricing\/\">Join OptinMonster today<\/a>!<\/p>\n\n\n\n<p><strong>More on Digital Marketing Best Practices:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/45-best-free-online-marketing-tools\/\">45 Best Digital Marketing Tools to Boost Your Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/how-to-market-digital-products-11-proven-strategies\/\">How to Market Digital Products: 11 Proven Strategies<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/digital-marketing-statistics\/\">95+ Mind-Blowing Digital Marketing Statistics to Learn From<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/clever-digital-marketing-hacks\/\">7 Clever Digital Marketing Hacks to Increase Your Leads<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to learn digital marketing best practices? In an era where the internet is the primary platform for brand awareness, engagement, and conversion, understanding and implementing digital marketing best practices is not just beneficial\u2014it&#8217;s essential. In this article, I will share the most effective digital marketing best practices that can drive businesses to&nbsp;&hellip;<\/p>\n","protected":false},"author":24602,"featured_media":186662,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[238],"tags":[6364,22489,32046],"class_list":["post-137504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-digital-marketing","tag-digital-marketing-best-practices","tag-digital-marketing-best-practices-for-2024"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/24602"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=137504"}],"version-history":[{"count":30,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137504\/revisions"}],"predecessor-version":[{"id":209896,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/137504\/revisions\/209896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/186662"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=137504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=137504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=137504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}