{"id":140473,"date":"2020-02-21T09:00:26","date_gmt":"2020-02-21T14:00:26","guid":{"rendered":"https:\/\/optinmonster.com\/?p=140473&preview=true&preview_id=140473"},"modified":"2020-02-05T08:22:50","modified_gmt":"2020-02-05T13:22:50","slug":"case-study-how-adamenfroy-com-got-11k-email-subscribers-in-2019","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-how-adamenfroy-com-got-11k-email-subscribers-in-2019\/","title":{"rendered":"Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019"},"content":{"rendered":"

Email marketing<\/a> is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results. The best email campaigns start with the best lists, so building a targeted email list should be your top priority. Let’s take a look at how the combination of a lead magnet and OptinMonster’s Exit-Intent technology works for AdamEnfroy.com.<\/p>\n

Meet AdamEnfroy.com<\/h3>\n

Adam Enfroy<\/a>\u00a0writes about how to scale your blog like a startup to 250,000 monthly readers at www.adamenfroy.com. He launched his blog in 2019 and started generating over $35,000\/month in revenue within 9 months. He wants to teach new bloggers how to start a blog and do the same.<\/p>\n

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Before using OptinMonster, Enfroy was testing out Mailchimp but found its opt-in forms to be lacking. They all required custom coding and didn’t have what he was looking for. At this time, Enfroy was registering about 2 email subscribers per day.<\/p>\n

Enfroy turned to OptinMonster with the goal of growing his email list but that wasn’t all he wanted.<\/p>\n

The end goal was to generate revenue for his 2 digital products (Backlink Blueprint and Affiliate Advantage) with the plan to launch a higher-tier video course about how to start a blog and promote it to his list.<\/p>\n

How AdamEnfroy.com Uses OptinMonster<\/h3>\n

Enfroy uses multiple methods to reach his goals.<\/p>\n

For starters, he uses an exit-intent popup<\/a>\u00a0to offer a lead magnet<\/a>. To get the most out of his campaign, he used A\/B testing<\/a>\u00a0to see how different versions of the campaign performed.<\/p>\n

With OptinMonster’s split-testing feature<\/a>, Enfroy tested different copy and different lead magnets easily.<\/p>\n

The winning campaign offers a 15-page checklist on how to launch a WordPress website:<\/p>\n

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This campaign converts 1% of visitors by showing the offer only to users who’ve not opted in<\/strong>\u00a0already and if they try to exit<\/strong>\u00a0the site or are on the site for 90 seconds or more<\/strong>.<\/p>\n

Enfroy also uses exit-intent for specific affiliate offers<\/a>:<\/p>\n

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This specific campaign converts at 2.36%. Using campaigns like this, Enfroy brings in more than $20,000 in affiliate revenue each month<\/strong>\u00a0from more than 65 programs.<\/p>\n

One of Enfroy’s highest-performing campaigns uses MonsterLinks<\/a>\u2122.<\/p>\n

The MonsterLinks\u2122 feature<\/a>\u00a0turns any campaign into a 2-step optin, using psychology to encourage users to subscribe through the Zeigarnik Effect<\/strong>. This is a simple psychological principle that says when someone starts something (by clicking on a MonsterLink\u2122, for example) they’re more likely to finish it.<\/p>\n

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This campaign converts at a mind-blowing 58.02%<\/strong>!<\/p>\n

In addition, Enfroy has inline optins<\/a>\u00a0on his homepage, at the end of his blog posts, and in his blog sidebar<\/a>.<\/p>\n

And, he’s happy with the results:<\/p>\n

OptinMonster played a huge role in growing my email list from 0 to 11.3k in my blog’s very first year. Before OptinMonster, I was getting just a few email subscribers a day. Now I’m adding over 3,000 subscribers<\/strong> to my list every month. It’s also great for custom page-level<\/a> affiliate offers to drive sales. I can’t recommend it enough.<\/p><\/blockquote>\n

Results<\/h3>\n

Enfroy was able to build a solid email list of more than 11,000 subscribers in his first year with OptinMonster using a combination of exit-intent, MonsterLinks\u2122, and his killer lead magnet.<\/p>\n

With OptinMonster, AdamEnfroy.com:<\/p>\n