{"id":141312,"date":"2020-03-06T09:00:52","date_gmt":"2020-03-06T14:00:52","guid":{"rendered":"https:\/\/optinmonster.com\/?p=141312&#038;preview=true&#038;preview_id=141312"},"modified":"2020-02-20T07:17:00","modified_gmt":"2020-02-20T12:17:00","slug":"case-study-how-shockbyte-more-than-doubled-their-sales-conversion-rate-with-exit-intent","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-how-shockbyte-more-than-doubled-their-sales-conversion-rate-with-exit-intent\/","title":{"rendered":"[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent"},"content":{"rendered":"<p>Are you losing out on revenue because you have no way of re-engaging visitors who are leaving your site? Let\u2019s take a look at how Shockbyte was able to capture abandoning visitors with Exit-Intent\u00ae, more than doubling their sales conversion rate!<\/p>\n<h3>Meet Shockbyte<\/h3>\n<p><a href=\"https:\/\/shockbyte.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shockbyte<\/a>\u00a0is a game server provider, hosting servers globally for games such as <em>Minecraft<\/em>, <em>ARK: Survival Evolved<\/em>, and <em>Rust<\/em>. Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world.<\/p>\n<p><a href=\"https:\/\/shockbyte.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-141309 aligncenter\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image1-1.png\" alt=\"shockbyte homepage\" width=\"800\" height=\"412\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image1-1.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image1-1-300x155.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image1-1-768x396.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Before finding OptinMonster, Shockbyte was planning to build its\u00a0own system for capturing leads&#8230; A task that would&#8217;ve taken tons of development hours to create (and many more to maintain).<\/p>\n<p>Since finding OptinMonster, they&#8217;ve spent very little time maintain or optimizing their optin forms. <em>They just work<\/em>.<\/p>\n<p>Shockbyte&#8217;s primary goal for OptinMonster was to increase sales, but they also wanted to reduce cart abandonment, improve user retention, grow their email list, and promote other content (like their awesome <a href=\"https:\/\/www.youtube.com\/user\/ShockbyteHost\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube videos<\/a>).<\/p>\n<p>Mitch Smith, Managing Director at Shockbyte, told us more about how they use OptinMonster.<\/p>\n<h3>How Shockbyte Uses OptinMonster<\/h3>\n<p>First and foremost, Shockbyte wanted to use OptinMonster to increase sales. And they have!<\/p>\n<p>In fact, Shockbyte gets 52% of its\u00a0sales from customers who interacted with their OptinMonster campaigns.<\/p>\n<p>How&#8217;d they do it?<\/p>\n<p>Using a simple, site-wide Exit-Intent\u00ae optin (and a nice discount).<\/p>\n<p>Shockbyte wanted an optin to recover users who were leaving their website. So, they used one of OptinMonster&#8217;s templates and customized it to fit the look they wanted.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"552\" class=\"wp-image-141310 aligncenter\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image2-1.png\" alt=\"image2 1\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image2-1.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image2-1-300x207.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image2-1-768x530.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Then, they adjusted the campaign&#8217;s display rules to include Exit-Intent\u00ae, ensuring that visitors would see the offer when they made a move to leave the website or close their browser.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-124981\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/08\/set-exit-intent.gif\" alt=\"\" width=\"799\" height=\"413\" \/><\/p>\n<p>Shockbyte wanted to get visitors to join their email list to get the discount so they could stay connected even after the visitor left.<\/p>\n<p>The optin asks for a single piece of information (an email address) in exchange for a nice discount, making it easier for the visitor to agree.<\/p>\n<p>This simple campaign <strong>converts at 13.73%<\/strong>.<\/p>\n<p class=\"om-callout\"><b>Case Study<\/b>See how Top 6 Digital used exit-intent popups to <a href=\"https:\/\/optinmonster.com\/case-study-top-6-digital-increased-affiliate-revenue\/\">increase affiliate revenue by 30%<\/a>!<\/p>\n<p>Shockbyte also uses OptinMonster to drive traffic to their YouTube channel with a slide-in campaign.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"469\" class=\"wp-image-141311 aligncenter\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image3-1.png\" alt=\"image3 1\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image3-1.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image3-1-300x176.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/02\/image3-1-768x450.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>While they don&#8217;t collect leads with this campaign, Shockbyte loves this non-intrusive way to share content with their visitors.<\/p>\n<p>To do this, they created a slide-in campaign with a custom image. Then, they added a button that redirects users to the video content they&#8217;re promoting.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-127577\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/schedule-redirect-to-url.png\" alt=\"schedule redirect to url\" width=\"328\" height=\"500\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/schedule-redirect-to-url.png 328w, https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/09\/schedule-redirect-to-url-197x300.png 197w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/p>\n<h3>Results<\/h3>\n<p>With a single campaign, Shockbyte has been able to grow its\u00a0email list and boost revenue. Plus, they add value to their visitors with a campaign that directs visitors to content they&#8217;ll enjoy.<\/p>\n<ul>\n<li>Shockbyte attributes <strong>52% of its\u00a0sales<\/strong> to its\u00a0OptinMonster campaigns.<\/li>\n<li>Shockbyte&#8217;s business has <strong>grown 10X<\/strong>\u00a0in the 3 years they\u2019ve been using OptinMonster.<\/li>\n<\/ul>\n<h3>Summary<\/h3>\n<p>As you can see, you don&#8217;t need tons of different campaigns to achieve results.<\/p>\n<p>Shockbyte turned to OptinMonster because they were in search of a solution that could boost their sales and grow their email list. And that&#8217;s exactly what they got!<\/p>\n<blockquote><p>Through OptinMonster\u2019s exit-intent popups, we have <strong>more than doubled<\/strong> our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time\u2014more conversions mean more customers, which means more word of mouth.<br \/>\n<strong>Mitch Smith, Managing Director, Shockbyte.com<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Are you losing out on revenue because you have no way of re-engaging visitors who are leaving your site? Let\u2019s take a look at how Shockbyte was able to capture abandoning visitors with Exit-Intent\u00ae, more than doubling their sales conversion rate! Meet Shockbyte Shockbyte\u00a0is a game server provider, hosting servers globally for games such as&nbsp;&hellip;<\/p>\n","protected":false},"author":7364,"featured_media":141319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[215],"tags":[118,11874,452],"class_list":["post-141312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-exit-intent","tag-publisher","tag-redirect"],"case_study_meta":[{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat1.svg","name":"Revenue attributed to OptinMonster","value":"52%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Business growth","value":"10X"}],"acf":{"st_csstdy_data":[{"st_csstdy_data_value":"52%","st_csstdy_data_name":"Revenue attributed to OptinMonster","st_csstdy_data_image":"stat1.svg"},{"st_csstdy_data_value":"10X","st_csstdy_data_name":"Business growth","st_csstdy_data_image":"stat0.svg"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/141312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/7364"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=141312"}],"version-history":[{"count":9,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/141312\/revisions"}],"predecessor-version":[{"id":141325,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/141312\/revisions\/141325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/141319"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=141312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=141312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=141312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}