{"id":152809,"date":"2022-02-24T14:32:46","date_gmt":"2022-02-24T19:32:46","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=152809"},"modified":"2025-07-18T00:04:46","modified_gmt":"2025-07-18T04:04:46","slug":"how-to-use-lead-verification-in-optinmonster","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-use-lead-verification-in-optinmonster\/","title":{"rendered":"How to Use Lead Verification in OptinMonster"},"content":{"rendered":"\n<p>Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. Use it for higher email open rates, increased email deliverability, eliminating low-quality leads, and improved ROI by pre-qualifying leads.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to use Lead Verification in OptinMonster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before You Start<\/h2>\n\n\n\n<p>Here are some things to know before you begin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead Verification is a paid add-on for OptinMonster. Pricing for Lead Verification is based on the number of emails your campaigns capture each month.<\/li>\n\n\n\n<li>We now check for &#8220;test&#8221; or &#8220;throw away&#8221; emails like bob@test.com or test123@gmail.com. This is done by default and doesn&#8217;t need to be enabled.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Enable Lead Verification<\/h2>\n\n\n\n<p>You can improve ROI, protect deliverability and increase engagement with Lead Verification.<\/p>\n\n\n\n<p>To enable Lead Verification in OptinMonster, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the <a href=\"https:\/\/app.optinmonster.com\/leads\/verification\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Leads &gt; Verification<\/a> page.<br><img decoding=\"async\" width=\"800\" height=\"416\" class=\"alignnone size-large wp-image-152816\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20-1024x533.png\" alt=\"Lead Verification page in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20-1024x533.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20-300x156.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20-768x400.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20-1536x799.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.54.20.png 1780w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Select the&nbsp;<strong>Click Here to Enroll<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"548\" class=\"alignnone size-large wp-image-152815\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20-1024x702.png\" alt=\"Enroll in Lead Verification in OptinMonster. \" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20-1024x702.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20-300x206.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20-768x526.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20-1536x1052.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.05.20.png 1556w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>A popup will appear with details about the cost of adding Lead Verification to your account. Select the&nbsp;<strong>Enable Lead Verification<\/strong> button to proceed.<br><img decoding=\"async\" width=\"800\" height=\"434\" class=\"alignnone size-large wp-image-152817\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.06.13-1024x555.png\" alt=\"Enable Lead Verification in OptinMonster by approving the subscription.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.06.13-1024x555.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.06.13-300x163.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.06.13-768x416.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-12.06.13.png 1206w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Create Lead Verification Filter<\/h2>\n\n\n\n<p>Once you&#8217;re enrolled in Lead Verification you&#8217;ll want to create one or more Filters.<\/p>\n\n\n\n<p>To create a Lead Verification Filter, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>From the <a href=\"https:\/\/app.optinmonster.com\/leads\/verification\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Lead Verification<\/a> page select the&nbsp;<strong>Create New Filter<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"412\" class=\"alignnone size-large wp-image-152818\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04-1024x527.png\" alt=\"Create new Lead Verification Filter in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04-1024x527.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04-300x154.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04-768x395.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04-1536x791.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-11.51.04.png 1570w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>On the next screen give your filter an easily identifiable name. You can then configure the rules you would like to use for your filter.<br><img decoding=\"async\" width=\"800\" height=\"958\" class=\"alignnone size-large wp-image-174418\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/Screenshot-on-2022-10-18-at-10-00-46-855x1024.png\" alt=\"Lead Verification filter configuration screen in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/Screenshot-on-2022-10-18-at-10-00-46-855x1024.png 855w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/Screenshot-on-2022-10-18-at-10-00-46-251x300.png 251w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/Screenshot-on-2022-10-18-at-10-00-46-768x919.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/Screenshot-on-2022-10-18-at-10-00-46.png 1188w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br>The options available for your Filter include:\n<ul class=\"wp-block-list\">\n<li>Status (allows you to enable\/disable a Filter)<\/li>\n\n\n\n<li>TruLead\u2122 Algorithm<\/li>\n\n\n\n<li>Domains (to apply the Filter to)<\/li>\n\n\n\n<li>Block IP Addresses<\/li>\n\n\n\n<li>Block Strings &amp; Characters<\/li>\n\n\n\n<li>Autocorrect Emails?<\/li>\n\n\n\n<li>Block Temporary Emails?<\/li>\n\n\n\n<li>Block Role-Based Emails?<\/li>\n\n\n\n<li>Block Free Emails?<\/li>\n\n\n\n<li>Block Non-Alphanumeric Characters?<\/li>\n\n\n\n<li>Run MX Records and SMTP Checks?<\/li>\n\n\n\n<li>Block Patterns<\/li>\n\n\n\n<li>Block Name Patterns<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>When you&#8217;re finished configuring your Filter, select the&nbsp;<strong>Create Filter<\/strong> button to save.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Autocorrect Emails?<\/h3>\n\n\n\n<p>If the <strong>Autocorrect Emails?<\/strong> setting is enabled for your Filter visitors now have the ability to confirm or deny the autocorrect suggestions within the campaign itself.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"608\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/approve-autocorrect-suggestion.jpg\" alt=\"Approve or deny autocorrect suggestions when Lead Verification is configured.\" class=\"wp-image-168422\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/approve-autocorrect-suggestion.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/approve-autocorrect-suggestion-300x228.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/approve-autocorrect-suggestion-768x584.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rejected Leads<\/h3>\n\n\n\n<p>Leads that have been rejected according to the Filter(s) you have created will appear on the <a href=\"https:\/\/app.optinmonster.com\/leads\/verification\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Lead Verification<\/a> page under the <strong>Rejected Leads<\/strong> section.<\/p>\n\n\n\n<p><em>Rejected leads are automatically deleted after 30 days.<\/em> Once deleted they cannot be recovered under any circumstances.<\/p>\n\n\n\n<p>You&#8217;ll be able to manually&nbsp;<strong>Approve<\/strong> or&nbsp;<strong>Delete<\/strong> filtered leads from this screen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"276\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37-1024x276.png\" alt=\"Approve or delete filtered lead in OptinMonster's Lead Verification list.\" class=\"wp-image-152830\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37-1024x276.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37-300x81.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37-768x207.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37-1536x413.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/Markup-2020-10-26-at-13.25.37.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Disable Lead Verification<\/h2>\n\n\n\n<p>If you no longer wish to subscribe to Lead Verification you can disable the feature from your account.<\/p>\n\n\n\n<p>To disable Lead Verification, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the <a href=\"https:\/\/app.optinmonster.com\/account\/billing\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Account &gt; Billing<\/strong><\/a> page in your OptinMonster account.<\/li>\n\n\n\n<li>Under the&nbsp;<strong>Additional Upgrades<\/strong> section locate the Lead Verification option.<\/li>\n\n\n\n<li>Select the&nbsp;<strong>Remove<\/strong> button to disable Lead Verification.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Error Codes<\/h2>\n\n\n\n<p>The following are the error codes used by TruLead and details of what will produce that response on lead submission.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SMTP \/ MX Records Check Fail<\/h4>\n\n\n\n<p><strong>Error<\/strong>: <span style=\"font-weight: 400;\">The SMTP and\/or MX Records check has failed. The email address provided seems to not exist.<br><strong>Error Code<\/strong>: none<br><\/span><span style=\"font-weight: 400;\"><strong>Context<\/strong>: Check for the existence of email with SMTP and MX record checks.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Unknown Failure<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: This email address could not be verified with our platform. Please try a different email address.<br><strong>Error Code<\/strong>: 5000<br><strong>Context<\/strong>: If verification fails for unknown reason.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5001 Temporary Email Address<\/h4>\n\n\n\n<p><strong>Error<\/strong>: Temporary email addresses are not allowed. Please try a different email address.<br><strong>Error Code<\/strong>: 5001<br><strong>Context<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">If temporary emails are blocked and this is a temporary email, throw an error.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Block emails from known temporary email services.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5002 Role-Based Email Address<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Role-based email addresses (admin@, help@, support@, etc.) are not allowed. Please try a different email address.<br><\/span><span style=\"font-weight: 400;\"><strong>Error Code<\/strong>: 5002<br><\/span><span style=\"font-weight: 400;\"><strong>Context<\/strong>: If role-based emails are blocked and this is a role-based email, throw an error.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5003 Free Email Address<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error Code<\/strong>: 5003<br><\/span><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Free email addresses (@gmail.com, @yahoo.com, etc.) are not allowed. Please try a different email address.<br><strong>Context<\/strong>: If free emails are blocked and this is a free email, throw an error.<br><\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5004 Banned IP Address<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Submissions are not allowed from your IP address. Please try again from a different computer or location.<br><strong>Error Code<\/strong>: 5004<br><strong>Context<\/strong>: If the lead is submitted from a banned IP address, throw an error.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5005 Characters or Strings in Email Address<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Your email address contains characters or strings that are not allowed. Please try a different email address.<br><strong>Error<\/strong> <strong>Code<\/strong>: 5005<br><strong>Context<\/strong>: If the email address contains certain characters or strings, throw an error.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5006 Email Matches A Pattern<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Your email address matches a pattern that is not allowed. Please try a different email address.<br><strong>Error Code<\/strong>: 5006<br><strong>Context<\/strong>: If the email address matches a pattern, throw an error.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5007 Name Matches A Pattern<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Your name matches a pattern that is not allowed. Please try a different name.<br><strong>Error Code<\/strong>: 5007<br><\/span><span style=\"font-weight: 400;\"><strong>Context<\/strong>: If the name address matches a pattern, throw an error.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Alphanumeric Characters<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Invalid format: failed alphanumeric-only check (email contains non-alphanumeric characters).<br><strong>Error Code<\/strong>: none<br><\/span><span style=\"font-weight: 400;\"><strong>Context<\/strong>: If only allowing alphanumeric characters.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">ASCII Values Errors<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: \u200b\u200bInvalid format: Decoding to ascii had no effect.<br><strong>Error Code<\/strong>: none<br><\/span><span style=\"font-weight: 400;\"><strong>Context<\/strong>: If the ascii value of the email is the same as the email address itself.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: Invalid format: Decoding to ascii produced invalid email result.<br><strong>Error Code<\/strong>: none<br><strong>Context<\/strong>: If the ascii value of the email is an invalid email result.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Test Email<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Error<\/strong>: A test email address has been detected.<br><strong>Error Code<\/strong>: none<br><strong>Context<\/strong>: If a test email is detected.<\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Lead Verification in OptinMonster allows you to intelligently filter and verify every lead captured through your campaigns. Use it for higher email open rates, increased email deliverability, eliminating low-quality leads, and improved ROI by pre-qualifying leads. In this article, you&#8217;ll learn how to use Lead Verification in OptinMonster. Before You Start Here are some things&nbsp;&hellip;<\/p>\n","protected":false},"author":4657,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[10],"documentation\/tags":[31497,31411,31463],"class_list":["post-152809","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-integrations"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/152809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/4657"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=152809"}],"version-history":[{"count":17,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/152809\/revisions"}],"predecessor-version":[{"id":194191,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/152809\/revisions\/194191"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=152809"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=152809"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=152809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}