{"id":156379,"date":"2025-01-23T11:30:00","date_gmt":"2025-01-23T16:30:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=156379"},"modified":"2025-01-23T18:13:38","modified_gmt":"2025-01-23T23:13:38","slug":"monsterinsights-review","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/monsterinsights-review\/","title":{"rendered":"MonsterInsights Review: Is This Analytics Plugin Worth It?"},"content":{"rendered":"\n<p>Are you looking for a Google Analytics plugin for your WordPress site? Wondering if MonsterInsights is the best fit for your needs?<\/p>\n\n\n\n<p>MonsterInsights boasts about being the best Google Analytics plugin for WordPress. But is it worth the hype and money?<\/p>\n\n\n\n<p>In this MonsterInsights review, I&#8217;ll examine all its features and help you decide if it&#8217;s the best fit for your site.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-monsterinsights\" title=\"\">What Is MonsterInsights?<\/a><\/li>\n\n\n\n<li><a href=\"#benefits-and-features-of-monsterinsights\" title=\"\">Benefits &amp; Features of MonsterInsights<\/a><\/li>\n\n\n\n<li><a href=\"#pricing\" title=\"\">MonsterInsights Pricing<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-monsterinsights\">What Is MonsterInsights?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"700\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-homepage.jpg?wsr\" alt=\"MonsterInsights Homepage. Heading says &quot;The Best WordPress Analytics Plugin.&quot; Subheading is &quot;Join 3,000,000+ Professionals who use MonsterInsights to Grow their Business with Confidence&quot; Icons show Real-Time Analytics, E-Commerce Reports, GDPR Analytics, User Behavior Analytics, SEO Ranking Analytics, and Over 100 Data Points \" class=\"wp-image-200726\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-homepage.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-homepage-300x142.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-homepage-1024x484.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-homepage-768x363.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MonsterInsights<\/a> is the <a href=\"https:\/\/optinmonster.com\/best-google-analytics-plugins\/\">best Google Analytics plugin<\/a> for WordPress. Over 3 million professionals use the plugin, including renowned companies such as Microsoft, FedEx, PlayStation, and Bloomberg.<\/p>\n\n\n\n<p>It lets you <a href=\"https:\/\/optinmonster.com\/google-analytics-wordpress\/\">set up Google Analytics in WordPress<\/a> without editing code or hiring a developer. Using MonsterInsights dashboard reports, you can view all the important data from Google Analytics right in your WordPress admin area.<\/p>\n\n\n\n<p>Not only that, but it comes with advanced tracking features like event tracking right out of the box. You can also track top affiliate links, most click outbound links, or popular file downloads using MonsterInsights.<\/p>\n\n\n\n<p>MonsterInsights also offers several powerful addons to enhance its tracking features. For instance, business owners can set up eCommerce tracking to measure their online store\u2019s performance, track form conversions in an instant, see which banner ads are most effective, and much more.<\/p>\n\n\n\n<p>Plus, it connects with Google Analytics 4 (GA4), the newest version of Google Analytics.<\/p>\n\n\n\n<p>That said, let\u2019s look at why you should be using MonsterInsights on your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-and-features-of-monsterinsights\">Benefits and Features of MonsterInsights<\/h2>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"\"><thead><tr><th>MonsterInsights<strong> Feature\/Benefit<\/strong><\/th><th><strong>Description<\/strong><\/th><\/tr><\/thead><tbody><tr><td><a href=\"#feature-1\" title=\"\">1. <strong>Easily Set Up Google Analytics<\/strong><\/a><\/td><td>Guided setup wizard connects Google Analytics to WordPress without requiring coding or hiring a developer.<\/td><\/tr><tr><td><a href=\"#feature-2\" title=\"\">2. <strong>View Google Analytics Reports in WordPress<\/strong><\/a><\/td><td>Displays essential Google Analytics metrics directly within the WordPress admin area in simplified, actionable formats.<\/td><\/tr><tr><td><a href=\"#feature-3\" title=\"\">3. <strong>Track eCommerce Performance<\/strong><\/a><\/td><td>Tracks key metrics like revenue, conversion rates, transactions, average order value, and popular products. Helps identify top conversion sources and optimize sales strategies.<\/td><\/tr><tr><td><a href=\"#feature-4\" title=\"\">4. <strong>Automatically Set Up Form Tracking<\/strong><\/a><\/td><td>Automatically tracks all WordPress forms, providing insights on impressions, conversions, and conversion rates.<\/td><\/tr><tr><td><a href=\"#feature-5\" title=\"\">5.<strong> Identify Top Performing Affiliate Links<\/strong><\/a><\/td><td>Tracks affiliate link performance and displays click data in the admin area, helping increase affiliate revenue.<\/td><\/tr><tr><td><a href=\"#feature-6\" title=\"\">6.<strong> Track File Downloads<\/strong><\/a><\/td><td>Automatically tracks downloads of content like PDFs, videos, and reports to identify popular resources and create more targeted content.<\/td><\/tr><tr><td><a href=\"#feature-7\" title=\"\">7.<strong> Identify Traffic Sources<\/strong><\/a><\/td><td>Tracks visitor traffic sources, including geographic data and referral sources, enabling targeted marketing and partnerships.<\/td><\/tr><tr><td><a href=\"#feature-9\" title=\"\">8. <strong>Make Google Analytics GDPR Compliant<\/strong><\/a><\/td><td>Ensures compliance with GDPR regulations using the EU Compliance addon. Integrates with plugins like CookieBot and Cookie Notice for user consent management.<\/td><\/tr><tr><td><a href=\"#feature-10\" title=\"\">9. <strong>Get Additional Insights with Custom Dimensions<\/strong><\/a><\/td><td>Tracks custom metrics such as popular authors, post types, categories, and SEO scores to optimize website performance.<\/td><\/tr><tr><td><a href=\"#feature-11\" title=\"\">10. <strong>Optimize for the Right Keywords<\/strong><\/a><\/td><td>Provides a Search Console report with the top 50 Google search terms to improve keyword rankings and organic traffic.<\/td><\/tr><tr><td><a href=\"#feature-12\" title=\"\">11. <strong>Increase User Engagement with Popular Posts<\/strong><\/a><\/td><td>Displays best-performing content or products using customizable widgets to boost engagement and reduce bounce rates.<\/td><\/tr><tr><td><a href=\"#feature-13\" title=\"\">12. <strong>Get Contextual Insights<\/strong><\/a><\/td><td>Offers actionable tips and suggestions based on data to help businesses grow and set up additional tracking.<\/td><\/tr><tr><td><a href=\"#feature-14\" title=\"\">13. <strong>Weekly Performance Reports via Email<\/strong><\/a><\/td><td>Sends weekly performance summaries to your inbox, keeping you informed of site metrics without logging into Google Analytics.<\/td><\/tr><tr><td><a href=\"#feature-15\" title=\"\">14. <strong>Exclude User Roles from Tracking<\/strong><\/a><\/td><td>Prevents internal traffic from skewing analytics data by excluding specific user roles from tracking.<\/td><\/tr><tr><td><a href=\"#feature-16\" title=\"\">15. <strong>Seamless Integration with Popular Plugins<\/strong><\/a><\/td><td>Integrates with top WordPress plugins like WooCommerce, MemberPress, WPForms, and Google marketing tools like AdSense and Optimize.<\/td><\/tr><tr><td><strong><a href=\"#pricing\" title=\"\">Pricing<\/a><\/strong><\/td><td>Premium plans start at $99.60\/year. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-1\">1. Easily Set Up Google Analytics<\/h3>\n\n\n\n<p>With MonsterInsights, setting up Google Analytics is very easy. Its setup wizard will guide you every step of the way and connect analytics with a WordPress site in a matter of minutes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"984\" height=\"827\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/setup-wizard.png?wsr\" alt=\"monsterinsights setup wizard\" class=\"wp-image-156397\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/setup-wizard.png 984w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/setup-wizard-300x252.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/setup-wizard-768x645.png 768w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<p>The best part of using MonsterInsights is that there\u2019s no need to hire a developer or edit code.<\/p>\n\n\n\n<p>All you have to do is create a Google Analytics account and then follow the steps in MonsterInsights to get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-2\">2. View Google Analytics Reports in WordPress<\/h3>\n\n\n\n<p>Another benefit of using MonsterInsights is that it brings all your essential metrics from Google Analytics in one place.<\/p>\n\n\n\n<p>To view how people interact with your site, you don\u2019t have to leave your website. MonsterInsights shows the data inside your WordPress admin area.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"887\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/07\/monsterinsights-analytics-overview.jpg?wsr\" alt=\"\" class=\"wp-image-191932\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/07\/monsterinsights-analytics-overview.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/07\/monsterinsights-analytics-overview-300x180.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/07\/monsterinsights-analytics-overview-1024x614.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/07\/monsterinsights-analytics-overview-768x460.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>Plus, the complex Analytics reports are compiled in such a way to help you make data-driven decisions to grow your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-3\">3. Track eCommerce Performance<\/h3>\n\n\n\n<p>If you have an eCommerce store and are looking for a way to track its performance, then MonsterInsights can help you.<\/p>\n\n\n\n<p>With the MonsterInsights eCommerce addon, you can track eCommerce metrics in just a few clicks, such as the total revenue, conversion rate, number of transactions, and average order value.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"1219\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-ecommerce-report.jpg?wsr\" alt=\"MonsterInsight's eCommerce Report. It shows a graph of sessions, conversion rate, number of transactions, total revenue, and average order value for a given period of time.\" class=\"wp-image-200727\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-ecommerce-report.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-ecommerce-report-300x247.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-ecommerce-report-1024x843.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-ecommerce-report-768x633.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>It also lets you see the most popular product in your store. That way, it\u2019s easy to figure out which products people like so you can come up with new product ideas to increase sales.<\/p>\n\n\n\n<p>Besides that, you also get to track top conversion sources, time to purchase, sessions to purchase, total add to cart, and total removed from cart through eCommerce tracking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-4\">4. Automatically Set Up Form Tracking<\/h3>\n\n\n\n<p>Do you want to know how different forms are performing on your WordPress site? Forms allow any business to collect leads and enable visitors to stay in touch with you.<\/p>\n\n\n\n<p>But it\u2019s important to know which form is performing the best.<\/p>\n\n\n\n<p>MonsterInsights Forms addon automatically tracks all WordPress forms on your site and shows a report inside the admin area. In the report, you can see the number of impressions, conversions, and total conversion rate for each form.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"806\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-forms-report.jpg?wsr\" alt=\"MonsterInsights Forms Report. It has a list of forms with Impressions, Conversions, and Conversion Rate listed for each one.\" class=\"wp-image-200728\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-forms-report.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-forms-report-300x163.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-forms-report-1024x558.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-forms-report-768x418.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-5\">5. Identify Top Performing Affiliate Links<\/h3>\n\n\n\n<p>If you\u2019re a blogger or an affiliate marketer, then it\u2019s important to track each affiliate link to see how they\u2019re performing. But setting up affiliate link tracking in Google Analytics can be tricky for beginners.<\/p>\n\n\n\n<p>To help out, MonsterInsights tracks affiliate links right out of the box. Just specify the path and label of your affiliate link in the settings, and the plugin will take care of the rest.<\/p>\n\n\n\n<p>Then simply view which link gets the most clicks in the Publishers report in the admin area and increase your revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"839\" height=\"497\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-affiliate-links.png?wsr\" alt=\"monsterinsights affiliate tracking\" class=\"wp-image-156398\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-affiliate-links.png 839w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-affiliate-links-300x178.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-affiliate-links-768x455.png 768w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-6\">6. Track File Downloads<\/h3>\n\n\n\n<p>Another vital metric MonsterInsights automatically tracks is file downloads on a WordPress site.<\/p>\n\n\n\n<p>If you\u2019re offering downloadable content like ebooks, reports, PDF files, videos, and others alike, then the plugin helps you find out which file people like to download a lot.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"679\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-download-links.png?wsr\" alt=\"top download links\" class=\"wp-image-156399\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-download-links.png 832w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-download-links-300x245.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/top-download-links-768x627.png 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/figure>\n\n\n\n<p>This way, you can create more content that visitors prefer to download, capture more leads, and build an email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-7\">7. Identify Traffic Sources &amp; Invest in the Right Channel<\/h3>\n\n\n\n<p>For any business to be successful, it should know where its visitors are coming from. By tracking traffic sources, you can invest in the right channel to attract more people to your site and get more conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1113\" height=\"499\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/track-traffic-sources.png?wsr\" alt=\"monsterinsights track traffic sources\" class=\"wp-image-156400\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/track-traffic-sources.png 1113w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/track-traffic-sources-300x135.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/track-traffic-sources-1024x459.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/track-traffic-sources-768x344.png 768w\" sizes=\"(max-width: 1113px) 100vw, 1113px\" \/><\/figure>\n\n\n\n<p>MonsterInsights helps to find the top traffic sources. For instance, you can discover top traffic sources based on countries and create targeted marketing messages for people from different regions. Or offer content in different languages to boost engagement.<\/p>\n\n\n\n<p>You could also see which referral source is sending visitors to your site. This way, you can find similar websites to promote your products and content or create partnerships with top referral sites to get backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-9\">8. Make Google Analytics GDPR Compliant<\/h3>\n\n\n\n<p>Did you know that MonsterInsights is GDPR compliant?<\/p>\n\n\n\n<p>GDPR or General Data Protection Regulation is a privacy regulation in Europe that requires consent from EU citizens before you can collect and process their data in Google Analytics.<\/p>\n\n\n\n<p>If companies don\u2019t comply with the regulation, then they could be fined 4% of annual revenue or 20 million euros (whichever is higher).<\/p>\n\n\n\n<p>But thanks to the MonsterInsights EU Compliance addon, you can automatically anonymize and disable personal data tracking on the website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1052\" height=\"712\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/eu-compliance-addon.png?wsr\" alt=\"eu compliance addon\" class=\"wp-image-156387\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/eu-compliance-addon.png 1052w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/eu-compliance-addon-300x203.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/eu-compliance-addon-1024x693.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/eu-compliance-addon-768x520.png 768w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" \/><\/figure>\n\n\n\n<p>It\u2019s also compatible with plugins like CookieBot and Cookie Notice and will only load the analytics script once a user grants consent via those plugins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-10\">9. Get Additional Insights with Custom Dimensions<\/h3>\n\n\n\n<p>MonsterInsights enables you to set up custom dimensions on your website quickly and easily.<\/p>\n\n\n\n<p>Custom dimensions allow you to track additional data in Google Analytics, which isn\u2019t tracked by default. They provide more insights into how people behave and interact on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1099\" height=\"439\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/custom-dimensions.png?wsr\" alt=\"custom dimensions tracking\" class=\"wp-image-156383\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/custom-dimensions.png 1099w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/custom-dimensions-300x120.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/custom-dimensions-1024x409.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/custom-dimensions-768x307.png 768w\" sizes=\"(max-width: 1099px) 100vw, 1099px\" \/><\/figure>\n\n\n\n<p>For example, you can track the most popular authors, see which post type performs the best, identify the best WordPress category, and track focus keyphrases and SEO score.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-11\">10. Optimize Your Website for the Right Keywords<\/h3>\n\n\n\n<p>Ever wonder which keywords people use in Google search to find your website? Using the MonsterInsights Search Console report, you can find the top 50 Google search terms.<\/p>\n\n\n\n<p>But do note that you\u2019ll have to connect Google Analytics and Google Search Console with each other.<\/p>\n\n\n\n<p>Once that\u2019s done, simply view the report and see keyword rankings, clicks, impressions, and click-through rate (CTR).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1619\" height=\"649\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report.png?wsr\" alt=\"search console report\" class=\"wp-image-156396\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report.png 1619w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report-300x120.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report-1024x410.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report-768x308.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/search-console-report-1536x616.png 1536w\" sizes=\"(max-width: 1619px) 100vw, 1619px\" \/><\/figure>\n\n\n\n<p>Then use this information to <a href=\"https:\/\/optinmonster.com\/keyword-research-101-how-to-choose-the-right-terms-for-google\/\">find new keyword opportunities<\/a>, optimize your site for search terms to boost their rankings, and increase organic traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-12\">11. Increase User Engagement with Popular Posts<\/h3>\n\n\n\n<p>With MonsterInsights, you can display your best content and top-selling products anywhere on the website using the Popular Post feature.<\/p>\n\n\n\n<p>It keeps your visitors on your site by helping them discover new content, reduce bounce rate, and increase engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"888\" height=\"359\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/inline-popular-posts-preview.png?wsr\" alt=\"inline popular posts preview\" class=\"wp-image-156390\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/inline-popular-posts-preview.png 888w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/inline-popular-posts-preview-300x121.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/inline-popular-posts-preview-768x310.png 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/figure>\n\n\n\n<p>You can showcase popular posts in the sidebar, at the end of the article or in a beautiful snippet within the content area of your blog. Similarly, if you&#8217;re running an online store, you can use the popular product option to promote your best items.<\/p>\n\n\n\n<p>MonsterInsights even lets you customize the popular posts widgets. Select from different themes and design options, determine your best content based on comments, ShareCount, or specify a list of posts to rotate in the widget randomly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1065\" height=\"835\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/customize-popular-post-settings.png?wsr\" alt=\"customize popular post settings\" class=\"wp-image-156384\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/customize-popular-post-settings.png 1065w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/customize-popular-post-settings-300x235.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/customize-popular-post-settings-1024x803.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/customize-popular-post-settings-768x602.png 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-13\">12. Get Contextual Insights to Grow Your Business<\/h3>\n\n\n\n<p>MonsterInsights also helps in making the best use of the data in its reports through Contextual Insights.<\/p>\n\n\n\n<p>It shows tips and suggestions on how to use the data in a better way. It also recommends which additional tracking you need to set up to get more insights for growing your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1629\" height=\"867\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights.png?wsr\" alt=\"contextual insights\" class=\"wp-image-156382\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights.png 1629w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights-300x160.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights-1024x545.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights-768x409.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/contextual-insights-1536x818.png 1536w\" sizes=\"(max-width: 1629px) 100vw, 1629px\" \/><\/figure>\n\n\n\n<p>For example, suppose you have different WordPress categories but haven\u2019t set up category tracking in Google Analytics. In such a case, MonsterInsights will send a notification informing you of tracking categories and also provide a link to a tutorial to get started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-14\">13. Get Weekly Performance Reports via Email<\/h3>\n\n\n\n<p>Wouldn&#8217;t it be cool to get a weekly notification about how your site is performing?<\/p>\n\n\n\n<p>With MonsterInsights Email Summaries, you can get weekly performance reports delivered straight to your email inbox. This way, you can stay on top of how your website is doing and take any action without having to view reports or visiting Google Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"522\" height=\"589\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/email-summaries-example.png?wsr\" alt=\"email summaries example\" class=\"wp-image-156386\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/email-summaries-example.png 522w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/email-summaries-example-266x300.png 266w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/><\/figure>\n\n\n\n<p>This feature also comes in handy if you\u2019re handling different clients. You can even automatically send weekly reports to your clients, so they get to know how the site is performing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-15\">14. Exclude User Roles from Tracking<\/h3>\n\n\n\n<p>MonsterInsights also helps you exclude internal traffic from tracking in Google Analytics, so your data remains accurate.<\/p>\n\n\n\n<p>By default, Google Analytics track logged-in users, which can skew the data since these users may not be your ideal audience.<\/p>\n\n\n\n<p>With MonsterInsights, you can exclude different user roles from tracking. Simply specify which roles you don\u2019t want to track in Google Analytics, and they\u2019ll be excluded from tracking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1055\" height=\"698\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/exclude-user-roles-from-tracking.png?wsr\" alt=\"exclude user roles from tracking\" class=\"wp-image-156388\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/exclude-user-roles-from-tracking.png 1055w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/exclude-user-roles-from-tracking-300x198.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/exclude-user-roles-from-tracking-1024x677.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/exclude-user-roles-from-tracking-768x508.png 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"feature-16\">15. Seamless Integration with Popular Plugins<\/h3>\n\n\n\n<p>The last reason why you should be using MonsterInsights on your site is that it easily integrates with some of the best WordPress plugins on the market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"662\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-integrations.jpg\" alt=\"List of MonsterInsight's integrations.\" class=\"wp-image-200833\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-integrations.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-integrations-300x134.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-integrations-1024x458.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/01\/monsterinsights-integrations-768x344.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>It fully integrates with WooCommerce, MemberPress, Easy Digital Downloads, LifterLMS, Restrict Content Pro, GiveWP, AffiliateWP, Easy Affiliate, and more to track eCommerce and affiliate performance in just a single click.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pricing\">How Much Does MonsterInsights Cost?<\/h3>\n\n\n\n<p>MonsterInsights offers different pricing plans for all types of businesses. Each plan comes with a 14-day money-back guarantee.<\/p>\n\n\n\n<p>You should always check the<a href=\"https:\/\/www.monsterinsights.com\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> MonsterInsights&#8217; pricing page<\/a> for the latest offers, but here&#8217;s the pricing as of the last update of this article:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1480\" height=\"684\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-pricing-2025.jpg?wsr\" alt=\"MonsterInsights' current pricing. Introductory rates are $99.60\/year for Plus, $199.60\/year for Prom abd $399.60\/year for Agency.\" class=\"wp-image-200729\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-pricing-2025.jpg 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-pricing-2025-300x139.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-pricing-2025-1024x473.jpg 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/01\/monsterinsights-pricing-2025-768x355.jpg 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/figure>\n\n\n\n<p>We hope you enjoyed our detailed MonsterInsights review. It\u2019s the best Google Analytics plugin for WordPress, as it\u2019s easy to use, offers lots of features, and helps you find the data you need to make decisions and grow your business.<\/p>\n\n\n\n<p>Want to try MonsterInsights yourself? <a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to get started!<\/a><\/p>\n\n\n\n<p><strong>Related Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/google-analytics-wordpress\/\" title=\"\">How to Add Google Analytics to WordPress (3 Easy Methods)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/best-google-analytics-plugins\/\" title=\"\">Best Google Analytics Plugins for WordPress: Top 7<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/8-web-metrics-you-need-to-track-to-improve-conversion\/\" title=\"\">12 Website Metrics to Track to Boost Conversions and Explode Your Growth<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for a Google Analytics plugin for your WordPress site? Wondering if MonsterInsights is the best fit for your needs? MonsterInsights boasts about being the best Google Analytics plugin for WordPress. But is it worth the hype and money? In this MonsterInsights review, I&#8217;ll examine all its features and help you decide if&nbsp;&hellip;<\/p>\n","protected":false},"author":27825,"featured_media":200730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"2025-01-23T18:13:38","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[17910],"tags":[285,17912,31271],"class_list":["post-156379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-google-analytics","tag-monsterinsights","tag-wordpress-analytics"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/156379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/27825"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=156379"}],"version-history":[{"count":11,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/156379\/revisions"}],"predecessor-version":[{"id":200834,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/156379\/revisions\/200834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/200730"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=156379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=156379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=156379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}