{"id":163004,"date":"2023-03-13T16:25:00","date_gmt":"2023-03-13T20:25:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=163004&#038;post_type=optinmonster_docs&#038;preview_id=163004"},"modified":"2025-08-02T16:20:42","modified_gmt":"2025-08-02T20:20:42","slug":"how-to-connect-optinmonster-with-dotdigital","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-connect-optinmonster-with-dotdigital\/","title":{"rendered":"How to Connect OptinMonster with Dotdigital"},"content":{"rendered":"\n<p>OptinMonster offers seamless integration with Dotdigital email marketing service. Connecting OptinMonster to your Dotdigital email list is very easy.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to connect Dotdigital with OptinMonster.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column alert alert-info is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><em>Before you start<\/em><\/strong>, this integration requires a <a title=\"Pro and higher subscription\" href=\"https:\/\/optinmonster.com\/pricing\" target=\"_blank\" rel=\"noopener\">Growth subscription<\/a>.<br>All subscription plans can add custom forms using the <a href=\"https:\/\/optinmonster.com\/docs\/how-to-connect-optinmonster-with-any-custom-html-form\/\">Form Embed block<\/a>.<\/p>\n\n\n\n<p>As a best practice, we recommend you also connect your campaigns to <a href=\"https:\/\/optinmonster.com\/docs\/connect-monster-leads-optinmonster\/\">Monster Leads<\/a>\u00a0as a backup.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Connect Dotdigital<\/h2>\n\n\n\n<p>When you&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/creating-your-first-optin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create a campaign<\/a>&nbsp;in OptinMonster that you intend to collect leads with, you\u2019ll want to integrate with one or more services to send those leads to.<\/p>\n\n\n\n<p>To send leads to Dotdigital, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><em>Before you start<\/em><\/strong>, you&#8217;ll need a Dotdigital API Key. You can generate and copy an API Key from your Dotdigital account <a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\/articles\/115001718730-Create-an-API-user\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">following this guide<\/a>.<\/li>\n\n\n\n<li>Navigate to the Integrations view in the campaign builder, search for and select <strong>Dotdigital<\/strong>.<br><img decoding=\"async\" width=\"800\" height=\"372\" class=\"alignnone size-full wp-image-176951\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-integration.jpg\" alt=\"Select Dotdigital to integrate with OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-integration.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-integration-300x140.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-integration-768x357.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Enter a <strong>Dotdigital Account Name<\/strong> (*internal use only) and your <strong>Dotdigital<\/strong><strong>&nbsp;API Key<\/strong> in the appropriate fields, then select the&nbsp;<strong>Connect to Dotdigital<\/strong>&nbsp;button.<br><img decoding=\"async\" width=\"800\" height=\"397\" class=\"alignnone size-full wp-image-176950\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-connect-button.jpg\" alt=\"Connect OptinMonster with Dotdigital.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-connect-button.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-connect-button-300x149.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-connect-button-768x381.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br><em>*The Dotdigital Account Name can be anything that helps you identify the specific integration within OptinMonster. It&#8217;s possible to add more than one Dotdigital integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.<\/em><\/li>\n\n\n\n<li><strong>Required<\/strong>: Once the Dotdigital integration has been connected select the Dotdigital Address Book you wish to send leads to from the <strong>Email Provider Address Books<\/strong> field.<br><img decoding=\"async\" width=\"800\" height=\"248\" class=\"alignnone size-full wp-image-178862\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-list.jpg\" alt=\"Select an Address Book for Dotdigital to add leads to.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-list.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-list-300x93.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-list-768x238.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li><strong>Optional<\/strong>: You can also configure the <strong>Enable Double Opt-in?<\/strong> option.<br><img decoding=\"async\" width=\"800\" height=\"338\" class=\"alignnone size-full wp-image-178861\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-double-optin.jpg\" alt=\"Enable double optin for Dotdigital in OptinMonster.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-double-optin.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-double-optin-300x127.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/dotdigital-double-optin-768x324.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished, <strong>Save <\/strong>your campaign.<br><img decoding=\"async\" width=\"800\" height=\"564\" class=\"alignnone size-full wp-image-180417\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/save-dotdigital-integration-optinmonster-scaled.png\" alt=\"save dotdigital integration - optinmonster\"><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Add Extra Fields<\/h2>\n\n\n\n<p>Our native Dotdigital integration supports the following fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email (required)<\/li>\n\n\n\n<li>Name<\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/capture-phone-numbers-with-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Phone<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-a-privacy-policy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Privacy Checkbox<\/a> (display only, no data sent)<\/li>\n<\/ul>\n\n\n\n<p>To add more fields to your campaign you&#8217;ll want to build the form as you wish it to appear using the Dotdigital form builder, and add it to your campaign using our Form Embed block.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/optinmonster.com\/docs\/how-to-connect-optinmonster-with-any-custom-html-form\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Get started adding a custom form to your campaign<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Automations<\/h2>\n\n\n\n<p>To send emails automatically to new leads you\u2019ll want to configure email automations within your Dotdigital account.<\/p>\n\n\n\n<p>The following guides from Dotdigital may be helpful to get started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dotdigital.com\/blog\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"nofollow noopener\">What is marketing automation?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dotdigital.com\/blog\/marketing-automation-how-to-start-automating-emails\/\" target=\"_blank\" rel=\"nofollow noopener\">Marketing automation: how to start automating emails<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\/articles\/212213998-Automated-and-triggered-campaigns-an-overview\" target=\"_blank\" rel=\"nofollow noopener\">Automated and triggered campaigns: an overview<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\/articles\/212212148-Create-test-and-send-an-email-campaign\" target=\"_blank\" rel=\"nofollow noopener\">Create, test, and send an email campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\/articles\/212214008-Create-a-triggered-campaign\" target=\"_blank\" rel=\"nofollow noopener\">Create a triggered campaign<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\/articles\/212213878-Getting-started-with-the-program-builder\" target=\"_blank\" rel=\"nofollow noopener\">Getting started with the program builder<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Testing<\/h2>\n\n\n\n<p>We strongly recommend you test the optin form before publishing your campaign to ensure it is working as you expect.<\/p>\n\n\n\n<p><em>Before you begin<strong>, please be aware of the following details when testing Dotdigital integrations:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Previously submitted or already subscribed leads<\/strong> may be treated differently by Dotdigital than new leads. For this reason, we recommend using a completely unique email address each time you test submit your campaign\u2019s form. You can use a free tool like <a href=\"https:\/\/temp-mail.io\/\" target=\"_blank\" rel=\"nofollow noopener\">TempMail.io<\/a>&nbsp;or learn how to&nbsp;<a href=\"https:\/\/medium.com\/@liamhammett\/make-infinite-gmail-addresses-for-one-inbox-ec7080de859d\" target=\"_blank\" rel=\"nofollow noopener\">create unlimited unique email addresses from a single Gmail account<\/a>.<\/li>\n\n\n\n<li><strong>If the lead is captured in Dotdigital but you do not receive any automated emails<\/strong> it indicates the integration from OptinMonster to Dotdigital is correct, and the issue is with the automated email configuration. Dotdigital controls email automation exclusively. If you require assistance in troubleshooting email automations we recommend <a href=\"https:\/\/support.dotdigital.com\/hc\/en-gb\" target=\"_blank\" rel=\"nofollow noopener\">reaching out to Dotdigital support directly<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Get started testing with the <strong>Live Site Inspector<\/strong> tool explained in our guide on <a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-test-mode\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to test an OptinMonster campaign<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spin-a-Wheel Support<\/h2>\n\n\n\n<p>If you are configuring a&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-gamified-spin-to-win-coupon-wheel-popup-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gamified spin-to-win campaign<\/a>, Spin-a-Wheel support is automatically enabled. This will pass the <strong>Coupon Label<\/strong>&nbsp;and&nbsp;<strong>Coupon Code<\/strong> to Dotdigital as custom fields with each lead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"opt-in\">Can I send leads to more than one Campaign?<\/h5>\n\n\n\n<p>Yes! See our&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/send-data-to-multiple-providers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Lead Sharing guide<\/a>&nbsp;to accomplish this.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"opt-in\">How do I configure single or double opt-in?<\/h5>\n\n\n\n<p>You can enable or disable double opt-in under the&nbsp;<strong>Lead Options<\/strong>&nbsp;section for the integration (step 5 above).<\/p>\n\n\n\n<p>Also, see our guide on <a href=\"https:\/\/optinmonster.com\/docs\/whats-the-difference-between-single-and-double-opt-in\/\" target=\"_blank\" rel=\"noopener\" title=\"\">single vs. double opt-in<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"phone\">Is it possible for me to add a phone field to my campaign?<\/h5>\n\n\n\n<p>Yes! You can add a phone field. Learn <a href=\"https:\/\/optinmonster.com\/docs\/capture-phone-numbers-with-optinmonster\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"How to Capture Phone Numbers with OptinMonster\">how to capture phone numbers with OptinMonster<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How quickly are leads sent to Dotdigital? Is there a delay?<\/h5>\n\n\n\n<p>There is no delay. Lead submissions are sent to Dotdigital in real time. OptinMonster will not perform the <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-actions-for-success-view-and-more\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Button Action<\/a> (like showing a success view or redirecting the user) until we get a confirmation that the submission was successfully received.<\/p>\n\n\n\n<div class=\"alert-box alert-blue\">\n<p class=\"alert-box-title\"><\/p>\n\n\n\n<p>Even if your campaign is integrated with multiple Email Service Providers (ESPs) at the same time, OptinMonster sends the lead data to all connected integrations simultaneously, without delay.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Why doesn\u2019t my conversion count match the number of leads in Dotdigital?<\/h5>\n\n\n\n<p>It is normal for these numbers to differ. There are some reasons for a discrepancy between the conversion count in OptinMonster and the lead count in Dotdigital:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Double Opt-In:<\/strong> If your email service is set to require <a href=\"https:\/\/optinmonster.com\/docs\/whats-the-difference-between-single-and-double-opt-in\/#DotDigital\" target=\"_blank\" rel=\"noopener\" title=\"\">double opt-in<\/a>, a user must first click a confirmation link in an email before they are officially added to your list. OptinMonster records a conversion as soon as the form is submitted, but Dotdigital won&#8217;t count them as a new lead until they confirm.<\/li>\n\n\n\n<li><strong>Existing Subscribers:<\/strong> OptinMonster records a conversion each time a form is successfully submitted, provided that<a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/\">&nbsp;<\/a><a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/#Form_Conversion\" target=\"_blank\" rel=\"noopener\" title=\"\">conversion tracking is enabled on the submit button<\/a>. However, if an existing subscriber fills out your form again, Dotdigital will likely not add them as a new lead, as their email is already on your list.<\/li>\n\n\n\n<li><strong>Conversion Tracking Enabled on Other Blocks:<\/strong> Conversions can be tracked on various elements, not just the form submission button. For example, if you have&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/#Image_Link_Conversion\" target=\"_blank\" rel=\"noreferrer noopener\">conversion tracking enabled on an image link<\/a>&nbsp;and a visitor selects it but does not fill out the form, OptinMonster will still count a conversion. This increases your conversion count without a lead being submitted.<\/li>\n\n\n\n<li><strong>Integration Failure:<\/strong> If the integration experiences a temporary issue, form submissions will still count as conversions. However, the lead data may not be sent to integration.<\/li>\n\n\n\n<li><strong>Lead Filtering:<\/strong> When a user signs up with a disposable email address or is flagged as suspicious, the campaign will still record a conversion (form submission), but your integration platform may reject or filter out the lead.<\/li>\n<\/ul>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Troubleshooting<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">The campaign is capturing leads but shows 0 conversions in analytics.<\/h5>\n\n\n\n<p>Confirm that conversion tracking is turned on for the submit button in your campaign. See our guide on <a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to Enable Conversion Tracking<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OptinMonster offers seamless integration with Dotdigital email marketing service. Connecting OptinMonster to your Dotdigital email list is very easy. In this article, you&#8217;ll learn how to connect Dotdigital with OptinMonster. Connect Dotdigital When you&nbsp;create a campaign&nbsp;in OptinMonster that you intend to collect leads with, you\u2019ll want to integrate with one or more services to send&nbsp;&hellip;<\/p>\n","protected":false},"author":4657,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[10],"documentation\/tags":[31399,31459,31411,31454,31416,31410,31946],"class_list":["post-163004","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-integrations"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/163004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/4657"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=163004"}],"version-history":[{"count":20,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/163004\/revisions"}],"predecessor-version":[{"id":206183,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/163004\/revisions\/206183"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=163004"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=163004"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=163004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}