{"id":163355,"date":"2023-02-09T03:40:28","date_gmt":"2023-02-09T08:40:28","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&p=163355"},"modified":"2025-07-19T08:35:44","modified_gmt":"2025-07-19T12:35:44","slug":"how-to-create-a-gamified-spin-to-win-coupon-wheel-popup-campaign","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-create-a-gamified-spin-to-win-coupon-wheel-popup-campaign\/","title":{"rendered":"How to Create a Gamified Spin-to-Win Coupon Wheel Popup Campaign"},"content":{"rendered":"\n

OptinMonster makes it easy to create a spin-to-win gamified popup for your eCommerce store, awarding discounts to visitors.<\/p>\n\n\n\n

In this article, you’ll learn how to create a gamified coupon wheel campaign.<\/p>\n\n\n\n

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Before you start<\/em><\/strong>, this feature requires a Growth subscription<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Creating Gamified Campaign<\/h2>\n\n\n\n

To create a gamified coupon wheel campaign, follow these steps:<\/p>\n\n\n\n

    \n
  1. From the Campaigns<\/a> screen, select the Create New Campaign<\/strong> button.
    \"Select<\/li>\n\n\n\n
  2. From the modal, select Templates<\/strong> as the type of campaign you\u2019d like to create.
    \"Select<\/li>\n\n\n\n
  3. On the next screen, choose Gamified<\/strong> as the campaign type to view available templates.
    \"Select<\/li>\n\n\n\n
  4. You can filter, sort, and search from available Gamified campaign templates.
    \"Filter<\/li>\n\n\n\n
  5. Hover over any template in the list to Preview<\/strong> it or Use Template <\/strong>to select it and open the campaign builder.
    \"Template<\/li>\n\n\n\n
  6. Once you’ve selected a campaign, you’ll be prompted to give it a name and assign it to a site in your account.
    Select the Start Building<\/strong> button to create the campaign and open it in the builder to customize.
    \"Begin<\/li>\n\n\n\n
  7. You can now configure and customize your campaign in the builder, be sure to Save<\/strong> the changes as you work.
    Just getting started?     Follow our guide here<\/a> to customize your campaign, or join a demo<\/a>!<\/li>\n<\/ol>\n\n\n\n

    Editing Wheel Sections<\/h2>\n\n\n\n

    To edit wheel sections in OptinMonster wheel campaigns, you can follow these steps:<\/p>\n\n\n\n

      \n
    1. Click on the “Wheel” block in the campaign builder to access the wheel editor and click on ‘Customize Wheel Section’ button from the right sidebar.
      \"\"<\/li>\n\n\n\n
    2. Make changes in the ‘Edit Wheel Sections’ screen as needed.
      You will see that you have multiple choices available to you, which you can adjust. These include:Can Win<\/strong> – This allows you to deactivate options that cannot be won, which is helpful if you have a product that has recently run out of stock and you need to substitute it. You can also turn off options such as “spin again” or “not this time” to ensure that all your participants win a prize.
      Win Chance<\/strong> – This displays the probability of your customer winning a specific prize based on the number of winning options available.
      Label<\/strong> – This refers to the name of the prize that will appear on your spinning wheel.
      Coupon Code<\/strong> – This is the coupon code the user will receive once they win a particular prize.\"\"<\/li>\n\n\n\n
    3. Once done, be sure to Save<\/strong> the campaign changes.<\/li>\n<\/ol>\n\n\n\n

      Changing to an Inline Campaign<\/h2>\n\n\n\n

      Want to add a fun spin-to-win wheel directly into your page’s content? You totally can! This is a fantastic way to grab your visitor’s attention and can really help boost your conversions.<\/p>\n\n\n\n

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      1. From the bottom toolbar, click the edit icon <\/strong>next to the campaign name.
        \"Clicking
        <\/figure><\/li>\n\n\n\n
      2. A popup window will open. Here, find and select the Campaign Type<\/strong> dropdown field.
        \"The
        <\/figure><\/li>\n\n\n\n
      3. From the list of options, choose Inline<\/strong>.
        \"Choosing
        <\/figure><\/li>\n\n\n\n
      4. Once you’ve made your selection, select the Apply<\/strong> button to confirm the change.
        \"Clicking<\/li>\n\n\n\n
      5. You’ll see the campaign preview in the builder change to reflect the new Inline format. Now your gamified wheel is ready to be placed directly in your site’s content!
        \"Campaign<\/li>\n<\/ol>\n\n\n\n

        Alright, now you’ve got a fun little campaign with a spinning wheel built right in. You can tweak the wheel sections however you like. But the cool part is, you can also treat it like a regular Inline campaign<\/a>, which means you can pop it right into the middle of your page content, like it\u2019s part of the page itself.<\/p>\n\n\n\n

        Learn more about how to embed Inline campaign into your page<\/a><\/p>\n\n\n\n

        FAQs<\/h2>\n\n\n\n
        How can I create a spin-to-win campaign without capturing the email address?<\/h5>\n\n\n\n

        The default configuration will require an email address be captured to spin the wheel in your gamified campaign. To spin the wheel without capturing any lead data, follow these steps:<\/p>\n\n\n\n

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        1. In the campaign builder, navigate to the Integrations view and confirm there are no Integrations present. If there are any, delete those now.
          \"Delete<\/li>\n\n\n\n
        2. Next, return to the Design view of the campaign builder and select the email field in your design to edit it.<\/li>\n\n\n\n
        3. Toggle the eye icon<\/strong> option off, so the field will be hidden.
          \"Hide<\/li>\n\n\n\n
        4. Next, add a dummy email address in the Default Value field.\n
            \n
          1. We Recommend:<\/strong> you use the following sample email address with the Smart Tag<\/a> {{visit_timestamp}}<\/code>, like this: youremail{{visit_timestamp}}@dummy.com<\/code>
            By using a Smart Tag to capture the unique timestamp for each entry you’ll receive an entry for each submission indicating which coupon code was won, if you would like to know how often each coupon has been awarded.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
          2. When you’re finished, Save<\/strong> the campaign.<\/li>\n\n\n\n
          3. The wheel will now spin when the button is selected without requiring the visitor enter their email address.<\/li>\n<\/ol>\n\n\n\n
            Can I use a Custom HTML integration to spin the wheel?<\/h5>\n\n\n\n

            No, at this time, the campaign’s wheel can only be triggered to spin when using one of our native Integrations<\/a>.<\/p>\n\n\n\n

            Is the winning Coupon Code sent to my Email Service Provider?<\/h5>\n\n\n\n

            The winning coupon code is sent along with the lead data to the following platforms when using our native integration:<\/p>\n\n\n\n