{"id":168655,"date":"2023-02-02T07:30:18","date_gmt":"2023-02-02T12:30:18","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=168655"},"modified":"2025-08-06T11:12:01","modified_gmt":"2025-08-06T15:12:01","slug":"how-to-enable-conversion-tracking","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/","title":{"rendered":"How to Enable Conversion Tracking"},"content":{"rendered":"\n<p>OptinMonster makes it easy to enable conversion tracking so you can control which element in each campaign is counted as a conversion.<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to enable conversion tracking for individual elements in your campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before You Start<\/h2>\n\n\n\n<p>Here are some things to know before you begin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This article covers only native elements available in the campaign builder. We also provide the following guides related to conversion tracking you may find useful:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversions-when-using-a-custom-html-form\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to Track Conversions when Using a Custom HTML Form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversion-events-in-an-iframe\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to Track Conversion Events in an iFrame<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>If multiple elements in a single campaign have conversion tracking enabled:\n<ul class=\"wp-block-list\">\n<li>only the first element selected is counted as a conversion; and<\/li>\n\n\n\n<li>all conversions are grouped into a single count, it is not possible to identify a specific count on each separate element that has conversion tracking enabled.<\/li>\n\n\n\n<li><strong>As an alternative<\/strong>: we recommend tracking campaign interactions <a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"using our Google Analytics integration\">using our Google Analytics integration<\/a>. This will allow you to identify unique interactions with specific elements in your campaign.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Form Conversion<\/h2>\n\n\n\n<p>To enable conversion tracking on the optin fields block in your campaign, to track a conversion when the form is successfully submitted, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Design view of the campaign builder, select the submit button in the optin fields block to open the editing panel in the left sidebar.<br><img decoding=\"async\" width=\"850\" height=\"557\" class=\"wp-image-203169\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button.png\" alt=\"Form Button\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button.png 2504w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-300x197.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1024x671.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-768x504.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1536x1007.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-2048x1343.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>In the left sidebar panel, enable the&nbsp;<strong>Conversion tracking?<\/strong> option.<br><img decoding=\"async\" width=\"850\" height=\"556\" class=\"wp-image-203170\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking.png\" alt=\"Enable Conversion Tracking\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking.png 2502w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking-300x196.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking-1024x670.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking-768x503.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking-1536x1006.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionTracking-2048x1341.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished,&nbsp;<strong>Save<\/strong> the campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Button Conversion<\/h2>\n\n\n\n<p>To enable conversion tracking on the button block in your campaign, to track a conversion when the button is selected, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Design view of the campaign builder, select the button block to open the editing panel in the left sidebar.<br><img decoding=\"async\" width=\"850\" height=\"568\" class=\"wp-image-203171\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1.png\" alt=\"Campaign Button\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1.png 2450w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1-300x201.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1-1024x685.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1-768x513.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1-1536x1027.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/button-1-2048x1369.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>In the left sidebar panel, enable the&nbsp;<strong>Conversion tracking?<\/strong> option.<br><img decoding=\"async\" width=\"850\" height=\"562\" class=\"wp-image-203172\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion.png\" alt=\"Enable conversion tracking for button\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion.png 2480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion-300x198.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion-1024x677.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion-768x508.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion-1536x1016.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/buttonConversion-2048x1354.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished,&nbsp;<strong>Save<\/strong> the campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Text Link Conversion<\/h2>\n\n\n\n<p>To enable conversion tracking on a text link in your campaign, to track a conversion when the link is selected, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Design view of the campaign builder, select and highlight the text you would like to link.<\/li>\n\n\n\n<li>In the text edit toolbar that appears, select the link icon.<br><img decoding=\"async\" width=\"850\" height=\"531\" class=\"wp-image-203173\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon.png\" alt=\"Link Icon\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon.png 2630w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon-300x187.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon-1024x639.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon-768x479.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon-1536x959.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/linkIcon-2048x1279.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>In the text link modal, enable the&nbsp;<strong>Conversion Tracking <\/strong>option.<br><img decoding=\"async\" width=\"850\" height=\"566\" class=\"wp-image-203174\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink.png\" alt=\"Enable conversion tracking for link\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink.png 2462w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink-300x200.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink-1024x681.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink-768x511.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink-1536x1022.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversionLink-2048x1363.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished,&nbsp;<strong>Save<\/strong> the campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Image Link Conversion<\/h2>\n\n\n\n<p>To enable conversion tracking on an image link in your campaign, to track a conversion when the image is selected, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In the Design view of the campaign builder, select the image block to open the editing panel in the left sidebar.<br><img decoding=\"async\" width=\"850\" height=\"566\" class=\"wp-image-203175\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image.png\" alt=\"Select Image\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image.png 2464w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image-300x200.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image-1024x682.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image-768x512.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image-1536x1024.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/image-2048x1365.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>In the left sidebar panel, ensure the link URL is added and click the settings icon.<br><img decoding=\"async\" width=\"850\" height=\"520\" class=\"wp-image-203176\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink.png\" alt=\"Select Settings icon next to url link insertion \" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink.png 2478w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink-300x184.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink-1024x626.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink-768x470.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink-1536x940.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/settingIconLink-2048x1253.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>Enable the&nbsp;<strong>Conversion Tracking <\/strong>option.<br><img decoding=\"async\" width=\"850\" height=\"513\" class=\"wp-image-203177\" style=\"width: 850px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion.png\" alt=\"Enable conversion tracking on image\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion.png 2514w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion-300x181.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion-1024x617.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion-768x463.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion-1536x926.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/imageConversion-2048x1235.png 2048w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/li>\n\n\n\n<li>When you&#8217;re finished,&nbsp;<strong>Save<\/strong> the campaign.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Countdown Timer Conversion<\/h2>\n\n\n\n<p>To enable conversion tracking on a countdown timer when a specific action is done when it ends, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Select the action of your choice on the countdown timer.<br><img decoding=\"async\" width=\"800\" height=\"506\" class=\"alignnone size-large wp-image-175966\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Editing-Popup-Campaign-OptinMonster-App-2023-02-02-at-5.57.04-PM-1024x648.png\" alt=\"countdown action\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Editing-Popup-Campaign-OptinMonster-App-2023-02-02-at-5.57.04-PM-1024x648.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Editing-Popup-Campaign-OptinMonster-App-2023-02-02-at-5.57.04-PM-300x190.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Editing-Popup-Campaign-OptinMonster-App-2023-02-02-at-5.57.04-PM-768x486.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Editing-Popup-Campaign-OptinMonster-App-2023-02-02-at-5.57.04-PM.png 1064w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>In the left panel below the countdown action, enable conversion tracking for that particular action<br><img decoding=\"async\" width=\"800\" height=\"519\" class=\"alignnone size-large wp-image-175967\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversion-tracking-countdown-1024x664.png\" alt=\"conversion tracking countdown\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversion-tracking-countdown-1024x664.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversion-tracking-countdown-300x195.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversion-tracking-countdown-768x498.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/conversion-tracking-countdown.png 1042w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Can I enable conversion tracking on multiple elements in a single campaign?<\/h5>\n\n\n\n<p>We recommend you enable conversion tracking only on the single-most important element or final step of your campaign, that when interacted with best indicates your campaign has accomplished its specific goal.<\/p>\n\n\n\n<p>You can identify how visitors are interacting with all other elements in your campaign using the OM Campaign Interaction event when <a href=\"https:\/\/optinmonster.com\/docs\/how-to-view-optinmonster-reports-on-google-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"How to View OptinMonster Reports in Google Analytics\">running reports in Google Analytics<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The Conversion Tracking option isn&#8217;t available for my image block, why not?<\/h5>\n\n\n\n<p>Be sure you&#8217;ve entered the URL into the&nbsp;<strong>Link<\/strong> field. If that field is empty, no link is actively applied to the image and the additional link options will not appear.<\/p>\n\n\n\n<p>Once you&#8217;ve entered a valid URL into the Link field this option will be available.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">I added my custom HTML form, but the &#8220;Conversion Tracking&#8221; toggle is not visible on the action elements. How can I enable conversion tracking?<\/h5>\n\n\n\n<p>Currently, native elements in the campaign builder include the &#8220;Conversion Tracking&#8221; toggle. To enable conversion tracking for custom HTML elements, please refer to the following articles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversions-when-using-a-custom-html-form\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to Track Conversions when Using a Custom HTML Form<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversion-events-in-an-iframe\/\" target=\"_blank\" rel=\"noopener\" title=\"\">How to Track Conversion Events in an iFrame<\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>OptinMonster makes it easy to enable conversion tracking so you can control which element in each campaign is counted as a conversion. In this article, you&#8217;ll learn how to enable conversion tracking for individual elements in your campaign. Before You Start Here are some things to know before you begin: Form Conversion To enable conversion&nbsp;&hellip;<\/p>\n","protected":false},"author":7338,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[10,31818],"documentation\/tags":[31407,31399,31421,31409,31408,31411],"class_list":["post-168655","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-integrations","categories-performance"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/168655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/7338"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=168655"}],"version-history":[{"count":16,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/168655\/revisions"}],"predecessor-version":[{"id":203225,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/168655\/revisions\/203225"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=168655"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=168655"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=168655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}