{"id":175932,"date":"2023-02-06T09:01:56","date_gmt":"2023-02-06T14:01:56","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=175932"},"modified":"2025-08-16T13:48:27","modified_gmt":"2025-08-16T17:48:27","slug":"how-to-view-campaign-analytics-optinmonster","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-view-campaign-analytics-optinmonster\/","title":{"rendered":"How to View Campaign Analytics in OptinMonster"},"content":{"rendered":"\n<p>OptinMonster&#8217;s native Analytics provide valuable insights into the performance of your campaigns. By using the tracking, reporting, and filtering options available, you can get a complete picture of how your campaigns are performing and make informed decisions to improve their effectiveness.<\/p>\n\n\n\n<p>In this article, you\u2019ll learn how to view OptinMonster campaign events in native Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before You Start<\/h2>\n\n\n\n<p>Here are some things to know before you begin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This article assumes you&#8217;ve already <a href=\"https:\/\/optinmonster.com\/docs\/creating-your-first-optin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">created a campaign in your OptinMonster account<\/a>.<\/li>\n\n\n\n<li>This article assumes you&#8217;ve <a href=\"https:\/\/optinmonster.com\/docs\/how-to-enable-conversion-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">enabled conversion tracking on your campaign.<\/a><\/li>\n\n\n\n<li>Note that all data is updated periodically and may not reflect real-time changes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Analytics Data on the Campaigns Screen<\/h2>\n\n\n\n<p>When you first log in and go to your <strong>Campaigns<\/strong> dashboard, you&#8217;ll see a list of all the campaigns you&#8217;ve created. This screen gives you a quick, at-a-glance look at how each one has been doing over the last 30 days.<br><img decoding=\"async\" width=\"800\" height=\"469\" class=\"wp-image-206677\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen.png\" alt=\"data_on_campaigns_screen\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen.png 2080w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen-300x176.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen-1024x601.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen-768x450.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen-1536x901.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/data_on_campaigns_screen-2048x1201.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n\n\n<p>Here&#8217;s a quick rundown of what each column means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visitors (Impressions):<\/strong> The total number of times your campaign was displayed to visitors.<\/li>\n\n\n\n<li><strong>Conversions:<\/strong> The number of times visitors completed a desired action, such as submitting their email address through the campaign or clicking a button that redirects them to a specific URL.<\/li>\n\n\n\n<li><strong>CR% (Conversion Rate):<\/strong> The percentage of visitors who converted, calculated by dividing the number of conversions by the total impressions\/visitors.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> If <a href=\"https:\/\/optinmonster.com\/docs\/revenue-attribution\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Revenue Attribution<\/a> is enabled, this column shows the total revenue generated by the campaign.<\/li>\n<\/ul>\n\n\n\n<p>You might also see a little on fire icon next to some campaigns. This is our way of highlighting campaigns that are performing exceptionally well! It appears when a campaign has a great conversion rate and has reached at least 100 visitors or 20 conversions. It&#8217;s a fun sign that you&#8217;re on the right track!<br><img decoding=\"async\" width=\"800\" height=\"808\" class=\"wp-image-206678\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/fire_icon_on_campaigns.png\" alt=\"fire_icon_on_campaigns\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/fire_icon_on_campaigns.png 1200w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/fire_icon_on_campaigns-297x300.png 297w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/fire_icon_on_campaigns-1014x1024.png 1014w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/fire_icon_on_campaigns-768x776.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specific Campaign Report<\/h2>\n\n\n\n<p>When you&nbsp;<a href=\"https:\/\/optinmonster.com\/docs\/creating-your-first-optin\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create a campaign<\/a> in OptinMonster that you intend to track the detailed performance of, the campaign will be integrated with our native Analytics by default.<\/p>\n\n\n\n<p>To view campaign event details in OptinMonster&#8217;s Analytics, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Login to your <a href=\"https:\/\/app.optinmonster.com\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster account<\/a>.<\/li>\n\n\n\n<li>Once logged in, select the campaign of your choice.<\/li>\n\n\n\n<li>Click the &#8216;Analytics&#8217; button for your campaign to open that particular campaign&#8217;s Analytics report.<br><img decoding=\"async\" width=\"800\" height=\"345\" class=\"alignnone size-large wp-image-175935\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-02-at-1.13.05-PM-1024x441.png\" alt=\"OptinMonster Campaign Dashboard\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-02-at-1.13.05-PM-1024x441.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-02-at-1.13.05-PM-300x129.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-02-at-1.13.05-PM-768x331.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-02-at-1.13.05-PM.png 1130w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Data on the Analytics page can be filtered by date using some preset options or picking a specific date range. You can also sort the Highest Page Conversions by the number of Visitors or Conversion Rate %.<br><img decoding=\"async\" width=\"800\" height=\"478\" class=\"alignnone size-large wp-image-175938\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-1.53.06-PM-1024x612.png\" alt=\"optinmonster native analytics screen\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-1.53.06-PM-1024x612.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-1.53.06-PM-300x179.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-1.53.06-PM-768x459.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-1.53.06-PM.png 1214w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br><img decoding=\"async\" width=\"800\" height=\"467\" class=\"alignnone size-large wp-image-175939\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-2.01.32-PM-1024x598.png\" alt=\"optinmonster native analytics screen filter\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-2.01.32-PM-1024x598.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-2.01.32-PM-300x175.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-2.01.32-PM-768x449.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/View-Campaign-Analytics-for-Quiz-Popup-OptinMonster-App-2023-02-02-at-2.01.32-PM.png 1279w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<p><strong>Note<\/strong>: If you have <a href=\"https:\/\/optinmonster.com\/docs\/revenue-attribution\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Revenue Attribution<\/a> enabled on your account, you&#8217;ll also see a graph showing your <a href=\"https:\/\/optinmonster.com\/docs\/revenue-attribution\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Revenue Attribution<\/a> metrics for the time period you&#8217;ve selected. This is a super helpful way to see the direct financial impact of your campaign!<br><img decoding=\"async\" width=\"800\" height=\"480\" class=\"wp-image-206679\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics.png\" alt=\"revenue-attribution-metrics\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics.png 1636w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics-300x180.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics-1024x615.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics-768x461.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/revenue-attribution-metrics-1536x922.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Account Dashboard Reports<\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/app.optinmonster.com\/account\/dashboard\" target=\"_blank\" rel=\"noopener\" title=\"\">Account Dashboard<\/a><\/strong> provides an overview of your campaign&#8217;s performance, including key metrics such as impressions, conversions, and conversion rates. You can view the overall performance for your campaigns or filter by date range to see performance over time.<\/p>\n\n\n\n<p>Select the <strong>Dashboard<\/strong> link from the top menu of the OptinMonster App:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"850\" height=\"642\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/10\/account-dashboard.jpg\" alt=\"Navigate to the Account Dashboard in OptinMonster to view overall campaign performance data.\" class=\"wp-image-204159\" style=\"width:850px\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/10\/account-dashboard.jpg 850w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/10\/account-dashboard-300x227.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/10\/account-dashboard-768x580.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>Choose from Revenue*, Conversions, Top Campaigns, or Top Pages reports. You can also filter the reports by site and date range.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"850\" height=\"475\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/dashboard-filters.jpg\" alt=\"View specific reports and filter by site and date range.\" class=\"wp-image-204169\" style=\"width:850px\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/dashboard-filters.jpg 850w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/dashboard-filters-300x168.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/dashboard-filters-768x429.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p class=\"is-style-arrow-link\"><a href=\"https:\/\/optinmonster.com\/docs\/revenue-attribution\/\" target=\"_blank\" rel=\"noopener\" title=\"*If Revenue Attribution is enabled for your account\">*If Revenue Attribution is enabled for your account<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>How can I run more details Analytics reports for my OptinMonster campaigns?<\/strong><\/h5>\n\n\n\n<p>You can connect your campaigns to Google Analytics and run more advanced Analytics reports directly from your Google Analytics account.<\/p>\n\n\n\n<p class=\"is-style-arrow-link\"><a href=\"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Learn how to connect OptinMonster with Google Analytics<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>What&#8217;s a reasonable average conversion rate?<\/strong><\/h5>\n\n\n\n<p>An excellent average conversion rate depends on various factors, including industry, target audience, and campaign type. Typically, a 1-3% conversion rate is considered good, but this can vary significantly based on your specific circumstances.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>What causes the on-fire icon to appear?<\/strong><\/h5>\n\n\n\n<p>The <strong>on fire<\/strong> icon appears when an OptinMonster campaign performs above average AND has at least 100 impressions or 20 conversions. This icon is displayed in the <a href=\"https:\/\/app.optinmonster.com\/campaigns\" target=\"_blank\" rel=\"noopener\" title=\"Campaigns\">Campaigns<\/a> screen to indicate a campaign performing exceptionally well.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-06-at-7.28.15-PM-1024x518.png\" alt=\"On fire campaigns are those performing exceptionally well.\" class=\"wp-image-176043\" style=\"width:850px\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-06-at-7.28.15-PM-1024x518.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-06-at-7.28.15-PM-300x152.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-06-at-7.28.15-PM-768x388.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/Campaign-Dashboard-OptinMonster-App-2023-02-06-at-7.28.15-PM.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>What is the earliest date the analytics can be filtered to?<\/strong><\/h5>\n\n\n\n<p>The earliest filter date is the date the campaign was created. This means you cannot filter data before the campaign was created in your OptinMonster account.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>How do I track conversions while using an embed form block?<\/strong><\/h5>\n\n\n\n<p>Follow our guide for <a href=\"https:\/\/optinmonster.com\/docs\/how-to-track-conversions-when-using-a-custom-html-form\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tracking conversions using an embed form block<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>OptinMonster&#8217;s native Analytics provide valuable insights into the performance of your campaigns. By using the tracking, reporting, and filtering options available, you can get a complete picture of how your campaigns are performing and make informed decisions to improve their effectiveness. In this article, you\u2019ll learn how to view OptinMonster campaign events in native Analytics.&nbsp;&hellip;<\/p>\n","protected":false},"author":7338,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[31818],"documentation\/tags":[31452,31499,31417,31497,31397,31411],"class_list":["post-175932","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-performance"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/175932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/7338"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=175932"}],"version-history":[{"count":12,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/175932\/revisions"}],"predecessor-version":[{"id":206693,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/175932\/revisions\/206693"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=175932"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=175932"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=175932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}