{"id":180617,"date":"2023-07-12T09:50:19","date_gmt":"2023-07-12T13:50:19","guid":{"rendered":"https:\/\/optinmonster.com\/?p=180617&#038;preview=true&#038;preview_id=180617"},"modified":"2023-07-11T11:44:58","modified_gmt":"2023-07-11T15:44:58","slug":"announcement-improved-display-rules-to-convert-more-website-visitors","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/announcement-improved-display-rules-to-convert-more-website-visitors\/","title":{"rendered":"[Announcement] Improved Display Rules to Convert More Website Visitors"},"content":{"rendered":"<p>Converting website visitors is not as easy as it used to be.<\/p>\n<p>A few years ago, a simple page with a \u201cbuy now\u201d button would convert.<\/p>\n<p>Nowadays, users are much more sophisticated\u2026 and unless you have a vital product they need with extreme urgency \u2013 you need to put a bit more effort into planning and implementing your conversion strategy.<\/p>\n<p>You need to be more specific, personal, and aware.<\/p>\n<p>You need to understand the process your prospect goes through, and you need to meet them where they\u2019re at, instead of trying to forcefully move them to a different phase of their buyer journey.<\/p>\n<p>And doing this requires better tools.<\/p>\n<p>You need to be able to implement complex strategies without friction, and without relying on multiple software and a team of developers on your payroll.<\/p>\n<p>So, as always, we came up with a solution.<\/p>\n<p>A solution that is a direct representation of our core values \u2013 we labor for simplicity, we fight for our customer&#8217;s success, and we pay attention to the details.<\/p>\n<h3>We made Display Rules better for YOU!<\/h3>\n<p><iframe title=\"OptinMonster&#039;s Display Rules: Targeting Your Marketing Campaigns with Precision\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YxKCWVbqEGk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><center><a class=\"button button-green text-center\" style=\"background-color: #659a17 !important;\" title=\"Grow your Newsletter Subscriber List!\" href=\"https:\/\/optinmonster.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Increase Conversions with OptinMonster&#8217;s Improved Display Rules!<\/a><\/center>&nbsp;<\/p>\n<p>Knowing how to use Display Rules is what makes the difference between low conversions and high conversions.<\/p>\n<p>It&#8217;s the secret sauce to getting your website visitors engaged and interested in what you have to offer.<\/p>\n<p>Simply put, Display Rules help you control where and how your campaign appears to visitors. The more specific you can be with this, the higher the chance of success.<\/p>\n<p>Why?<\/p>\n<p>Because not all visitors are the same, so it doesn&#8217;t make sense to show the same campaign to all of them, in the same place, at the same time.<\/p>\n<p>You need to plan based on:<\/p>\n<ul>\n<li><em>Where the visitor is coming from<\/em><\/li>\n<li><em>Who the visitor is<\/em><\/li>\n<li><em>What page they land on<\/em><\/li>\n<li><em>What kind of action it would make the most sense for them to take on that specific page<\/em><\/li>\n<\/ul>\n<p>\u274c Selling cooking courses on a page about shoes would be a waste of traffic.<\/p>\n<p>\u274c Showing a popup that promotes a blog post on the checkout page would be a waste of traffic too.<\/p>\n<p>As you can see, it&#8217;s as much about what NOT to show, as it is about what to show.<\/p>\n<p style=\"text-align: center;\"><strong>Because Display Rules are so important, we improved them for you.<\/strong><\/p>\n<p>We pay attention to where our customers experience friction when using OptinMonster, and by doing this we realized Display Rules needed a revamp.<\/p>\n<p>We want you to have a clear, simple, and efficient experience that leads to more conversions for your business.<\/p>\n<p>Now you can create and implement Display Rules in your campaign much easier, without confusion.<\/p>\n<p>Let&#8217;s go through some of the changes.<\/p>\n<h3>New Efficient Setup<\/h3>\n<p>Up until now, configuring your Display Rules was not the most straightforward experience.<\/p>\n<p>However, we create a new efficient setup that is nicer to look at, and easier to go through.<\/p>\n<p>Here&#8217;s what&#8217;s different:<\/p>\n<ul>\n<li><em>You now have the ability to choose what campaign view you want to show directly in the conditions tab.\u00a0<\/em><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180657 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/select-view-display-rules-1024x311.png\" alt=\"\" width=\"800\" height=\"243\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/select-view-display-rules-1024x311.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/select-view-display-rules-300x91.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/select-view-display-rules-768x233.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/select-view-display-rules.png 1433w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><em>We made it very easy for you to switch entire groups of rule from the ALL condition, to the Any One condition.<\/em><\/li>\n<\/ul>\n<p>When you select the ALL condition, your campaign will only show when ALL of the rules are met.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180658 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/all-condition-display-rules-1024x317.png\" alt=\"\" width=\"800\" height=\"248\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/all-condition-display-rules-1024x317.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/all-condition-display-rules-300x93.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/all-condition-display-rules-768x238.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/all-condition-display-rules.png 1334w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>When you select the Any One condition, your campaign will show when any one of the rules are met.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180649 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/any-one-condition-display-rules-1024x315.png\" alt=\"\" width=\"800\" height=\"246\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/any-one-condition-display-rules-1024x315.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/any-one-condition-display-rules-300x92.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/any-one-condition-display-rules-768x236.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/any-one-condition-display-rules.png 1346w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li>You are able to easily add multiple values of the same condition without adding the entire rule again and again.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180648 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/add-new-value-display-rules-1024x326.png\" alt=\"\" width=\"800\" height=\"255\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/add-new-value-display-rules-1024x326.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/add-new-value-display-rules-300x96.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/add-new-value-display-rules-768x245.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/add-new-value-display-rules.png 1366w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li>We better surfaced features and settings in the Actions tab. Features that were previously hard to discover, and that can help increase the effectiveness of your campaigns.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180651 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-options-display-rules-1024x352.png\" alt=\"\" width=\"800\" height=\"275\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-options-display-rules-1024x352.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-options-display-rules-300x103.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-options-display-rules-768x264.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-options-display-rules.png 1381w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depending on what type of campaign you&#8217;re creating, you will have different features to choose from in the Action tab.<\/p>\n<p>For example, if you create an Inline campaign, you will see options for Content Locking and Attention Activation, both features being unique to this type of campaign.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180647 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/action-tab-options-display-rules-1024x392.png\" alt=\"\" width=\"800\" height=\"306\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/action-tab-options-display-rules-1024x392.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/action-tab-options-display-rules-300x115.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/action-tab-options-display-rules-768x294.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/action-tab-options-display-rules.png 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>We moved the cookie settings in the Actions tab, so they&#8217;re part of the flow of publishing a campaign. Previously these settings were only accessible in the sidebar of the Design tab.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180652 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/cookie-settings-display-rules-1024x384.png\" alt=\"\" width=\"800\" height=\"300\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/cookie-settings-display-rules-1024x384.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/cookie-settings-display-rules-300x113.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/cookie-settings-display-rules-768x288.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/cookie-settings-display-rules.png 1396w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Find Additional Conversion Opportunities<\/h3>\n<p>OptinMonster offers a wide variety of Display Rules, and it&#8217;s not always easy to figure out what each rule does.<\/p>\n<p>And being humans, we have a tendency to stick to what we know and are used to&#8230; so you might find yourself using the same Display Rules over and over again, missing out on others that could boost your lead generation and sales.<\/p>\n<p>So, to help you create better campaigns, and find new conversion opportunities:<\/p>\n<ul>\n<li>We added inline documentation and videos for every rule and setting.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180650 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-documentation-display-rules-1024x305.png\" alt=\"\" width=\"800\" height=\"238\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-documentation-display-rules-1024x305.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-documentation-display-rules-300x89.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-documentation-display-rules-768x229.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/better-documentation-display-rules.png 1319w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>You just have to click on the &#8220;View documentation&#8221; button, or the video play button that&#8217;s right next to it, in order to get a clear and in-depth explanation of what the rule or the setting does, and how you can best use it to your business advantage.<\/p>\n<h4 style=\"text-align: center;\"><div class=\"alert alert-success\"><i class=\"fa fa-lg fa-check\" aria-hidden=\"true\"><\/i>&nbsp;&nbsp; <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/\" target=\"_blank\" rel=\"nofollow noopener\">Click Here to Learn How to Use Display Rules (Step by Step)<\/a><\/div><\/h4>\n<h3>Faster Testing<\/h3>\n<p>Testing is key when it comes to finding winner campaigns, and this applies to Display Rules as well.<\/p>\n<p>Let&#8217;s say you have a campaign with 4 rules, and you want to see how it performs with only 3 of the rules being active. Up until this point, in order to do this, you&#8217;d have to delete the 4th rule entirely.<\/p>\n<ul>\n<li>Now you have the ability to disable\/enable rules as you see fit.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180653 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/disable-rule-display-rules-1024x296.png\" alt=\"\" width=\"800\" height=\"231\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/disable-rule-display-rules-1024x296.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/disable-rule-display-rules-300x87.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/disable-rule-display-rules-768x222.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/disable-rule-display-rules.png 1339w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>You&#8217;re no longer forced to delete and recreate a rule if you want don&#8217;t want to use it as part of a test, or for any other reason you might have.<\/p>\n<p>Additionally, for the sake of making the campaign creation process faster&#8230;<\/p>\n<ul>\n<li>You have the ability to save an entire ruleset, and then use it again in other campaigns.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180656 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/save-ruleset-display-rules-1024x370.png\" alt=\"\" width=\"800\" height=\"289\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/save-ruleset-display-rules-1024x370.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/save-ruleset-display-rules-300x108.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/save-ruleset-display-rules-768x277.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/save-ruleset-display-rules.png 1431w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Previously, you&#8217;d have to start over from scratch each time you created a new campaign.<\/p>\n<h3>Simpler Display Rules Organization<\/h3>\n<p>Organizing your Display Rules got easier too.<\/p>\n<ul>\n<li>We added the ability to drag and drop conditions into any order or group that makes sense for your company<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180654 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/drag-drop-display-rules-1024x487.png\" alt=\"\" width=\"800\" height=\"380\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/drag-drop-display-rules-1024x487.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/drag-drop-display-rules-300x143.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/drag-drop-display-rules-768x365.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/drag-drop-display-rules.png 1369w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>We also added the ability to duplicate rules.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-180655 size-large\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/duplicate-rule-display-rules-1024x298.png\" alt=\"\" width=\"800\" height=\"233\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/duplicate-rule-display-rules-1024x298.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/duplicate-rule-display-rules-300x87.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/duplicate-rule-display-rules-768x224.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/duplicate-rule-display-rules.png 1394w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>You&#8217;re now in full control of how you organize your rules, groups, and rulesets.<\/p>\n<p>You can move rules around as you like, duplicate them, disable them, or delete them entirely.<\/p>\n<p>&#8211;<\/p>\n<p>We hope these Display Rules updates will make your OptinMonster experience smoother. It&#8217;s a pleasure to do work that has a direct positive impact on you, and your success.<\/p>\n<p>Giving you the tools you need to generate leads, make more sales, and grow your business is what we&#8217;re passionate about, and we&#8217;ll keep fighting to offer you a fair chance at competing and winning against the big guys in your industry.<\/p>\n<h3><strong>We care about YOUR SUCCESS, and making Display Rules better is only the beginning.\u00a0<\/strong><\/h3>\n<p>We&#8217;re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that&#8217;s updating existing solutions, or building new ones.<\/p>\n<p>We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.<\/p>\n<p>And more updates are in the process of coming out.<\/p>\n<p>So if you have a website that gets 15,000+ pageviews per month, you&#8217;re just one click away from getting a crazy good ROI.<\/p>\n<h3>Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!<\/h3>\n<p>We think OptinMonster is the #1 Lead Generation software on the planet. It&#8217;s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we&#8217;re so confident you&#8217;ll love OptinMonster, we&#8217;ll even build your first campaign for you for free!<\/p>\n<p>Plus, you get a 14-day money-back guarantee with your account. There&#8217;s absolutely nothing for you to lose in this scenario.<\/p>\n<p>Register for an OptinMonster account below!<\/p>\n<p><center><a class=\"button button-green text-center\" style=\"background-color: #659a17 !important;\" title=\"Grow your Newsletter Subscriber List!\" href=\"https:\/\/optinmonster.com\/pricing\/\">Get Started With OptinMonster Today!<\/a><\/center>&nbsp;<\/p>\n<p>As always, we&#8217;re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Converting website visitors is not as easy as it used to be. A few years ago, a simple page with a \u201cbuy now\u201d button would convert. Nowadays, users are much more sophisticated\u2026 and unless you have a vital product they need with extreme urgency \u2013 you need to put a bit more effort into planning&nbsp;&hellip;<\/p>\n","protected":false},"author":22617,"featured_media":180671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-180617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/180617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/22617"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=180617"}],"version-history":[{"count":31,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/180617\/revisions"}],"predecessor-version":[{"id":180665,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/180617\/revisions\/180665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/180671"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=180617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=180617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=180617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}