{"id":205409,"date":"2025-07-19T05:21:51","date_gmt":"2025-07-19T09:21:51","guid":{"rendered":"https:\/\/optinmonster.com\/?p=205409&#038;post_type=optinmonster_docs&#038;preview_id=205409"},"modified":"2025-07-19T08:04:23","modified_gmt":"2025-07-19T12:04:23","slug":"how-to-add-columns-block-to-your-campaign","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-add-columns-block-to-your-campaign\/","title":{"rendered":"How to Add Columns Block to Your OptinMonster Campaign"},"content":{"rendered":"\n<p>Are you looking to create a well-organized and visually appealing layout for your campaigns? The Columns Block is the key! Think of it as the skeleton of your campaign. It creates the structure that holds all of your other content, like text, images, and buttons.<\/p>\n\n\n\n<p>In this guide, we\u2019ll walk you through how to use the Columns Block to build and structure your campaign layout whether you&#8217;re starting from scratch or customizing a template.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build a Campaign Layout with Column Blocks<\/h2>\n\n\n\n<p>Every campaign is built using blocks, even those created from pre-designed templates. The best way to understand how blocks work is by starting with a blank canvas. This lets you see how column blocks form the foundational structure, or skeleton, of your campaign.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>From the&nbsp;<a href=\"https:\/\/app.optinmonster.com\/campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Campaigns<\/a>&nbsp;screen, select the&nbsp;<strong>Create New Campaign<\/strong>&nbsp;button.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a1_click_create_new_campaign_button.png\" alt=\"The OptinMonster dashboard with an arrow pointing to the Create New Campaign button.\"><\/li>\n\n\n\n<li>Next, a window will pop up asking for your campaign type. Let&#8217;s select <strong>Popup<\/strong>.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a3_select_popup_from_campaign_type_modal_during_creation.png\" alt=\"The campaign type selection modal with the Popup option highlighted.\"><br>*We&#8217;ll use a Popup campaign for this example, but the steps are the same for any <a href=\"https:\/\/optinmonster.com\/categories\/docs\/campaign-types\/\" title=\"\">campaign type<\/a>.<\/li>\n\n\n\n<li>Now, you&#8217;ll see Create New Campaign modal. Since we&#8217;re starting from scratch, choose the <strong><a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-custom-designs-in-optinmonster-with-canvas\/\" title=\"\">Canvas<\/a><\/strong> template.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a2_select_canvas_from_create_new_campaign_modal.png\" alt=\"The template selection screen with an arrow pointing to the Canvas template.\"><\/li>\n\n\n\n<li>Once you\u2019ve selected a template you\u2019ll be prompted to give it a name and assign it to a site in your account. Select the\u00a0<strong>Start Building<\/strong>\u00a0button to create the campaign and open it in the builder to customize.<br><img decoding=\"async\" width=\"800\" height=\"499\" class=\"wp-image-205410\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a4_name_campaign_and_select_domain_and-click_start_building-1.png\" alt=\"The modal for naming the campaign and selecting a website, with the Start Building button highlighted.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a4_name_campaign_and_select_domain_and-click_start_building-1.png 1202w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a4_name_campaign_and_select_domain_and-click_start_building-1-300x187.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a4_name_campaign_and_select_domain_and-click_start_building-1-1024x639.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a4_name_campaign_and_select_domain_and-click_start_building-1-768x479.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Your Canvas campaign will open in the campaign builder with two default elements; an <a href=\"https:\/\/optinmonster.com\/docs\/add-an-image-to-every-optin-type-and-theme\/\" title=\"\">Image Block<\/a> and a <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-a-text-block-to-your-optinmonster-campaign\/\" title=\"\">Text Block<\/a>.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a5_landed_on_design_view_with_default_image.png\" alt=\"The campaign builder showing a blank canvas with a default image block.\"><\/li>\n\n\n\n<li>Now, hover your mouse over the top right corner of the campaign, then click the trash can icon to delete it.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a6_click_to_delete_default_column.png\" alt=\"Hovering over the default block to reveal the delete (trash can) icon.\"><\/li>\n\n\n\n<li>Your campaign is now empty, showing a large <strong>+<\/strong> icon. Go ahead and click this to add your first block.<br><img decoding=\"async\" width=\"800\" height=\"456\" class=\"wp-image-205411\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a7_click__icon_start_adding_columns-1.png\" alt=\"An empty campaign canvas with a large plus icon in the center to add a new block.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a7_click__icon_start_adding_columns-1.png 1534w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a7_click__icon_start_adding_columns-1-300x171.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a7_click__icon_start_adding_columns-1-1024x584.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a7_click__icon_start_adding_columns-1-768x438.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Perfect! You&#8217;ve successfully added your first Columns Block.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a8_you_added_your_first_block.png\" alt=\"The campaign canvas after dragging a new Columns block into it.\"><\/li>\n\n\n\n<li>With your new Columns Block selected, you can look at the settings in the left sidebar. Under the <strong>Content<\/strong> tab, you can choose a layout with a different number of columns.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a9_in_the_left_sidebar_showing_content_tab_where_you_can_select_column_count.png\" alt=\"The left sidebar showing the Content tab for the Columns block, with options for column layouts.\"><\/li>\n\n\n\n<li>For this example, let&#8217;s click on the 2-column layout. You now have two columns displayed side by side.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a10_selecting_2_columns.png\" alt=\"The campaign canvas now showing a two-column layout.\"><\/li>\n\n\n\n<li>You can easily change the width of each column by dragging the slider under <strong>Column Widths<\/strong>.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a11_changing_columns_width_percenteages_in_the_left_siderbar.png\" alt=\"Adjusting the column widths using the slider in the left sidebar.\"><\/li>\n\n\n\n<li>To add a little breathing room between the columns, just adjust the <strong>Column Gap<\/strong> slider.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a12_adding_gap_between_columns_in_the_left_menu.png\" alt=\"Using the Column Gap slider in the left sidebar to add space between columns.\"><\/li>\n\n\n\n<li>To change the look of your columns, click on the <strong>Advanced<\/strong> tab. This is where you can style the entire row, like adding a background color or a border.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a13_advanced_tab_where_you_can_do_styling_for_columns_in_the_left_sidebar.png\" alt=\"The Advanced tab in the left sidebar, showing styling options for the entire Columns block.\"><\/li>\n\n\n\n<li>If you scroll down in the <strong>Advanced<\/strong> tab, you&#8217;ll see options to style each column by itself.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a14_scroll_down_in_advanced_tab_to_see_individual_columns_styling_in_the_left_bar.png\" alt=\"Scrolling down in the Advanced tab to reveal individual column styling settings.\"><\/li>\n\n\n\n<li>Click on a column name, like <strong>Column 1<\/strong>, to open up its specific styling settings. This lets you customize each column separately.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a15_showing_styling_for_individual_column.png\" alt=\"Styling options for an individual column, such as background color and padding.\"><\/li>\n\n\n\n<li>To build your layout, you can add more rows. Simply drag another <strong>Columns<\/strong> Block from the left sidebar onto your campaign.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a16_drag_columns_into_campaign.png\" alt=\"Dragging a second Columns block from the sidebar into the campaign design.\"><\/li>\n\n\n\n<li>You can place the new block above or below the existing one. Now you have two rows in your design!<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a17_showing_2_rows.png\" alt=\"The campaign canvas now showing two rows, each created with a Columns block.\"><\/li>\n\n\n\n<li>You can repeat this process to add as many rows as you need to create the perfect layout.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a18_after_adding_another_columns.png\" alt=\"A campaign layout with multiple Columns blocks creating several rows.\"><\/li>\n\n\n\n<li>Once your skeleton is ready, you can start adding content! For example, drag a <strong><a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-a-text-block-to-your-optinmonster-campaign\/\" title=\"\">Text Block<\/a><\/strong> from the sidebar and drop it into one of your columns. You can learn more about all available blocks by <a href=\"https:\/\/optinmonster.com\/docs\/a-complete-guide-to-choosing-the-right-block-for-your-campaign\/\" title=\"\">following our guide here<\/a>.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a19_drag_text_element_from_left_sidebar_into_any_block.png\" alt=\"Dragging a Text block from the sidebar and dropping it into a column.\"><\/li>\n\n\n\n<li>Well done! You&#8217;ve now learned how the Columns Block works behind the scenes to shape your campaign layout.<br>You can now fill your columns with any other blocks you need, like <a href=\"https:\/\/optinmonster.com\/docs\/add-an-image-to-every-optin-type-and-theme\/\" title=\"\">Image Block<\/a> or <a href=\"https:\/\/optinmonster.com\/docs\/how-to-add-optin-fields-to-your-optinmonster-campaign\/\" title=\"\">Optin Fields Block<\/a>, to complete your campaign. <br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/a20_you_can_now_drag_any_other_block_to_columns.png\" alt=\"A fully designed campaign showing various blocks placed within the column structure.\"><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Adding Columns Block to a Existing Campaign<\/h2>\n\n\n\n<p>What if you&#8217;re using one of our pre-built templates? No problem! Our templates are all built with Columns Blocks, and you can easily add more to customize the layout.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>From the&nbsp;<a href=\"https:\/\/app.optinmonster.com\/campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Campaigns screen<\/a>, locate the campaign you would like to edit.<\/li>\n\n\n\n<li>Next, select the&nbsp;<strong>edit icon<\/strong>&nbsp;next to the campaign to open it in the campaign builder.<br><img decoding=\"async\" width=\"800\" height=\"397\" class=\"wp-image-205418\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign.png\" alt=\"Edit campaign\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign.png 1585w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign-300x149.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign-1024x508.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign-768x381.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/edit_campaign-1536x762.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Next, find the <strong>Columns<\/strong> <strong>Block<\/strong> in the left sidebar and drag it into your campaign design where you want to add new columns.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/eedit_existing_campaign_to_add_block_01.png\" alt=\"An existing campaign built from a template, ready to be edited.\"><\/li>\n\n\n\n<li>After you drop the block, your new, empty row of columns will appear, ready for you to customize and fill with <a href=\"https:\/\/optinmonster.com\/docs\/a-complete-guide-to-choosing-the-right-block-for-your-campaign\/\" title=\"\">other blocks<\/a>.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/eedit_existing_campaign_after_block_added_02.png\" alt=\"The campaign template with a new, empty Columns block added to the design.\"><br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Deleting a Columns Block<\/h2>\n\n\n\n<p>Changed your mind about a layout? Deleting a Columns Block is simple and takes just a few clicks.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First, move your mouse over the Columns Block you want to get rid of. A blue toolbar will appear at the top right of the block. Click on the trash can icon in the toolbar.<br><img decoding=\"async\" width=\"800\" height=\"544\" class=\"wp-image-205412\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1.png\" alt=\"Hovering over a Columns block to show the blue toolbar with the delete icon.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1.png 1547w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1-300x204.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1-1024x696.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1-768x522.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dhover_over_to_delete_block_1-1-1536x1044.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>A small window will pop up to ask if you&#8217;re sure. Go ahead and click <strong>OK<\/strong> to permanently delete the block.<br><img decoding=\"async\" width=\"800\" height=\"585\" class=\"wp-image-205413\" style=\"width: 800px;\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/ddelete_column_modal_showing_clicking_on_Ok_to_delete_02-1.png\" alt=\"The confirmation modal asking if you want to delete the block, with the OK button highlighted.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/ddelete_column_modal_showing_clicking_on_Ok_to_delete_02-1.png 1200w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/ddelete_column_modal_showing_clicking_on_Ok_to_delete_02-1-300x220.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/ddelete_column_modal_showing_clicking_on_Ok_to_delete_02-1-1024x749.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/ddelete_column_modal_showing_clicking_on_Ok_to_delete_02-1-768x562.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>And that&#8217;s it! The block and all the content inside it will be removed from your campaign.<br><img decoding=\"async\" width=\"800\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2025\/07\/dafter_deleting_column_03.png\" alt=\"The campaign design after the Columns block has been successfully deleted.\"><br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">What&#8217;s the difference between a Columns Block and other blocks?<\/h5>\n\n\n\n<p>Think of the Columns Block as a container or a set of shelves. It doesn&#8217;t display anything on its own, but it creates the structure where you can place other blocks like Text, Images, and Buttons. Other blocks hold the actual content your visitors will see and interact with.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Can I add columns inside other columns?<\/h5>\n\n\n\n<p>No, you can&#8217;t nest Columns blocks inside each other. Columns are a top-level layout block and cant be nested.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">If I delete a column, will I lose the content that was inside it?<\/h5>\n\n\n\n<p>Yes, if you delete a column block, any content (like text, images, or buttons) that was placed directly inside that specific Columns Block will be deleted along with it. Always save your changes before making major structural changes.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Troubleshooting<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Why do my columns look strange or stacked on mobile devices?<\/h5>\n\n\n\n<p>Columns sometimes stack vertically on smaller screens to ensure readability. If they look strange, you might need to adjust their individual padding, margins, or the content within them to better suit the mobile layout. However, we strongly recommend creating separate <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-mobile-optin\/\" title=\"\">Mobile-Only<\/a> campaigns specifically for mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to create a well-organized and visually appealing layout for your campaigns? The Columns Block is the key! Think of it as the skeleton of your campaign. It creates the structure that holds all of your other content, like text, images, and buttons. In this guide, we\u2019ll walk you through how to use&nbsp;&hellip;<\/p>\n","protected":false},"author":23255,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[8],"documentation\/tags":[31399,32093,31409,31411],"class_list":["post-205409","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-getting-started"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/205409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/23255"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=205409"}],"version-history":[{"count":9,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/205409\/revisions"}],"predecessor-version":[{"id":205447,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/205409\/revisions\/205447"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=205409"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=205409"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=205409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}