{"id":32698,"date":"2023-03-17T12:05:39","date_gmt":"2023-03-17T16:05:39","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&p=32698"},"modified":"2025-08-02T16:22:35","modified_gmt":"2025-08-02T20:22:35","slug":"connect-optinmonster-hubspot","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/connect-optinmonster-hubspot\/","title":{"rendered":"How to Connect OptinMonster with HubSpot"},"content":{"rendered":"\n

OptinMonster offers seamless integration with HubSpot email marketing service. Connecting OptinMonster to your HubSpot email list is very easy.<\/p>\n\n\n\n

In this article, you’ll learn how to connect HubSpot with OptinMonster.<\/p>\n\n\n\n

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Before you start<\/em><\/strong>, this integration is available with a Pro and higher subscription<\/a>.
All subscription plans can add custom forms using the Form Embed block<\/a>.<\/p>\n\n\n\n

As a best practice, we recommend you also connect your campaigns to Monster Leads<\/a>\u00a0as a backup.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/p>\n\n\n\n

Adding a custom HubSpot form to your campaign? Follow our guide here<\/a><\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

Connect HubSpot<\/h2>\n\n\n\n

When you create a campaign<\/a> in OptinMonster that you intend to collect leads with you\u2019ll want to integrate with one or more services to send those leads to.<\/p>\n\n\n\n

To send leads to HubSpot, follow these steps:<\/p>\n\n\n\n

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  1. Navigate to the Integrations view in the campaign builder, search for and select HubSpot<\/strong>.

    \"Select<\/li>\n\n\n\n
  2. Next, select the Register HubSpot<\/strong> button at the top of the integration section to begin authorization.

    \"Register<\/li>\n\n\n\n
  3. A new window will open requesting you login to your HubSpot account. Once logged in, select the HubSpot Account you wish to connect with OptinMonster and click the Choose Account<\/strong> button to authorize the connection between OptinMonster and your HubSpot account.

    \"Connect<\/li>\n\n\n\n
  4. Return to the OptinMonster campaign builder, enter a HubSpot Account Name<\/strong> (*internal use only), then select the Connect to HubSpot<\/strong> button.

    \"After

    *The HubSpot Account Name can be anything that helps you identify the specific integration within OptinMonster. It\u2019s possible to add more than one HubSpot integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.<\/em><\/li>\n\n\n\n
  5. Required<\/strong>: Once the HubSpot integration has been connected select the HubSpot *List you wish to send leads to from the Email Provider Lists<\/strong> field.

    \"Choose

    *Only Static Lists will be available to choose from. Active Lists cannot be selected. If no Lists are available to select be sure you’ve created at least one Static List in your HubSpot account first     following this guide<\/a>.<\/em><\/li>\n\n\n\n
  6. Optional<\/strong>: You can also select an *Assigned Form<\/strong> to submit leads to.<\/li>\n<\/ol>\n\n\n\n
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    Required:<\/p>\n\n\n\n

    The Assigned Form you select must contain the same fields as your OptinMonster campaign. If there is a mismatch of fields the submission will fail and leads will not be captured in HubSpot.<\/p>\n\n\n\n

    <\/p>\n<\/div>\n\n\n\n

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    Important Details About Assigned Form<\/p>\n\n\n\n

    The Assigned Form you select must contain the same fields as your OptinMonster campaign<\/em>. If there is a mismatch of fields the submission will fail and leads will not be captured in HubSpot.

    Also, leads will only be submitted to the assigned form if the hubspotutk<\/code> cookie is set in the user’s browser. If the user has cookies blocked or disabled, they may not be submitted to the assigned form. Learn more about HubSpot Tracking Code     in this guide<\/a>.

    \"Assign<\/p>\n\n\n\n

    <\/p>\n<\/div>\n\n\n\n

    Assign Lead Source<\/h3>\n\n\n\n

    We automatically create and pass the custom field campaign_lead_source<\/code> which populates with OptinMonster when using our HubSpot integration.<\/p>\n\n\n\n

    To customize the lead source name,<\/strong> enable and configure Custom Branding<\/a> for your OptinMonster account. The Brand Name you set will then be passed as the lead source.<\/p>\n\n\n\n

    To show this field when viewing HubSpot contacts<\/strong>, you’ll need to make the field visible following this guide<\/a>.<\/p>\n\n\n\n

    Track Subscriber Events<\/h3>\n\n\n\n

    Your HubSpot event tracking code can be added to individual OptinMonster campaigns using one of these options:<\/p>\n\n\n\n