{"id":87435,"date":"2023-05-09T12:48:31","date_gmt":"2023-05-09T16:48:31","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&p=87435"},"modified":"2025-11-13T13:25:21","modified_gmt":"2025-11-13T18:25:21","slug":"how-optinmonster-uses-google-analytics-to-measure-conversion-analytics","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-optinmonster-uses-google-analytics-to-measure-conversion-analytics\/","title":{"rendered":"How to Integrate OptinMonster with Google Analytics"},"content":{"rendered":"\n

OptinMonster makes it easy to integrate your campaigns with Google Analytics for detailed reporting. View, filter and run detailed reports on campaign impressions and conversions using Google Analytics.<\/p>\n\n\n\n

In this article, you’ll learn how to connect Google Analytics with OptinMonster.<\/p>\n\n\n\n

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Before you start<\/em><\/strong>, this feature is available with a Pro and higher subscription<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Native Analytics:<\/p>\n\n\n\n

Google Analytics integration is optional.<\/p>\n\n\n\n

View native analytics for your campaigns in OptinMonster following this guide<\/a><\/p>\n<\/div>\n\n\n\n

Before you start<\/strong><\/em>, <\/em>you\u2019ll need to have an active Google Analytics account. Create your Google Analytics account<\/a>.<\/p>\n\n\n\n

Before you start<\/strong><\/em>, if you are not the owner of the Google Analytics account you are connecting to OptinMonster, you will need to be an Editor or Administrator level user<\/a>.<\/p>\n\n\n\n

Required: Custom Dimensions<\/h2>\n\n\n\n

Before you can run reports from your Google Analytics account, it is necessary to first create custom dimensions in Google Analytics for your GA4 Property. <\/p>\n\n\n\n

To create custom dimensions for your OptinMonster campaigns in Google Analytics, follow these steps:<\/p>\n\n\n\n

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  1. Sign into your Google Analytics account.<\/li>\n\n\n\n
  2. While viewing the Google Analytics property you wish to modify, click the gear icon in the lower left-hand corner. Then select the Data display > Custom definitions<\/strong> option.
    \"Navigate<\/li>\n\n\n\n
  3. In the Custom definitions<\/em> screen, select the Create custom dimension<\/strong> button.
    \"Create<\/li>\n\n\n\n
  4. You\u2019ll create three<\/strong> new Custom Dimensions: OM Campaign Name<\/strong>, OM Campaign ID<\/strong>, and OM Campaign Interaction<\/strong>. For each, set the Scope <\/strong>to Event, and enter the associated Event parameter <\/strong>as om_campaign_name<\/code>, om_campaign_id<\/code>, and om_campaign_interaction<\/code>, respectively.
    \"Create
    \"Create
    \"Custom<\/li>\n<\/ol>\n\n\n\n

    Learn more about using Custom Dimensions in Google Analytics<\/a><\/p>\n\n\n\n

    Connect Google Analytics<\/h2>\n\n\n\n

    When you create a campaign<\/a> in OptinMonster that you intend to track the detailed performance of you’ll want to integrate with Google Analytics.<\/p>\n\n\n\n

    To connect Google Analytics to OptinMonster, follow these steps:<\/p>\n\n\n\n

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