The simplest way to leverage\u00a0the scarcity principle<\/a>\u00a0is to use urgency words in your marketing content.<\/p>\n In this post, I\u2019m going to show how you can use urgency words in your marketing so that you can boost website traffic, conversions, and sales.<\/p>\n If you\u2019re looking for a quick and easy trick to\u00a0optimize your conversion rates<\/a>, urgency is a great place to start.<\/p>\n The reason we feel a strong urge to grab urgent deals is psychological. There are 2 factors at play.<\/p>\n First, urgent situations push us to act fast, either to prolong positive emotions or reduce negative ones. It\u2019s just the way we\u2019re wired.<\/p>\n A consumer research experiment<\/a>\u00a0showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency.<\/p>\n Second: Urgency also evokes\u00a0loss aversion<\/a>, more commonly known as the\u00a0fear of missing out (FOMO)<\/a>\u00a0in marketing.<\/p>\n FOMO says that we don\u2019t want to miss a great opportunity, especially if others around us are grabbing it. You\u2019ll see plenty of examples that exemplify this finding in the sections below.<\/p>\n Related Content:\u00a0<\/strong>25+ Powerful FOMO Statistics to Skyrocket Sales (2020)<\/a><\/p>\n The bottom line is that creating a sense of urgency (even when it\u2019s not truly urgent) encourages people to make decisions they otherwise wouldn\u2019t have.<\/p>\n Besides the psychological factors, there\u2019s one very important caveat to consider.<\/p>\n When applying urgency in marketing, the product or service has to be relevant, useful, or valuable for the customers. If people don\u2019t want what you have to offer, no amount of urgency will convert them.<\/p>\n Now, let\u2019s get down to the ways to use and optimize urgency words in your marketing.<\/p>\n Using the right language in your marketing copy helps you create urgency without being pushy.<\/p>\n The right phrases and expressions can create an atmosphere of urgency and scarcity. These are words that you see around you every day when businesses are offering a sale.<\/p>\n Most urgency words are related to 3 factors that are important for consumers: time, speed, and feelings of scarcity.<\/p>\n Here are common urgency words related to those factors:<\/p>\n Some of these words overlap, but they all call for speedy action.<\/p>\n Using the right words can\u00a0improve your conversion rate by up to 12.7%<\/a>. For more examples and inspiration, check out our\u00a0ultimate list of power words<\/a>\u00a0to use in your copywriting.<\/p>\n Calls to action (CTAs) are another integral part of your overall marketing language. Many businesses make the mistake of using the standard CTA copy that is done-to-death.<\/p>\n Here are a few examples of the most cliched, overused CTA button copy:<\/p>\n While these words are good enough to convey a message, they don\u2019t evoke any emotion. They are bland and unimaginative.<\/p>\n A good CTA will inspire visitors to take action and click to take up your offer. One way to create urgency with your CTA is to pair active words with urgent words.<\/p>\n For example, can use phrases like:<\/p>\n A better way to improve your CTA\u2019s appeal is to contextualize it to your offer.<\/p>\n For instance, if you\u2019re offering a free\u00a0lead magnet<\/a>\u00a0to website visitors, don\u2019t just say \u2018sign up.\u2019 Make it more urgent by saying \u2018get free access now.\u2019<\/p>\n If you have a 30-day free trial, your CTA can read \u2018claim your free trial.\u2019 It\u2019s much better than saying \u2018sign up.\u2019<\/p>\n Here\u2019s another great example from\u00a0Growth Marketing Conference<\/a>\u2019s marketing email. It uses a descriptive CTA that offers value and creates a sense of urgency.<\/p>\n The image of a clock next to the copy adds to the entire messaging:<\/p>\n Pro-tip:<\/strong>\u00a0Besides creating urgency, the best CTAs use action-oriented language, communicate your offer\u2019s benefit to customers, and are visually appealing.<\/p>\n Want tips on how to master the art of crafting irresistible CTAs? Read our guide on\u00a0how to create the perfect call to action<\/a>.<\/p>\n Personalization in marketing goes way beyond using your subscriber\u2019s first name in\u00a0email marketing<\/a>.<\/p>\n Sure, people pay attention to their own names. But you\u2019ll convert more people if you offer them suggestions tailored to their interests and behaviors.<\/p>\n Online retailers do this all the time.\u00a0Amazon<\/a>\u00a0shows you products similar to what you\u2019ve viewed or bought in the past.<\/p>\n Once you click on any of the recommendations, Amazon uses urgency words like \u2018Buy Now\u2019 to make the offer more compelling.<\/p>\n You don\u2019t have to be an eCommerce expert to personalize your offers like Amazon.<\/p>\n If you have an email list, you can use\u00a0OptinMonster\u2019s Smart Tags feature<\/a>\u00a0to personalize your marketing campaigns based on a customer\u2019s:<\/p>\n Here\u2019s how it works. Let\u2019s say you run a free travel blog site with an email list of 2000 subscribers. And you may have an option for readers to subscribe to your monthly paid newsletter.<\/p>\n Now, suppose some of your free subscribers have shown interest in traveling to South Africa.<\/p>\n To convert them into paid subscribers, all you need to do is create a page that offers a deal for a trip to South Africa. Include a link to that page in one of your free email newsletters.<\/p>\n Then you can combine OptinMonster\u2019s\u00a0Smart Tags<\/a>\u00a0and\u00a0page-level targeting<\/a>\u00a0to create an urgent offer tailored to those visitors.<\/p>\n The next time subscribers click on the page linked in your email, you can trigger a popup campaign personalized to their interest. The campaign can look something like this:<\/p>\n Here\u2019s a quick overview of how to use page-level targeting with OptinMonster:<\/p>\n Step 1:<\/strong>\u00a0After you log in to your OptinMonster account, you\u2019ll first need to\u00a0create a campaign<\/a>. With our 100+ pre-made templates, you can have a campaign ready in just a few minutes.<\/p>\n Step 2:<\/strong>\u00a0Next, navigate to\u00a0Display Rules<\/strong>\u00a0and click on\u00a0Edit<\/strong>.<\/p>\n Step 3:<\/strong>\u00a0Under the\u00a0If<\/strong>\u00a0condition, pair the\u00a0current URL path<\/strong>\u00a0with\u00a0exactly matches<\/strong>. In the far-left text box, enter the URL page where you want the offer to appear.<\/p>\n Step 4:<\/strong>\u00a0Save your campaign and click on\u00a0Publish<\/strong>\u00a0to enable the page-level targeting.<\/p>\n For more information on personalizing your marketing offers on a website, learn how to\u00a0use Smart Tags<\/a>\u00a0in OptinMonster.<\/p>\n After you create an offer, use urgency words in your copywriting and CTAs to improve conversions.<\/p>\n Research shows that using urgency in email subject lines can\u00a0improve open rates by 14% and transaction rates by 16%<\/a>.<\/p>\n If you\u2019re marketing your offer via an email newsletter, there are 2 key areas you should pay attention to.<\/p>\n First is the subject line, which tells people what your email is about. Ideally, when you\u2019re using urgency words in email marketing, the email subject line should mention a sale or special offer.<\/p>\n In this screenshot, all the subject lines use Black Friday messaging.<\/p>\n Since most people are already primed for great, holiday-specific deals during November, mentioning Black Friday is enough to get people to open the emails.<\/p>\n But some people need more convincing, and that\u2019s where the preheader text comes in. Preheader text is the copy that appears in your inbox next to the subject line. A good preheader summarizes what\u2019s in the email or adds more context so people want to read it.<\/p>\n It\u2019s another opportunity for you to use urgency words and convert subscribers into customers. In the examples below, the common urgency theme is \u2018last chance.\u2019 But in case that doesn\u2019t work, they have equally appealing preheaders to make matters more urgent:<\/p>\n Repeating the urgency words in your subject line and preheader text can improve your email open rates and possibly your click-through rates. These fields are valuable real estate that you shouldn\u2019t overlook in your email marketing.<\/p>\n Pro-tip:<\/strong>\u00a0Want to know what makes an email click? Go through these\u00a0best-performing email subject lines<\/a>\u00a0to improve your email marketing conversions.<\/p>\n In one of their articles,\u00a0Marketing Land<\/a>\u00a0offers compelling reasons why most customers respond favorably to data-driven language. In other words, you can convert more if you use (and back up) claims like #1, top-rated, or high-ranked.<\/p>\n Using numbers in your offer is yet another way to apply urgency to your marketing. For instance, you can use numbers as a form of social proof to establish trust and boost conversions.<\/p>\n Social proof<\/a>\u00a0is a marketing tactic to win customers\u2019 trust and improve conversions by showing that other buyers trust you.<\/p>\n Walmart<\/a>\u00a0displays numbers above certain products to show their high demand:<\/p>\n Similarly,\u00a0Justin Welsh<\/a>\u00a0uses numbers and statistics on his homepage to build credibility and social proof:<\/p>\n Notice the website CTA. \u2018Get instant access\u2019 makes the offer sound more urgent than a simple CTA like \u2018join\u2019 or \u2018subscribe.\u2019<\/p>\n Making your customers feel that they have access to something not everyone has makes your offer even more appealing and urgent.<\/p>\n Exclusivity adds more urgency to your marketing and helps you drive more sales. It\u2019s a great way to trigger FOMO, and it works. When you make your customers feel special, you get more sales.<\/p>\n Consider the example of\u00a0Amazon Prime<\/a>, which now has\u00a0200+ million subscribers<\/a>. For an annual subscription, Amazon Prime offers exclusive deals, free shipping, and faster deliveries:<\/p>\n Here\u2019s another example from\u00a0Foto App<\/a>\u00a0which offers a waitlist for people to join its private beta group:<\/p>\n The copy right before the CTA button reminds people of the last round of private beta launch, adding a sense of urgency in users.<\/p>\n Author\u00a0Robert Cialdini<\/a>\u00a0once famously said:<\/p>\n “Whatever is rare, uncommon or dwindling in availability \u2014 this idea of scarcity \u2014 confers value on objects, or even relationships.”<\/p>\n This idea lends itself to our daily lives. We place a higher value on objects that are scarce and have less desire for objects that are found in abundance. For instance, diamonds are way more valuable than rocks, and meteor showers are more spectacular than a starry sky.<\/p>\n In marketing, showing products that are depleting fast makes them that much more desirable. Many eCommerce websites use this technique to get people to buy from them.<\/p>\n Amazon<\/a>\u00a0highlights out-of-stock products or items running out of supply in red to trigger scarcity:<\/p>\n What if you have a surplus of products that you can\u2019t market as scarce?<\/p>\n You can still make a product look scarce by adding the scarcity of time. For instance, you can add a countdown timer or bundle it with other perks to make it more desirable.<\/p>\n I\u2019ll talk about countdown timers in just a bit. For now, let\u2019s look at examples that create artificial scarcity even when the products aren\u2019t scarce.<\/p>\n Costco<\/a>\u00a0has \u2018online only\u2019 and \u2018members only\u2019 products on its site. It helps them increase their online sales and drive up memberships.<\/p>\n Sam\u2019s Club<\/a>\u00a0takes it a step further with its members-only price and free shipping for Plus members:<\/p>\n FOMO is one of the best urgency triggers. It pushes people to act because humans are hardwired to be mimetic. FOMO works because, according to\u00a0the Mimetic Theory<\/a>, our desires are based on the desires of others.<\/p>\n One way to use\u00a0FOMO marketing<\/a>\u00a0is to lace your marketing with social proof. Here\u2019s an example from\u00a0TrustPulse<\/a>, the #1 social proof app that lets you show real-time user activity on your website to help you convert more and sell more.<\/p>\n When customers see others using your products and services, and getting a great deal, it makes them want to do the same. Statistically speaking,\u00a069% of millennials<\/a>\u00a0make a purchase to overcome their FOMO.<\/p>\n Several brands use FOMO in their marketing to drive sales.\u00a0Booking.com<\/a>\u00a0uses FOMO in its hotels listing page to encourage more bookings.<\/p>\n Basecamp<\/a>\u00a0features several customer testimonials on its homepage to showcase social proof and trigger FOMO:<\/p>\n Pro-tip:<\/strong>\u00a0Want to leverage social proof to boost conversions? Check out\u00a0TrustPulse<\/a>. Use the social proof notification app to\u00a0increase conversions by up to 15%<\/a>!<\/p>\n A\u00a0countdown timer<\/a>\u00a0is a virtual clock that appears on a page either as a popup or a\u00a0notification bar<\/a>. Once you set up the countdown timer, the clock starts counting down from a specific date or time.<\/p>\n Using a countdown timer<\/a>\u00a0adds a deadline to your offer, which gives it meaning and value. As Professor\u00a0Todd May<\/a>\u00a0puts it:<\/p>\n \u201cWhen there is always time for everything, there is no urgency for anything. A life without limits would lose the beauty of its moments, and it would become boring.\u201d<\/p>\n A countdown timer makes your offer a lot more urgent and visual, like in this example from one of\u00a0Wix<\/a>\u2019s marketing emails:<\/p>\n Countdown timers are proven ways to get people to act urgently.\u00a0Cracku<\/a>, an online coaching website, used countdown timers on its homepage and\u00a0increased conversions by 300%<\/a>.<\/p>\n Similarly,\u00a0LifterLMS<\/a>\u00a0used a dynamic countdown timer on its pricing page and\u00a0increased its revenue by $23,700<\/a>\u00a0in just 5 months.<\/p>\n Do you want to add a countdown timer on your site? Learn how to\u00a0use OptinMonster to create one in 5 easy steps<\/a>\u00a0and improve your website conversion rate.<\/p>\n You can add additional benefits to your offer to make it seem more urgent and attractive. This sweetens the deal and helps customers feel that they are getting more bang for their buck.<\/p>\n The added perks may include a free gift, faster shipping, or convenient pickup.<\/p>\n Best Buy<\/a>\u00a0offers an additional gift on many products to make them a no-brainer for customers:<\/p>\n Decathlon<\/a>\u00a0highlights faster delivery time on its products to entice its customers:<\/p>\n Home Depot<\/a>\u00a0offers free deliveries or the option for customers to pick up an order from their nearest store:<\/p>\n Robert Cialdini coined the term \u2018pre-suasion\u2019 in his book by the same name. The book is so helpful that we listed it in our\u00a0best marketing books<\/a>\u00a0roundup. Pre-suasion is about priming people\u2019s attention to be receptive to your offer.<\/p>\n For instance, most supermarkets stock dairy products at the very back of the store to prime their customers. Since milk and eggs are food items most buyers look for, they have to walk past a lot of aisles to get to the dairy section.<\/p>\n This arrangement primes them to pick other products they might not have considered buying originally.<\/p>\n The pre-suasion technique works online too, especially if you use the right combination of words or design.<\/p>\n For customers who are looking for a mechanical keyboard,\u00a0Amazon<\/a>\u00a0shows products that are frequently bought together with it. This helps Amazon increase their average order value.<\/p>\n Etsy<\/a>\u00a0recommends recently viewed items and pairs them with similar other products to pique customers\u2019 interest:<\/p>\n A few weeks before February 14, Myntra uses motifs on its website to evoke feelings associated with Valentine\u2019s Day:<\/p>\n Notice that Myntra doesn\u2019t mention \u2018Valentine\u2019 anywhere in the copy. But the whole packaging of the design has a very obvious Valentine\u2019s-Day feel to it.<\/p>\n The offer also expires 2 days before Valentine\u2019s Day. That, and the 50-80% discount offer, adds to the sense of urgency.<\/p>\n Priming is a strong psychological trigger that helps you convert buyers before they actually see your offer. It helps you prepare your customers to buy from you on time when they encounter the offer.<\/p>\n Sometimes, the best way to make people convert fast is by withholding your offer from them. For example, you can gate a valuable piece of content to make people more interested in getting it.<\/p>\n Gated content is an online asset, such as blogs, infographics, webinars, or downloadable templates that you can only access after taking a specific action.<\/p>\n Neil Patel<\/a>\u00a0offers advanced guides and courses on SEO, digital marketing, and social media. But you first need to sign up with the website to access the content for free.<\/p>\n Digital Marketer<\/a>\u00a0has training videos on various marketing strategies, such as\u00a0the best converting subject lines<\/a>. Each course is hidden behind a content gate that you can unlock only after sharing your email address:<\/p>\n Want to use gating to skyrocket your website conversion rate? You can turn any piece of content into\u00a0gated content<\/a>\u00a0with OptinMonster\u2019s\u00a0Content Locker<\/a>\u00a0feature.<\/p>\n Here\u2019s a step-by-step guide to using the content lock feature in OptinMonster:<\/p>\n Step 1:<\/strong>\u00a0To create urgency with content locking, start by\u00a0creating an inline campaign<\/a>.<\/p>\n Step 2:<\/strong>\u00a0In the search bar, look for \u2018gated content\u2019 and choose the\u00a0Unlock Gated Content<\/strong>\u00a0template.<\/p>\n Step 3:<\/strong>\u00a0Once you have finished designing the campaign, go to\u00a0Display Rules<\/strong>\u00a0and click on the\u00a0Done? Go To Actions<\/strong>\u00a0button.<\/p>\n Step 4:<\/strong>\u00a0Here, you can toggle the\u00a0Content Locking<\/strong>\u00a0option to enable it. You can also click on the dropdown menu to choose whether you want to blur your locked content or remove it.<\/p>\n Applying a content lock can be a game-changer for your website\u2019s conversions if you have lots of high-quality content on your website.<\/p>\n In fact,\u00a0Whole Whale<\/a>\u00a0used OptinMonster to gate its content behind the subscription wall and\u00a0increased its conversions by 100%<\/a>.<\/p>\n Shopping cart abandonment<\/a>\u00a0is a big problem for most eCommerce businesses. Here are a few key statistics:<\/p>\n Thankfully, you can use urgency words to recover sales from cart abandonment.\u00a0Dollar Shave Club<\/a>\u00a0sends this quirky and relevant abandoned cart email.<\/p>\n The copy pulls people\u2019s interest with an emotional hook (\u2018Chuck is bumming pretty hard\u2019) and offers a relevant CTA (\u2018join the club\u2019) to persuade users to subscribe to their offer.<\/p>\n On<\/a>\u00a0sends this minimalist email to remind subscribers that the product they are interested in is flying off the shelves:<\/p>\n Pro-tip:<\/strong>\u00a0Want to know how to minimize the chances of cart abandonments? You can use exit-intent popups, personalize your offer, or offer an incentive to stop them from happening. Learn about the\u00a0proven ways to reduce shopping cart abandonments<\/a>.<\/p>\n Studies show that when people see urgency as a manipulative tactic, it\u2019s\u00a0much less effective.<\/a><\/p>\n If everything is always on sale and about to run out, pretty soon your visitors will stop believing your urgent claims. You\u2019ll lose their trust, which will make it even harder to market to them in the future.<\/p>\n Offering year-round discounts or creating urgency also\u00a0belittles your brand perception<\/a>.<\/p>\n Instead, keep it real and use urgency words judiciously. It\u2019ll help you earn your customers\u2019 trust and get them excited about your next offer.<\/p>\n And that\u2019s it! Now you know how to use urgency words and tactics to improve conversions. Go ahead and use the ideas in this post in your next marketing campaign.<\/p>\n If you liked this post, you\u2019ll enjoy the following resources, too:<\/p>\nWhy Urgency Works<\/h2>\n
Ways To Use Urgency Words in Your Marketing<\/h2>\n
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1. Use the Right Language<\/h3>\n
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2. Contextualize Your CTA Copy<\/h3>\n
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![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_lead-magnet-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_claim-your-free-trial-min.png\")
<\/p>\n![\"how](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_growth-marketing-min.png\")
<\/p>\n3. Personalize Your Offer<\/h3>\n
![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_amazon-1-min.png\")
<\/p>\n![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_amazon-2-min.png\")
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![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_south-africa-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/facebook_create-a-new-campaign-o.png\")
<\/p>\n![\"add](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_display-rules-1-min.png\")
<\/p>\n![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_display-rules-2-min.png\")
<\/p>\n![\"add](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_save-and-publish-min.png\")
<\/p>\n4. Say It Twice in the Subject Line and Preheader<\/h3>\n
![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_black-friday-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_last-chance-min.png\")
<\/p>\n5. Use Numbers to Increase Urgency<\/h3>\n
![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_walmart-min.png\")
<\/p>\n\n
![\"leverage](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_justin-welsh-min.png\")
<\/p>\n6. Make Your Offers Exclusive<\/h3>\n
![\"how](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_amazon-prime-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_foto-app-min.png\")
<\/p>\n7. Create Urgency Through Scarcity<\/h3>\n
![\"the](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_amazon-3-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_costco-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_sams-club-min.png\")
<\/p>\n8. Trigger Social Proof With FOMO<\/h3>\n
![\"the](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_trustpulse-min.png\")
<\/p>\n![\"scarcity](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_booking-min.png\")
<\/p>\n![\"scarcity](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_basecamp-min.png\")
<\/p>\n9. Intensify Urgency With Countdown Timers<\/h3>\n
![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_wix-min.png\")
<\/p>\n10. Offer Extra Benefits<\/h3>\n
![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_best-buy-min.png\")
<\/p>\n![\"FOMO](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_decathelon-min.png\")
<\/p>\n![\"fear](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_home-depot-min.png\")
<\/p>\n11. Use \u2018Pre-Suasion\u2019 to Make Matters Urgent<\/h3>\n
![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_amazon-4-min.png\")
<\/p>\n![\"create](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_etsy-min.png\")
<\/p>\n![\"create](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_myntra-min.png\")
<\/p>\n12. Gate Your Content<\/h3>\n
![\"create](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_neil-patel-min.png\")
<\/p>\n![\"convert](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_digital-marketers-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_inline-campaign-1-min.png\")
<\/p>\n![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_inline-gated-min.png\")
<\/p>\n![\"urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_inline-campaign-2-min.png\")
<\/p>\n![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_inline-campaign-3-min.png\")
<\/p>\n13. Use Discounts to Recover Cart Abandonments<\/h3>\n
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![\"use](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_dollar-shave-club-min.png\")
<\/p>\n![\"on](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2017\/12\/urgency-words_on-running-min.png\")
<\/p>\n14. Use Urgency Words in Moderation<\/h3>\n
Start Using Urgency Words in Your Marketing Today<\/h2>\n