{"id":92415,"date":"2023-12-03T09:00:19","date_gmt":"2023-12-03T14:00:19","guid":{"rendered":"https:\/\/optinmonster.com\/?p=92415"},"modified":"2023-12-03T19:28:19","modified_gmt":"2023-12-04T00:28:19","slug":"18-ways-increasing-conversions-throughout-your-sales-funnel","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/18-ways-increasing-conversions-throughout-your-sales-funnel\/","title":{"rendered":"18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel"},"content":{"rendered":"

Are you looking for ways to increase conversions at every stage of your sales funnel? In this article, we’ll walk you through the different sales funnel stages and share 18 ways to improve your conversion rate throughout your sales funnel.<\/p>\n

Before we dive into the tips to increase conversions, it’s important that we are on the same page about what is a sales funnel and what you’re looking to optimize for in the different sales funnel stages.<\/p>\n

What Is a Sales Funnel?<\/h3>\n

By definition, a sales funnel is simply a tool for visualizing where your prospects are in the process of making a buying decision. A sales funnel is wide at the top because prospects with all levels of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers.<\/p>\n

Sometimes, it’s easier to visualize the funnel stages by looking at an actual sales funnel chart.<\/p>\n

\"Sales<\/p>\n

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage.<\/p>\n

A better way to imagine a sales funnel is by using the ring method where prospects move from the outside of the circle to the inside of the circle as they become more familiar with your business.<\/p>\n

You’ll have more prospects in the outer rings of the sales funnel stages than towards the center. The actual numbers of prospects in your funnel will continue to decrease the closer you get to a sale. This is natural.<\/p>\n

\"Sales<\/p>\n

Your conversion goals also\u00a0change as the prospect moves through the sales funnel stages.<\/strong><\/p>\n

    \n
  1. Attract the community that is unfamiliar with your business.<\/li>\n
  2. Engage those who now know you exist.<\/li>\n
  3. Educate those committed to making a purchase.<\/li>\n
  4. Convert customers who are ready to buy.<\/li>\n
  5. Re-engage your core fans who have already made a purchase.<\/li>\n<\/ol>\n

    Too often, businesses try to convert a prospect into a sale right away. Instead, think of moving your customers through your funnel with a series of small conversions<\/strong>.<\/em> This\u00a0will ultimately result\u00a0in a sale.<\/p>\n

    Let’s take a closer look at each of the sales funnel stages and the marketing techniques you can use to increase conversions in each stage.<\/p>\n

    Step 1. Increase Conversions in the Awareness Stage<\/h3>\n

    Your goal: Keep them coming back.<\/strong><\/p>\n

    People can’t<\/strong> buy from you if they don’t know you exist. They won’t<\/strong> buy from you if they don’t trust you.<\/p>\n

    You need to get your name out there and establish your business as an industry leader.<\/p>\n

    The most common awareness stage tactics<\/a> for attracting new prospects and establishing authority are:<\/p>\n

    1. Blogging<\/h3>\n

    This is internet marketing 101. Write about anything related to your product or industry. Don’t be afraid to include even loosely related topics.<\/p>\n

    For instance, if you sell privacy fencing it’s highly likely that your site’s visitors will have interest in backyard barbecues. Be creative with your content, but never stray so far you can’t get back to your product.<\/p>\n

    Looking for ideas? We’ve written about 50 blog post ideas<\/a> that you can write about today as well as 73 blog post ideas that are proven to work<\/a>.<\/p>\n

    \"Increase<\/p>\n

    Publishing blog articles on your website will help your site be found in search engines. This way when your prospective customers search for solutions, they can go to your website instead of your competitors’.<\/p>\n

    2. Social Networking and Publishing<\/h3>\n

    Consumers today rely on their social networks to find advice, referrals, and reviews. They expect a business to be available for questions on Facebook and Twitter and look for tutorials and how-tos on Pinterest and YouTube. They want\u00a0a behind-the-scenes glimpse of your business on Instagram. Social proof<\/a> builds trust and helps increase conversions.<\/p>\n

    TrustPulse<\/a> is a powerful way to leverage social proof to instantly increase trust, conversions, and sales by up to 15%… Check it out!<\/div>\n

    Meet your customers by developing an active presence on the networks that make the most sense for your business. Social media<\/a> can also indirectly impact your search engine rankings.<\/p>\n

    Quick Tip<\/b>Cross-promote your social networks on your blog! Using our Canvas Technology<\/a>, add a popup to your site asking blog readers to like your Facebook page. You can even use our referral detection feature to show a Facebook popup<\/a> to audiences only from Twitter and a Twitter follow<\/a> button for Facebook users.<\/p>\n

    \"Increase<\/p>\n

    Want to find out more about what your competitors are up to? Check out our list of the top 25 competitor research tools<\/a> available.<\/p>\n

    3. Pay Per Click Campaigns<\/h3>\n

    Pay-Per-Click (PPC) campaigns allow you to pay websites for sharing your advertisement. You only pay when someone clicks on your ad or by the number of impressions your ad receives.<\/p>\n

    You should use PPC campaigns to drive traffic to landing pages<\/a> where you’ll convert prospects by capturing their email addresses.<\/p>\n

    \"Increase<\/p>\n

    Using page-level targeting<\/a>, you can easily increase conversions with email optins that only appear to your PPC visitors.\u00a0Using these\u00a0targeted optins<\/a> can really boost the effectiveness of your PPC campaigns.<\/p>\n

    4. Traditional Public Relations<\/h3>\n

    Don’t neglect “old-fashioned” public relations when trying to attract your customers. Print publications, television commercials, live events, direct mail, and advertising can still be very effective in increasing conversions. This is especially true when combined with text marketing.<\/p>\n

    A\u00a0prospect may be technically offline, but with mobile phones always at reach, the opportunity for an immediate action still exists. The SMS<\/a> call to action in the television commercial below generated 52% of the total entries for the content, even though it ran in only 25% of the ads.<\/p>\n