In this article, I’ll show you 40<\/strong> (that’s right) exit popup strategies that our customers have seen success with again and again. And along the way, I’ll share some of our favorite exit-intent popup examples, along with data from real-life case studies.<\/p>\n\n\n Why Trust OptinMonster<\/p>\n\n\n\n At OptinMonster, we’ve spent over 10 years helping businesses skyrocket their conversions with perfectly targeted popups<\/a><\/strong>. Our industry-leading Exit-Intent\u00ae technology<\/a> lets you easily trigger popups that stop abandoning visitors in their tracks. Should you trust our expertise on exit-intent popups? The answer lies in the success of our customers: Get started with OptinMonster today<\/a><\/p>\n<\/div>\n\n\n\n Exit popups let you make one last effort to convert visitors as they’re about to leave your site. OptinMonster’s Exit-Intent\u00ae technology<\/a> detects when visitors are about to leave your site and delivers targeted messages at precisely the right moment. This patented technology uses smart tracking algorithms to monitor user behavior and identify exit intent in real-time.<\/p>\n\n\n\n Here’s what Exit-Intent\u00ae looks like on mobile:<\/p>\n\n\n\n You can set up your Exit-Intent\u00ae trigger in just a few clicks in OptinMonster’s Display Rules<\/strong><\/a>. First you select Exit-Intent\u00ae as your trigger:<\/p>\n\n\n\n Then, you’ll select the level of sensitivity:<\/p>\n\n\n\n That’s how easy it is to set your OptinMonster popups to display when users try to exit your site.<\/p>\n\n\n\n When popups first started appearing on the web, many felt they were annoying. They were overused, and the same ‘special offer’ appeared to every visitor.<\/p>\n\n\n\n But OptinMonster<\/a> changed that. Our powerful targeting features, such as Page-Level Targeting<\/a> and Referrer Detection<\/a>, let you show each visitor the offer they’d be most interested in. And with our Exit-Intent\u00ae trigger, you avoid interrupting your visitor’s experience on your site. Instead, you show them your most enticing offer to capture email addresses and win sales before they leave.<\/p>\n\n\n\n Yes, exit-intent popups are extremely effective.<\/p>\n\n\n\n Our customers consistently see higher conversion rates with exit messages than other kinds of popups. Exit popups typically convert an additional 2 to 4% of your website visitors.<\/p>\n\n\n\n I mentioned earlier that Shockbyte doubled their sales conversions<\/a> with OptinMonster. They used this simple exit popup to capture the attention of abandoning visitors:<\/p>\n\n\n\n This campaign converted a phenomenal 13.73% of visitors<\/strong>. Instead of losing those visitors forever, Shockbyte captured their email address for future email marketing<\/a> campaigns. And the 50% discount was a fantastic incentive to encourage visitors to make a purchase.<\/p>\n\n\n\n Overall, OptinMonster helped Shockbyte grow their business 10x in just 3 years.<\/strong><\/p>\n\n\n\n There are so many benefits to using exit-intent popups on your website. Here are just a few ways these campaigns will help your business:<\/p>\n\n\n\n BONUS: Done-For-You Campaign Setup ($297 value)<\/strong><\/p>\n\n\n\n Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! <\/p>\n\n\n\n Click here to get started<\/a><\/p>\n<\/div>\n\n\n\n If you want your exit popups to be successful, you need to show your visitors targeted offers based on their behavior and demographics. Sound complicated? It doesn’t have to be with OptinMonster. OptinMonster offers advanced targeting rules that help you reach specific segments of your audience with perfectly tailored messages.<\/p>\n\n\n\n The page your visitor is reading gives you a lot of information about their interests and motives. OptinMonster\u2019s Page-Level Targeting lets you display exit popups based on the content the visitor is browsing. For example, eCommerce stores can promote discounts for specific product categories. Publishers can target their lead magnets based on which blog post the visitor is reading. This ensures your offers align with the visitor\u2019s interest, increasing engagement and conversions.<\/p>\n\n\n\n Here’s an example of a lead magnet popup we’ve used here on OptinMonster’s site. We use Page-Level Targeting to show this offer on posts that are closely related to email marketing campaigns.<\/p>\n\n\n\n Detect where your visitors are coming from and customize your exit popups accordingly. With Referrer Detection<\/a>, you can display unique messages for traffic from social media platforms, partner sites, or even paid ad campaigns. Here’s an example of how you could show different messages for visitors coming from Facebook vs. Instagram.<\/p>\n\n\n\n Do you have special offers that are only relevant in specific countries, regions, or cities? Geolocation Targeting allows you to adjust your messaging based on the visitor\u2019s physical location. Highlight region-specific offers, such as free shipping for U.S. customers or event details for local audiences. It\u2019s an easy way to make your campaigns feel personal and relevant to each visitor.<\/p>\n\n\n\n Skates.co.uk used Geolocation Targeting<\/a> to target shoppers in specific countries where they offered free, fast shipping. Here’s the popup they showed to visitors in France. It assured them that they would receive their orders in just 3 days, and it offered a 5% discount code:<\/p>\n\n\n\n By using OptinMonster, Skates.co.uk converted 10.97% of abandoning visitors as many as 39% of geotargeted visitors<\/strong>.<\/p>\n\n\n\n If someone has already taken the action you wanted them to take, such as subscribing to your email list, don’t show them the same popup again! That’s a recipe for annoying your visitors.<\/p>\n\n\n\n You should, however, show a different popup with a different offer to those visitors.<\/p>\n\n\n\n You can do just that with OptinMonster’s display rules engine, especially by using OnSite Retargeting\u00ae<\/a> and OnSite Follow Up Campaigns\u00ae<\/a>.<\/p>\n\n\n\n<\/ul><\/li>
<\/ul><\/li>
Shockbyte<\/a> more than doubled their sales conversions<\/strong> with OptinMonster exit popups.
Reliablesoft.net<\/a> increased their conversion rate by 300%<\/strong> with a single exit-intent optin popup.
And that’s just the tip of the iceberg. Over a million websites rely on our premiere lead-generation<\/a> software to convert their website traffic into subscribers and revenue.<\/p>\n\n\n\nHow Do Exit-Intent Popups Work?<\/h2>\n\n\n\n
![\"Optinmonster](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/03\/optinmonster-exit-intent-campaign-trigger.gif\")
<\/figure>\n\n\n\nHow It Works:<\/h4>\n\n\n\n
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For desktop visitors, Exit-Intent\u00ae technology tracks mouse movement. When a user\u2019s cursor moves toward the top of the screen, such as to close the tab or navigate to another URL, the popup is triggered.<\/li>\n\n\n\n
On mobile devices, where cursor tracking isn\u2019t an option, OptinMonster uses intuitive behavioral cues. The popup appears when users scroll upward, which often indicates they\u2019re navigating away. Users can easily customize the popup trigger sensitivity to their liking.<\/li>\n<\/ol>\n\n\n\n![\"mobile](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/mobile-exit-intent-in-action.gif\")
<\/figure>\n\n\n\n![\"OptinMonster's](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/06\/mailchimp_exit-intent-min-1-1024x253.png\")
<\/figure>\n\n\n\n![\"You](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/06\/mailchimp_sensitivity-min-1024x120.png\")
<\/figure>\n\n\n\nAre Exit-Intent Popups Effective?<\/h2>\n\n\n\n
![\"Shockbyte](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2024\/04\/exit_shockbyte-min-1024x706.png\")
<\/figure>\n\n\n\n\n
Exit-Intent Popup Strategies To Boost Engagement and Sales<\/h2>\n\n\n\n
Precise Targeting<\/strong> & Personalization<\/h3>\n\n\n\n
1. Target Exit-Intent Popups Based on Page Content<\/h4>\n\n\n\n
![\"OptinMonster](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/07\/optinmonster-fullscreen-lead-magnet-popup-example--1024x485.png\")
<\/figure>\n\n\n\n2. Display Messages Based on Traffic Source<\/h4>\n\n\n\n
![\"2](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/06\/referrer-examples.png\")
<\/figure>\n\n\n\n3. Tailor Exit Popups to Physical Location<\/h4>\n\n\n\n
![\"Skates.co.uk](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/12\/hyper_skates-min-1024x589.png\")
<\/figure>\n\n\n\n4. Show New Popups to Existing Subscribers<\/h4>\n\n\n\n