{"id":92593,"date":"2016-02-04T08:00:21","date_gmt":"2016-02-04T13:00:21","guid":{"rendered":"https:\/\/optinmonster.com\/?p=92593"},"modified":"2019-01-07T16:03:48","modified_gmt":"2019-01-07T21:03:48","slug":"case-study-rich-page-increased-conversions-using-exit-intent-optins","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-rich-page-increased-conversions-using-exit-intent-optins\/","title":{"rendered":"How Rich Page Increased Conversions by 316% Using Exit Intent Optins"},"content":{"rendered":"

Do exit-optins really work? Getting double or even triple digit growth by just implementing a simple trick feels a bit too good to be true.<\/p>\n

Well, it is true. We have shared several case studies<\/a> showing companies getting triple digit growth in subscribers by only using exit-intent popups.\u00a0Today, we’re going to highlight another customer of OptinMonster who increased his conversions by 316% with exit-optins.<\/p>\n

Meet Rich Page<\/h3>\n

Rich Page<\/a> is a conversion optimization expert who offers CRO services on his site. He helps businesses get more website leads and sales by optimizing their existing traffic.<\/p>\n

As Rich prepared to launch a new product, The Website Toolbox<\/a>, he knew he needed additional opportunities for his viewers to subscribe. He also knew that exit-intent popups<\/a> were the best tool for the job.<\/p>\n

After trying several different popup solutions, he chose OptinMonster.<\/p>\n

Rich was particularly interested in OptinMonster because of our conversion-ready designs as well as our page level targeting<\/a> features.<\/p>\n

He knew his conversions would increase when using an exit-intent optin, so he was eager to implement it.<\/p>\n

For those of you who are new to exit-intent technology, it tracks the user’s mouse behavior and only show the popup at the precise moment they are about to leave.<\/p>\n

These optins are less-intrusive than other optin types because they politely intercept the visitor with an offer before they leave.<\/p>\n

Subscribers Increased by 225%<\/h3>\n

Before using OptinMonster, the site-wide conversion rate for The Website Toolbox was 1.4%.<\/p>\n

Rich added an exit-intent optin using our Clean Slate lightbox theme.<\/p>\n

He then began split testing the headline, benefits and call-to-action.<\/p>\n

\"The
The original optin for The Website Toolbox<\/figcaption><\/figure>\n

 <\/p>\n

\"A
A later version outperformed the original in split-tests<\/figcaption><\/figure>\n

Rich increased his overall conversions to 4.56% – a fantastic 225% increase! Just what he had hoped for!<\/strong><\/p>\n

After seeing such success with the first optin, Rich added the same optin to his Website Toolbox registration page. Using the same optimized exit-intent popup, he did EVEN BETTER, increasing the signup rate from 12% to an amazing 50%!<\/p>\n

All of this without getting any additional traffic. That’s the power of exit-intent.<\/p>\n

Split Testing Exit-Intent Optins<\/h3>\n

As a conversion rate optimizer himself, Rich found OptinMonster’s split testing feature<\/a> essential. Creating a split-test is as simple as clicking a button which replicates an existing optin, then making changes to your new optin.<\/p>\n

Our conversion analytics track impressions, conversions, and the landing page where the conversion happens. These numbers will clearly indicate which option has the highest conversion for you.<\/p>\n

Rich recommends testing different types of headlines when split-testing. Headlines asking questions that speak to a visitor\u2019s pain points can work very well, or ones that mention a strong benefit.<\/p>\n

You can even split test different types of incentives to see which has the best opt-in conversion rate. Then, be sure to continue to test the wording and imagery of the winning version. Here are 8 A\/B Tests to Run on Your popups<\/a>.<\/p>\n

Results<\/h3>\n

Rich Page increased conversions by testing headlines, body copy and calls-to-action in his exit-intent optins.<\/p>\n

    \n
  • Rich Page increased his overall conversions by 225% by using exit-intent optins.<\/li>\n
  • Rich Page further increased conversions to 316% split-testing those optins.<\/li>\n<\/ul>\n

    Summary<\/h3>\n

    If an expert conversion rate specialist can benefit from OptinMonster’s split-testing and exit-intent optins, don’t you think you could, too?<\/p>\n

    This was a 316% increase in conversion rate that I was very happy about – I had over quadrupled the amount of subscribers I was getting each day!<\/p>\n

    Rich Page<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Do exit-optins really work? Getting double or even triple digit growth by just implementing a simple trick feels a bit too good to be true. Well, it is true. We have shared several case studies showing companies getting triple digit growth in subscribers by only using exit-intent popups.\u00a0Today, we’re going to highlight another customer of …<\/p>\n","protected":false},"author":152,"featured_media":92607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[215],"tags":[57,118,121],"class_list":["post-92593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-ab-testing","tag-exit-intent","tag-page-level-targeting"],"case_study_meta":[{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Increased Conversions","value":"225%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Increase from Split-Testing","value":"316%"}],"acf":{"st_csstdy_data":[{"st_csstdy_data_value":"225%","st_csstdy_data_name":"Increased Conversions","st_csstdy_data_image":"stat0.svg"},{"st_csstdy_data_value":"316%","st_csstdy_data_name":"Increase from Split-Testing","st_csstdy_data_image":"stat0.svg"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/92593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=92593"}],"version-history":[{"count":13,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/92593\/revisions"}],"predecessor-version":[{"id":115202,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/92593\/revisions\/115202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/92607"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=92593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=92593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=92593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}