{"id":93311,"date":"2016-03-10T08:00:21","date_gmt":"2016-03-10T13:00:21","guid":{"rendered":"https:\/\/optinmonster.com\/?p=93311"},"modified":"2019-01-07T15:53:37","modified_gmt":"2019-01-07T20:53:37","slug":"how-razorsocial-increased-conversions-by-520-using-content-upgrades","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/how-razorsocial-increased-conversions-by-520-using-content-upgrades\/","title":{"rendered":"How RazorSocial Increased Conversions by 520% Using Content Upgrades"},"content":{"rendered":"

What if you could leverage your existing content to increase your conversions by 10%, 50%, or even 200%? It is<\/em>\u00a0possible, and you don’t even have to spend lots of time or money creating new lead magnets<\/a> to do it.<\/p>\n

In this case study, we’re going to show you how RazorSocial increased conversions by over 520% using content upgrades<\/a>. They did it by leveraging the existing content their readers were already<\/em> reading and sharing.<\/p>\n

Meet Razor Social<\/h3>\n

RazorSocial<\/a> provides online training to help companies build a profitable marketing engine using social media and content marketing.<\/p>\n

Creating detailed blog content focused around a specific idea drives traffic. Those blog posts\u00a0give RazorSocial an opportunity to convince people to join their email list.<\/p>\n

They then build out sales funnels to encourage those subscribers to become customers over time.<\/p>\n

RazorSocial\u00a0generates customers mainly through their email marketing<\/a> list, so ensuring their offers convert well is very important.<\/p>\n

How RazorSocial Uses\u00a0Content Upgrades<\/h3>\n

The first thing RazorSocial did when they started using OptinMonster was to add a lightbox optin<\/a> with exit-intent<\/a> enabled.<\/p>\n

RazorSocial uses Ontraport as their marketing automation tool which works perfectly with OptinMonster using our Custom HTML Form integration<\/a>.<\/p>\n

The optin below was created using the Bullseye theme.<\/p>\n

\"RazorSocial<\/p>\n

This popup converts 155% more than previous popups they\u2019ve used.<\/strong><\/p>\n

That was\u00a0a great increase, but they weren\u2019t done yet!<\/p>\n

Next, they created content upgrades<\/a> within several posts offering\u00a0a PDF download of the post.<\/p>\n

A content upgrade is a bonus offered to readers who subscribe. Most often, these bonuses\u00a0are offered\u00a0within the content itself.\u00a0Content upgrades are easy to implement using OptinMonster’s MonsterLinks<\/a>.<\/p>\n

An example of a recent post using a content upgrade is the Social Media Analytics Compass<\/a>.\u00a0 It helps people understand the analytics needed to monitor social media effectively.\u00a0 On this post alone, RazorSocial got over 350 email subscribers.<\/p>\n

In the example\u00a0below, clicking \u201cDownload the PDF Version\u201d launches a popup using MonsterLink.<\/p>\n

Content upgrades on the RazorSocial website convert at least 10% of each\u00a0post\u2019s readers.<\/p>\n

This particular post is converting at 44%!<\/strong><\/p>\n

\"RazorSocial<\/p>\n

The link in the article launches the optin below.<\/p>\n

\"Clicking<\/p>\n

RazorSocial uses content upgrades with other posts, such as the Rocket formula for social media campaigns<\/a>,\u00a0with similar\u00a0results. \u00a0In fact content upgrades are working so well, they are now rolling out upgrades for every post.<\/p>\n

RazorSocial immediately saw an increase in conversions of over 155% when using an exit-intent optin.<\/p>\n

By adding content upgrades they achieved more than a 520%<\/strong> increase in conversions!<\/p>\n

RazorSocial also split tests<\/a> their optins because it is so easy to do.\u00a0 In fact, they always have a split testing running!<\/p>\n

They advise others to do what they do: Start off with 2 completely different optins. Pick the best performing optin and start varying its content, calls to action, colors, etc. in further split tests.<\/p>\n

Results<\/h3>\n

OptinMonster is changing how RazorSocial does business. Before using OptinMonster, conversion rates were so low they were reluctant to\u00a0spend money on Facebook ads which would create\u00a0additional traffic that\u00a0simply wouldn’t convert.\u00a0After using OptinMonster, they are now confidently investing in Facebook Ads to drive people to their valuable content.<\/p>\n