{"id":96285,"date":"2025-12-28T08:00:00","date_gmt":"2025-12-28T13:00:00","guid":{"rendered":"https:\/\/optinmonster.com\/?page_id=96285"},"modified":"2025-12-29T06:27:58","modified_gmt":"2025-12-29T11:27:58","slug":"beginners-guide-to-email-marketing","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/beginners-guide-to-email-marketing\/","title":{"rendered":"What is Email Marketing? The Complete Beginner&#8217;s Guide for 2026"},"content":{"rendered":"\n<p>In this beginner\u2019s guide, I\u2019ll walk you through what email marketing is, why it works so well, and how you can start your very first email marketing campaign, even if you\u2019re starting from scratch.<\/p>\n\n\n\n<p>I\u2019m <a href=\"https:\/\/syedbalkhi.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Syed Balkhi<\/a>, one of the co-founders of <a href=\"https:\/\/optinmonster.com\/\" title=\"\">OptinMonster<\/a>. Over 1.2 million small businesses use our tools to grow their email lists and turn visitors into subscribers and customers. Over the years, I\u2019ve helped businesses of all sizes use email marketing to build relationships, drive sales, and grow sustainably.<\/p>\n\n\n\n<p>This guide is based on real-world experience and it\u2019s designed to help beginners get started with confidence.<\/p>\n\n\n\n<p><strong>Table of Content:<\/strong> <\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#what\">What Is Email Marketing?<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#how-to-do-email-marketing-successfully-a-5-step-guide\">How to Do Email Marketing in 5 Steps<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#challenges\">Biggest Email Marketing Challenges (And How to Solve Them)<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#frequently-asked-questions-about-email-marketing-faqs\">Frequently Asked Questions About Email Marketing (FAQs)<\/a><ul><\/ul><\/li><li><a class=\"aioseo-toc-item\" href=\"#next-steps-get-started-with-email-marketing\">Email Marketing Case Studies<\/a><\/li><\/ul><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Email Marketing: The #1 Ridiculously Easy Way to Grow Your Business\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2PNfAulAY5U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">What Is Email Marketing?<\/h2>\n\n\n\n<p>Email marketing is the practice of sending emails to people who have signed up to receive them, also known as subscribers, to achieve business goals.<\/p>\n\n\n\n<p>The word <strong>\u201csubscribers\u201d<\/strong> is important because it means these people have given permission to receive emails by signing up or opting in. Email marketing is not about sending random messages. It is used to promote products or services, share updates, build trust with customers, and encourage sales.<\/p>\n\n\n\n<div class=\"alert-box alert-white\">\n<p class=\"alert-box-title\">Going deeper&#8230;<\/p>\n\n\n\n<p>The competitive landscape and cost of email marketing mean you need to be thoughtful about your email marketing strategy. This will actually benefit your customers and, therefore, your business.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\">Learn more about how to form your <a href=\"https:\/\/optinmonster.com\/how-to-create-a-winning-email-marketing-strategy\/\" title=\"\">email marketing strategy<\/a>.<\/p>\n<\/div>\n\n\n\n<p>Email is still one of the most cost-effective and reliable marketing channels. Here\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unmatched ROI:<\/strong> On average, email delivers <strong>$42 for every $1 spent<\/strong> (Source: Litmus, 2024).<\/li>\n\n\n\n<li><strong>Preferred channel:<\/strong> 72% of consumers prefer to get brand promotions by email (Source: MarketingSherpa, 2023).<\/li>\n\n\n\n<li><strong>High engagement:<\/strong> Typical open rates range from <strong>15\u201325%<\/strong> depending on the industry (Source: Campaign Monitor, 2024).<\/li>\n\n\n\n<li><strong>Scalable personalization:<\/strong> Segmentation and automation let you deliver the right message at the right time (Source: HubSpot, 2024).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-when-not-to-use-email\">When NOT to Use Email<\/h3>\n\n\n\n<p>Email is powerful, but it\u2019s not always the right channel. Knowing when <em>not<\/em> to use it builds trust:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transactional vs. marketing:<\/strong> Order confirmations and password resets should stay purely transactional. Don\u2019t slip in promotions.<\/li>\n\n\n\n<li><strong>Consent boundaries:<\/strong> Only email people who opted in. Purchased or scraped lists damage trust and deliverability.<\/li>\n\n\n\n<li><strong>Legal compliance:<\/strong> Laws like GDPR and CAN-SPAM require consent, a sender address, and one-click unsubscribe.<\/li>\n<\/ul>\n\n\n<div class=\"alert alert-warning\"><strong>Also check out:<\/strong><a href=\"https:\/\/optinmonster.com\/benefits-of-email-marketing\/\">13 Benefits of Email Marketing \u2192<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-do-email-marketing-successfully-a-5-step-guide\">How to Do Email Marketing in 5 Steps<\/h2>\n\n\n\n<p>Before you can send a single campaign, there\u2019s one non-negotiable prerequisite: you need a list of engaged, permission-based subscribers. Without it, there is no email marketing.<br><br>That\u2019s where OptinMonster comes in. Our platform makes list-building simple \u2014 and powerful.<br><br>1. <strong>Exit-intent popups<\/strong> that capture abandoning visitors before they leave.<br><strong>2. Floating bars<\/strong> that sit unobtrusively at the top or bottom of your site.<br><strong>3. Spin-to-win gamified offers<\/strong> that boost engagement and conversions.<br><strong>4. Advanced targeting &amp; personalization<\/strong> to show the right offer to the right visitor.<br><br><em>Callout example:<\/em> Imagine someone lands on your blog for the first time. Instead of bouncing, they see a personalized offer to download your free guide. They enter their email, and just like that \u2014 a casual visitor becomes a subscriber you can nurture and convert.<br><br>We built the tool we needed to grow an email marketing list the right way. Try OptinMonster today see for yourself!<\/p>\n\n\n\n<p>Now that you\u2019ve got your list-building foundation in place, it\u2019s time to actually do email marketing. Here\u2019s the step-by-step process:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-define-your-goals\">Step 1: Define Your Goals<\/h3>\n\n\n\n<p>Before you spend money on an email marketing tool or type out that first email, you must identify your goals. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do I want these subscribers to ultimately do after joining my list?<\/li>\n\n\n\n<li>What will convince them to join your list?<\/li>\n\n\n\n<li>What will you share on a regular basis to keep them interested?<\/li>\n\n\n\n<li>What will convince them to buy what you&#8217;re selling?<\/li>\n<\/ul>\n\n\n\n<p>To <a href=\"https:\/\/original.newsbreak.com\/@syed-balkhi-1592020\/3251472620439-how-to-write-better-marketing-emails-7-actionable-tips\" target=\"_blank\" rel=\"noopener\">write effective marketing emails<\/a>, you need to know who you&#8217;re talking to. Are you reaching out to loyal customers or trying to win over new prospects? Understanding your audience&#8217;s age, location, interests, and buying habits will affect how you approach them in your messages. Once you know your target audience, tailor your message to them.<\/p>\n\n\n\n<p>With these goals in mind, you can choose the tools you&#8217;ll use to implement your strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-choose-an-email-service-provider\">Step 2: Choose an Email Service Provider<\/h3>\n\n\n\n<p>An ESP or email service provider will provide the tools you need to create, send, and manage email campaigns to your audience. Choosing the right email marketing software with the features you need can keep costs manageable. <\/p>\n\n\n\n<p>I&#8217;ll go over some cost-effective options for email marketing software below:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-1-constant-contact\">Constant Contact<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"316\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/05\/constantcontact.png\" alt=\"constant contact homepage\" class=\"wp-image-171726\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/05\/constantcontact.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/05\/constantcontact-300x153.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best email service provider for small businesses.<\/p>\n\n\n\n<p><a title=\"Constant Contact\" href=\"https:\/\/optinmonster.com\/refer\/constant-contact\/\" target=\"_blank\" rel=\"nofollow noopener\">Constant Contact&#8217;s<\/a> user-friendly and powerful features help small businesses engage their audience with easy to use templates and automations.<\/p>\n\n\n\n<p>Check out our full <a href=\"https:\/\/optinmonster.com\/constant-contact-review-is-it-good-for-small-business\/\">Constant Contact review<\/a> or our tutorial for building a <a href=\"https:\/\/optinmonster.com\/constant-contact-email-form\/\">Constant Contact email form<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-2-brevo\">Brevo<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/brevo\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"353\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/brevo.png\" alt=\"brevo homepage\" class=\"wp-image-178993\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/brevo.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/brevo-300x171.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best marketing automation creator for small businesses.<\/p>\n\n\n\n<p><a title=\"Brevo(Formerly Sendinblue)\" href=\"https:\/\/optinmonster.com\/refer\/brevo\/\" target=\"_blank\" rel=\"nofollow noopener\">Brevo<\/a>, formerly known as Sendinblue, is a versatile email service provider offers an all-in-one solution for small businesses. With Brevo, you can create beautiful email and SMS campaigns. Not every email platform offers SMS, so if text marketing is something you&#8217;re interested exploring, Brevo would be a good option.<\/p>\n\n\n\n<p>Read our&nbsp;<a href=\"https:\/\/optinmonster.com\/sendinblue-review\/\">Brevo review<\/a> for more details and learn <a href=\"https:\/\/optinmonster.com\/how-to-create-a-sendinblue-popup\/\">how to create a Brevo (Sendinblue) popup<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-3-hubspot\">Hubspot<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best email service provider for B2B businesses.<\/p>\n\n\n\n<p><a title=\"HubSpot Email\/CRM\" href=\"https:\/\/optinmonster.com\/refer\/hubspot-email-crm\/\" target=\"_blank\" rel=\"nofollow noopener\">Hubspot<\/a> offers a comprehensive suite of marketing tools to help small businesses grow their audience and drive conversions. Hubspot&#8217;s <a href=\"https:\/\/optinmonster.com\/best-crm-software\/\">CRM<\/a> is also integrated with their email marketing service. This makes Hubspot a great choice for B2B and service-based businesses that have a longer sales process.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/hubspot-email-crm\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"253\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/hubspot-email.png\" alt=\"Hubspot email marketing tools\" class=\"wp-image-179565\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/hubspot-email.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/hubspot-email-300x122.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p>See the full&nbsp;<a href=\"https:\/\/optinmonster.com\/hubspot-review-for-email-marketing\/\">Hubspot review<\/a> to decide if Hubspot is right for you. If it is, we have a tutorial for <a href=\"https:\/\/optinmonster.com\/how-to-add-a-hubspot-popup\/\">how to add a Hubspot popup<\/a> and other signup forms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-4-omnisend\">Omnisend<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best multichannel marketing for small businesses.<\/p>\n\n\n\n<p><a title=\"Omnisend\" href=\"https:\/\/optinmonster.com\/refer\/omnisend-2\/\" target=\"_blank\" rel=\"nofollow noopener\">Omnisend<\/a> understands the needs of eCommerce businesses uniquely. Omnisend helps you create email campaigns, push notifications, and SMS messages that drive sales.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/omnisend-2\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/rsz_omnisend-om1.png\" alt=\"Omnisend email marketing service\" class=\"wp-image-176771\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/rsz_omnisend-om1.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/03\/rsz_omnisend-om1-300x169.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-5-drip\">Drip<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best email service provider for eCommerce store owners.<\/p>\n\n\n\n<p><a title=\"Drip\" href=\"https:\/\/optinmonster.com\/refer\/drip-2\/\" target=\"_blank\" rel=\"nofollow noopener\">Drip<\/a> was designed for eCommerce with advanced automation features that allow you to personalize your customer purchase journeys.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/drip-2\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"251\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/drip-homepage.png\" alt=\"drip homepage\" class=\"wp-image-178994\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/drip-homepage.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/05\/drip-homepage-300x121.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p>Read our <a href=\"https:\/\/optinmonster.com\/drip-review\/\">full review of Drip<\/a> and learn <a href=\"https:\/\/optinmonster.com\/how-to-create-a-drip-popup-that-converts-step-by-step\/\">how to add an eye-catching Drip popup<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-6-convertkit\">ConvertKit<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best email service provider for bloggers and digital content creators.<\/p>\n\n\n\n<p>Built specifically for bloggers and creatives, <a title=\"ConvertKit\" href=\"https:\/\/optinmonster.com\/refer\/convertkit-2\/\" target=\"_blank\" rel=\"nofollow noopener\">ConvertKit<\/a> makes it easy to build and nurture your audience. With its intuitive interface and powerful automation capabilities, ConvertKit helps you deliver the right message to the right people at the right time. You can even use ConvertKit to sell simple digital products straight from the ESP dashboard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/convertkit-2\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"278\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/12\/convertkit-home-page.png\" alt=\"convertkit home page\" class=\"wp-image-166761\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/12\/convertkit-home-page.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/12\/convertkit-home-page-300x135.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p>For more details, check out our<a href=\"https:\/\/optinmonster.com\/convertkit-review\/\"> ConvertKit review<\/a> and see how easy it is to<a href=\"https:\/\/optinmonster.com\/how-to-create-a-convertkit-popup\/\"> create a ConvertKit popup form<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-7-mailerlite\">MailerLite<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: I think it&#8217;s the best free email service provider for small businesses, bloggers, and startups on a budget.<\/p>\n\n\n\n<p><a title=\"MailerLite\" href=\"https:\/\/optinmonster.com\/refer\/mailerlite-2\/\" target=\"_blank\" rel=\"nofollow noopener\">MailerLite<\/a> is a user-friendly email service provider helps small businesses start using email marketing fast. They have a generous free plan and their paid upgrades are affordable.<\/p>\n\n\n\n<p><a title=\"MailerLite\" href=\"https:\/\/optinmonster.com\/refer\/mailerlite-2\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-167948\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/mailerlite-homepage.png\" alt=\"mailerlite homepage\" width=\"620\" height=\"330\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/mailerlite-homepage.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/02\/mailerlite-homepage-300x160.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a>Read more in our <a href=\"https:\/\/optinmonster.com\/mailerlite-review\/\">MailerLite review<\/a> and check out <a href=\"https:\/\/optinmonster.com\/how-to-add-a-mailerlite-popup-to-your-site-step-by-step\/\">how to make a MailerLite popup<\/a> in minutes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-8-mailchimp\">Mailchimp<\/h4>\n\n\n\n<p><strong>Best for<\/strong>: It&#8217;s the most popular email service provider, best for almost all types of businesses and content creators.<\/p>\n\n\n\n<p><a title=\"MailChimp\" href=\"https:\/\/optinmonster.com\/refer\/mailchimp\/\" target=\"_blank\" rel=\"nofollow noopener\">Mailchimp<\/a> has been a go-to email service provider for small businesses for years. Mailchimp allows you to create email campaigns, automate your marketing efforts, and analyze your results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/optinmonster.com\/refer\/mailchimp\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" width=\"620\" height=\"334\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/01\/mailchimp-homepage.png\" alt=\"mailchimp - email marketing platform homepage\" class=\"wp-image-167659\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/01\/mailchimp-homepage.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/01\/mailchimp-homepage-300x162.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/figure>\n\n\n\n<p>Explore our in-depth<a href=\"https:\/\/optinmonster.com\/mailchimp-review\/\"> Mailchimp review<\/a> or learn <a href=\"https:\/\/optinmonster.com\/docs\/connect-optinmonster-mailchimp\/\">how to create a MailChimp popup<\/a>.<\/p>\n\n\n\n<div class=\"alert-box alert-white\">\n<p class=\"alert-box-title\">Going Deeper&#8230;<\/p>\n\n\n\n<p>This article provides a high-level overview of our favorite email marketing services. When you&#8217;re ready to learn more or choose the one that&#8217;s right for you, you&#8217;ll want to check out our in-depth reviews of the best email marketing service providers. <\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\">Read our in-depth <a href=\"https:\/\/optinmonster.com\/best-email-service-providers-for-small-businesses\/\" title=\"\">reviews of the most popular email service providers for small businesses<\/a>.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-set-up-marketing-emails\">Step 3: Select the Type of Email Marketing Campaign To Send<\/h3>\n\n\n\n<p>Every email marketing service provider comes with an email editor you can use to send emails to your subscribers. I&#8217;ve outlined seven types of email marketing campaigns you can send below. I use all of these throughout my businesses.<\/p>\n\n\n\n<p>I&#8217;ve also included links to more in depth examples of each type of email marketing campaign in case you want to dive deep.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-1-welcome-emails\">Welcome Emails<\/h4>\n\n\n\n<p>Send welcome emails to new subscribers or customers as soon as they join your list. Use these emails to introduce your business and thank the reader for engaging with your brand. All this helps begin the relationship with your brand on a positive note.<\/p>\n\n\n\n<p>This is an example of the first few paragraphs of the welcome email we send ourselves here at OptinMonster:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1359\" height=\"858\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/OptinMonster-Welcome-Email.png\" alt=\"Welcome email example from OptinMonster\" class=\"wp-image-184152\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/OptinMonster-Welcome-Email.png 1359w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/OptinMonster-Welcome-Email-300x189.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/OptinMonster-Welcome-Email-1024x646.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/OptinMonster-Welcome-Email-768x485.png 768w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/figure>\n\n\n\n<p>It includes a personal welcome from my co-founder, Thomas Griffin. It also includes links to documentation and directions for how to reach support. Likewise, your Welcome email should include the most important next steps a new subscriber should take after joining your list.<\/p>\n\n\n\n<p>To learn more about <a href=\"https:\/\/optinmonster.com\/how-to-write-the-perfect-welcome-email-for-new-subscribers\/\">how to write the perfect welcome email<\/a>, check out the video below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Write the Perfect Welcome Email Series\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uj5wCV2Wz2U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-2-newsletter-emails\">Newsletter Emails<\/h4>\n\n\n\n<p>Newsletter emails are regular communications sent to subscribers. Newsletter contain news, updates, tips, promotions, or curated information related to your business or industry. The goal of an email newsletter is to keep your audience engaged.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"284\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/trouva-newsletter-example.png\" alt=\"trouva email newsletter\" class=\"wp-image-179568\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/trouva-newsletter-example.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/trouva-newsletter-example-300x137.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Here are some <a href=\"https:\/\/optinmonster.com\/newsletter-ideas\/\">newsletter ideas<\/a> you can use for your own list.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-3-lead-nurturing-emails\">Lead Nurturing Emails<\/h4>\n\n\n\n<p>Lead nurturing emails are sent to potential customers who have shown interest in your offer, but haven&#8217;t bought yet. The goal is to build trust, educate, and overcome objections. Ultimately, you want to guide leads towards making a purchase decision.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"582\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/nurture-email-example.png\" alt=\"lead nurturing email example\" class=\"wp-image-179566\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/nurture-email-example.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/nurture-email-example-300x282.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Learn how to nurture leads with an <a href=\"https:\/\/optinmonster.com\/how-to-create-an-email-marketing-funnel-for-maximum-conversions\/\">email marketing funnel<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-4-promotional-emails\">Promotional Emails<\/h4>\n\n\n\n<p>Promotional emails highlight new products, sales, or special events from your business. They create a sense of urgency and encourage recipients to take advantage of the promotion. You can send these one campaign at a time or automate a whole series of promotional emails.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"483\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/promotional-email-example.png\" alt=\"the tree center - promotional email example\" class=\"wp-image-179567\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/promotional-email-example.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/06\/promotional-email-example-300x234.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Check out these <a href=\"https:\/\/optinmonster.com\/promotional-email-examples-and-how-to-write-your-own\/\">promotional email examples<\/a> if you need some ideas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-5-seasonal-marketing-emails\">Seasonal Marketing Emails<\/h4>\n\n\n\n<p>Seasonal marketing emails include special offers, promotions, or content tailored to a holiday or season. The aim is to use the festive spirit to increase urgency and engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"242\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/10\/fitbit.png\" alt=\"seasonal email - marketing example\" class=\"wp-image-174470\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/10\/fitbit.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/10\/fitbit-300x117.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Take a look at these seasonal marketing emails for <a href=\"https:\/\/optinmonster.com\/black-friday-emails\/\">Black Friday<\/a>, <a href=\"https:\/\/optinmonster.com\/halloween-popup-ideas\/\">Halloween<\/a>, or <a href=\"https:\/\/optinmonster.com\/mothers-day-promotional-ideas\/\">Mother&#8217;s Day<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-6-transactional-emails\">Transactional Emails<\/h4>\n\n\n\n<p>Specific actions or events trigger transactional emails. Customers might receive transactional emails for account updates, shipping notifications, or password resets. They provide information related to the transaction and ensure a smooth customer experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/03\/Jet-Welcome-Transactional-Email-min.png\" alt=\"Jet Welcome Transactional Email\" class=\"wp-image-143296\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/03\/Jet-Welcome-Transactional-Email-min.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/03\/Jet-Welcome-Transactional-Email-min-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Learn more about <a href=\"https:\/\/optinmonster.com\/transactional-emails\/\">how to write transactional emails<\/a> that can grow your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-7-confirmation-emails\">Confirmation Emails<\/h4>\n\n\n\n<p>Confirmation emails verify or confirm an action taken by the recipient. You can send confirmations for subscribing to a newsletter, registering for an event, or buying a product. Confirmation emails typically contain details of the action. They may also provide other instructions or information.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/subscription-confirmation.png\" alt=\"email marketing - confirmation email example\" class=\"wp-image-178463\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/subscription-confirmation.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/04\/subscription-confirmation-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Read about best practices and examples of outstanding <a href=\"https:\/\/optinmonster.com\/confirmation-email\/\">confirmation emails<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-create-and-design-your-emails\">Step 4. Create and Design Your Email<\/h3>\n\n\n\n<p>No matter what type of email campaign you choose to send, there are a four important elements of an email campaign you should include.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-1-subject-line-and-pre-header-text\"><strong>Subject Line and Pre-header Text<\/strong><\/h4>\n\n\n\n<p>This subject line appears first in your subscriber&#8217;s inbox and should give the reader a reason to open the email.<\/p>\n\n\n\n<p>The pre-header text sometimes appears next to the subject line in the subscriber&#8217;s inbox. It is shown even before the reader opens the email, and is another opportunity for you to persuade your reader to open the email.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"700\" height=\"153\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/SUBJECT-LINE.png\" alt=\"All email marketing campaigns should have a subject line.\" class=\"wp-image-184154\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/SUBJECT-LINE.png 700w, https:\/\/optinmonster.com\/wp-content\/uploads\/2021\/11\/SUBJECT-LINE-300x66.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-2-content\"><strong>Content<\/strong><\/h4>\n\n\n\n<p>Most email marketing services provide a selection of ready-to-use, easily customizable templates. Or, you can choose a plain-text template if you&#8217;d like your email to appear more like it came from a single person, rather than a brand. We often use plain-text emails at OptinMonster to build relationships with our readers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"479\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/09\/shopify-email-templates.png\" alt=\"branded templates\" class=\"wp-image-173933\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/09\/shopify-email-templates.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/09\/shopify-email-templates-300x232.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-3-call-to-action-cta\"><strong>Call to Action (CTA)<\/strong><\/h4>\n\n\n\n<p>Every email should share an action you&#8217;d like your reader to take after reading your email, called a &#8220;Call To Action&#8221; or &#8220;CTA.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"205\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/Call-to-action-button-HTML-email-min.png\" alt=\"Call to action button HTML email-min\" class=\"wp-image-144118\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/Call-to-action-button-HTML-email-min.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/05\/Call-to-action-button-HTML-email-min-300x99.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Some common CTAs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make a purchase<\/li>\n\n\n\n<li>Download a freebie<\/li>\n\n\n\n<li>Read a blog post<\/li>\n\n\n\n<li>Follow your brand on social media<\/li>\n\n\n\n<li>Forward this email to a friend<\/li>\n<\/ul>\n\n\n\n<p>A good Call To Action can often make or break the success of an individual email. We teach <a href=\"https:\/\/optinmonster.com\/university\/guides\/how-to-create-the-perfect-call-to-action-cheatsheet\/\">how to create the perfect call to action<\/a> in OptinMonster University (free with any OptinMonster subscription).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"aioseo-4-subscription-management\"><strong>Subscription Management<\/strong><\/h4>\n\n\n\n<p>At the bottom of every email, you should have a link to unsubscribe. Email marketing is a consent-based channel. It&#8217;s better to let uninterested subscribers leave your list than risk them sending your emails to the spam folder.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"227\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/visible-unsubscribe-button-email-list.png\" alt=\"visible unsubscribe button\" class=\"wp-image-138623\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/visible-unsubscribe-button-email-list.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2019\/12\/visible-unsubscribe-button-email-list-300x110.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>One way to <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\">reduce unsubscribe rates<\/a> is to also include a link where people can manage their own subscriptions. Giving them a way to opt out of certain topics or hear from you less often shows that you value their experience.<\/p>\n\n\n\n<p>This brings us to the last step in our guide: monitoring your progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-track-email-marketing-metrics\">Step 5. Track Email Marketing Metrics<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"316\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/open-rates.png\" alt=\"tracking email marketing statistics\" class=\"wp-image-176228\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/open-rates.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/open-rates-300x153.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>After sending your email, track and analyze key <a href=\"https:\/\/optinmonster.com\/email-metrics\/\">email metrics<\/a> such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open rate:<\/strong> how many subscribers opened the email<\/li>\n\n\n\n<li><strong>Click-through rates:<\/strong> how many subscribers clicked links in the email<\/li>\n\n\n\n<li><strong>Conversion rate:<\/strong> how many subscribers made a purchase, filled out a form, or did some other conversion you want to track<\/li>\n\n\n\n<li><strong>Unsubscribe rates:<\/strong> how many subscribers unsubscribed from an email<\/li>\n\n\n\n<li><strong>Deliverability rate:<\/strong> how many subscribers received your email in their main inbox<\/li>\n<\/ul>\n\n\n\n<p>Use this data to refine your future email campaigns and optimize your strategies.<\/p>\n\n\n\n<p>I also recommend that you regularly <a href=\"https:\/\/optinmonster.com\/email-scrubbing-how-to-clean-email-list\/\">clean your email list<\/a>. Removing invalid or inactive email addresses improves deliverability. Keeping your list clean also ensures that you&#8217;re targeting an engaged audience.<\/p>\n\n\n\n<p>Now that you know how to do email marketing, let&#8217;s take a look at some common challenges you might face and how to overcome them. I&#8217;m sharing these to help you not make the same mistakes I&#8217;ve made over the years.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges\">Biggest Email Marketing Challenges (And How to Solve Them)<\/h2>\n\n\n\n<p>We have a full list of <a href=\"https:\/\/optinmonster.com\/email-marketing-best-practices\/\">email marketing best practices<\/a> you can read for more detail, but here are some of the most common challenges you might encounter, along with the solutions I used myself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-how-to-build-an-email-list\">1. How to Build an Email List<\/h3>\n\n\n\n<p>The first challenge is finding people to whom to send emails. Fortunately, this is perhaps the easiest problem to solve!<\/p>\n\n\n\n<p>Even if you have no subscribers, you can <a href=\"https:\/\/optinmonster.com\/how-to-build-an-email-list\/\">build an email list from scratch<\/a> with email signup forms on your website.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Email List Building Basics: How to Build Your List From Scratch\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B1zBqH0DxtE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Solution:<\/strong> To get more signups, make sure that visitors clearly understand the benefits of joining your list.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust your call to action to focus on the benefits, such as &#8220;Get your free guide now!&#8221;<\/li>\n\n\n\n<li>Use social proof by showing off how many people have already signed up for your list.<\/li>\n\n\n\n<li>Add your optin forms to these high-converting places for email signups for best results.<\/li>\n\n\n\n<li>Take inspiration from high-performing email signup forms.<\/li>\n<\/ul>\n\n\n\n<p>For more ideas, check out our top <a href=\"https:\/\/optinmonster.com\/list-building-tools-you-need-for-massive-growth\/\">list-building tools<\/a> and <a href=\"https:\/\/optinmonster.com\/free-email-list\/\">ways to build your email list for free<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-how-to-ensure-email-deliverability\">2. How to Make Sure Emails are Delivered<\/h3>\n\n\n\n<p>If getting people on your list is the FIRST challenge, making sure the emails you&#8217;re sending actually land in their inbox is the hardest. Average deliverability rates hover around 81%, which means up to 20% of your emails may never even make it to your subscriber&#8217;s email client! This is especially relevant with <a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\">Gmail&#8217;s updated requirements for bulk sending<\/a> in 2025.<\/p>\n\n\n\n<p><strong>Solution:<\/strong> Follow <a href=\"https:\/\/optinmonster.com\/email-deliverability-best-practices\/\">email deliverability best practices<\/a> to make sure your emails make it into the right inbox.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid spammy words that trigger spam filters. These might include words like \u201cclick,\u201d \u201cfree,\u201d \u201ctrial,\u201d \u201ccost,\u201d \u201ccheap,\u201d \u201cprize,\u201d or unusual capitalization and punctuation.<\/li>\n\n\n\n<li>Clean your email list regularly to remove inactive subscribers.<\/li>\n\n\n\n<li>Segment your emails so that subscribers get content they actually care about.<\/li>\n\n\n\n<li>Provide ways for users to manage their own subscriptions instead of unsubscribing or reporting as spam.<\/li>\n\n\n\n<li>Ensure you&#8217;re following Gmail&#8217;s advice for bulk sending.<\/li>\n<\/ul>\n\n\n\n<p>I highly encourage you to review the email deliverability best practices above. It&#8217;s a painful feeling to find out your hard-work crafting the perfect email was wasted when your emails didn&#8217;t land in the inbox (trust me, I learned this lesson the hard way!)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-how-to-improve-email-open-rates\">3. How to Improve Email Open Rates<\/h3>\n\n\n\n<p>The average open rate for emails is around 21%. There are plenty of ways that you can improve your email open rates.<\/p>\n\n\n\n<p><strong>Solution:<\/strong> Write and send high-quality emails. Everything from the <a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\">email subject line<\/a>&nbsp;to the email template design should be a valuable, pleasant experience for subscribers. If you can convince them to open one email, they&#8217;ll be more likely to open future emails.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/email-subject-line-best-practices\/\">Make your subject line exciting<\/a> and informative enough for people to click on. Remember that the job of the subject line is to get readers interested enough to open the email.<\/li>\n\n\n\n<li>Keep your subject line length short and easy to understand.<\/li>\n\n\n\n<li>Use preview text to provide extra insight into what&#8217;s in your email content.<\/li>\n\n\n\n<li>Improve your email copy by thinking back to your goal-setting. What information, skills, or products do your customers need to solve their problems? Deliver content that helps address those issues.<\/li>\n\n\n\n<li>Optimize your email design, especially for mobile devices. Use visuals wisely and make sure they show up well on different screen sizes. You can also make <a href=\"https:\/\/optinmonster.com\/how-to-create-mobile-optins-that-win-more-business\/\">mobile optins<\/a> that show up well on smaller device sizes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-how-to-boost-email-conversion-rates\">4. How to Boost Email Conversion Rates<\/h3>\n\n\n\n<p>Let&#8217;s say you&#8217;re getting a healthy number of signups. Subscribers are receiving and opening your emails. But no one is clicking or buying.<\/p>\n\n\n\n<p>You aren&#8217;t alone. The <a href=\"https:\/\/www.klaviyo.com\/marketing-resources\/email-benchmarks-by-industry\" target=\"_blank\" rel=\"nofollow noopener\">average email conversion rate<\/a> in a study by Klaviyo ranged from just 0.1% to over 3%.<\/p>\n\n\n\n<p><strong>Solution:<\/strong> Improve your conversion rates by tuning into what your audience needs and wants.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>List segmentation means dividing your list into different groups. You can then send each group more targeted messaging that should improve your conversion rates. Learn about <a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\">different ways to segment your email list<\/a> and see what works best for your business.<\/li>\n\n\n\n<li>Personalized email content goes beyond saying, &#8220;Hey, FIRST NAME!&#8221; You could send<a href=\"https:\/\/optinmonster.com\/product-recommendation-email-examples\/\"> product recommendations<\/a> based on past purchases. Other personalization techniques include sending location-specific offers or content based on demographics. When subscribers receive personalized emails, customer loyalty is likely to increase.<\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/the-ultimate-guide-to-split-testing-your-email-newsletters\/\">A\/B testing your email newsletters<\/a> can help you find the most effective subject lines, content, email templates, and CTAs. Many email service providers have split testing functionality built in.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-how-to-scale-your-email-marketing-efforts\">5. How to Scale Email Marketing<\/h3>\n\n\n\n<p>So what if your email marketing strategy is working pretty well, but takes more time than you have?<\/p>\n\n\n\n<p>Creating personalized content for a few segments is one thing. But as you add more subscribers, offers, and promotions, your email marketing will get more complex. Fortunately, we have strategies and resources to help you scale.<\/p>\n\n\n\n<p><strong>Solution: <\/strong>Work smarter, not harder. Build on what already works in your own email marketing or strategies that others have proven.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add or expand email automation. For example, you could set up an <a href=\"https:\/\/optinmonster.com\/how-to-create-an-abandoned-cart-email-strategy\/\">abandoned cart email series<\/a> that encourages shoppers to finish their purchases. There are plenty of <a href=\"https:\/\/optinmonster.com\/31-best-email-marketing-automation-tools\/\">email marketing automation tools<\/a> to make this easier. Check out our complete guide to <a href=\"https:\/\/optinmonster.com\/ecommerce-email-marketing-automation\/\">eCommerce email marketing automation<\/a> for more information.<\/li>\n\n\n\n<li>Use templates, examples, and best practices. Use these <a href=\"https:\/\/optinmonster.com\/email-marketing-templates\/\">email marketing templates<\/a>, <a href=\"https:\/\/optinmonster.com\/proven-copywriting-templates-formulas-ultimate-list\/\">copywriting templates and formulas<\/a>, and <a href=\"https:\/\/optinmonster.com\/sales-email-subject-lines\/\">best sales email subject lines<\/a> for inspiration.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-how-to-run-email-campaigns-in-multiple-languages\">6. How to Run Email Campaigns in Multiple Languages<\/h3>\n\n\n\n<p>We are living in a more globalized world than ever before. This presents many opportunities to tap into foreign markets and expand your business activities. Since we recognize the amazing growth potential that email marketing campaigns present, why not multiply that potential by reaching a global audience in their native languages?&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/insights.csa-research.com\/reportaction\/305013126\/Marketing\">\u201cCan\u2019t Read, Won\u2019t Buy &#8211; B2C\u201d study<\/a>, which surveyed over 8,000 consumers in over 29 countries, revealed that 65% of respondents prefer content in their native language. Moreover, 40% of respondents said that they would not purchase a product or service if it was not offered in their language.<\/p>\n\n\n\n<p>So how do you make sure you don\u2019t miss out on such a large percentage of your potential customers?<\/p>\n\n\n\n<p><strong>Solution:<\/strong> Collect and segment your multilingual leads for multilingual campaigns.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By <a href=\"https:\/\/wpml.org\/documentation\/plugins-compatibility\/using-the-popup-builder-by-optinmonster-with-wpml\/\">using OptinMonster with WPML<\/a>, you can display popups in multiple languages and collect leads with data about their language preferences.&nbsp;<\/li>\n\n\n\n<li>Segment your leads based on language and target them in culturally appropriate multilingual campaigns using your preferred <a href=\"https:\/\/optinmonster.com\/categories\/docs\/integrations\/\">email marketing integration<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As a result, you will expand your campaign reach, enhance customer engagement, improve customer loyalty, and have an advantage over competitors who don\u2019t employ multilingual strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions-about-email-marketing-faqs\">Frequently Asked Questions About Email Marketing (FAQs)<\/h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-when-is-the-best-time-to-send-a-marketing-email\"><h3 class=\"aioseo-faq-block-question\">When is the best time to send a marketing email?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>The best time to send a marketing email <span style=\"font-weight: 400;\">is between 9 AM to 12 PM on Monday, Tuesday, and Wednesday, according to <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-time-to-send-email\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">a HubSpot study<\/span><\/a>. Test different times to find when your audience is most active and engaged. I&#8217;ve found these times to be true for our companies, too.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-a-good-open-rate-for-email-marketing\"><h3 class=\"aioseo-faq-block-question\">What is a good open rate for email marketing?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>A <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"nofollow noopener\">good open rate<\/a> is between 15% and 25%, but it varies by industry. Focus on improving engagement and personalization. I like to tell people a good open rate is the one that&#8217;s better than the one you&#8217;re getting now &#8211; there is always room to improve!<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-often-should-i-send-marketing-emails\"><h3 class=\"aioseo-faq-block-question\">How often should I send marketing emails?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Send emails at a consistent frequency without overwhelming subscribers. Start with once a week or bi-weekly and adjust the timing and number of emails based on feedback and engagement metrics.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-email-metrics-should-i-track\"><h3 class=\"aioseo-faq-block-question\">What email metrics should I track?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Track open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. You should also track deliverability, spam complaints, and list growth rate.<\/p>\n<\/div><\/div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-the-difference-between-single-opt-in-and-double-opt-in\"><h3 class=\"aioseo-faq-block-question\">What is the difference between single opt-in and double opt-in?<\/h3><div class=\"aioseo-faq-block-answer\">\n<p>Single opt-in immediately adds subscribers to the list. Double opt-in requires confirmation via a verification email. Double opt-in ensures higher quality but may result in fewer subscribers. Consider your business goals, customer preferences, and local regulations such as GDPR.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"next-steps-get-started-with-email-marketing\">Email Marketing Case Studies<\/h2>\n\n\n\n<p>Now you have all the knowledge you need to use email to grow your business! I&#8217;ve gone over:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>basic email marketing vocabulary and definitions<\/li>\n\n\n\n<li>different email marketing platforms you can use<\/li>\n\n\n\n<li>a step-by-step guide for how to do email marketing<\/li>\n\n\n\n<li>pro tips to take your email marketing to the next level<\/li>\n<\/ul>\n\n\n\n<p>Email marketing isn&#8217;t something you set and forget, even with the power of automated workflows. You always want to be testing and refining your strategy. So I recommend bookmarking this page so you can come back later whenever you need to explore the resources I&#8217;ve shared.<\/p>\n\n\n\n<p>I want to leave you with some encouraging case studies of companies just like yours who grew their email lists using the principles shared in this Beginner&#8217;s Guide to Email Marketing. They have been nice enough to share their entire strategy, complete with screenshots of their email optins, and data about how they improved. You&#8217;ll learn how you make money from email marketing in every case study.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/how-nick-gray-increased-conversions-with-smart-popups\/\">How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/how-portraitflip-uses-optinmonster\/\">How PortraitFlip Converts Over 3% of Its Mobile Traffic into Leads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/optinmonster.com\/case-study-how-medstar-media-increased-their-clients-conversions-by-500\/\">How Medstar Media Increased Their Clients\u2019 Conversions by 500%<\/a><\/li>\n<\/ul>\n\n\n\n<p>There&#8217;s a lot of money to be made with email marketing. Whether you&#8217;re a blogger, affiliate marketer, an eCommerce store, or an online business, I and my team here at OptinMonster are here to help you win every step of the way.<\/p>\n\n\n\n<p>Best wishes for your success,<\/p>\n\n\n\n<p>Syed Balkhi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this beginner\u2019s guide, I\u2019ll walk you through what email marketing is, why it works so well, and how you can start your very first email marketing campaign, even if you\u2019re starting from scratch. I\u2019m Syed Balkhi, one of the co-founders of OptinMonster. Over 1.2 million small businesses use our tools to grow their email&nbsp;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":203340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"2024-08-08T06:33:58","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[27],"tags":[28],"class_list":["post-96285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-2"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/96285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=96285"}],"version-history":[{"count":298,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/96285\/revisions"}],"predecessor-version":[{"id":209777,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/96285\/revisions\/209777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/203340"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=96285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=96285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=96285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}