{"id":97394,"date":"2023-03-13T16:17:21","date_gmt":"2023-03-13T20:17:21","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&p=97394"},"modified":"2025-11-18T12:39:28","modified_gmt":"2025-11-18T17:39:28","slug":"how-to-connect-optinmonster-with-a-webhook","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-connect-optinmonster-with-a-webhook\/","title":{"rendered":"How to Connect OptinMonster with a Webhook"},"content":{"rendered":"\n

OptinMonster offers seamless integration with webhooks using our native integration.<\/p>\n\n\n\n

In this article, you’ll learn how to connect a webhook to OptinMonster.<\/p>\n\n\n\n

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Before you start<\/em><\/strong>, this integration is available with a Pro and higher subscription<\/a>.
All subscription plans can add custom forms using the Form Embed block<\/a>.<\/p>\n\n\n\n

As a best practice, we recommend you also connect your campaigns to Monster Leads<\/a>\u00a0as a backup.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Connect Webhook<\/h2>\n\n\n\n

When you create a campaign<\/a> in OptinMonster that you intend to collect leads with you\u2019ll want to integrate with one or more services to send those leads to.<\/p>\n\n\n\n

To send those leads to a webhook, follow these steps:<\/p>\n\n\n\n

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  1. Navigate to the Integrations view in the campaign builder, search for and select Webhook<\/strong>.
    \"Select<\/li>\n\n\n\n
  2. Next, enter a Webhook<\/strong> Account Name<\/strong> (*internal use only) and enter the Webhook URL<\/strong> into the appropriate fields, then select the Connect to Webhook<\/strong> button.
    \"Connect
    *The Webhook Account Name can be anything that helps you identify the specific integration within OptinMonster. It\u2019s possible to add more than one Webhook integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.<\/em><\/li>\n\n\n\n
  3. Once connected, you’ll be provided with an example of how Lead data will be submitted via JSON to your Webhook URL.
    \"Sample<\/li>\n\n\n\n
  4. The same section of your integration will also confirm the Webhook URL data submits to.
    \"Webhook<\/li>\n\n\n\n
  5. Optional<\/strong>: You can also configure a List Name<\/strong>, assign Tags<\/strong>, additional Data<\/strong>, and configure the Store IP Addresses? (Turn off for GDPR)<\/strong> option.
    \"Webhook<\/li>\n\n\n\n
  6. When you’re finished, Save<\/strong> your campaign.<\/li>\n<\/ol>\n\n\n\n

    Data Structure<\/h2>\n\n\n\n

    For Webhook integrations created on and after November 30, 2023, lead data is formatted via JSON and resembles the example below:<\/p>\n\n\n\n

    \n

    <\/p>\n\n\n\n

    Looking for the payload structure of integrations created before November 30, 2023? See the Changelog <\/strong>section below.<\/p>\n\n\n\n

    <\/p>\n<\/div>\n\n\n\n