{"id":980,"date":"2020-11-16T15:55:23","date_gmt":"2020-11-16T20:55:23","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&#038;p=980"},"modified":"2025-08-14T14:19:17","modified_gmt":"2025-08-14T18:19:17","slug":"how-to-install-the-optinmonster-wordpress-plugin","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-install-the-optinmonster-wordpress-plugin\/","title":{"rendered":"How to Install the OptinMonster WordPress Plugin"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinMonster for WordPress<\/a> plugin makes it easy to manage your OptinMonster campaigns from within your WordPress dashboard. It provides even more powerful targeting options that let you assign campaigns to individual posts, pages, categories, tags, products, custom post types and more.<\/p>\n\n\n\n<p>Using the plugin, you also unlock the option to use WordPress shortcodes in any campaign. That means you can use the shortcodes from your favorite form builder (<a href=\"https:\/\/wpforms.com\" target=\"_blank\" rel=\"noopener\" title=\"\">WPForms<\/a>, of course) to add complex, custom forms to your OptinMonster campaigns. It even lets you place inline campaigns using a widget, or a Gutenberg block.<\/p>\n\n\n\n<p>And the best part? The plugin does all the work of adding OptinMonster to your site without needing to touch any code at all!<\/p>\n\n\n\n<p>In this article, you&#8217;ll learn how to install the OptinMonster for WordPress plugin so you can get started creating new campaigns quickly and easily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Before You Begin<\/h2>\n\n\n\n<p>Here are some things to know before you begin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <a href=\"https:\/\/wordpress.org\/plugins\/optinmonster\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinMonster for WordPress plugin<\/a> is available for download free from the WordPress plugin repository. It includes a free subscription. The free subscription is similar in features to the paid Basic plan with some restrictions. To access even more powerful options for growing your list, leads and sales, <a href=\"https:\/\/optinmonster.com\/pricing\" target=\"_blank\" rel=\"noopener\" title=\"\">upgrade to OptinMonster Pro or Growth<\/a>.<\/li>\n\n\n\n<li>Follow our <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-optinmonster-with-wordpress-multi-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">WordPress Multisite guide<\/a> if your WordPress site is part of a Multisite network.<\/li>\n\n\n\n<li>If you already have an OptinMonster account, go ahead and sign in before you install the plugin. If you have multiple OptinMonster accounts or are a sub-account user on multiple accounts, the account you are actively signed in to will be the one that gets connected to the plugin. To connect a different account, you will need to switch to that account in OptinMonster <em>first<\/em>.<\/li>\n<\/ul>\n\n\n\n<p>Let&#8217;s get started&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Install The Plugin<\/h2>\n\n\n\n<p>When you are ready to install the OptinMonster for WordPress plugin on your site, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log into the admin of your WordPress site and navigate to the <strong>Plugins &gt; Add New<\/strong> screen.<\/li>\n\n\n\n<li>Search for &#8220;OptinMonster&#8221; and select the <strong>Install Now<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"358\" class=\"aligncenter size-full wp-image-122695\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/01-install-plugin.jpg\" alt=\"Install Plugin\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/01-install-plugin.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/01-install-plugin-300x134.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/01-install-plugin-768x344.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Once installed, click <strong>Activate<\/strong>.<br><img decoding=\"async\" width=\"800\" height=\"354\" class=\"aligncenter size-full wp-image-122696\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/02-activate.jpg\" alt=\"Activate Plugin\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/02-activate.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/02-activate-300x133.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/02-activate-768x340.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>You&#8217;re now ready to <strong>Create A New Account<\/strong> or <strong>Connect Your Existing Account<\/strong>!<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Connect Your Existing Account<\/h2>\n\n\n\n<p>If you already have an OptinMonster account you can connect it to your WordPress site by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the WordPress admin &gt; OptinMonster &gt; Settings screen and select the&nbsp;<strong>Connect an Existing Account&nbsp;<\/strong>button.<br><img decoding=\"async\" width=\"800\" height=\"477\" class=\"alignnone size-large wp-image-185801\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-1024x610.png\" alt=\"Connect your existing account to OptinMonster in WordPress.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-1024x610.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-300x179.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-768x457.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-1536x914.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120648-2048x1219.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>A popup modal will appear prompting you to login to your account and confirm the connection. Select the <strong>Connect to WordPress<\/strong> button to continue.<br><img decoding=\"async\" width=\"930\" height=\"588\" class=\"alignnone size-full wp-image-185802\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120819.png\" alt=\"Connect OptinMonster to WordPress\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120819.png 930w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120819-300x190.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-120819-768x486.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/li>\n\n\n\n<li>Once successfully connected, the Settings page will confirm the account that is connected to your WordPress site:<br><img decoding=\"async\" width=\"800\" height=\"466\" class=\"alignnone size-large wp-image-185803\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253-1024x597.png\" alt=\"OptinMonster settings confirming the account connected to WordPress\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253-1024x597.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253-300x175.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253-768x448.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253-1536x896.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121253.png 1794w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>You are now ready to <a href=\"https:\/\/optinmonster.com\/docs\/getting-started-optinmonster-wordpress-checklist\/\" target=\"_blank\" rel=\"noopener\">create campaigns<\/a>, or <a href=\"https:\/\/optinmonster.com\/docs\/how-to-use-the-wordpress-output-settings-to-control-where-your-campaigns-appear\/\" target=\"_blank\" rel=\"noopener\">publish existing campaigns to your WordPress site<\/a>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Create A New Account<\/h2>\n\n\n\n<p>If you<em> do not<\/em> already have an OptinMonster account, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>From the WordPress admin &gt; OptinMonster &gt; Settings screen select the <strong>Create a Free Account to Get Started<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"427\" class=\"alignnone size-large wp-image-185804\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-1024x547.png\" alt=\"Get started using OptinMonster with WordPress for free\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-1024x547.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-300x160.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-768x410.png 768w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-1536x821.png 1536w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/Markup-2024-03-05-at-121616-2048x1095.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>On the next screen, select the <strong>New? Claim Your Free Account<\/strong> button.<br><img decoding=\"async\" width=\"800\" height=\"484\" class=\"alignnone size-full wp-image-166318\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-new-om-account.jpg\" alt=\"Create new OptinMonster account from WordPress.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-new-om-account.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-new-om-account-300x182.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-new-om-account-768x465.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>You&#8217;ll be prompted to answer a few questions about your website that will help us suggest the best OptinMonster features to match your needs.<br><img decoding=\"async\" width=\"800\" height=\"731\" class=\"size-full wp-image-153952 alignnone\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/onboarding_wizard.png\" alt=\"Tell OptinMonster about your website and business.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/onboarding_wizard.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/onboarding_wizard-300x274.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/onboarding_wizard-768x702.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>After you&#8217;ve answered those questions, select the <strong>Create a Free Account&nbsp;<\/strong>button.<br><img decoding=\"async\" width=\"800\" height=\"450\" class=\"alignnone wp-image-166319 size-full\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-free-account-button-e1686592414485.jpg\" alt=\"Create your free account with OptinMonster in WordPress.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-free-account-button-e1686592414485.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-free-account-button-e1686592414485-300x169.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/create-free-account-button-e1686592414485-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Complete the registration form including your name, email address and credit card information.<br><img decoding=\"async\" width=\"800\" height=\"798\" class=\"alignnone size-full wp-image-166320\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/free-account-registration.jpg\" alt=\"Free OptinMonster account registration form.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/free-account-registration.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/free-account-registration-300x300.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/free-account-registration-150x150.jpg 150w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/11\/free-account-registration-768x766.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n\n\n\n<li>Congratulations! You&#8217;ve connected the OptinMonster for WordPress plugin to your new OptinMonster account.<br>Register for one of the LIVE demos we offer each week, or jump right in by clicking <strong>Create Your First Campaign<\/strong>.<br><img decoding=\"async\" width=\"800\" height=\"679\" class=\"size-full wp-image-153946 alignnone\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/connecting_optinmonster_finished.png\" alt=\"You're finished connecting your plugin to your OptinMonster acount.\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/connecting_optinmonster_finished.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/connecting_optinmonster_finished-300x255.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/connecting_optinmonster_finished-768x652.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<div class=\"alert-box alert-yellow\">\n<p class=\"alert-box-title\">Important:<\/p>\n\n\n\n<p>If for some reason the OptinMonster WordPress plugin is not showing your site connected to your new OptinMonster account, follow the steps to <strong>Connect an Existing Account<\/strong> to resolve the issue.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Disconnect Account<\/h2>\n\n\n\n<p>If you need to disconnect a previously connected account, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the OptinMonster plugin through the sidebar menu link in the WordPress admin.<\/li>\n\n\n\n<li>Select the <strong>Settings<\/strong> tab.<\/li>\n\n\n\n<li>Select the&nbsp;<strong>Disconnect<\/strong> button to disconnect your previously connected account from the plugin. This does not cancel your OptinMonster subscription or uninstall the plugin. It only disconnects the plugin from your OptinMonster account.<img decoding=\"async\" width=\"800\" height=\"242\" class=\"aligncenter wp-image-153947 size-full\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/disconnect_optinmonster-e1686592444517.png\" alt=\"Visit Settings to disconnect OptinMonster\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/disconnect_optinmonster-e1686592444517.png 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/disconnect_optinmonster-e1686592444517-300x91.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/disconnect_optinmonster-e1686592444517-768x232.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/li>\n<\/ol>\n\n\n\n<div class=\"alert-box alert-yellow\">\n<p class=\"alert-box-title\">Important:<\/p>\n\n\n\n<p>Disconnecting the account will remove all previous settings in the plugin for campaigns that were synced to the plugin. If you reconnect to the same account later, you&#8217;ll need to manually update the Output Settings for each campaign.<\/p>\n\n\n\n<p class=\"is-style-arrow-link has-link-color\"><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">I&#8217;m registering a new, free account. Why do you need my credit card information?<\/h4>\n\n\n\n<p>Great question! We require a credit card in case you&#8217;d like to upgrade, or in the event your account exceeds the campaign impressions available. You can always manage your preference for what happens if\/when your free account exceeds the free plan limitations in the <a href=\"https:\/\/optinmonster.com\/docs\/pageview-and-upgrade-preferences\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pageview and Upgrade Preferences<\/a> within your Account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What if I don&#8217;t want to use the OptinMonster for the WordPress plugin?<\/h4>\n\n\n\n<p>If you prefer not to use the plugin, there are two great alternatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manually add your account-wide embed code to a template file, commonly the footer.php file, just before the closing body tag.<\/li>\n\n\n\n<li>Or, use <a href=\"https:\/\/optinmonster.com\/docs\/how-to-integrate-optinmonster-with-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Tag Manager.<\/a><\/li>\n<\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The OptinMonster for WordPress plugin makes it easy to manage your OptinMonster campaigns from within your WordPress dashboard. It provides even more powerful targeting options that let you assign campaigns to individual posts, pages, categories, tags, products, custom post types and more. Using the plugin, you also unlock the option to use WordPress shortcodes in&nbsp;&hellip;<\/p>\n","protected":false},"author":152,"comment_status":"open","ping_status":"closed","template":"","documentation\/categories":[210],"documentation\/tags":[31411,31419,31420],"class_list":["post-980","optinmonster_docs","type-optinmonster_docs","status-publish","hentry","categories-platforms"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/optinmonster_docs"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":22,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/980\/revisions"}],"predecessor-version":[{"id":206588,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/980\/revisions\/206588"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/categories?post=980"},{"taxonomy":"internal_tags","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/documentation\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}