{"id":98101,"date":"2024-05-15T05:25:44","date_gmt":"2024-05-15T09:25:44","guid":{"rendered":"https:\/\/optinmonster.com\/?p=98101"},"modified":"2024-05-15T08:10:54","modified_gmt":"2024-05-15T12:10:54","slug":"6-creative-ways-to-use-yesno-optin-forms","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/6-creative-ways-to-use-yesno-optin-forms\/","title":{"rendered":"6 Simple Ways To Use Yes\/No Popups To Skyrocket Conversions"},"content":{"rendered":"<p>Do you want to convert your website traffic into sign-ups or sales? Looking for ways to <a href=\"https:\/\/optinmonster.com\/how-to-increase-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">boost your website conversion rate<\/a>?<\/p>\n<p>Yes\/No popups can help you improve your site conversion. Yes\/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them.<\/p>\n<p>In this article, I\u2019m going to share what makes Yes\/No optins so effective and give you 6 creative ways to use them on your own site.<\/p>\n<p>Here\u2019s everything I\u2019ll cover in this post:<\/p>\n<ul>\n<li><a href=\"#1\">Why Use Yes\/No Popups<\/a><\/li>\n<li><a href=\"#2\">6 Ways To Use Yes\/No Popups<\/a><\/li>\n<\/ul>\n<h2 id=\"1\">Why Use Yes\/No Popups<\/h2>\n<p>Yes\/No popups have 2\u00a0<a href=\"https:\/\/optinmonster.com\/how-to-create-the-perfect-call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-action (CTA) buttons<\/a>: one button to opt in and the other one to opt out.<\/p>\n<p>Here\u2019s a Yes\/No popup example in the form of a confirmation dialog box:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188098\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-1-min.png\" alt=\"yes\/no popup\" width=\"1480\" height=\"806\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-1-min-300x163.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-1-min-1024x558.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-1-min-768x418.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>This type of popup converts really well for the same reason that\u00a0<a href=\"https:\/\/optinmonster.com\/features\/monsterlinks\/\" target=\"_blank\" rel=\"noopener\">2-step optins boost conversions by as much as 785%<\/a>: they use the Zeigarnik Effect.<\/p>\n<p><a href=\"https:\/\/optinmonster.com\/2-step-optins\/#:~:text=Not%20only%20have,started%20a%20process.\" target=\"_blank\" rel=\"noopener\">The Zeigarnik Effect<\/a> states that after people initiate a process, they are more likely to finish it.<\/p>\n<p>2-step or yes and no optins don\u2019t ask you for your email address until you begin the process by clicking one of the buttons. But after you commit to starting the process of opting in, you are more likely to finish the process by submitting your email address.<\/p>\n<p class=\"om-callout\"><b>Case Study<\/b> <a href=\"https:\/\/optinmonster.com\/how-cosmetic-packaging-now-grew-their-email-list-by-754-with-2-step-optins\/\" target=\"_blank\" rel=\"noopener\">How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins<\/a>.<\/p>\n<p>Yes\/No popups use psychology in another way, too. Researchers claim that <a href=\"https:\/\/www.nature.com\/articles\/s41598-023-50532-3\" target=\"_blank\" rel=\"nofollow noopener\">the feeling of freedom leads to greater compliance with requests<\/a>.<\/p>\n<p>Yes\/No popups use that effect by giving you the freedom to decide for yourself. You can either pick the\u00a0<strong>Yes<\/strong> or\u00a0<strong>No<\/strong> button, the choice is yours. When given the freedom to choose, people tend to respond positively, resulting in more optins.<\/p>\n<p>And the best part? There are a ton of ways to use Yes\/No optins. I\u2019ll cover them in detail in the next section.<\/p>\n<h2 id=\"2\">6 Ways To Use Yes\/No Popups<\/h2>\n<p>Let\u2019s take a look at 6 creative ways to use these forms on your site:<\/p>\n<ol>\n<li><a href=\"#3\">Answer Questions<\/a><\/li>\n<li><a href=\"#4\">Warm Up the Leads<\/a><\/li>\n<li><a href=\"#5\">Politely Offer a Content Upgrade<\/a><\/li>\n<li><a href=\"#6\">Promote an Affiliate Product<\/a><\/li>\n<li><a href=\"#7\">Design a User-Friendly Splash Page<\/a><\/li>\n<li><a href=\"#8\">Offer a Different Option<\/a><\/li>\n<\/ol>\n<h3 id=\"3\">1. Answer Questions<\/h3>\n<p>What if a visitor is looking at your\u00a0<a href=\"https:\/\/optinmonster.com\/pricing-page-best-practices\/\" target=\"_blank\" rel=\"noopener\">pricing page<\/a> or your sales page, but isn\u2019t quite ready to buy yet? If they can talk to a representative and get their questions answered, it might be all they need to make a purchase.<\/p>\n<p>You can make it easy for people to get in touch with you with a Yes\/No popup box that uses a contact form.<\/p>\n<p>Here\u2019s an example from\u00a0<a href=\"https:\/\/optinmonster.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">OptinMonster\u2019s pricing page<\/a>. When a visitor is about to exit, this popup appears:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188099\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-1-min.png\" alt=\"yes no popup\" width=\"1480\" height=\"963\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-1-min-300x195.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-1-min-1024x666.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-1-min-768x500.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Click on the yellow button and the popup goes away. But when you click on the \u2018I have a few questions first!\u2019 button, you can choose between if you are an existing subscriber or a non-subscriber.<\/p>\n<p>Once you confirm that you are a non-subscriber, you\u2019ll get the following form to share your question:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188100\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-2-min.png\" alt=\"yes-no popup\" width=\"1480\" height=\"782\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-2-min-300x159.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-2-min-1024x541.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-pricing-page-2-min-768x406.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Want to recreate this on your pricing page? Here\u2019s how to:<\/p>\n<ul>\n<li><a href=\"#step1\">Step 1: Create a New Yes\/No Popup Campaign<\/a><\/li>\n<li><a href=\"#step2\">Step 2: Edit the Yes\/No Buttons<\/a><\/li>\n<li><a href=\"#step3\">Step 3: Edit the Optin Form<\/a><\/li>\n<li><a href=\"#step4\">Step 4: Set Your Display Rules<\/a><\/li>\n<li><a href=\"#step5\">Step 5: Integrate with Your Email Provider<\/a><\/li>\n<li><a href=\"#step6\">Step 6: Save and Publish the Campaign<\/a><\/li>\n<\/ul>\n<h4 id=\"step1\">Step 1: Create a New Yes\/No Popup Campaign<\/h4>\n<p>First, go to your OptinMonster dashboard and click on the\u00a0<strong>Create New Campaign<\/strong>\u00a0button:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-187882\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/template-image_create-campaign-min.png\" alt=\"popups based on location\" width=\"1480\" height=\"298\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/template-image_create-campaign-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/template-image_create-campaign-min-300x60.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/template-image_create-campaign-min-1024x206.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/template-image_create-campaign-min-768x155.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Next, choose\u00a0<strong>Popup<\/strong>\u00a0as your campaign type. Then choose from OptinMonster\u2019s 100+ templates.<\/p>\n<p>For this example, I\u2019ll use the\u00a0<strong>Lead Generation Strategies (Metro)<\/strong>\u00a0template:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188101\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_metro-min.png\" alt=\"yes\/no popups\" width=\"1480\" height=\"1166\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_metro-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_metro-min-300x236.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_metro-min-1024x807.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_metro-min-768x605.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Here\u2019s how the template will look in OptinMonster\u2019s drag-and-drop campaign builder:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188102\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-1-min.png\" alt=\"how to create yes no popup\" width=\"1480\" height=\"1147\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-1-min-300x233.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-1-min-1024x794.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-1-min-768x595.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Notice that you landed on the campaign&#8217;s <strong>Yes\/No<\/strong>\u00a0view by default:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188103\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-no-min.png\" alt=\"yes no popup campaign\" width=\"1480\" height=\"182\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-no-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-no-min-300x37.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-no-min-1024x126.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-no-min-768x94.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>From here, you can customize the campaign\u2019s text, colors, background, and images to your liking.<\/p>\n<p>For a detailed guide, go through our guide on\u00a0<a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-or-edit-a-campaign\/\" target=\"_blank\" rel=\"noopener\">How to Edit a Campaign<\/a>.<\/p>\n<h4 id=\"step2\">Step 2: Edit the Yes\/No Buttons<\/h4>\n<p>To edit your Yes\/No buttons, click on the button element in the campaign preview. This will bring up the editing tools on the left:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188104\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-min.png\" alt=\"yes no popup\" width=\"1480\" height=\"1260\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-min-300x255.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-min-1024x872.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-min-768x654.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Let\u2019s start by editing the\u00a0<strong>Yes<\/strong>\u00a0button copy:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188105\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-copy-min.png\" alt=\"how to add yes\/no popup\" width=\"1480\" height=\"335\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-copy-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-copy-min-300x68.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-copy-min-1024x232.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_yes-button-copy-min-768x174.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Next, I\u2019ll set the button action to <strong>Close the campaign<\/strong> since I want the visitors to go back to the pricing page if they decide to close the popup:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188106\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min.png\" alt=\"why to use yes\/no popup\" width=\"1480\" height=\"671\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-300x136.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-1024x464.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-768x348.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>I\u2019ll set the <strong>No<\/strong>\u00a0button action to\u00a0<strong>Go to a view<\/strong>. To do that, click on the <strong>No<\/strong> button element on the template.<\/p>\n<p>Change the\u00a0<strong>No<\/strong>\u00a0button copy if you want. Then select to show\u00a0<strong>The Optin view<\/strong>\u00a0if a user clicks the\u00a0<strong>No<\/strong>\u00a0option:<\/p>\n<h4><img decoding=\"async\" class=\"alignnone size-full wp-image-188107\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_no-button-action-min.png\" alt=\"advantages of yes\/no campaign\" width=\"1480\" height=\"1426\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_no-button-action-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_no-button-action-min-300x289.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_no-button-action-min-1024x987.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_no-button-action-min-768x740.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/h4>\n<h4 id=\"step3\">Step 3: Edit the Optin Form<\/h4>\n<p>Click on the\u00a0<strong>Optin\u00a0view<\/strong> tab to edit the optin form:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188190\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_optin-view-min.png\" alt=\"yes no optin form\" width=\"1480\" height=\"214\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_optin-view-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_optin-view-min-300x43.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_optin-view-min-1024x148.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_optin-view-min-768x111.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Here, you can edit the default text, tweak the CTA copy, and make other changes to make the offer more compelling.<\/p>\n<p>Here\u2019s how I designed mine:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188108\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-2-min.png\" alt=\"benefits of yes\/no popups\" width=\"1480\" height=\"1106\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-2-min-300x224.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-2-min-1024x765.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_template-2-min-768x574.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Edit the copy and click on the\u00a0<strong>Save<\/strong> button at the top-right of the screen once you are done:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188038\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min.png\" alt=\"yes\/no popup tutorial\" width=\"1480\" height=\"200\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-300x41.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-1024x138.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-768x104.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<h4 id=\"step4\">Step 4: Set Your Display Rules<\/h4>\n<p>Go to the\u00a0<strong>Display Rules<\/strong>\u00a0tab:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188041\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_display-rules-1-min.png\" alt=\"yes\/no popup marketing campaign guide\" width=\"1480\" height=\"143\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_display-rules-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_display-rules-1-min-300x29.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_display-rules-1-min-1024x99.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_display-rules-1-min-768x74.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Click on the\u00a0<strong>time on page<\/strong>\u00a0rule. Click on\u00a0<strong>When\u00a0<\/strong>and choose\u00a0<a href=\"https:\/\/optinmonster.com\/features\/exit-intent\/\" target=\"_blank\" rel=\"noopener\"><strong>Exit Intent<\/strong><strong>\u00ae<\/strong><\/a>\u00a0from the dropdown options:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188109\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_exit-intent-1-min.png\" alt=\"yes no popups\" width=\"1480\" height=\"382\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_exit-intent-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_exit-intent-1-min-300x77.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_exit-intent-1-min-1024x264.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_exit-intent-1-min-768x198.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Next, I\u2019ll choose which device I want your exit-intent popup to appear on. You can choose between:<\/p>\n<ul>\n<li>Desktop-only<\/li>\n<li>Mobile-only<\/li>\n<li>Both<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186855\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min.png\" alt=\"yes\/no popup form\" width=\"1480\" height=\"370\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min-300x75.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min-1024x256.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-4-min-768x192.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Then you can also choose the Exit-Intent\u00ae sensitivity level as low, medium, or high:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-186857\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min.png\" alt=\"2-step popup\" width=\"1480\" height=\"370\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min-300x75.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min-1024x256.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2020\/10\/spin-the-wheel_display-rules-5-min-768x192.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>To learn more about how exit-intent popups work on mobile, read\u00a0<a href=\"https:\/\/optinmonster.com\/how-to-create-a-mobile-exit-intent-popup\/\" target=\"_blank\" rel=\"noopener\">how to create mobile Exit-Intent\u00ae popups that convert<\/a>.<\/p>\n<p>In the 2nd rule, leave the\u00a0<strong>current URL path<\/strong>\u00a0as it is. But replace\u00a0<strong>is any page<\/strong>\u00a0with\u00a0<strong>contains<\/strong>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188110\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-1-min.png\" alt=\"advantages of yes\/no popups\" width=\"1480\" height=\"190\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-1-min-300x39.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-1-min-1024x131.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-1-min-768x99.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Enter the URL slug of your pricing page to make sure the popup appears on your pricing page. For instance, I\u2019ll enter \u2018\/pricing\u2019 since that\u2019s how most pricing page URLs end:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188111\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-2-min.png\" alt=\"should I add yes\/no popups\" width=\"1480\" height=\"126\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-2-min-300x26.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-2-min-1024x87.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_contains-2-min-768x65.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<h4 id=\"step5\">Step 5: Integrate with Your Email Provider<\/h4>\n<p>Creating a Yes\/No popup means you are encouraging people to share their email addresses with you. It\u2019s a great way to improve your\u00a0<a href=\"https:\/\/optinmonster.com\/lead-generation\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a>\u00a0and\u00a0<a href=\"https:\/\/optinmonster.com\/73-proven-and-simple-ways-to-grow-your-email-list\/\" target=\"_blank\" rel=\"noopener\">grow your email list<\/a>.<\/p>\n<p>But if you are generating leads, you\u2019ll also need a tool to manage all the lead data. That means you would either need <a href=\"https:\/\/optinmonster.com\/best-crm-software\/\" target=\"_blank\" rel=\"noopener\">CRM software<\/a>\u00a0or an\u00a0<a href=\"https:\/\/optinmonster.com\/best-email-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">email marketing tool<\/a>.<\/p>\n<p>OptinMonster integrates with 30+ email marketing tools. To integrate with your email service provider, go to the\u00a0<strong>Integrations<\/strong>\u00a0tab:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188112\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_integrations-min.png\" alt=\"why use 2-step optin\" width=\"1480\" height=\"149\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_integrations-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_integrations-min-300x30.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_integrations-min-1024x103.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_integrations-min-768x77.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Next, search for your email service provider:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-187851\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/free_integrations-min.png\" alt=\"benefits of two-step optins\" width=\"1480\" height=\"763\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/free_integrations-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/free_integrations-min-300x155.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/free_integrations-min-1024x528.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2023\/02\/free_integrations-min-768x396.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>From there on, the exact steps to connect OptinMonster with your ESP depend on which\u00a0<a href=\"https:\/\/optinmonster.com\/31-best-email-marketing-automation-tools\/\" target=\"_blank\" rel=\"noopener\">email marketing automation software<\/a> you are using. For the most part, it involves copy-pasting your email account\u2019s API key.<\/p>\n<p>For more specific instructions, read our detailed guide on\u00a0<a href=\"https:\/\/optinmonster.com\/docs\/how-to-connect-to-an-email-service-provider\/\" target=\"_blank\" rel=\"noopener\">how to connect your email service provider with OptinMonster<\/a>.<\/p>\n<p><strong>Pro-tip:<\/strong>\u00a0Don\u2019t see your ESP listed? You can\u00a0<a href=\"https:\/\/optinmonster.com\/docs\/connect-monster-leads-optinmonster\/\" target=\"_blank\" rel=\"noopener\">get started with Monster Leads<\/a>.<\/p>\n<h4 id=\"step6\">Step 6: Save and Publish the Campaign<\/h4>\n<p>Click on the\u00a0<strong>Save<\/strong>\u00a0button at the top-right of your screen to make sure you don\u2019t lose the changes you\u2019ve made so far:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188038\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min.png\" alt=\"yes\/no popup tutorial\" width=\"1480\" height=\"200\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-300x41.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-1024x138.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2022\/04\/template-image_save-min-768x104.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Now go to the\u00a0<strong>Publish<\/strong>\u00a0tab:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188113\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-1-min.png\" alt=\"\" width=\"1480\" height=\"141\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-1-min-300x29.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-1-min-1024x98.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-1-min-768x73.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Under the\u00a0<strong>Publish Status<\/strong>\u00a0section, click on\u00a0<strong>Publish<\/strong>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188114\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-2-min.png\" alt=\"why you need 2 step optin\" width=\"1480\" height=\"371\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-2-min-300x75.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-2-min-1024x257.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/template-image_publish-2-min-768x193.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>And that\u2019s it! With this, your Yes\/No popup should be live on your website.<\/p>\n<h3 id=\"4\">2. Warm Up the Leads<\/h3>\n<p>In many cases, visitors are so new to your brand that they aren\u2019t quite ready to optin to your offer yet. But if they can consume a bit more content first, they might be more willing to enter their email address in exchange for something valuable, like a\u00a0<a href=\"https:\/\/optinmonster.com\/using-google-analytics-to-discover-ideas-for-lead-magnets\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a>.<\/p>\n<p>For example, let\u2019s say you have a timed popup that appears 3-5 seconds after visitors land on your homepage. Some visitors will optin right away, but many others may just want to have a look around first.<\/p>\n<p>So instead of your typical Yes\/No optin form, you can link the\u00a0<strong>No<\/strong>\u00a0button to your blog or a specific piece of content.<\/p>\n<p>Here\u2019s an example of a Yes\/No popup campaign that does this:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188115\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_analytics-min.png\" alt=\"yes no campaign\" width=\"1480\" height=\"792\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_analytics-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_analytics-min-300x161.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_analytics-min-1024x548.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_analytics-min-768x411.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>To do this in OptinMonster, go to step #2 which we discussed earlier.<\/p>\n<p>For the <strong>Yes<\/strong> button, it&#8217;s very simple: you&#8217;ll link to the optin page where people can enter their email addresses and download the guide.<\/p>\n<p>When it\u2019s time for you to select the\u00a0<strong>No<\/strong>\u00a0button click action, choose\u00a0<strong>Redirect to a url<\/strong>\u00a0from the dropdown menu:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188116\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-1-min.png\" alt=\"why to use 2 step optin campaign\" width=\"1480\" height=\"952\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-1-min-300x193.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-1-min-1024x659.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-1-min-768x494.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Enter the URL for the blog that covers the same topic as the guide:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188117\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min.png\" alt=\"should I use two step popup\" width=\"1480\" height=\"1034\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-300x210.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-1024x715.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-768x537.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>With this, you can optimize both buttons in your Yes\/No popup campaign for conversion.<\/p>\n<p>Once people are in your blog page, you can trigger a <a href=\"https:\/\/optinmonster.com\/how-to-use-your-popular-blog-posts-as-tantalizing-content-upgrades\/\" target=\"_blank\" rel=\"noopener\">content upgrade<\/a> popup to convert them. Let&#8217;s talk about content upgrades in more detail in the next section.<\/p>\n<h3 id=\"5\">3. Politely Offer a Content Upgrade<\/h3>\n<p>So far, I have shared tips on how you can use Yes\/No popups to convert visitors to your homepage and pricing page.<\/p>\n<p>But what if your blog page gets a lot of traffic and you want to convert your blog readers into email subscribers?<\/p>\n<p>One way to convert your blog page traffic is to leverage\u00a0<a href=\"https:\/\/optinmonster.com\/30-content-upgrade-ideas-to-grow-your-email-list\/\" target=\"_blank\" rel=\"noopener\">content upgrades<\/a>, a lead magnet that is specific to a particular blog post.<\/p>\n<p>Different readers react to content upgrades differently. For example, some visitors will briefly skim the blog or only read the first few paragraphs before opting in for the upgrade offer. However, other visitors will want to read the entire blog post before they are ready to grab your content upgrade.<\/p>\n<p>You can address both types of visitors with a polite, timed Yes\/No popup or\u00a0<a href=\"https:\/\/optinmonster.com\/features\/slide-in-forms\/\" target=\"_blank\" rel=\"noopener\">scroll box<\/a>.<\/p>\n<p>For example, you can trigger a popup that appears after a visitor has been reading your blog post for 60 seconds.<\/p>\n<p>The popup offers the content upgrade, but if they aren\u2019t ready for it yet, clicking the\u00a0<strong>No<\/strong>\u00a0option will let them continue reading the blog post.<\/p>\n<p>Here\u2019s an example of a content upgrade with a similar optin:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188118\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-2-min.png\" alt=\"advantages of 2-step optin\" width=\"1480\" height=\"957\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-2-min-300x194.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-2-min-1024x662.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_campaign-2-min-768x497.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>To create a popup like this with OptinMonster, go to step #2 of the above tutorial. When it comes to choosing the <strong>No<\/strong> button action, go with the\u00a0<strong>Close the campaign<\/strong>\u00a0option:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188106\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min.png\" alt=\"why to use yes\/no popup\" width=\"1480\" height=\"671\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-300x136.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-1024x464.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_close-the-campaign-min-768x348.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Want to convert the people who rejected the content upgrade offer the first time around?<\/p>\n<p>You can use <a href=\"https:\/\/optinmonster.com\/features\/monsterlinks\/\" target=\"_blank\" rel=\"noopener\">MonsterLinks\u2122<\/a>\u00a0to add a link at the end of the blog post. This will trigger an optin popup that lets the readers enter their email addresses right there on the blog page.<\/p>\n<h3 id=\"6\">4. Promote an Affiliate Product<\/h3>\n<p>Are you into\u00a0<a href=\"https:\/\/optinmonster.com\/get-started-with-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">affiliate marketing<\/a>? Do you have blog posts that promote affiliate products?<\/p>\n<p>You can use Yes\/No popups to increase conversions on those content pieces and earn healthy affiliate commissions.<\/p>\n<p>To do this, you can create an exit intent popup like we discussed in the tutorial above.<\/p>\n<p>Here\u2019s an example of an exit intent popup with an irresistible free trial offer from\u00a0<a title=\"ConvertKit\" href=\"https:\/\/optinmonster.com\/refer\/convertkit-2\/\" target=\"_blank\" rel=\"nofollow noopener\">ConvertKit<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188119\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_convertkit-min.png\" alt=\"2-step optin\" width=\"1480\" height=\"916\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_convertkit-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_convertkit-min-300x186.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_convertkit-min-1024x634.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_convertkit-min-768x475.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>The\u00a0<strong>Yes<\/strong>\u00a0button goes to the affiliate link, and the\u00a0<strong>No<\/strong> button closes the optin form. You can also set the display rules to hide the popup from visitors who opt out of the offer.<\/p>\n<p>To learn more about this, read our guide on\u00a0<a href=\"https:\/\/optinmonster.com\/how-to-hide-pop-ups-from-your-existing-subscribers-4-methods\/\" target=\"_blank\" rel=\"noopener\">How to Hide Popups from Your Existing Subscribers<\/a>.<\/p>\n<p>To create a popup that promotes your affiliate product, simply set the\u00a0<strong>Yes<\/strong>\u00a0button action to\u00a0<strong>Redirect to a url<\/strong>. Then enter your affiliate link in the\u00a0<strong>Redirect URL<\/strong>\u00a0field:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188117\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min.png\" alt=\"should I use two step popup\" width=\"1480\" height=\"1034\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-300x210.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-1024x715.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_redirect-url-2-min-768x537.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>You can set the\u00a0<strong>No<\/strong>\u00a0button action to close the optin (just like we did for the pricing page campaign earlier).<\/p>\n<p>Let\u2019s go ahead and set our display rules so that a visitor who has opted out won\u2019t see this popup again.<\/p>\n<p>In the <strong>Display Rules<\/strong> page, go to\u00a0<strong>OnSite Retargeting<\/strong>\u00a0and click on\u00a0<strong>Has Closed<\/strong>\u00a0from the dropdown:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188120\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-1-min.png\" alt=\"2-step optin\" width=\"1480\" height=\"440\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-1-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-1-min-300x89.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-1-min-1024x304.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-1-min-768x228.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Next, select the campaign from the available options that you don\u2019t want to appear to visitors who close the popup:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188122\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-2-min.png\" alt=\"2-step campaigns\" width=\"1480\" height=\"564\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-2-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-2-min-300x114.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-2-min-1024x390.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_onsite-retargeting-2-min-768x293.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Save and publish the campaign to ensure that the changes reflect immediately on your site.<\/p>\n<p><strong>Quick Tip:<\/strong>\u00a0Only active campaigns will show up in the dropdown.<\/p>\n<h3 id=\"7\">5. Design a User-Friendly Splash Page<\/h3>\n<p>Do you want to create a\u00a0<a href=\"https:\/\/optinmonster.com\/features\/fullscreen-welcome-gate\/\" target=\"_blank\" rel=\"noopener\">full-screen welcome gate<\/a>\u00a0or a\u00a0<a href=\"https:\/\/optinmonster.com\/what-is-splash-page-how-to-create-one\/\" target=\"_blank\" rel=\"noopener\">splash page<\/a>\u00a0to increase your email subscriptions?<\/p>\n<p>Full-screen welcome mats are great for conversions since they cover the entire page, just like a landing page. Adding Yes\/No buttons to a welcome mat can help you boost your conversions further.<\/p>\n<p>For example, when a visitor spends more than 3 minutes on your homepage, you can show them a welcome gate optin like the one below:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188123\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_seo-report-min.png\" alt=\"2-step optin campaigns\" width=\"1480\" height=\"1382\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_seo-report-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_seo-report-min-300x280.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_seo-report-min-1024x956.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_seo-report-min-768x717.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>This gives the visitors a choice between opting in to your email list or reading your blog posts. Unlike a conventional homepage with a ton of options, this makes it easy for visitors to choose from 2 simple choices, which helps to\u00a0boost conversions.<\/p>\n<p>To create a beginner-friendly fullscreen welcome gate like this, just use one of our fullscreen optin templates:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188124\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_fullscreen-min.png\" alt=\"2-step popups\" width=\"1480\" height=\"1023\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_fullscreen-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_fullscreen-min-300x207.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_fullscreen-min-1024x708.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_fullscreen-min-768x531.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Then, set the\u00a0<strong>No<\/strong>\u00a0button action to\u00a0<strong>Redirect to a url<\/strong>\u00a0and enter the URL for your blog into the\u00a0<strong>Redirect URL<\/strong>\u00a0field like we did earlier:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188125\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_read-the-blog-min.png\" alt=\"2-step optin tutorial\" width=\"1480\" height=\"1036\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_read-the-blog-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_read-the-blog-min-300x210.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_read-the-blog-min-1024x717.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_read-the-blog-min-768x538.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<h3 id=\"8\">6. Offer a Different Option<\/h3>\n<p>Sometimes, you just need to make a different offer to entice visitors to opt in. Some people like to attend a live webinar, while others might want to read an eBook or a whitepaper at their own pace.<\/p>\n<p>You can use a Yes\/No optin form to offer more than one choice. The <strong>Yes<\/strong> button could go to a webinar registration page, and the <strong>No<\/strong> button could go to an optin form for a download.<\/p>\n<p>Here\u2019s a similar optin example that we created a while ago at OptinMonster:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188126\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-webinar-min.png\" alt=\"2 step popup examples\" width=\"1480\" height=\"625\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-webinar-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-webinar-min-300x127.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-webinar-min-1024x432.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_om-webinar-min-768x324.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>To create a popup like this, you\u2019ll want to set the\u00a0<strong>Yes<\/strong>\u00a0button to\u00a0<strong>Redirect to a url<\/strong>. Next, enter the URL for your webinar registration page in the\u00a0<strong>Redirect URL<\/strong>\u00a0field:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188127\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_webinar-min.png\" alt=\"yes\/no popup examples\" width=\"1480\" height=\"1036\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_webinar-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_webinar-min-300x210.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_webinar-min-1024x717.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_webinar-min-768x538.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Then set the\u00a0<strong>No<\/strong>\u00a0button action to show an optin form:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-188128\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_slides-min.png\" alt=\"2-step optin examples\" width=\"1480\" height=\"1026\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_slides-min.png 1480w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_slides-min-300x208.png 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_slides-min-1024x710.png 1024w, https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/09\/yes-no_slides-min-768x532.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>And that&#8217;s it!<\/p>\n<h2>Ready To Boost Your Site Conversion?<\/h2>\n<p>Now that you know 6 ways to use Yes\/No popups to engage website visitors, you can use these ideas to improve your website conversion rate and increase sales.<\/p>\n<p>If you enjoyed this article, you may also want to check out the following resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/optinmonster.com\/how-to-create-an-optin-feature-box-step-by-step-with-examples\/\" target=\"_blank\" rel=\"noopener\">How To Create an Optin Feature Box Step-by-Step (With Examples)<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/email-popup-best-practices\/\" target=\"_blank\" rel=\"noopener\">25 Email Popup Examples (and Best Practices) To Explode Your List<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/wordpress-lead-generation-plugins-to-grow-your-list\/\" target=\"_blank\" rel=\"noopener\">Discover the Best WordPress Lead Generation Plugins for 2024<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/create-modal-popup-form-with-gravity-forms\/\" target=\"_blank\" rel=\"noopener\">How To Create a Gravity Forms Modal Popup in 6 Simple Steps<\/a><\/li>\n<li><a href=\"https:\/\/optinmonster.com\/how-to-add-multi-step-popups-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">How to Add Multi-Step Popups to Boost Conversions<\/a><\/li>\n<\/ul>\n<p>Want to create a Yes\/No popup campaign like the one we covered in today\u2019s tutorial?<\/p>\n<p><center><a class=\"button button-green text-center\" style=\"background-color: #659a17 !important;\" title=\"Get Started With OptinMonster Today!\" href=\"https:\/\/optinmonster.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Get Started With OptinMonster Today!<\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to convert your website traffic into sign-ups or sales? Looking for ways to boost your website conversion rate? Yes\/No popups can help you improve your site conversion. Yes\/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. In this article, I\u2019m going to&nbsp;&hellip;<\/p>\n","protected":false},"author":28222,"featured_media":188233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[22],"tags":[13152,104,11895,179,435],"class_list":["post-98101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-conversion-optimization","tag-lead-generation-2","tag-lead-generation-strategies","tag-optin-forms","tag-yesno"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/28222"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=98101"}],"version-history":[{"count":44,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98101\/revisions"}],"predecessor-version":[{"id":188235,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98101\/revisions\/188235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/188233"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=98101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=98101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=98101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}