{"id":98456,"date":"2023-09-25T17:41:49","date_gmt":"2023-09-25T21:41:49","guid":{"rendered":"https:\/\/optinmonster.com\/?post_type=optinmonster_docs&p=98456"},"modified":"2025-08-28T11:36:47","modified_gmt":"2025-08-28T15:36:47","slug":"how-to-use-display-rules-in-optinmonster","status":"publish","type":"optinmonster_docs","link":"https:\/\/optinmonster.com\/docs\/how-to-use-display-rules-in-optinmonster\/","title":{"rendered":"How to Use Display Rules to Customize When a Campaign Will Appear"},"content":{"rendered":"\n

OptinMonster makes it easy to control where and how your campaign appears to visitors with Display Rules. Each page can have different types of campaigns, with different content and exclusive offers.<\/p>\n\n\n\n

In this article, you’ll learn how the Display Rules work to control when and where your OptinMonster campaign will appear.<\/p>\n\n\n\n

This general guide <\/strong><\/em>provides an overview of all available Display Rule options. Some targeting options included in this guide are available only with specific subscription plans.<\/p>\n\n\n\n

Before you start<\/strong><\/em>, <\/em>we use specific terms related to the Display Rules that are helpful to become familiar with. A Rule<\/strong> contains a condition that allows or prevents a campaign from appearing. A Ruleset<\/strong><\/a> is a group of Rules. You can create multiple Rulesets with completely different Rules, if desired.<\/p>\n\n\n\n

If you are using WordPress<\/strong>, <\/em>we recommend you also review how the Output Settings<\/a> of the OptinMonster WordPress plugin<\/a> work to further control the appearance of your campaign.<\/p>\n\n\n\n

Display Rules View<\/h2>\n\n\n\n

When you create a campaign<\/a> in OptinMonster you’ll want to customize when and where it appears to visitors.<\/p>\n\n\n\n

To get started, select a campaign to edit in the campaign builder and navigate to the Display Rules view:<\/p>\n\n\n\n

\"Navigate<\/figure>\n\n\n\n

Rulesets<\/strong><\/h2>\n\n\n\n

Rulesets are organized in the left sidebar. A Ruleset is a collection of Rules and each Ruleset acts independently from others. As long as all conditions in a single Ruleset are met your campaign can be shown to visitors even if another Ruleset’s conditions have not been met. Learn more about Rulesets here<\/a>.<\/p>\n\n\n\n

\"Rulesets<\/figure>\n\n\n\n

Rules<\/strong><\/h2>\n\n\n\n

Rules are organized in the right pane. Rules are unique conditions that control when and where the campaign can appear on your site.<\/p>\n\n\n\n

When adding groups of Rules to your campaign you can control if all or only one condition in the group needs to be met by toggling the option at the top of the group section.<\/p>\n\n\n\n

\"Choose<\/figure>\n\n\n\n

For each individual Rule, you’ll find the option to duplicate, disable\/enable, or delete the condition on the right-hand side.<\/p>\n\n\n\n

\"Copy,<\/figure>\n\n\n\n

In the bottom toolbar of the Display Rules, you can tab between Conditions, Actions, and Summary for an individual Ruleset:<\/p>\n\n\n\n

\"Display<\/figure>\n\n\n\n

Conditions<\/h3>\n\n\n\n

The Conditions tab is where you add the rules that will need to be met before the campaign can appear.<\/p>\n\n\n\n

At the top of the Conditions tab, you’ll find the option to choose the campaign View (Yes\/No, Optin, or Success) to show when the rules are met, and buttons for using the Saved Rulesets<\/a> feature:<\/p>\n\n\n\n

\"Configure<\/figure>\n\n\n\n

Below that is where you’ll add individual Rules to control where and when the campaign can appear:<\/p>\n\n\n\n

\"Add<\/figure>\n\n\n\n

Actions<\/h3>\n\n\n\n

The Actions tab is where you control what should happen when the conditions of the Ruleset are met. This includes setting MonsterEffects<\/a> and MonsterSounds<\/a>, and for Inline-type campaigns<\/a> the option to configure Content Locking<\/a>.<\/p>\n\n\n\n

\"Configure<\/figure>\n\n\n\n

The Actions tab is also where you’ll control how often the campaign should reappear to the same visitor using cookies<\/a>, and for Inline-type campaigns<\/a> the Smart Success<\/a> option.<\/p>\n\n\n\n

\"Cookie<\/figure>\n\n\n\n

Summary<\/h3>\n\n\n\n

The Summary tab is where you can view a summary of the individual Ruleset you have selected.<\/p>\n\n\n\n

\"Summary<\/figure>\n\n\n\n

Display Rule Options<\/h2>\n\n\n\n

The following Rules are available to customize when and where your campaign appears to visitors. We recommend referring to the individual guide for a specific rule for how to configure it.<\/p>\n\n\n\n

All Plans<\/h3>\n\n\n\n

The following Display Rules are available with all subscription plans:<\/p>\n\n\n\n