{"id":98920,"date":"2016-09-29T08:00:21","date_gmt":"2016-09-29T12:00:21","guid":{"rendered":"https:\/\/optinmonster.com\/?p=98920"},"modified":"2019-07-28T13:28:38","modified_gmt":"2019-07-28T17:28:38","slug":"case-study-how-win-in-health-used-optinmonster-to-increase-revenue-by-300","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/case-study-how-win-in-health-used-optinmonster-to-increase-revenue-by-300\/","title":{"rendered":"How Win In Health Used OptinMonster to Increase Revenue by 300%"},"content":{"rendered":"

Sometimes the best marketing strategies only take a few minutes to implement. And what Win in Health did is a perfect example of that. In this case study, you\u2019ll see how one of our exit-intent optin forms tripled<\/em> the revenue for an online natural supplement and vitamin store.<\/p>\n

Meet Win In Health<\/h3>\n

Nicolas Gagne\u00a0is the CEO and Co-Founder of Win in Health<\/a>, an online natural supplement and vitamin store. Win in Health has been in business for just over two years.<\/p>\n

Nicolas began using OptinMonster in June 2015 with a simple goal: grow their Constant Contact<\/a> email list.<\/p>\n

But they didn’t expect the dramatic revenue growth that OptinMonster could bring.<\/p>\n

What initially drew Nicolas to OptinMonster was our simple integration with Constant Contact<\/a>. OptinMonster passes subscriber\u2019s data directly to a\u00a0Constant Contact email list, allowing him to quickly and easily set up optin forms on his website using our pre-designed templates.<\/p>\n

But once he started using it, Nicolas was even more impressed by how well these optin forms actually convert<\/em> and affect their bottom line.<\/p>\n

How Win in Health Used an Exit-Intent Popup to Increase their Revenue<\/h3>\n

Nicolas added a lightbox optin<\/a>\u00a0(using\u00a0our pre-designed\u00a0Bullseye theme) to both their English and French websites<\/em>.<\/p>\n

He used our signature\u00a0exit-intent<\/a> technology which tracks the user’s mouse behavior and only show them the popup at the precise moment they\u2019re about to leave your website.<\/p>\n

Our Bullseye theme makes it easy to create completely custom designs because all you have to do is upload a custom image in the placeholder.<\/p>\n

\"BullsEye<\/p>\n

Win In Health uploaded their custom image which uses several very smart psychology principles that contributed towards their high conversions.<\/p>\n

Here’s what their optin-popup looks like:<\/p>\n

\"WininHealth<\/p>\n

There are several key elements in this design that you should pay attention to:<\/p>\n

Pointing Arrow<\/strong> – The green arrow pointing to the form is a very subtle way of directing the user’s eye to the main call-to-action.<\/p>\n

Urgency<\/strong> – The wording “Today’s Promotion” drives users to take the action NOW. (See: how to use Urgency to hack your conversions<\/a>)<\/p>\n

Power Words<\/strong> – Their copy is a perfect example of benefit driven power words<\/a>. Since their audience is health conscious, they have “healthy gift” in their message. Combined that with the urgency, this is great.<\/p>\n

This in all sense is a perfect optin form.<\/p>\n

The only thing we suggest is to\u00a0A\/B test<\/a>\u00a0the call-to-action button, perhaps adding an urgent statement like “Get your code now!”<\/p>\n

Results<\/h3>\n

With one well designed exit-intent optin, WinInHealth more than triped their revenue.<\/p>\n

    \n
  • Win In Health has grown their email list by 500%<\/li>\n
  • Using one exit-intent optin form, WinInHealth added almost 3500 new subscribers to their email list<\/li>\n
  • WinInHealth\u00a0increased their revenue by 300% as a result of the increased list size<\/li>\n<\/ul>\n

    Summary<\/h3>\n

    It\u2019s important to remember that building a large email list is never the end-goal. Increasing revenue is!\u00a0OptinMonster helps you convert abandoning website visitors into subscribers and customers.<\/p>\n

    OptinMonster was easy to setup. And easy to get started. With a better conversion and more emails on our list, we\u2019ve almost tripled our revenues from last year!<\/p>\n

    Nicolas Gagne, WinInHealth<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Sometimes the best marketing strategies only take a few minutes to implement. And what Win in Health did is a perfect example of that. In this case study, you\u2019ll see how one of our exit-intent optin forms tripled the revenue for an online natural supplement and vitamin store. Meet Win In Health Nicolas Gagne\u00a0is the …<\/p>\n","protected":false},"author":152,"featured_media":99137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[215],"tags":[204,118,446,104,256],"class_list":["post-98920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-call-to-action","tag-exit-intent","tag-increase-revenue","tag-lead-generation-2","tag-urgency"],"case_study_meta":[{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat0.svg","name":"Email List Growth","value":"500%"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat1.svg","name":"New Subscribers","value":"3500"},{"image":"https:\/\/optinmonster.com\/wp-content\/themes\/optinmonster-theme-2023\/assets\/images\/stat2.svg","name":"Increased Revenue","value":"300%"}],"acf":{"st_csstdy_data":[{"st_csstdy_data_value":"500%","st_csstdy_data_name":"Email List Growth","st_csstdy_data_image":"stat0.svg"},{"st_csstdy_data_value":"3500","st_csstdy_data_name":"New Subscribers","st_csstdy_data_image":"stat1.svg"},{"st_csstdy_data_value":"300%","st_csstdy_data_name":"Increased Revenue","st_csstdy_data_image":"stat2.svg"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=98920"}],"version-history":[{"count":20,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98920\/revisions"}],"predecessor-version":[{"id":134037,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/98920\/revisions\/134037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/99137"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=98920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=98920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=98920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}